John Surdakowski

Avex E-commerce

Leading eCommerce agency providing creative, development, email marketing & strategy for brands such as: Mondelez, Hugo Boss, KITH, O’Neil, HAUS, Undefeated, Marchesa, Balance Athletica, TomBoyX, Wolf & Shepherd, Badgley Mischka & Iconix Brand Group.

Founder & CEO

Agency-X Podcast

Agency X — Hosted by John Surdakowski, is a Podcast that takes a dive deep into the world of ecommerce, digital strategy, and the evolving landscape of marketing technology. From the challenges of building a brand to mastering the latest tools shaping the future of commerce, Agency X offers insights drawn from real experiences at Avex. Each week, we break down what works, what doesn’t, and the bold moves that drive growth for leading brands.

Host

Shogun

Shogun empowers brands and agencies to create unique ecommerce experiences by making it easy to build and optimize online stores. Shogun is seamlessly integrated with leading ecommerce platforms, and is trusted by over 12,000 eCommerce brands, including Leesa mattresses, MVMT watches, Gaiam yoga apparel, K-Swiss, and Chubbies shorts

Investor

GRIN

Grin is the #1 all-in-one influencer marketing platform designed to help brands own their influencer relationships. With our tools in your corner, you’ll build a pool of credible ambassadors and reap the financial and brand rewards that come with it. GRIN puts every aspect of your influencer marketing program at your fingertips, empowering you to own it every step of the way.

Inveterate, Inc

Govalo

Kinn

Consulting

Freelance creative direction, web design and development for various brands and agencies, including Google, Samsung, Havas, JWT, Campfire, USANetwork, Cinemax and Sony

Creative Contractor

Havas

Designed digital experiences such as: websites, mobile ads, video story boards and rich media campaigns.

Sr. Art Director Consultant

The Estée Lauder Companies Inc.

Designed and developed digital campaigns for Estee Lauder’s online creative department.

Art Director Consultant

Founder & CEO at Avex, a New York City based creative, technology and e-commerce agency for fashion & lifestyle brands. 

With 20 years of experience creating for the web, I’ve seen the digital landscape evolve. From Web 1.0 and Flash animation, to the explosion of mobile and e-commerce. I utilize my vast experience in creative, technology and business to help DTC brands achieve rapid growth. 

Throughout the years I've consulted for JWT, Havas, Estee Lauder, BBDO, NBC, MRM Worldwide, Nickelodeon, MTV Networks and many other New York based companies.

In 2015 I started growing my freelance business into a boutique digital agency, with focus on fashion, lifestyle and premium products. 

Avex has partnered with major brands such as: Hugo Boss, KITH, O’Neill, Undefeated, Simmons Serta Bedding, Marchesa, Eugenia Kim, Badgley Mishka, Ports V, Reem Acra, Iconix Brand Group, Google, PONY, Starter, Rocawear, Shutterstock, 88Rising, USANetwork, HBO, UBISoft, Sony Music and many more. 

Today, I continue to act as CEO and Founder (among other titles) of Avex. I’ve applied my experience and ability to adapt to creating a business that I am immensely passionate about. I love working with other creatives, building my team and taking on new challenges.

In 2019 Avex was invited to become a Shopify Plus Partner. Our agency focuses on helping brands navigate eCommerce.

Butter Payments

Senior Content Manager

Freelance Content Strategist 

I partner with content marketing studios to design and execute campaigns that drive brand awareness and benefit SEO. My specialties include ideation, research, copywriting, and editing.  Projects I've worked on have been featured in numerous publications, including Time Magazine, Forbes, The Washington Post, and many more.

Ordergroove

Launched content function as part of Ordergroove’s efforts to expand its Marketing team and boost brand‬ awareness.

• Led content creation for enterprise case studies, surveys, blog content, and monthly webinars
• Delivered multiple five-figure MQLs per quarter 
• Boosted LinkedIn followers by 126% and organic impressions by 100%
• Oversaw SEO content, securing multiple top 10 keywords in Google 
• Secured media coverage in Business Insider, TechCrunch, VentureBeat, Modern Retail, and more
• Managed relationships with content agency, PR firm, design agency, and multiple freelancers

Senior Content Marketing Manager

NeoMam Studios

Joined successful international digital marketing agency as its first Head of Research. I was tasked with upholding journalistic standards and developing viral content.

• Led team of writers and researchers to develop content for B2C brands like Expedia Canada
• Content pieces earned a minimum of 25 backlinks and up to 100 backlinks
• Acted as media spokesperson and research expert to secure positive media coverage
• Earned media in Daily Mail, Inc., Fast Company, AtlasObscura, The Independent, and more
• Generated and vetted campaign concepts for travel vertical

Head of Research

Ideated, pitched, researched, and wrote copy for high-end link magnets

Content Consultant

ExecOnline, Inc.

Launched ExecOnline’s content efforts in support of its Sales function.

• Led content creation for enterprise case studies, ebooks, webinars, blogs, website copy, event coverage, ghostwriting, and press
• Developed email nurture campaigns for the Commercial team

Director of Brand Marketing & Content

YouVisit

First marketing hire and tasked with launching the company’s B2B content efforts across multiple verticals, including education, hospitality, and travel.

• Responsible for all external and internal communications
• Developed and executed B2B inbound content strategy
• Created B2B case studies, ebooks, blogs, monthly newsletters, and guest posts
• Oversaw drip email campaigns
• Managed relationships with PR agencies and content freelancers

Senior Marketing Communications Manager

Content Manager

Movoto Real Estate

Launched a small real estate startup’s SEO efforts by creating content designed to drive backlinks.

• Drove 1 million unique monthly visitors to Movoto’s blog 
• Secured coverage in Time, The Washington Post, and numerous radio stations
• Acted as media spokesperson and research expert to secure positive media coverage
• Led team of 15 freelancers with the goal of increasing backlinks

Content Editor / Content Manager

Responsible for writing more than 150 pieces of  high-quality blog content as part SEO efforts. Other duties included editing content, building media lists, and pitching stories to these media.

Content Creator

Florida State University

Co-designed an introduction to public speaking course for distance learners, including course content and pilot.

Online Course Co-Designer

Taught Introduction to Speech to undergraduate students at Florida State University, which included the creation of lesson plans to highlight speech theories.

Instructor

ThisWeek Community Newspapers

Generated ideas for and wrote more than 300 pieces of content annually for publication in two weekly newspapers.

Staff Writer

Suburban News Publications

Generated more than 520 pieces of content annually across, which was published in two weekly newspapers.

‬‭ B2B digital marketing and public relations professional with 15+ years of experience developing content‬
‭ marketing strategies that drive brand awareness and conversions through SEO, organic social, and‬
‭ long-form content. Well-versed in developing top-10 SERP content, boosting LinkedIn followers by‬
‭ 120%, securing earned media in business publications, and leading teams and agencies. ‬
‭

taplio

The Battle

John Surdakowski

David Cross

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?