R&D lab for publishers experimenting with generative AI

Authentic and enthusiastic product leader with a proven track record of taking products from idea stage to millions in sales.

Currently in discovery mode, looking for my next adventure in ML/AI. Feeling blessed to be an Entrepreneur-in-Residence at my hometown university, where I can give back to the local startup community.

Previously co-founded a B2B SaaS company, where I envisioned and built a marketing technology product from mock-up to its first million in revenue in less than 12 months. I grew that startup until it was acquired by a strategic buyer, where I led product development for its ABM division.

My success stems from these principles:
* Persistently focus on ambitious goals. 
* Be a doer and inspire others into action by leading from the front. 
* Deplore and trim inefficiency in all things. 
* Communicate persuasively. 
* Prepare for interactions, never "wing it."
* Be calm in turbulent environments.

Rodrigo Fuentes

FutureProof

FutureProof helps organizations integrate generative AI into their operations to stay competitive and efficient. We empower teams, optimize workflows, and automate routine tasks, allowing teams to be more creative, engaged, and impactful.

Founder & CEO

Surround Sound Consulting

• Perform marketing technology audits, design and implement MarTech stacks
• Design dashboards to track product success metrics, including user flow funnels, cohort retention analysis, feature flagged A/B experiments, and net dollar retention
• Implement automation, outreach campaigns, content generation, and account-based strategies
• Conduct customer interviews, prioritize features, craft UI/UX mockups, write product requirements and user stories.

Founder, Chief Strategist

Kick

• Develop features, product and operational strategy for FinTech company creating AI-driven financial software (bookkeeping and banking) for SMBs and the self-employed
• Champion the voice of the customer, translate market observations and customer feedback into use cases, prioritized product requirements, and documentation
• Drive product adoption, retention, and recurring revenue growth

Head of CX and Ops

Advice.io

• Perform customer analyses, create persona matrices to evaluate ideal customer segments
• Develop sales outreach strategies, draft targeted outreach material
• Build repeatable revenue models, deliver insights into product/market fit

SaaS Consultant

Ferdinand IP, 24IP Law Group

•	Analyze products and patents, feature audit, generate sales and pricing strategies, implement multiple simultaneous projects from design to delivery.
•	Strategize and set priorities based on customer need, risk impact and demands of key technical and nontechnical stakeholders.
•	Synthesize complex ideas for effective written and oral communication to build consensus and influence stakeholders toward a shared vision.

Attorney

T'ARTE Designs

•	Launched small business designing and building custom furniture and art. 
•	Drove online and retail sales.
•	Developed and tested hypotheses regarding business and customer behavior and objectives.

Founder/Designer

US District Court for the District of Connecticut

Judicial Intern

Ichay & Mullenex Avocats

Summer Associate

Curious how generative AI can transform your business?

💬 Contact me for:
1. AI audits to pinpoint quick-win opportunities
2. AI Coaching and hands-on workshops for business leaders and teams
3. Speaking on generative AI fundamentals to advanced strategies

I’m passionate about helping organizations unlock the power of AI, ensuring that teams become not only more efficient, but also more creative, engaged, and impactful.

At FutureProof, I help companies integrate AI to drive ongoing, meaningful results. With deep experience in product, marketing tech, and customer-centric strategy, I focus on practical solutions that deliver real business outcomes. We partner closely with business leaders and teams, providing hands-on guidance and coaching that inspires confidence and excitement in AI.

✨ Tailored AI Strategy: We create custom AI solutions that align with your team’s workflow and goals.
🎨 Unlock Creativity: By automating repetitive tasks, we help your team focus on high-impact, innovative work.
🚀 Industry Expertise: I’ve helped companies across industries harness AI to drive growth and transformation.
🤝 Hands-On Guidance: We don’t just consult—we partner with you to implement and sustain AI solutions that generate real impact.

Generative AI is changing the way we work. It can revolutionize how businesses operate, but it needs to be integrated thoughtfully to avoid disruption and maximize impact. At FutureProof, we focus on the human side of AI, ensuring that technology empowers your teams.

Connect to explore how AI can streamline and accelerate your business!

www.alwaysfutureproof.com

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