Juan Francisco Fasan

We are Doers

As a B2B Growth Automation Consultant at We Are Doers, I help Latinamerican startups to drive growth through process redesign and automation.

I am responsible for developing and executing comprehensive go-to-market strategies, identifying and capturing sales opportunities, and implementing effective growth processes. I excel at identifying and leveraging inbound and outbound prospecting channels to generate high-quality sales leads, converting them into opportunities and closed business.

Key Responsibilities:

-Developing and implementing effective B2B growth automation strategies tailored to each client's unique needs.
-Design and implement go-to-market strategy, ensuring alignment with overall business objectives.
-Collaborate closely with clients to determine their growth goals, ICP, messaging, and positioning.
-Measure and analyze SaaS funnel metrics, including CAC, LTV, payback period, and identifying areas for improvement.
-Manage the sales pipeline, nurturing leads, and setting and achieving monthly and quarterly SQL and pipeline targets.
-Utilize email sequencing, follow-up calls, and automated workflows to engage and qualify leads throughout the customer journey.
-Build strong relationships with partners and clients, fostering trust and collaboration.
-Continuously refine and optimize growth-related processes, ensuring efficiency and effectiveness.
-Stay abreast of industry trends and competitive landscape to identify opportunities for innovation and improvement in traffic acquisition and conversion strategies.

Head of Growth

Costa Esmeralda Guests

As one of the co-founders of CostaEsmeraldaGuests.com, I played a pivotal role in establishing and growing the platform into the leading vacation rental site in Costa Esmeralda. I built the website from scratch, ensuring it's super easy for everyone to use.

Our mission was to connect owners of the most exclusive houses on the Argentinean Coast with guests looking for premium vacations. And guess what? We nailed it. Costa Esmeralda Guests is now the go-to place for the best vacation rentals in the area.

I also made sure our website shows up first when you search for dream vacations in Costa Esmeralda. Plus, I managed paid ads on Google and Facebook to bring in qualified leads who were eager to engage with our exclusive service.

But it's not just about tech stuff. I also made sure the whole customer experience, from looking for a place to stay to actually staying there, is smooth and hassle-free. We wanted our guests to feel like kings and queens and our hosts to earn more money working with us.

In a nutshell, we started from scratch, worked hard, and now Costa Esmeralda Guests is THE place for both luxury house owners and guests looking for premium vacations. It's been quite a journey! 🚀

Commercial Director

WIDOW GAMES

As a Chief Marketing Officer (CMO), I am responsible for driving sustainable growth for Widow Games mobile & Web 3 games through the development and execution of comprehensive marketing strategies. My key areas of focus include user acquisition, brand building, and business development.

I have expertise in identifying and implementing effective tactics for user acquisition, including paid advertising, social media marketing, and influencer partnerships. I also lead efforts to build brand awareness through targeted marketing campaigns and public relations.

In addition to driving user acquisition and building brand awareness, I also lead efforts to develop and nurture an active community on social media and crowdfunding platforms. I work closely with other teams such as product development and customer service to ensure a consistent and cohesive brand experience.

I have a deep understanding of the blockchain gaming ecosystem, and I am familiar with the key players, trends, and challenges in this space. I have experience in creating marketing campaigns that resonate with the blockchain gaming communities and have a good track record of success in generating interest, engagement and adoption of blockchain-based games.

As CMO, I am leading the marketing team and managing budgets to ensure effective and efficient execution of marketing campaigns. I am also monitoring and analyzing industry trends and competitor activity to inform marketing strategy.

Chief Marketing Officer

SearchMAS

Designed and implemented lead generation and account based marketing strategies across Marketing, Pre-Sales and Sales. Developing the outbound and inbound sales team, in order to build long-lasting relationships with our customers through acquisition, success, retention, up-selling and cross-selling. Defining Growth team’s OKRs.

Developed and executed SearchMAS’ business plan, combining performance marketing with branding to drive growth. Generating Sales Qualified Leads (SQL) and pipelines, at solid ROI. Leading the analysis of the performance of sales’ channels, conversion rate, and data-driven opportunities.

Led growth marketing initiatives, distributing the budget among different acquisition channels, such as Google, Facebook, Youtube, LinkedIn, Landing Pages and Email Marketing, to ensure the effectiveness of the marketing communications

Helped multi-location brands in Latam and Spain grow through local marketing. Increasing online visibility of their branch network, enhancing customer experience (CX) from online discovery to offline sales, optimizing their local content and managing their local ads.

Evangelized Latam market on Local Marketing & Omnichannel Customer Experience, driving strong brand visibility and recognition within these topics. Keeping myself updated on the latest trends and updates of Google Business Profile (Ex-Google My Business) and other relevant tools.

Growth Manager

Whatever TV

Developed Whatever TV, the first-ever multimedia digital network, global media ecosystem strategy including Digital Media, Social Media (Instagram, Facebook, YouTube, Twitter, Twitch, Discord, Reddit and Spotify), OTT, influencers, and experiential marketing.

Lead the implementation of the Brand strategy and Marketing plans for Whatever TV in Latin America (Spanish speaking countries). Overseeing the implementation of the Brand Identity across our pillars of news, entertainment, music, sports, and kids. Identifying and potentiating opportunities to engage with the audiences in order to increase brand awareness and achieve digital & social KPI’s. Designing the media and content strategies of our products together with our advertisers’ multiple brands.  Leveraging existing owned digital platforms and social media channels to cultivate an audience and build a community.

Manage the marketing budget, using data, analytics and insights to measure marketing effectiveness and impact. Defining and prioritizing Brand and Performance marketing campaigns. Creating and executing innovative 360 marketing campaigns including TV, OOH, Print and Radio as well as 100% digital advertising across all major digital platforms and publishers, social media, influencers, and multi-platform creative content development.

Partnered with regional brands and agencies to produce tailor made creative branded content for Social Media. Developing and executing proposals, negotiating deals, and ensuring media reach and engagement through owned, earned and bought media.

Partner with Ad Sales, PR, Programming, Production, among other departments across a highly matrixed organization to leverage synergy-marketing opportunities.

Lead, coach and develop the Marketing & Digital Department. Implementing a strong entrepreneurial and collaborative culture.

Marketing Director

Fooditec

As the Founder of Fooditec, I have been at the forefront of transforming the restaurant industry in Argentina by pioneering an innovative online ordering and payment system. My expertise lies in crafting compelling business models, spearheading effective go-to-market strategies, and driving B2B growth marketing initiatives.

-Conducted thorough market research to identify the pain points and needs of both restaurants and consumers in Argentina's online food ordering landscape.
-Developed a comprehensive business plan that outlined the value proposition, revenue streams, cost structure, and key financial projections for Fooditec.
-Established strong relationships with restaurant owners and managers, understanding their specific needs and challenges.
-Provided ongoing training and support to restaurant partners to ensure they were fully equipped to leverage Fooditec's platform effectively.

Transformed the Restaurant Experience:
-Increased table turns by 30% by streamlining the ordering process.
-Eliminated waiting times for customers, ensuring a more enjoyable dining experience.
-Increased the average ticket by 20% through the use of attractive product photos, cross-selling, and up-selling techniques.
-Eliminated 90% of human errors by automating the ordering process.

Enhancing Customer Engagement:

-Crafted a compelling brand narrative that resonated with both restaurants and consumers, highlighting the benefits and unique features of Fooditec's platform.
-Developed a targeted marketing campaign that reached the right audience through the most effective channels, utilizing both traditional and digital marketing techniques.
-Implemented effective lead generation strategies to attract new restaurants to join the Fooditec platform.

Co-Founder

Atrim Global

Led the implementation of Atrim’s brand strategy and marketing plans in Latin America. Developing brand awareness in final consumers (B2C), architects and distribution partners (B2B) by launching unique high-impact marketing communications campaigns from inception to completion, combining digital advertising (with emphasis in SEM, SEO, Emailing and social media) and offline media together ATL & BTL (coordinating events and Trade shows at a Regional level). Achieving +300% growth in EBITDA, +1500% growth in traffic to the website, generating +300K quality leads.

Efficiently handled Atrim’s rebranding in Latam, managing a limited budget, collaborating with UK and Australia. Developing a consistent message and customer experience through traditional retailers (+2000 POS in 8 countries) and online platforms.

Started operations in 3 new markets. Launched and sustained +100 products and managed +2000 SKUs. Increasing customers' engagement through the production of innovative and creative multi-platform content, developing influencers campaigns and coordinating PR & Media Agency, maximising exposure through owned, earned and paid media.


Other Skills:
- Google Analytics
- Google Search Console
- Google Trends
- Content Marketing
- Video Edition
- Multimedia marketing campaigns
- Social Media Campaigns
- Facebook Ads
- Youtube Ads
- Instagram Ads
- SEO
- SEM

Marketing Coordinator

Fox International Channels

Developed and implemented the marketing strategy, high-impact marketing plans, end-to-end growth marketing initiatives, original content campaigns and disruptive promotional activations, all aligned with the general business strategy. Driving subscribers’ acquisition, retention and awareness of FOX Premium Channels. Negotiating and building strong partnerships with MSOs, duplicating media investment.

Successfully launched FOX premium product FOX + and its digital product FOX Play (VOD streaming service) within Multiple System Operators (MSOs) of the South Cone Region. Delivering unique and valuable marketing communications by partnering with a broad range of internal and external stakeholders and multidisciplinary teams. Crafting presentations to all levels of the organisation.

Worked closely with the Regional Sales team, developing innovative commercial opportunities and leveraging synergies with MSOs. Training +5000 people of inbound, outbound and retail sales teams.

Affiliate Marketing Coordinator

Implemented creative growth and engagement tactics for FOX premium subscribers, increasing the customer lifecycle. Reducing 15% the churn rate. Working in a complex matrixed environment and managing multiple stakeholders.
Utilised data, analytics and insights to measure marketing effectiveness. Developing my analytical skills and strategic thinking, creating reports that effectively communicate status and KPIs of projects to determine the success of strategies and to refine methodologies for measuring impact of all commercial and marketing efforts. Analysed consumer, competition, and industry trends to help Top Management made strategic business decisions.

Commercial Analyst- Premium Channels

Heca Group S.A

Effectively launched and sustained 10 new neurosurgical products. 
Supervised and trained a 5 people sales management team. 
Selected and successfully implemented an ERP Software. 
Monitored company’s P&L and Cash Flow. 
Conducted a market analysis to understand the needs of our buyer persona.

Marketing Manager

Snow Valley Mountain Resort

International work experience in the Tourism industry.

Work & Travel Program

🚀 B2B Growth Marketing Consultant @ We Are Doers 🎯 Helping B2B startups in LATAM to drive sustainable Growth through sales automation 🌐 AI & Web3 Enthusiast 🕹 Former CMO @ Widow Games 📙 MBA @ Eada Business School

🚀 B2B Growth Marketing Consultant and CO-Founder @ We Are Doers

As a B2B Growth Marketing Consultant at We Are Doers, I help B2B tech startups in Latin America to drive growth through the re/design and automation of their sales processes.

At We Are Doers our mission is clear: identify areas for improvement and apply cutting-edge technology to ensure scalable and sustained growth.

Our service directly addresses the need to optimize and automate sales processes, reducing repetitive tasks and improving efficiency to close more deals in less time.

💡 Benefits and Advantages:
We offer an omnichannel strategy that combines Inbound and Outbound tactics, enhancing the customer experience and increasing Lifetime Value (LTV). Additionally, our methodology includes consultancy, implementation of technological solutions, team training, and data analysis for continuous improvement.

🎯 Ideal Clients: Early and growth-stage Latam B2B startups ready to scale

💼 About my Experience:
Former Chief Marketing Officer at Widow Games, a mobile and Web3 gaming studio that leverages blockchain, metaverse, and AI technologies to create immersive and engaging experiences for gamers. 

I have an International MBA from EADA Business School and more than 12 years of experience in B2B and B2C marketing, communications, and business development across various industries, such as media, entertainment, construction, and biotechnology in startups, SMB and multinationals.

I am passionate about innovation and customer experience, and I always strive to anticipate the needs and opportunities of the market. I have a self-driven, creative, and flexible mindset, and I can adapt to any changing environment without losing my consumer-centric approach. 

🗣️ Let's Connect:
Whether you're seeking strategic insights, exploring partnership opportunities, or simply looking to connect with fellow professionals, I'm here to collaborate and support your journey towards growth and success. 

Feel free to reach out, and let's chart a course towards achieving your business objectives together.

Co-Founder & B2B Growth Automation Consultant

As a B2B Growth Automation Consultant at We Are Doers, I play a crucial role in driving revenue and scaling sales operations for Blockchain and AI startups across Latin America. I am responsible for developing and executing comprehensive go-to-market strategies, identifying and capturing sales opportunities, and implementing effective growth processes. I excel at identifying and leveraging inbound and outbound prospecting channels to generate high-quality sales leads, converting them into opportunities and closed business.

Key Responsibilities:

-Developing and implementing effective B2B growth automation strategies tailored to each client's unique needs.
-Design and implement go-to-market strategy, ensuring alignment with overall business objectives.
-Collaborate closely with clients to determine their growth goals, ICP, messaging, and positioning.
-Measure and analyze SaaS funnel metrics, including CAC, LTV, payback period, and identifying areas for improvement.
-Manage the sales pipeline, nurturing leads, and setting and achieving monthly and quarterly SQL and pipeline targets.
-Utilize email sequencing, follow-up calls, and automated workflows to engage and qualify leads throughout the customer journey.
-Build strong relationships with partners and clients, fostering trust and collaboration.
-Continuously refine and optimize growth-related processes, ensuring efficiency and effectiveness.
-Stay abreast of industry trends and competitive landscape to identify opportunities for innovation and improvement in traffic acquisition and conversion strategies.

SoloGrit

Founder of an industry-first Community for Leadership Solopreneurs. Fractional Executives, Consultants, Coaches, and Advisors. Full experiences includes the Weekly Grit Guide, Podcasts, SoloGrit Lunch Club, and a G.R.I.T.-focused Community to develop our businesses personally and professionally.

Founder

Every Monday morning, 1,500+ subscribers read my Grit Guide to build and develop their leadership solopreneurship businesses with G.R.I.T. A mindset of Growth, Resiliency, Integrity, and Teachable.

Business Mentor

OTR Performance

OTR Performance is a leading innovator in the trucking industry, specializing in advanced diagnostic tools and solutions, empowering truckers and fleet operators across North America. OTR commits to excellence and a customer-centric approach that has positioned them at the forefront of technological advancements and customer satisfaction in the commercial vehicle space.

Key Responsibilities:
- Lead the development and execution of a SaaS B2C marketing plan with target MRR growth goals.
- Manage the marketing budget, focusing on digital strategies, content marketing, email, and ROI.
- Drive brand awareness and align marketing strategies with sales objectives.
- Utilize data analytics to guide marketing decisions and foster a data-driven culture.
- Lead a high-performing team, fostering innovation and collaboration.

Stride, Inc.

Leading Marketing, Digital Content, and Social Media for Stride, Inc (NYSE: LRN), one of the nation’s preeminent, tech-enabled education companies and a leading provider of online and blended education programs. Stride’s programs and services have supported more than 2 million learners to date.

Directly accountable to drive the strategy, process, and integrated marketing execution for a team of 20+.  Develop and manage multiple brands and 90+ social media channels (primarily Facebook, Instagram, TikTok, Pinterest, and YouTube) as well as podcasts, webinars, blogs, and website content to help drive ROI. Established an Influencer marketing function to dramatically increase external reach and brand affinity.

Sr. Director, Marketing

SocialMedia.org

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community. Over the years I’ve been a Board Chair with 3 different companies.

Board Chair

USAA

Led USAA Brand-related paid media and social strategy in a matrix organization inclusive of the brand, creative, analytics, and product paid media to drive award-winning product marketing campaigns within the Financial Services industry. Managed a paid media portfolio of up to $35MM.

 - Strategic development of cross-channel programs in collaboration with multiple teams utilizing Social Marketing, Digital Video, Content Marketing, Programmatic Display, Paid Search, Online Radio, CTV, OTT, and DOOH.

Director Marketing, Paid Media & Social

Established the vision and influenced the adoption of a new marketing channel (social marketing) at USAA. Inclusive of strategy, consumer insights, program planning, process development, performance optimization, and campaign execution for multiple product lines in Bank, P&C, Investments, and Enterprise related programs. Grew paid social media investment from $50K to $15M+ within 2 years.

- Led strategy and execution for 20+ go-to-market plans in an Agile Marketing framework, including Auto & Property Insurance, Banking, Investment products, and brand campaigns. 
 - Leveraged actionable strategy and an innovative lift-over-control social measurement framework to decrease Cost Per Product (CPP) by 175% through A/B testing.
 - Performance management, coaching, and development of 10+ digital marketing professionals, and 30+ agency resources (Publicis Groupe, Starcom, Spark Foundry).

Director Social Marketing

RadioShack

Led overall digital cross-channel and social marketing strategies within RadioShack (NYSE: RSH) for multi-product retail categories to drive organizational objectives.

Accountable for integration of social within digital channels (web experience, online display, paid search, SEM), CRM email integration, and Public Relations.

Results:
 - Developed a Digital & Social Media Center of Excellence for RadioShack Corporation to 4,300+ Corporate Stores and Dealer Franchisees impacting over 34,000+ field associates. 

 - Enhanced RSH shares by 12% by leading a digital marketing-driven activation for an Ad Age award-winning RadioShack Super Bowl XLVIII TV ad campaign in partnership with GSD&M agency and cross-functional leaders.

 - Drove $1M+ in online sales by managing social & digital marketing activation for Cyber Monday with a multi-channel digital strategy to develop Twitter industry best-in-class case study and national media coverage.

Director Digital Marketing Strategy

Samsung Mobile

Led overall social media and content marketing strategy for Samsung Mobile USA.  Managed content across Facebook, Twitter, YouTube and influencer marketing.  Managed RFP and onboarding of a global digital agency, integration of a social content management tool, and a social listening tool to measure paid and earned performance.  

Accountable for developing strategic social marketing and promotional plans leveraging TV, online social channels, mobile marketing, display ads, online content, SEO, and email marketing integration. Co-branded marketing with AT&T, Verizon, Sprint, and T-Mobile.

Social marketing integration into a $64 million measured media launch of the Galaxy II. Led the innovative pre-sales announcement within the Facebook brand page resulting in national media coverage and record sales of $13.5 billion in mobile units sold. 

-  Recognized as a Samsung global ambassador for best in class Social Media strategy. Provided social media marketing training for Samsung Corporation global markets in North America, LATAM, EU, and APAC.

-  Increased Samsung Mobile USA social media followers from 50K to 3MM+ with an earned media value of $9MM and industry leading 19% consumer engagement.

-  Led the growth of paid and earned media to generate a 600% increase in word-of-mouth marketing with multiple categories of brand influencers.

Global Marketing Manager

BOSSdev

Responsible for the program management of a $1.5M technology portfolio. Directly consulted external customers and internal stakeholders to develop digital business plans, website development, develop Microsoft Project plans, JIRA management and primary author of RFI and RFP for the organization. 

Direct client relationship management for Digital and Advertising agencies with such brands as Johnson & Johnson, Verizon, GM, Wendy's, Lipton, Upper Deck, Universal Studios, and more.

-  Direct management of global resources in Eastern Europe, Latin America, and the US to architect a profitable solution and always meet or exceed deliverables.  

-  Social Media industry thought leader quoted in various media channels, press releases, blogs, and print media on web related topics ranging from Emerging Business, Digital Marketing trends.

Digital Solutions Architect

Jumpeye Creative Media, Inc

Led the growth of a digital marketing agency with 35 professionals focusing on developing the vision, strategy,  and roadmaps for custom websites to clients ranging from small to medium-sized businesses and a solutions provider to larger digital agencies. 

Product development of emerging web technologies in Adobe Flash (flash components), custom web solutions, and PHP rapid development projects. Set the business development strategy that resulted in a 120% growth within 3 years and managed the setup and launch of multiple offices in Michigan, Atlanta, and Romania.

-  Managed all aspects of a start-up inclusive of developing a business plan, investor relationships, new business pitching, and managing the growth of the company.

-  Consulted and project managed the development of custom websites and applications such as Mobile Applications (iOS, Android, HTML5 Web-based apps), e-Commerce solutions, CMS solutions, and Software Development.

Founder & CEO

General Motors Corporation

Applied creative design thinking skills within modeling software to develop concept vehicles for GM styling studios. Contributed to the interior styling and modeling for various pre-production vehicles such as the Cadillac Evoq concept that debuted at the 2001 North American International Auto Show and the production 2010 Chevrolet Camaro.

Digital Designer

Growth driver with 20+ years of proven executive-level experience to set a vision, develop, and execute award-winning strategic marketing plans. Repeated success in driving brand awareness, engagement, product consideration, and demand generation, with data-driven ROI. 

Driving change in the EdTech, FinTech, Technology, Retail, and Auto industries. Directly manage top Digital and Ad Agencies. Prolific network of talent and professionals.

Specialties: Team Leadership, Digital Marketing, Social Media Strategy, Experience Design, Design Thinking,  Emerging Technologies, Web Analytics, Engagement Management, Interactive Strategy, Interactive Program Management, Project Management, Operations Management, Client Relationship Management, Vendor and RFQ Management, Account Management,  Non-Profit Organization, Interviewing and Hiring

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