MOVE Estrella Galicia Digital

MOVE is the Global Digital Business & Venturing business unit of Estrella Galicia. We seek out and build ventures that accelerate the development of Estrella Galicia through Open Innovation and New Digital Businesses; This means (1) building new digital businesses from scratch and scaling them up or (2) investing in attractive Startups that can accelerate the future of the enterprise. One of our key projects is www.bigcrafters.com the marketplace for artisans that will be decentralised into the community.

As a General Manager, I am responsible for:

.- Setting the vision and strategy for the Business Unit, maintaining a deep knowledge of Digital Business Models, Digital Innovations, and Tech disruptions. 

.- Building, leading, and motivating high-performance teams. It means managing dysfunction, friction, and strong personalities. 

.- Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives of the corporation. 

.- Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.

.- Building trust relations with key partners in the market and stakeholders (Venture Capital, Innovation Leaders, Digital Gurus, Digital Business Owners, Tech companies, and Web3 Ecosystem).

.- Analyzing problematic situations and occurrences and providing solutions to ensure company durability and growth; ensuring the company's financials and the survival of the team beyond failure. 

.- Holding non-executive positions within the portfolio companies, in order to provide advisory to the CEOs of the ventures.

Straight reporting to the President of the corporation and as part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the company, and (3) cultivating the knowledge to bring long-term exponential growth.

General Manager MOVE Estrella Galicia Digital

TheHop Web3 Ventures 

We help entrepreneurs to accelerate their business and transform the industry through Web2 & Web3 technology. Start-up global hub.

Board Of Directors

The London School of Economics and Political Science (LSE)

International Professor.

Topics:

Digital Transformation
Leadership Skills for the Digital Era
Digital Economy.

Professor

IE Executive Education

Expertise:
.- New Digital Ecosystems
.- Video Marketing and Video Influencing
.- Customer analysis and Segmentation Fundamentals.
.- Relationship Marketing Optimization.
.- Acquisition & Qualification of New Customers
.- Customer Journey

Topics:
.- How Personality affects the online behaviour.
.- Digital Marketing
.- Customer Centric
.- Customer Journey
.- Analysis of Consumer Behaviour
.- The 8 segments to overcome the online consumers

Locations: London / Barcelona / Madrid

Digital Strategy & Marketing Professor

Hijos de Rivera

Straight reporting to the Chief Executive Officer (CEO), I am directly in charge of making the company embrace and manage the current digital disruption. My role is underpinned by three areas: (1) customer strategy & intelligence, (2) information and technology systems, and (3) digital.

As part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the org, and (3) working on new eBusiness models that will bring exponential growth into the industry.

Estrella Galicia has been selected the best beer in the market in 2017. It has become one of the most important beer in the premium sector and a key player in the beverage industry after six years of double digit growth. The company also owns other premium brands such as Cabreiroa, as well as, being the main distributor of brands such as Moët Chandon. Estrella de Galicia is an international company with operation in Spain, Brazil, UK, US, South of Europe and Asia.

At Estrella de Galicia (Hijos de Rivera), we want to work with the best tech-digital partners in order to continue developing a better service for our customers.  With this goal in mind, we hold  "Vendor Days" twice a year. These events enable companies to present their best solutions, focussing on our company's needs, while allowing us to give the attention deserved.

Let´s be part of our history

Chief Digital Officer

Amazon UK

From Jul 2016 Head of Amazon Marketing Services South of Europe:

As Head of Amazon Marketing Services for South of Europe, I am responsible for achieving growth and efficiency goals across the portfolio of Amazon Marketing Services for South of Europe working directly and indirectly with managed teams to ensure goals are met while retaining overall P&L accountability.

My responsibilities are to provide direct leadership to my team through developing a robust set of next-level leaders, assigning clear goals and assisting the team in crafting their plans as well as coaching and mentoring the team to be effective leaders and managers. I keep the team focused on initiatives that material impact and ensure execution to plan.

As the leader, I raise innovation in the team, apart to the evolving e-commerce landscape, and to challenge boundaries continuously. I represent the Amazon Marketing Services in South Europe at the necessary senior leadership forums (Spain, Italy, France & International scene), as well as build bridges with Amazon stakeholder groups across the world to improve the effectiveness and productivity of the team. This is a highly visible role with the opportunity to deliver significant impact for one of the most respected e-commerce brands in the world.

Aug 2014 to Jun 2016, Senior Marketing Manager UK

As part of the Marketing team, I am responsible for communicating Amazon’s powerful propositions to customers across online and above-the-line channels. I am directly in charge of the most visited page on Amazon.co.uk. Directly in charge of the biggest events ever in Amazon UK: Black Friday, Prime Day, Boxing Day Deals Week, Cyber Monday. Leading the biggest day of sales in the history of Amazon.

Customer analysis, Deal Strategy, Prime Day, Black Friday and Boxing Day Event Management. As a cross-functional role, I define plans of email marketing, social media marketing, affiliates, SEO, SEM, Display Advertisements, and direct traffic.

Head of Amazon Marketing Services South of Europe.

Vodafone

I am directly in charge of managing the life-cycle of 1.8 millions customers.  My team and I analyze the behavior of Vodafone customers and develop killing value propositions that clearly develop the ARPU of our current client base. In addition, by the understanding of client needs, we have improved the retention plan with new activities that maximizes the value perception of Vodafone proposal. 

Some of my current challenges:

Strategic Customer Segmentation
Client Analysis
Customer Centric Strategy
Life-cycle customer Management.

Senior Marketing Manager

Burger King Corporation Europe, Middle East ans Africa

New product Opportunity Strategy
Segment Strategy
Market test
Promotional Tracking & Post Analysis
Promotional Shelf

Marketing Manager Europe, Middle East, and Africa (EMEA)

Daemon Quest by Deloitte

Specialties: .- Customer orientation strategies 
.- Sales force effectiveness 
.- Segmented customer plans
.- Customer segmentation
.- Customer & sales alarms
.- Targeting
.- Acquisition and lead generation 
.- Geomarketing and territory alignment 
.- Customer metrics
.- Loyalty clubs 
.- Sales force sizing 
.- Qualitative surveys & focus group
.- Cross selling & up selling strategies
.- Channel strategy
.- Strategic positioning
.- Churn & retention plans 
.- Expansion plans
Projects: Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone,Telefonica

International Project Manager

One to One Marketing
Marketing Strategy 
Customer Strategy

Senior Consultant

¡HOLA!

Market Research
Martet Analysis
B2B marketing plans

Marketing & Business Research

9-figure Digital Businesses Maker based on technology (Web2, Web3, AI, and noCode) | General Manager MOVE Estrella Galicia Digital & exAmazon

PhD Cum Laude in Digital Economy. Honored​ to have led the day with the most international sales in Amazon history and reached #1 Amazon LinkedIn Profile in the UK in 2016 and early 2017. Investor & Advisor of Web2 & Web3 Companies (Ufounders, Talent Class, Enzo Ventures, Bipgo, Football ClubX).

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018, selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015, International Best Seller Author 2021.

I have helped to drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty, Vodafone, Telefonica, and currently Estrella Galicia. 
 
After 15+ years in business growth, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico). 

Being a professor at The London School of Economics and Political Science (LSE) and IE Business School provides an amazing forum to challenge the current digital panorama. Author of three books: (1) Think Video: Smart Video Marketing & Video Influencing, (2) The new digital consumer: Noriso Cube, and (3) Smash It. How to Dominate The Digital Era and Make Your Business Grow Like Hell! (Amazon International Best Seller 2021)

I have published multiple papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.

I founded (a) the #1 Neuromarketing group for Spanish countries, (b) New Video Congress, and (c) The Vloggers Awards. I am also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Royal European Academy of Doctors

Marketing media has covered my groundbreaking studies: Forbes, Harvard Business Review, Reuters.

Professional Speaker: 
I speak at marketing, corporate, and networking events about (1) digital transformation, (2) Digital Growth, (3) Emotion behind the click, (4) Leadership & Motivation, (5) Virtual Economy.

JJ Delgado🤙

If you feel like you don't fit, often it's not you that's the issue—it's just about finding the right path. Change the game, not yourself 💪💪

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JJ Delgado

Building Digital Businesses That Go Beyond Technology - General Manager @ MOVE Estrella Galicia Digital | ExAmazon & International TopVoice +250K

Nova Scotia Department of Cyber Security and Digital Solutions

Scoping, planning, and leading Service Design projects within the Justice and Housing domains. Increasing the awareness of Service Design methods and mindsets in the government and guiding the program folks through digital transformation.

Senior Service Designer

Nata Kostenko Design

Managing end-to-end workflow (administrative and creative) for my design and storytelling agency, building long-term partnerships with clients including Bloomberg and Johnson&Johnson, resulting in a 100% success rate on over 600 projects.

Examples of the completed projects:

1.	Innovation Designer for All In, Halifax, NS | Nov 2022 – Mar 2023
ACOA/RDC-funded project with a local municipality. Exploring application of civic tech and open data for social innovation in housing affordability space of rural New Brunswick.
•	Conducting user research, identifying innovation opportunities, and communicating actionable insights to stakeholders verbally and in writing (research reports).
•	Decision making facilitation and priorities negotiation based on user needs analysis by leading co-design activities, workshops, and prototype testing.
•	Managing team’s Kanban board and project documentation via logs and presentations.

2.	Business Presentation Manager at BDO, Kyiv, Ukraine | Aug 2018 – Oct 2018
Led the formation of a Ukrainian department for a multinational consulting firm, from gathering business requirements to user research to establishing scalable policies that seamlessly integrated with the company's global operations and digital services. 
•	Mentoring team members to enhance their professional skills in service design
•	Conducting regular assessments and analyses of the department's processes and operations, identifying opportunities for process enhancements, and implementing targeted solutions to drive performance and quality.

Project Manager, Designer, Researcher

Scania Group

•	Transforming processes for incoming briefs and project prioritization for the design team, improving internal alignment and establishing cross-departmental collaborations.
•	Coaching Innovation Factory teams on user-centered methodologies, business analysis, service design, mapping current and future-state business processes, and ethical tech.
•	Applying digital service design in sustainable transportation projects, such as integrating future trends analysis into company-wide agile sprint sessions and data projects.

Service Designer & Design Researcher (Transportation)

Flowium

•	Collaborating with a multi-disciplinary team to drive business transformation and continuous improvement initiatives for digital sales processes based on journey maps I created, which resulted in a 92.9% reduction in user onboarding time and increased user satisfaction.
•	Employing agile methodologies to manage developers in the redesign of a website, resulting in positive qualitative feedback from both current and potential users.
•	Working alongside the development team to perform user research and usability testing on various digital products and identifying areas for improvement.
•	Coaching and mentoring team members on applying service design methodology for business process transformation, co-creating service blueprints, and designing service prototypes.

Project Manager & Service Designer (E-commerce, Marketing)

iLogos

•	Conducting internal stakeholder interviews, interpreting the research results to formulate required transformation that resulted in establishing a new office in Kyiv for 30 employees relocating from East Ukraine during the war.
•	Leading the prototyping of the new internal education program by conducting research, identifying employees' needs, and making tailored enhancements to improve the program.
•	Analyzing information flow and business processes to identify experience gaps, optimize hiring practices, and focus on user (developer) journeys, with 100% retention of new hires as a result.

Human Resources Manager (Game Development)

Arena Conferences&Seminars

• Coordinating multi-stakeholder events for various international clients.
• Playing a key role in enhancing the internal Project Management system, crafting persuasive tender presentations, and implementing structured documentation and checklists for business processes.

Conference and Event Manager

I'm Nata, a professional passionate about service design, project management, and business process improvement.

My expertise is in facilitating co-design activities, conducting user research, identifying innovation opportunities that drive business transformation, and making them happen. With a strong background in service design and a Master's degree in Interaction Design, I bring a creative approach to problem-solving.

My curiosity and courage have taken me through 55 countries on five continents; those experiences remain inspiring my choices today. My TEDx talk was about everyday essentialism.

I've worked in many industries, from large corporations like Johnson & Johnson and Siemens to fast-growing startups like Bolt and Guuru. I've led numerous projects and know what it takes to get things done.

Outside of my professional life, I'm active as a mentor and volunteer. I'm passionate about education, sustainability, and gender analytics. On LinkedIn, I share my personal experiences as well as professional ones.

I love reading, baking banana bread, dancing Zumba, and trying different crafts.

Let's get in touch! The best address to reach me is design@natakostenko.com.

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JJ Delgado🤙

Nata Kostenko

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