John Surdakowski

Avex E-commerce

Leading eCommerce agency providing creative, development, email marketing & strategy for brands such as: Mondelez, Hugo Boss, KITH, O’Neil, HAUS, Undefeated, Marchesa, Balance Athletica, TomBoyX, Wolf & Shepherd, Badgley Mischka & Iconix Brand Group.

Founder & CEO

Agency-X Podcast

Agency X — Hosted by John Surdakowski, is a Podcast that takes a dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands.

Host

Shogun

Shogun empowers brands and agencies to create unique ecommerce experiences by making it easy to build and optimize online stores. Shogun is seamlessly integrated with leading ecommerce platforms, and is trusted by over 12,000 eCommerce brands, including Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts

Investor

GRIN

Grin is the #1 all-in-one influencer marketing platform designed to help brands own their influencer relationships. With our tools in your corner, you’ll build a pool of credible ambassadors and reap the financial and brand rewards that come with it. GRIN puts every aspect of your influencer marketing program at your fingertips, empowering you to own it every step of the way.

Inveterate, Inc

Govalo

Kinn

Consulting

Freelance creative direction, web design and development for various brands and agencies, including Google, Samsung, Havas, JWT, Campfire, USANetwork, Cinemax and Sony

Creative Contractor

Havas

Designed digital experiences such as: websites, mobile ads, video story boards and rich media campaigns.

Sr. Art Director Consultant

The Estée Lauder Companies Inc.

Designed and developed digital campaigns for Estee Lauder’s online creative department.

Art Director Consultant

Founder & CEO at Avex, a New York City based creative, technology and e-commerce agency for fashion & lifestyle brands. 

With 20 years of experience creating for the web, I’ve seen the digital landscape evolve. From Web 1.0 and Flash animation, to the explosion of mobile and e-commerce. I utilize my vast experience in creative, technology and business to help DTC brands achieve rapid growth. 

Throughout the years I've consulted for JWT, Havas, Estee Lauder, BBDO, NBC, MRM Worldwide, Nickelodeon, MTV Networks and many other New York based companies.

In 2015 I started growing my freelance business into a boutique digital agency, with focus on fashion, lifestyle and premium products. 

Avex has partnered with major brands such as: Hugo Boss, KITH, O’Neill, Undefeated, Simmons Serta Bedding, Marchesa, Eugenia Kim, Badgley Mishka, Ports V, Reem Acra, Iconix Brand Group, Google, PONY, Starter, Rocawear, Shutterstock, 88Rising, USANetwork, HBO, UBISoft, Sony Music and many more. 

Today, I continue to act as CEO and Founder (among other titles) of Avex. I’ve applied my experience and ability to adapt to creating a business that I am immensely passionate about. I love working with other creatives, building my team and taking on new challenges.

In 2019 Avex was invited to become a Shopify Plus Partner. Our agency focuses on helping brands navigate eCommerce.

TELUS

Account Executive

Peek Partners

A digital consultancy specializing in strategic solutions within the creator economy, consumer brands, and omnichannel retail.  Supporting business founders and owners with strategy development and operations efficiency.

Digital Strategist

BrainStation

As part of the BrainStation Industry Mentor Network, I help create world-class experiences for students, alumni, and the broader BrainStation community. As a mentor, I participate in speaking engagements and events aimed at shaping the future of technology education

Industry Mentor

Sweat The Technique Studio

A specialized movement and mobility studio.

Co-Founder & Owner

Herschel Supply Company

Provided strategic leadership and execution management across key functions including digital marketing, user experience, online merchandising, and vendor management in collaboration with Marketing, Merchandising, Brand, Retail, IT, Sales, and Finance stakeholders.

VP, Digital

Kit and Ace

As part of the Senior Leadership team, successfully achieved mapped revenue growth through improved digital experience, expanded marketing channels, and elevated operational efficiency while leading Ecommerce, Marketing, Brand and Community teams.  In addition, enhanced the Brand's mission to 'Amplify Optimism' by way of strategic content initiatives and omnichannel activations.

Director, Digital & Growth

Director Of Ecommerce

BroadbandTV (BBTV)

Built vision for Ecommerce platform supporting top creators including Chad Wild Clay, Worldstar Hip-Hop, and Brandon Rogers resulting in 12x growth in three years through the development of heightened operational protocols, improved UX/UI, augmented analytics, and diversified supply solutions.  Advanced team proficiencies in Shopify and project management systems including data analysis, product strategies, marketing campaigns, and customer service standards.

Director Of Ecommerce + Merchandising

Development, design and execution of brand strategies for a roster of more than fifty creator and influencer D2C merchandise lines.  Engaged partners to reflect their brand and audience within each respective product assortment while expanding product/vendor solutions to deepen category solutions.

Director Of Product Design, Ecommerce

Bravado International Group

Directed market-leading merchandise division managing solutions for artists including The Rolling Stones, Justin Bieber, Bob Marley and The Beatles through thoughtful sales leadership, effective client management, extensive licensing development, concentrated marketing initiatives, and countless retail activations.  Expanded business pillars through extensive partner cultivation leading to best-in-market brand representation.

Brand Manager

Universal Music Canada

Managed sales and retail marketing initiatives for a diverse network of external label partners contributing to revenues of $30 million annually requiring deep engagement with the national sales team to effectively achieve sales targets.

National Sales Manager

Realized sales goals, conducted inventory analysis, expanded customer list, planned and executed third party marketing initiatives for industry leading organization.

Regional Account Manager

A passionate leader with a proven aptitude to develop digital and strategic operations that continue to produce iterative user experiences, dynamic brand strategies, and engaging omnichannel activations, enhanced by the ability to direct collaborative teams that thrive in producing analytical solutions to customer needs.

taplio

The Battle

John Surdakowski

Patrick Currah

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