I work on turning AI ambition into practical, day-to-day reality.

I’m currently AI Innovation Partner at Travel Counsellors, working with the CTO and teams across the business to embed AI in a way that genuinely improves how people work and how customers are supported.

The focus isn’t experimentation for its own sake. It’s about adoption at scale. Building AI tools and workflows that save time, reduce friction, support better decisions, and fit naturally into how the business already operates. That includes evolving products like TC Copilot, as well as internal tooling that drives real operational change.

I’m particularly interested in the hard part of AI:
change management, trust, usability, and moving organisations from “AI-curious” to confidently AI-enabled. Travel is a uniquely complex, people-led industry, which makes it one of the most interesting places to apply AI properly.

My role sits at the intersection of technology, product, and people, with a strong bias toward delivery over hype and outcomes over demos.

I enjoy working with teams who want to move quickly, think clearly, and build things that actually stick.

Always open to thoughtful conversations about applied AI, transformation, and what it really takes to make this stuff work in the real world.

Jeremy Smith

Is your organic visibility declining as search shifts to AI answers?

Search in 2026 looks very different from what it used to be. Traditional rankings alone are no longer enough. With Google’s AI Overviews and AI-powered answer engines becoming the first point of discovery, many businesses are losing visibility, even when they still “rank.”

If your brand is not being referenced or trusted by AI systems, you are slowly disappearing from how people actually find answers.

What I Do

I work as an AI Search Strategy Advisor, helping businesses adapt to this new search reality.
My focus is not just rankings, but how and where your brand appears across Google and AI-generated answers.

I help organizations understand:

Why traffic or leads dropped despite “good SEO”

Which pages and topics AI systems trust (and which they ignore)

What to fix first—and what no longer matters

How I Think

Search has moved beyond keywords. Today, visibility depends on intent, context, authority, and clarity across your entire digital footprint.

My approach combines:

Search intent and topic mapping
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)

Practical guidance aligned with real search behavior—not tool-driven theory

I don’t replace teams or execute tactics.
I provide direction, prioritization, and clarity so businesses don’t waste time chasing outdated SEO checklists.

Who I Work With

I advise:

Growing businesses and brands
B2B companies and service-led organizations
Teams navigating traffic loss after AI-driven search changes

Why This Matters

AI hasn’t killed search—but it has changed who gets seen and who gets skipped.
The brands that win are the ones AI systems understand, trust, and cite.

If you’re trying to make sense of this shift, I help you see the bigger picture, and act with confidence.

taplio

The Battle

Jeremy Smith

Swapan Kumar

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