9-figure Digital Businesses Maker based on technology (Web2, Web3, AI, and noCode) | General Manager MOVE Estrella Galicia Digital & exAmazon

PhD Cum Laude in Digital Economy. Honored​ to have led the day with the most international sales in Amazon history and reached #1 Amazon LinkedIn Profile in the UK in 2016 and early 2017. Investor & Advisor of Web2 & Web3 Companies (Ufounders, Talent Class, Enzo Ventures, Bipgo, Football ClubX).

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018, selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015, International Best Seller Author 2021.

I have helped to drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty, Vodafone, Telefonica, and currently Estrella Galicia. 
 
After 15+ years in business growth, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico). 

Being a professor at The London School of Economics and Political Science (LSE) and IE Business School provides an amazing forum to challenge the current digital panorama. Author of three books: (1) Think Video: Smart Video Marketing & Video Influencing, (2) The new digital consumer: Noriso Cube, and (3) Smash It. How to Dominate The Digital Era and Make Your Business Grow Like Hell! (Amazon International Best Seller 2021)

I have published multiple papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.

I founded (a) the #1 Neuromarketing group for Spanish countries, (b) New Video Congress, and (c) The Vloggers Awards. I am also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Royal European Academy of Doctors

Marketing media has covered my groundbreaking studies: Forbes, Harvard Business Review, Reuters.

Professional Speaker: 
I speak at marketing, corporate, and networking events about (1) digital transformation, (2) Digital Growth, (3) Emotion behind the click, (4) Leadership & Motivation, (5) Virtual Economy.

JJ Delgado🤙

Global Product & Innovation Lead | Strategic Marketing | Advanced Analytics | AI for Insights 

I turn customer insight and data into clear strategic decisions, scalable product portfolios and measurable growth across global consumer and industrial markets. 

I lead insight programs supporting executive decision-making in portfolio management, product development (NPD) and commercialization, combining qualitative and quantitative research, predictive analytics and AI to operationalize strategic KPIs and embed evidence into day-to-day business decisions.

𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• 𝗦𝗰𝗮𝗹𝗲 & 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: 55 brands across 20 categories; 44 innovation projects and 150+ insight & analytics engagements 
• 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 & 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆: Built and led a consulting cluster of four firms focused on global insight and retail strategy 
• 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Developed and implemented Hilti’s advanced analytics platform supporting strategic portfolio and channel decisions 
• 𝗡𝗣𝗗 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Modernized global NPD process from standardized opportunity exploration and ideation to concept testing and post-launch evaluation 
• 𝗔𝗜 & 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀: Built LLM-supported knowledge and insight systems to scale discovery, reuse and decision support 
• 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 & 𝗮𝘂𝗱𝗶𝘁𝘀: Conducted audits in knowledge management, insight, research and analytics maturity, and translated findings into pragmatic roadmaps 
• 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Delivered company-wide training in analytics, insight generation, innovation management and pricing 

𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 & 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀: 
Hypothesis-Led Problem Solving | Evidence-Gated Portfolio & NPD Decisions | Decision Governance & Executive Ownership Models

𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗺𝗲𝘁𝗵𝗼𝗱𝘀: 
Qualitative & Quantitative Research Techniques | Predictive modelling | Microsoft Fabric | SQL, VBA 

Beyond my core responsibilities, I actively contribute to a safe and supportive work environment, including serving as a qualified first aider — reflecting a hands-on leadership style and a strong sense of responsibility for people and workplace culture. 

I enjoy exchanging perspectives on strategy, innovation and analytics with senior leaders and practitioners.

taplio

The Battle

JJ Delgado🤙

Krzysztof Pawlak

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