R&D lab for publishers experimenting with generative AI

Authentic and enthusiastic product leader with a proven track record of taking products from idea stage to millions in sales.

Currently in discovery mode, looking for my next adventure in ML/AI. Feeling blessed to be an Entrepreneur-in-Residence at my hometown university, where I can give back to the local startup community.

Previously co-founded a B2B SaaS company, where I envisioned and built a marketing technology product from mock-up to its first million in revenue in less than 12 months. I grew that startup until it was acquired by a strategic buyer, where I led product development for its ABM division.

My success stems from these principles:
* Persistently focus on ambitious goals. 
* Be a doer and inspire others into action by leading from the front. 
* Deplore and trim inefficiency in all things. 
* Communicate persuasively. 
* Prepare for interactions, never "wing it."
* Be calm in turbulent environments.

Rodrigo Fuentes

Just wrapped my session on the ARMTech Innovation Stage. TLDR: the market is crowded with AI-everything. So we set out to show something different:

We’re not just a vendor with live AI deployments across 100+ financial institutions... 

We operate as the first nationwide, licensed AI collections agency with real proof of performance.

In a live 4‑way champion/challenger, Kompato emerged as the top performer on a $240M charged-off personal loan portfolio. 

Demos are cool, but the bar for “AI in collections” should be: 

• Real portfolios
• Real regulatory constraints
• Measurable results

If you’ll be in Dallas for ARMTech, I’d love to compare notes on what you’re seeing in your own portfolios and share updated numbers from this ongoing test.

--
Thx to Mike Gibb and AccountsRecovery.net for hosting!

Generative AI Product Leader | GTM Strategist | Driving Products from Idea to Market

CEO @ AccountsRecovery.net | Educating & Engaging Credit and Collection Leaders | Learn. Adapt. Lead.

The biggest advantages don’t come from 
louder vendors or bigger teams.

They come from better decisions.

How you choose technology?
How you allocate people?
How you spend limited budget
before it’s gone?

That’s exactly what this week’s webinars are designed to surface.

Here’s what’s happening this week on AccountsRecovery:

📅 7𝐭𝐡 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 2026 | 1:00 𝐏𝐌

𝐓𝐨𝐩𝐢𝐜 : ARMTech Innovation Stage: Home Edition

Each company gets 𝐟𝐢𝐯𝐞 𝐦𝐢𝐧𝐮𝐭𝐞𝐬.
No bloated decks.
No canned presentations.

Just a clear answer to one question:
𝐖𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐭𝐬 𝐲𝐨𝐮 𝐚𝐩𝐚𝐫𝐭?

A vote will determine which companies earn a spot on stage at ARMTech
and compete for the grand prize:

🎟️ 𝐀 𝐟𝐫𝐞𝐞 𝐞𝐱𝐡𝐢𝐛𝐢𝐭 𝐛𝐨𝐨𝐭𝐡 𝐚𝐭 𝐀𝐑𝐌𝐓𝐞𝐜𝐡 2027.

This is how innovation earns attention.

Click To Join : https://lnkd.in/e84CMX8e

📅 9𝐭𝐡 𝐉𝐚𝐧𝐮𝐚𝐫𝐲 2026 | 1:00 𝐏𝐌

𝐓𝐨𝐩𝐢𝐜: How to Allocate Human Capital in Today’s Collection Environments?

𝐏𝐚𝐧𝐞𝐥𝐢𝐬𝐭𝐬:
Terry Merrell — President, First Financial Resources
Cathy Tylutki    PHR, SHRM-CP, CCP — Chief Human Resources Officer, Harris & Harris
Angela Armstrong — Integrator | Operations Executive, TSI
Rodrigo Fuentes - Generative AI Product Leader

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧:
 • Where automation creates the illusion of productivity?
 • How to decide which accounts deserve human effort?
 • The one metric that matters more than dials per hour.
 • How to prevent burnout as complexity increases?

This is the kind of discussion 
Your peers will be having in January.
 
Worth passing along to the people you plan decisions with.

🔁 Repost this and 
let your network know you’ll be part of the conversation.

Webinar Jan 7th

Humans should be reserved for exceptions and leverage -- not for scale. 

The objective is to increase the value-per-human by shifting volume to AI while making humans more effective on the handful of accounts where they change outcomes. 

Key principles to consider on this journey:

1) Triage: clear boundaries driven by confidence + rules

2) Exception categories that should almost always hit humans

3) Human role design — make humans specialists, not generalists

4) Routing & handoff: design the UX and the audit trail

5) Compliance, safety, and governance

6) Human Workforce strategy (redefine careers; re-skill & redeploy)

7) All of the above, measured by metrics that matter (automation rate; escalation rate and reasons; time-to-resolution and average handle time for AI vs. human cases; recovery per FTE and cost-per-dollar-collected; compliance exceptions per thousand contacts; and more)

If you're interested in this topic, I encourage you to join me and 
Terry Merrell — President, First Financial Resources
Cathy Tylutki    PHR, SHRM-CP, CCP — Chief Human Resources Officer, Harris & Harris
Angela Armstrong — EVP & GM  at TSI

S/O to Mike Gibb for hosting this webinar.

Strata Identity

Strata is the distributed multi-cloud identity company. 

Our vision is a new distributed approach to identity management. We call this an Identity Fabric.

We are changing the way identity works in hybrid and multi-cloud environments and helping our customers migrate from legacy to modern identity systems without rewriting applications. 

Using the Maverics Platform you can run your apps wherever you want using the identity system you like. This truly distributed approach to identity helps to overcome the fragmentation of using multiple cloud identity systems and breaks lock-in to legacy identity systems.

Check us out at https://strata.io to learn more, book time on my link above to get a demo. Or take a look at the video below to get a glimpse of what we do.

Identity Orchestration Consultant 

CyberGRX

SaaS Buyer and Process Owner: Led the entire buying process for multiple SaaS security solutions after a critical vendor breach. Having been on the buyer’s side, I understood what decision-makers prioritize—security, integration, and ROI. This experience allowed me to approach vendor assessments, demos, and final selections with a clear perspective on what drives purchasing decisions, ensuring that our chosen solutions aligned perfectly with our needs and strengthened our overall cybersecurity posture.

Cybersecurity Generalist and TPRM Expert: In a fast-paced tech startup, I took on multiple cybersecurity roles, managing everything from Third-Party Risk Management (TPRM) to incident response and security audits. This breadth of experience, covering various aspects of cybersecurity, enabled me to implement strategies that were both comprehensive and effective. My work was integral to the company’s security enhancements and played a key role in the startup’s successful acquisition.

Sales Organization Advisor: Acted as a key resource for the sales team, providing insights into how clients think and what they need. I trained and coached Account Executives, SDRs, and Account Managers on our product’s functionality, ensuring they understood how to address client challenges and articulate the product’s value. This hands-on support helped the sales team connect more effectively with clients and drive better results.

Cyber Security Analyst

Virtuance

While taking a break from the corporate world to pursue my cybersecurity degree, I worked as a photographer, balancing full-time study with a job that offered time outdoors and creative fulfillment. This role honed my ability to understand client needs, adapt quickly to changing conditions, and deliver high-quality results. My work culminated in capturing a viral image that won me the Top Photographer Award in 2022.

Real Estate and Architecture Photographer

University of Colorado Colorado Springs

At UCCS' Cybersecurity Apprenticeship Program, I gained hands-on experience with leading cybersecurity researchers. In a mock internship as Compliance Officer for a fintech startup, I took charge of managing identity governance and administration (IGA), overseeing security certifications, and navigating global banking regulations. This role put me at the forefront, explaining complex compliance issues to fintech executives and ensuring they could implement necessary security measures.

GRC & IGA Intern

Best Buy

As the Salesforce champion, I owned the process of analyzing health and safety data across North America. I handled custom report requests, identified trends, and transformed these insights into customized dashboards for safety officers across 12 regions. My work led to actionable changes that significantly reduced risks, demonstrating the power of data-driven decision-making through optimized Salesforce reporting.

Senior Analyst Health and Safety 

Emerson Automation Solutions

Successfully introduced a SaaS solution to streamline ergonomic assessments, which were previously manual and ad hoc. The new system standardized the process for new hires and extended it to all employees, resulting in annual labor savings in the low 7 figures. This was my first experience as a SaaS buyer, where I led vendor evaluations, negotiated terms, and secured funding. This process gave me valuable insight into the buyer's journey, emphasizing the importance of clear value propositions and ROI in decision-making.

Regional Ergonomist

NORTHERN LIGHTS JUNIOR VOLLEYBALL INC

At Northern Lights, the U15 third team, often viewed as underdogs, adopted a "David vs. Goliath" mindset. By carefully tracking and analyzing stats, we pinpointed small but crucial areas where we could gain a competitive edge, ultimately leading to a Regional Championship victory against bigger, stronger, faster teams. With Nebraska Elite, an undersized U17 team reached a Top 4 finish at AAU Nationals by focusing on detailed performance metrics and tailoring strategies to exploit opponents' weaknesses. At Midlothian High School, a 2A boys' varsity team made it to the 5A State Semi-finals by using data-driven insights to maximize each player’s unique strengths, turning a diverse group into a united and cohesive machine.

AAU Travel Volleyball Coach 

Cargill

At Cargill, over 700 ergonomic assessments led to the creation of a detailed heat map that highlighted key inefficiencies and safety risks on the production line. This data drove me to form the plant's first ergonomics team where I secured funding for automated solutions, resulting in a 50% headcount reorganization on the most hazardous line and saving $135,000 annually on a $15,000 investment. Building on this success, I then built the plant’s first process improvement team was established, delivering $80,000 in annual savings within our first month, further enhancing both efficiency and improving safety.

Ergonomic Specialist

IAM advisor dedicated to solving the most complex identity challenges. With a strong foundation in cybersecurity and extensive hands-on experience, the focus is on delivering tailored solutions that modernize and secure identity systems across global enterprises.

The mission is to simplify IAM and eliminate the need for risk acceptance documents within Enterprise Identity Access Management programs. This often involves deploying advanced MFA, SSO, or biometric solutions to strengthen authentication processes, ensuring seamless integration during M&As with disparate identity systems and navigating the complexities of multi-cloud environments. Additionally, creating frictionless user experiences across diverse identity services and geographic regions is a priority.

Specializing in guiding Fortune 500 companies, particularly in highly regulated industries like Government, finance and manufacturing through the challenges of managing identity across multiple clouds and systems. This includes ensuring compliance with applicable regulations, streamlining identity processes during mergers and acquisitions, and keeping critical applications running smoothly even during disruptions.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rodrigo Fuentes's LinkedIn Performance

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