MOVE Estrella Galicia Digital

MOVE is the Global Digital Business & Venturing business unit of Estrella Galicia. We seek out and build ventures that accelerate the development of Estrella Galicia through Open Innovation and New Digital Businesses; This means (1) building new digital businesses from scratch and scaling them up or (2) investing in attractive Startups that can accelerate the future of the enterprise. One of our key projects is www.bigcrafters.com the marketplace for artisans that will be decentralised into the community.

As a General Manager, I am responsible for:

.- Setting the vision and strategy for the Business Unit, maintaining a deep knowledge of Digital Business Models, Digital Innovations, and Tech disruptions. 

.- Building, leading, and motivating high-performance teams. It means managing dysfunction, friction, and strong personalities. 

.- Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives of the corporation. 

.- Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.

.- Building trust relations with key partners in the market and stakeholders (Venture Capital, Innovation Leaders, Digital Gurus, Digital Business Owners, Tech companies, and Web3 Ecosystem).

.- Analyzing problematic situations and occurrences and providing solutions to ensure company durability and growth; ensuring the company's financials and the survival of the team beyond failure. 

.- Holding non-executive positions within the portfolio companies, in order to provide advisory to the CEOs of the ventures.

Straight reporting to the President of the corporation and as part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the company, and (3) cultivating the knowledge to bring long-term exponential growth.

General Manager MOVE Estrella Galicia Digital

TheHop Web3 Ventures 

We help entrepreneurs to accelerate their business and transform the industry through Web2 & Web3 technology. Start-up global hub.

Board Of Directors

The London School of Economics and Political Science (LSE)

International Professor.

Topics:

Digital Transformation
Leadership Skills for the Digital Era
Digital Economy.

Professor

IE Executive Education

Expertise:
.- New Digital Ecosystems
.- Video Marketing and Video Influencing
.- Customer analysis and Segmentation Fundamentals.
.- Relationship Marketing Optimization.
.- Acquisition & Qualification of New Customers
.- Customer Journey

Topics:
.- How Personality affects the online behaviour.
.- Digital Marketing
.- Customer Centric
.- Customer Journey
.- Analysis of Consumer Behaviour
.- The 8 segments to overcome the online consumers

Locations: London / Barcelona / Madrid

Digital Strategy & Marketing Professor

Hijos de Rivera

Straight reporting to the Chief Executive Officer (CEO), I am directly in charge of making the company embrace and manage the current digital disruption. My role is underpinned by three areas: (1) customer strategy & intelligence, (2) information and technology systems, and (3) digital.

As part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the org, and (3) working on new eBusiness models that will bring exponential growth into the industry.

Estrella Galicia has been selected the best beer in the market in 2017. It has become one of the most important beer in the premium sector and a key player in the beverage industry after six years of double digit growth. The company also owns other premium brands such as Cabreiroa, as well as, being the main distributor of brands such as Moët Chandon. Estrella de Galicia is an international company with operation in Spain, Brazil, UK, US, South of Europe and Asia.

At Estrella de Galicia (Hijos de Rivera), we want to work with the best tech-digital partners in order to continue developing a better service for our customers.  With this goal in mind, we hold  "Vendor Days" twice a year. These events enable companies to present their best solutions, focussing on our company's needs, while allowing us to give the attention deserved.

Let´s be part of our history

Chief Digital Officer

Amazon UK

From Jul 2016 Head of Amazon Marketing Services South of Europe:

As Head of Amazon Marketing Services for South of Europe, I am responsible for achieving growth and efficiency goals across the portfolio of Amazon Marketing Services for South of Europe working directly and indirectly with managed teams to ensure goals are met while retaining overall P&L accountability.

My responsibilities are to provide direct leadership to my team through developing a robust set of next-level leaders, assigning clear goals and assisting the team in crafting their plans as well as coaching and mentoring the team to be effective leaders and managers. I keep the team focused on initiatives that material impact and ensure execution to plan.

As the leader, I raise innovation in the team, apart to the evolving e-commerce landscape, and to challenge boundaries continuously. I represent the Amazon Marketing Services in South Europe at the necessary senior leadership forums (Spain, Italy, France & International scene), as well as build bridges with Amazon stakeholder groups across the world to improve the effectiveness and productivity of the team. This is a highly visible role with the opportunity to deliver significant impact for one of the most respected e-commerce brands in the world.

Aug 2014 to Jun 2016, Senior Marketing Manager UK

As part of the Marketing team, I am responsible for communicating Amazon’s powerful propositions to customers across online and above-the-line channels. I am directly in charge of the most visited page on Amazon.co.uk. Directly in charge of the biggest events ever in Amazon UK: Black Friday, Prime Day, Boxing Day Deals Week, Cyber Monday. Leading the biggest day of sales in the history of Amazon.

Customer analysis, Deal Strategy, Prime Day, Black Friday and Boxing Day Event Management. As a cross-functional role, I define plans of email marketing, social media marketing, affiliates, SEO, SEM, Display Advertisements, and direct traffic.

Head of Amazon Marketing Services South of Europe.

Vodafone

I am directly in charge of managing the life-cycle of 1.8 millions customers.  My team and I analyze the behavior of Vodafone customers and develop killing value propositions that clearly develop the ARPU of our current client base. In addition, by the understanding of client needs, we have improved the retention plan with new activities that maximizes the value perception of Vodafone proposal. 

Some of my current challenges:

Strategic Customer Segmentation
Client Analysis
Customer Centric Strategy
Life-cycle customer Management.

Senior Marketing Manager

Burger King Corporation Europe, Middle East ans Africa

New product Opportunity Strategy
Segment Strategy
Market test
Promotional Tracking & Post Analysis
Promotional Shelf

Marketing Manager Europe, Middle East, and Africa (EMEA)

Daemon Quest by Deloitte

Specialties: .- Customer orientation strategies 
.- Sales force effectiveness 
.- Segmented customer plans
.- Customer segmentation
.- Customer & sales alarms
.- Targeting
.- Acquisition and lead generation 
.- Geomarketing and territory alignment 
.- Customer metrics
.- Loyalty clubs 
.- Sales force sizing 
.- Qualitative surveys & focus group
.- Cross selling & up selling strategies
.- Channel strategy
.- Strategic positioning
.- Churn & retention plans 
.- Expansion plans
Projects: Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone,Telefonica

International Project Manager

One to One Marketing
Marketing Strategy 
Customer Strategy

Senior Consultant

¡HOLA!

Market Research
Martet Analysis
B2B marketing plans

Marketing & Business Research

9-figure Digital Businesses Maker based on technology (Web2, Web3, AI, and noCode) | General Manager MOVE Estrella Galicia Digital & exAmazon

PhD Cum Laude in Digital Economy. Honored​ to have led the day with the most international sales in Amazon history and reached #1 Amazon LinkedIn Profile in the UK in 2016 and early 2017. Investor & Advisor of Web2 & Web3 Companies (Ufounders, Talent Class, Enzo Ventures, Bipgo, Football ClubX).

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018, selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015, International Best Seller Author 2021.

I have helped to drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty, Vodafone, Telefonica, and currently Estrella Galicia. 
 
After 15+ years in business growth, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico). 

Being a professor at The London School of Economics and Political Science (LSE) and IE Business School provides an amazing forum to challenge the current digital panorama. Author of three books: (1) Think Video: Smart Video Marketing & Video Influencing, (2) The new digital consumer: Noriso Cube, and (3) Smash It. How to Dominate The Digital Era and Make Your Business Grow Like Hell! (Amazon International Best Seller 2021)

I have published multiple papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.

I founded (a) the #1 Neuromarketing group for Spanish countries, (b) New Video Congress, and (c) The Vloggers Awards. I am also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Royal European Academy of Doctors

Marketing media has covered my groundbreaking studies: Forbes, Harvard Business Review, Reuters.

Professional Speaker: 
I speak at marketing, corporate, and networking events about (1) digital transformation, (2) Digital Growth, (3) Emotion behind the click, (4) Leadership & Motivation, (5) Virtual Economy.

JJ Delgado🤙

If you feel like you don't fit, often it's not you that's the issue—it's just about finding the right path. Change the game, not yourself 💪💪

Pro Tip: Start today. Learn, adapt, and watch your professional impact explode. Because those who unlock Al are tomorrow's leaders. 👉www.wildtools.ai/wildclub 

𝗞𝗲𝗲𝗽 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 👇
https://lnkd.in/dEbzmJqN

Discover one Al tool a day with this free newsletter www.wildtools.ai

JJ Delgado

Building Digital Businesses That Go Beyond Technology - General Manager @ MOVE Estrella Galicia Digital | ExAmazon & International TopVoice +250K

Capgemini Invent

→ Spearheading global initiatives focused on AI upskilling within Capgemini Invent's AI Accelerator program.

→ Collaborating with a core team of AI experts responsible for go-to-market strategies, technology development, and strategic partnerships.

→ Responsible for designing and implementing programs to disseminate cutting-edge AI knowledge and practical know-how internally and to external clients.

→ Focused on enabling successful AI transformation by addressing not only the technological aspects but also the critical design of future human-machine interaction and exploring capabilities beyond current human limitations.

Global AI Accelerator Upskilling Lead

In a world where digital transformation dictates market leadership, staying ahead is crucial for your business’s growth and sustainability. As an accomplished Digital Strategist and New Business Model Expert, I am dedicated to guiding businesses through this complex landscape to achieve extraordinary success.

My Core Expertise: Lead for 'Connected Products & Services & Business Model Transformation':

→ Strategic Development of Data-Driven Products & Service Portfolios: I specialize in developing competitive, customer-centric product and service portfolios that align seamlessly with your overarching business strategies. This includes not only strategic planning but also defining the actual content and structure of these portfolios.

→ Business Model Transformation in Response to Global Trends: Adapting to major market shifts like Everything-as-a-Service, AI-driven business models, and exploring new channels such as virtual platforms and metaverses, I help companies transform their existing business models to capture new customer segments and stay at the forefront of innovation.

→GenAI Advisor for Intelligent Industry

In my role as the GenAI SPOC for Intelligent Industry, I empower organizations in manufacturing, life sciences, and MedTech to leverage the extraordinary capabilities of Generative AI. This role involves exploring new business opportunities and achieving unprecedented levels of productivity and efficiency through cutting-edge AI applications.

▶️ Our Commitment:

More than just strategists, we are your partners in transformation. From the initial strategy to the hands-on implementation of new products and services, our team of strategists, designers, and engineers is committed to turning your vision into a tangible reality.

▶️ Ready to Transform Your Business?

Connect with me to discover how we can collaboratively reinvent your business strategy for a digital-first world, ensuring growth, innovation, and a leading edge in your industry.

Director Connected Portfolio & Business Model Transformation | Federated AI in Intelligent Industry

Capgemini

At Capgemini Global AI Lab, I lead initiatives that shape the future of AI technology application, focusing on its merits and potential pitfalls for our clients and society. Our lab is dedicated to true innovation, thought leadership, readiness for new developments, cutting-edge research, education, and promoting the safe and ethical use of AI.

Harnessing emerging trends and technologies, I help you navigate the AI landscape and establish new types of AI models that herald a step change in how we can solve business problems holistically. In my role, I challenge the status quo and empower organizations to reimagine their businesses and amplify their potential for impact.

So, engage with us—let us surprise you with our visionary mix of what's to come.

Capgemini Global AI Lab - AI Strategist & Visionary

OpenExO

OpenExO is the world’s leading global ExO transformation ecosystem made up of more than 1,000 clients, investors, consultants, coaches, collaborators, tech leaders, and innovation specialists. Together we are committed to helping organizations, institutions, and people transform the world for an exponentially better future by implementing and evolving the ExO model and practices.

ExO Certified Consultant

ExO Foundations

Exclusible

Are you ready to explore the endless possibilities of the future internet? I am here to help you take the first step and unlock the power of web3 CRM.

Imagine being able to connect with customers and clients in new and exciting ways, using cutting-edge web3 technology and immersing them in a metaverse. That's exactly what Exclusible does. Empowering brands and communities by expanding the possibilities of both the physical and digital universes.

Exclusibles mission is to build a new generation of the web that is culturally relevant, accessible to everyone and unlimited in its possibilities for creation and creativity. With Exclusible, your brand has the opportunity to push the boundaries of the metaverse and web3, and open up a world of endless possibilities.

Don't wait any longer, take the leap and join the future of the internet. Contact me now to learn more about how we can work together and unlock the power of web3 for your business.

Metaverse Leader, Advisor and Ambassador

STRATEGYON 

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 builds on the most advanced AI-enabled context-mining platform for reliable strategic insights.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 services transform unstructured data into quantified and groundbreaking insights and build a foundation for fact-based, strategic decision-making in your strategy and M&A activities. 

Unsupervised AI-driven context mining leads to unbiased discovery and insights for trustworthy strategic decisions. 

▶️ Cross-industry research for technology mapping
▶️ Gaining hidden consumer insights from public forums
▶️ Anticipating significant shifts: future scenario building

Quantifying insights are a solid basis for masterful decision taking. Our innovative metrics and visualizations help to efficiently discover emerging topics, non-trivial correlations, and to compare trends. 

Reliable quantified insights are what really matter.

▶️ Weak signal detection
▶️ Visualize patterns in tailor-made heat maps
▶️ Discover hidden correlations

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴:
Technologies evolve at the speed of light. It is vital to discover new technologies and understand the dynamics and drivers to stay ahead of the competition.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
Identifying new applications and markets is a vital – yet complex – exercise to grow your business. However, many hints are to be discovered in the growing amount of technical and public data. Scout for new markets and playing fields in technical literature. Understand your customers: reveal their hidden needs from context-mining public forums. 

𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴:
The plurality of trends doesn’t exactly make it easier to decide on the next big shift for your company. Being able to identify, understand and quantify them helps to build reliable future scenarios and make the right decisions.

Co-Founder / Head of Strategy 

AdEx Partners

I am driving digital projects and transformations with impact for Fortune 500 and mid-market companies, helping teams and organizations to become future-ready.

✓ Designing and building digital units with a purpose to drive innovation.
✓ Executing digital strategy with tangible MVP projects that deliver (AI/ML/Crypto)
✓ Re-shaping business models and co-designing new opportunities. 
✓ Leading and managing the strategy execution with objectives and key results (OKR). 
✓ Defining and shaping organizational culture towards purpose-driven outcomes.

Senior Manager Digital Strategy & Business Model Innovation

Digital Strategy & Transformation

Ernst and Young (EY) is one of the largest professional services firm in the world and one of the "Big Four" accounting firms. EY is committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 

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As the Manager of People Advisory Services, I enable companies to successfully survive digital disruption and transform their core business towards customer-oriented platform models. Preparing and guiding companies on their journey to build the future of work is part of my passion. My responsibilities include leading teams and driving people strategy topics in global business solution services implementation. This includes applying agile methodology like Design Thinking and Business Model Canvas techniques. 

Driving digital strategy and transformation requires a focus on people capabilities, organizational design and technology. Translating technological development into strategic solutions is necessary for every organization to survive disruption and stay relevant in the digital era. The future of work is shaped by data-driven solutions, robotics and AI, assisting people in every day’s tasks. 

I believe that my organizational and people skills along with my passion for this work make a real difference for my clients.

Manager, Digital Strategy ✦ Transformation and Change ✦ People Advisory Services

Fresenius Group

Fresenius, a German health care company, includes the Fresenius Medical Group as one of its four divisions. Fresenius  provides products and services for dialysis in hospitals and outpatient medical centers. The company also focuses on hospital management as well as on engineering and services for medical centers and other health care facilities.  

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As Manager of Strategic Initiatives, I supported the CEO of the European, Middle East and Africa (EMEA) division in the design of strategic transformation processes. This requires translation of the CEO’s agenda into business initiatives and working collaboratively with senior executives to assess their needs and define specific projects. 

The focus of  my work was around the digital transformation of Fresenius Medical Care and its business, co-designing strategy roadmaps, building organizational structure and creating awareness for the requirements to succeed in the 4.0 economy.  

By consolidating insights, leveraging the gathered data and developing best practices, I led the development of strategic options and ensured success of the overall digital initiative.

Initially, I joined Fresenius as a Change Manager for EMEA regions and Communications Officer for the inSITE Project. This project enabled FME to become process-driven, connecting all parts of the organization in the EMEA and Latin America (LA) regions.  Through remote and on-site coaching, I enabled the rollout in 5 countries and positioned 5 others for final transition from a people and organizational perspective. 

The common SAP template delivered harmonized processes and standardized applications based on the demands of the business, while respecting the specific local requirements of each country.

Manager of Strategic Initiatives ✦  Digital Strategist ✦ Change Manager 

University of St. Gallen - HSG

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs.  It is ranked by the Financial Times as one of the top business schools in Europe.

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As the Head of the Military Liaison Office, I improved alignment between the University and the external duties of military personnel. By analyzing existing department activities and documentation, I advised administration and external stakeholders on students evolving needs and obligations. By addressing the unmet needs of the University and students, I effectively reorganized military liaison activities. This work led to harmonized military liaison office processes and IT solutions that conformed to campus standards.  I also facilitated the smooth transition to successive liaisons by creating a support and guidance handbook. 

In addition, I contributed to the development of the Master of Management, Organization Studies and Cultural Theory (MOK) program at the Institute for Systemic Management and Public Governance. In this role, responsibilities include; synthesizing the needs and perspectives of two distinct academic departments, supporting the program director, managing  stakeholder communications, evaluating applications and selected candidates, planning and executing workshops. organizing business partner meetings, preparing course materials and supervising examinations. 

To stimulate interest in new graduate programs for prospects with a passion for impacting organizations, politics and society, I organized and engaged in off-campus programs activities.

My task as a Research Assistant was to perform analysis and visualization of study results for senior researchers.

Head of Military Liaison Office ✦ Research Associate and Program Manager ✦ Research Assistant 

University of Zurich

As the largest university in Switzerland, UZH offers the widest range of subjects and courses of any Swiss higher education institution.

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As a Research Associate, I designed and launched a two-semester talent management program with workshops, seminars, real-world cases and hands-on training. I built relationships with external consulting firms, who worked as experienced consultants and program instructors.  My responsibilities included: teaching undergraduate courses in organization theory, consulting, conducting presentations and supervising students’ final theses. My independent research focused on strategy-as-practice, organizational theory, strategic management and systems theory.

I am especially proud of the following accomplishments:

✓ Recruited the Boston Consulting Group to act as founding member of new talent program and 
    provide funding for campus meeting space

✓ Expanded partner network to include McKinsey, Accenture, AT Kearney and Roland Berger

Research Associate ✦ Program Designer ✦ Organization Theory Educator

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Pioneering the AI Revolution & Digital Transformation

Over the last decade, I've guided organizations through the AI revolution and digital transformation, unlocking unprecedented growth.

My mission: Empower hundreds of  businesses with cutting-edge AI and digital strategies.

AI & GenAI Expertise:
→ Developed GenAI solutions for smart industries, boosting productivity by 40%+
→ Crafted AI strategies for Fortune 500 companies, driving innovation
→ Advisor on ethical AI implementation and governance

Digital Transformation Mastery:
→ Led dozens of successful digital transformation projects across industries
→ Transformed traditional business models into data-driven powerhouses
→ Expert in leveraging IoT, Blockchain, and Cloud for business growth

Key Capabilities:
→ AI Strategy Development & Playbooks
→ GenAI Implementation for Industry 4.0 and Lifescience 
→ Digital Transformation Roadmapping
→ Emerging Tech Integration (AR/VR, Metaverse)
→ Digital Leadership Mentoring

Impact Highlights:
→ Reduced operational costs by 30% through AI-driven solutions
→ Increased productivity up to 50% with data-driven tools
→ Built a community of 28,000+ digital leaders and innovators

Ready to harness the power of AI and digital transformation?

Drop me a message!

Bora Ger

Minority Report was a warning, not an instruction manual.

Elon Musk just proposed releasing convicted criminals with Tesla Optimus robots as their 24/7 shadow companions.

The robots would surveil them constantly.
Intervene to prevent any criminal activity.
Follow them everywhere they go.

Musk calls this a "𝗺𝗼𝗿𝗲 𝗵𝘂𝗺𝗮𝗻𝗲 𝗳𝗼𝗿𝗺 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗼𝗳 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗿𝗶𝗺𝗲."

Read that phrase again.

We're talking about a corporate-controlled surveillance state where algorithms decide who's "about to commit a crime."

Tesla's robots become judge, jury, and executioner of human behavior.

Privacy dies completely for anyone who's ever been convicted of anything.

But here's what should terrify every executive, every parent, every citizen:

Who writes the code that decides what constitutes "suspicious behavior"?
What happens when the algorithm gets it wrong?
How do we prevent algorithmic bias from targeting certain communities?

And once we normalize constant robotic surveillance for criminals, where does it end?

Mental health struggles? 
Unpaid parking tickets? 
Political dissent?

This doesn't address the root causes of crime: poverty, mental health crises, systemic inequality.

It creates a 𝗱𝘆𝘀𝘁𝗼𝗽𝗶𝗮𝗻 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺 with a corporate logo.

Musk isn't proposing justice reform.

He's proposing thought police that answer to shareholders, not citizens.

The question isn't whether the technology can do this.
The question is whether we'll normalize it.

But it's not just Minority Report. 

We have so many other novels, movies that have picked up that topic. 
The outlook is very clear.

These kinds of solutions will always create many more severe problems than actually solving problems we have today. 

🔥 Follow for strategic AI insights from the frontline
🎯 Share if this resonated with you

Global AI Upskilling Lead | AI Strategy Pioneer | Transforming businesses with AI-augmented strategies and digital innovation

Elon Cruise in his blockbuster "Minority Report - Highway to Hell"

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