R&D lab for publishers experimenting with generative AI

Authentic and enthusiastic product leader with a proven track record of taking products from idea stage to millions in sales.

Currently in discovery mode, looking for my next adventure in ML/AI. Feeling blessed to be an Entrepreneur-in-Residence at my hometown university, where I can give back to the local startup community.

Previously co-founded a B2B SaaS company, where I envisioned and built a marketing technology product from mock-up to its first million in revenue in less than 12 months. I grew that startup until it was acquired by a strategic buyer, where I led product development for its ABM division.

My success stems from these principles:
* Persistently focus on ambitious goals. 
* Be a doer and inspire others into action by leading from the front. 
* Deplore and trim inefficiency in all things. 
* Communicate persuasively. 
* Prepare for interactions, never "wing it."
* Be calm in turbulent environments.

Rodrigo Fuentes

Machintel

Helping to build the next best go-to-market engine utilizing data and demand gen strategies.

EVP & Chief Marketing Officer

Mirantis

At Mirantis I reported directly to the CEO and managed a team of 60+ global team members across marketing. I was brought in to develop an enterprise style marketing strategy that aligned with company goals. Creator of the ZeroOps terminology turned category. 

Core Responsibilities:
●	Build and develop a world class team of marketers to drive increased demand
●	Redevelop Mirantis brand and narrative 
●	Develop a marketing strategy to supplement an enterprise selling motion
●	Lead 60+ team members globally

Current Achievements:
•	88% Incremental ARR pipeline growth (QoQ) in second full quarter onboard.
•	4X pipeline growth QoQ in second full quarter at company.
•	Record lead generation - 442% lead growth QoQ on flat program spend.
•	Record number of Sales accepted leads – +98% YoY
•	Record number of Sales qualified leads – +73% YoY

Chief Marketing Officer

Medallia

* Acquired by Thoma Bravo for $6.4B 07/26/2021

At Medallia, I was the Global Head of Marketing / Chief Digital & Demand Officer (reporting directly to the CEO) and responsible for driving demand and revenue by building a world-class brand. We dedicated our time to delivering world class experiences to our prospects and customers alike.

Core Responsibilities:
●	Lead all global marketing efforts for Medallia (Acting CMO)
●	Develop Medallia’s brand and story
●	Scale and develop Medallia’s demand generation growth program
●	Reported directly to CEO
●	Lead 130+ team members globally
●	Managed $40+ million yearly budget

Achievements:
●	+83% Marketing Sourced Pipeline YoY (AVG Deal Size +40% YoY)
●	+207% BANT Sales Qualified Opportunities YoY
●	+260% Marketing Lead Growth YoY
●	+244% Web Traffic Growth YoY
●	+125% Press Coverage Growth YoY
●	-71% Cost Per Opportunity and -65% Cost Per Lead over two quarter span
●	Marketing improved from 17% of total pipeline created to 44% two quarters after joining.
●	Went from 19% SaaS Growth to +33% in 4 quarters
●	22,000+ Registrations from 11.3k accounts for annual user conference

SVP & Chief Digital and Demand Generation Officer

BlackLine

At Blackline, I was the global head of demand generation, digital marketing, web, marketing operations, and business development; reporting directly to the CMO. My team consisted of 90+ members globally. 

First-year achievements:
- 2x+ market cap growth in the first year at the company. 
- 29% revenue growth YoY
- 98% retention rates
- 20%+ customer growth rate 

Other awards:
- Gartner Magic Quadrant Leader for Financial Close 2019
- G2 Crowd Top 50 Finance Products
- 2020 TrustRadius ‘Top Rated Award’ for Financial Close
- 2020 Gartner Peer Insights ‘Customer Choice Award’
- 2019 Kapost ‘Change Enablement Champion’ Award

VP of Marketing, Global Head of Demand Generation

At SAP, I was globally responsible for digital marketing, demand gen, web, and marketing operations across the entire SAP Customer Experience portfolio; reporting directly to the CMO managing 150+ professionals.

- Triple Digit Revenue Growth YoY
- Launched new site integrating with global SAP.com.
- Aligned the four companies that makeup SAP Customer Experience to adopt a global uniformed process, tech stack, and agency economy. 
- Managed largest marketing group within SAP Customer Experience
- Orchestrated a global initiative to move to a single demand center. In the past, there were many stakeholders running their own campaigns causing friction, lack of insight, and unnecessary costs. 
- Managed and optimized a multi-million dollar marketing budget.
- Gartner Magic Quadrant Leader for Sales Performance Management (SPM) 6 times running
- First time Leader in Gartner Magic Quadrant for CPQ
- First time Leader in The Forrester Wave™ for CPQ
- Only company for Commerce Suites in The Forrester Wave™ to be named  a leader in both B2B and B2C

VP of Marketing - Global Head of Digital, Demand & Marketing Ops - SAP Customer Experience & C/4HANA

Manage the global digital marketing and demand generation efforts for the SAP Sales Cloud. 

- Member of the marketing leadership team. 
- Provide strategic direction, mentorship and inspiration to a global team of 80+ professionals across various functions within marketing (Digital Marketing, Demand Generation, Web Development, Design/Creative, Marketing Operations, Sales Development, and Global Marketing) and foster a culture of trust and continuous development.
- Lead a team responsible for migrating all marketing technologies, processes, CRM, and reporting & analytics to SAP systems. 
- Work closely with executives across different business segments to promote a culture of cross-functional collaboration and to align on revenue goals, messaging and customer experience. 
- Helped set global goals, campaigns, and objectives by aligning closely with the global sales leaders. 
- Plan, manage and forecast a multi-million dollar marketing budget to ensure maximum ROI and campaign effectiveness.

VP of Marketing - Global Head of Digital & Demand, Sales Cloud - SAP Customer Experience

*CallidusCloud Acquired by SAP, $2.4 Billion Exit, April 2018 (Top 5 SaaS acquisition of 2018)

Personal Awards:
-Promoted to VP of Marketing
*2016, 2017, 2018 Presidents club
*Weight in Gold Award Winner
-Promoted to Sr. Director
-Head of Marketing, Litmos

Tasks & Responsibilities:
-Report directly to CMO
-Provide strategic direction, mentorship and inspiration to a team of 60+ professionals across various functions within marketing (Digital Marketing, Demand Generation, Web Development, Design/Creative, Marketing Operations, Sales Development and Global Marketing) and foster a culture of trust and continuous development.
-Work closely with CallidusCloud directors, VPs and executives across different business segments to promote a culture of cross-functional collaboration and to align on revenue goals, messaging and customer experience. 
-Plan, manage and forecast marketing budget to ensure maximum ROI and efficient cost per qualified leads. 
-Optimized outdated lead routing rules, processes, and SLAs to better align the sales development team with sales. These changes lead to the SDRs beating their target of 35% of new bookings revenue and contributed over 65% of new bookings
-Guide our team to build and manage a best-in-class portfolio of marketing programs that drove high-quality leads, pipeline and revenue utilizing the right mix of brand-building, inbound/outbound activites, account-based marketing (ABM), and marketing technology.
-Plan, manage and forecast multi-million dollar marketing budget to ensure maximum ROI and campaign effectiveness.  
-Introduced attribution modeling to vastly improve the company’s pipeline to spend ratio to 49x.

Letting the numbers speak:
49x Pipeline to Spend Ratio
8x Database growth 
6x Pipeline growth 
4x Web leads growth 
3x SQL growth

CallidusCloud - Global Vice President of Marketing, Head of Digital & Demand

GrubCrawl.com

Chief marketing officer for an award-winning (2012 Best of The Bay A-List: City Tours)  food tour service based in San Francisco, California. 

Responsibilities include (but not limited to):
- Increase web traffic through earned, paid and owned initiatives.
- Support and grow brand awareness
- Generate qualified leads
- Build and maintain business partnerships
         -- Bon Appétit Magazine a Condé Nast Company (Partnership)
         -- Seemless (Partnership)
         -- Yelp (Partnership)
         -- SFTravel (Grant)

Head of Marketing / Co-Founder / CMO

Calixte

Develop and execute digital and offline marketing strategies for award winning (The Knot Best Of Weddings 2014: Videographers) wedding videography company.

Main Responsibilities:
- Increase web traffic through earned, paid and owned initiatives.
- Support and grow brand awareness
- Generate qualified leads

Head of Marketing / CMO

LeapFrog

First in-house search marketer. Head of SEO, SEM, affiliate & re-targeting channels.

Core Responsibilities:
•	Define and execute all digital marketing search strategies (SEO, SEM & Display/Retargeting) for a global brand.
•	Extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed aggressive ROI minimum thresholds.
•	Research, analyze & monitor search engine rankings, traffic, and conversion KPIs.
•	Drive increased conversion with conversion funneling optimization & integrated marketing initiatives.
•	Identify and execute SEO best practices for both on-site and off-site search ranking factors while staying cognoscente of critical algorithm updates such as Panda, Penguin, Mayday, Venice, Hummingbird etc.
•	Develop, drive & execute content marketing and link building strategies for increased authority and SERP visibility.
•	Manage multi-million dollar quarterly digital marketing budget. 

Projects & Leadership:
•	Manage global search agency and internal team to drive search marketing goals in earned, paid and owned digital marketing.
•	Create, develop & drive SEO best practices, processes & methodologies across entire organization such as: 301 Redirect, Content Creation, Content Sunsetting, Press Release Optimization, Conversion Optimization and Integrated Marketing Strategy.
•	Develop & drive strategy for site migration to include optimal site architecture, URL structure, 301 redirect strategy & 4 platforms integration.
•	Create and present business cases for new SEO/SEM strategies to cross functional groups and upper management.
•	Create and present competitive analysis to drive new search strategies across organizations cross functional groups.
•	Develop best practices for new mobile site for increased mobile presence and conversion.

Digital Marketing Manager, Head of Search (SEO, SEM)

FindLaw, a Thomson Reuters business

As an SEO Strategist at Findlaw, I am responsible for working with the top clients of a multi-billion dollar company. My objective is to help increase my clients search visibility, leads and ROI in one of the most competitive markets on the internet. 

Core Responsibilities:
•	Provide client consultations and deliver and reiterate KPI’s to clients.
•	Research, Analyze & Monitor search engine rankings, traffic and conversion metrics.
•	Drive key SEO/SEM programs, and report on campaign performance using in-house systems, Google Analytics, and other tools to maximize ROI and deliver on KPI’s. 

Projects & Leadership:
•	Lead special projects focused on improving process, client engagement and cross functional collaboration.
•	Represent the search team on cross-functional committees/initiatives.
•	Develop and execute search engine marketing methodologies for enhancing team performance and engagement.
•	Provide mentoring and training to search team in search strategies, web site performance and search engine marketing principles, areas of legal practice and business systems.
•	Coordinate, manage and provide onboarding of new team members and maintain process and training documentation.
•	Review consultation calls for quality and strategy providing feedback and coaching as necessary.

Achievements:
•	"Save The Day" Award - Helped retain high visibility, spend and risk client. 
•	Voted into the Search Engine Council to represent my department by my peers.
•	Promoted twice in less than 3 months.
•	Promoted to work on top 3% revenue drivers of Findlaw.
•	Crystal Award for work managing and training new employees.
•	Three time client satisfaction award winner.

Senior SEO Manager

As an SEO Strategist at Findlaw, I am responsible for helping over 55 clients (roughly about 30k - 90k dollar spend a year) increase their visibility in the search results in one of the most competitive markets on the internet, the legal space. 

Core Responsibilities:
•Provide client facing quarterly consultations (Over the phone & In person)
•Research, Analyze & Monitor search engine rankings, traffic and conversion metrics.
•Delegate SEM tasks to content writers, designers and developers.
•Onpage content optimization for increased visibility in the search results.
•Onpage design optimization for increased time on site, page views, conversion rates and lower bounce rates.
•Implementing redirects, delegating link building strategies and syndicating articles / press releases.

Other Responsibilities
•Training new SEO strategists.
•Sharing industry news and best practices to the entire SEO department.
•Recommended several best practices that are now being used by the company.
•Training account managers, project managers, content writers, designers and developers on industry best practices.
•Updating and educating clients on industry trends (ex. rich snippets, author tags, etc...) and recent algorithm changes (May Day, Panda, Penguin, Content Above the Fold, etc...)
•Working with 3rd party vendors
•Lead on Raven Tools Integration
•Lead on Google Analytics Integration

Achievements (up to 05/22/2012):
•"Save The Day" Award - Helped retain a high visibility, spend and risk client. 
• Voted into the Search Engine Council to represent my department by my peers.
•92% of my current 47 clients have seen a positive growth in search traffic and leads. 
•97% of my current clients have seen positive growth in search traffic year over year.

SEO Specialist

Academy of Art University

•      Coordinate and oversee daily operations of 3rd party clients to ensure increased efficiency and performance for all online marketing campaigns.

•     Managed Multi-Million dollar digital marketing budget. 

•      Conduct comprehensive market research, analyze data, and provide action-driven recommendations.

•      Plan and buy interactive & online media including CPM, PPC, CPA, and CPL.

•      Manage marketing spend and negotiates the best rates for contracts directly with vendors to maximize return on investment

•      Creative lead for various advertising channels such as SEO, CPM, PPC, Email, and newsletters to engage and promote conversion of potential leads. 

•      Developed methodical processes and best practices that became administered amount the whole marketing team to promote a more optimized domain.  

•      Owned and manage all social media channels such as Twitter, Facebook, and communities to promote brand awareness to drive enrollment.

Interactive Media Specialist, Head of Search

I am Henson Gawliu Jr., a collaborative and results-driven Chief Marketing Officer with a history of leading global teams to achieve world-class transformations in private and public companies. I'm proud of my team's collective accomplishments, which include playing a key role in 4 acquisitions totaling over $9 Billion. With my dedicated teams, I have consistently delivered outstanding results, with a bias to focus on turning marketing functions into efficient revenue powerhouses.

𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:

𝗠𝗶𝗿𝗮𝗻𝘁𝗶𝘀: As Chief Marketing Officer, our 50+ global team collaboratively developed a robust marketing strategy to create a new category and coining the phrase "ZeroOps" resulting in an impressive 88% incremental ARR pipeline growth and a 4X pipeline growth in the first 6 months of joining.

𝗠𝗲𝗱𝗮𝗹𝗹𝗶𝗮: During my tenure as Head of Marketing and Chief Digital & Demand Gen Officer, my team's collective efforts contributed to the company's acquisition of $6.4B. We achieved an impressive +83% Marketing Sourced Pipeline YoY and +207% BANT Sales Qualified Opportunities YoY.

𝗕𝗹𝗮𝗰𝗸𝗟𝗶𝗻𝗲: Amidst a challenging pandemic, our team achieved a +134% pipeline growth YoY and contributed to a 98% retention rate, contributing to a remarkable 3.75x market cap growth to $8.5B in after my first 6 months.

𝗦𝗔𝗣 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: My team's collaborative efforts led to a 180% growth in the customer experience business post-acquisition in the first year, achieving aggressive 100%+ new business revenue growth. The company was recognized as a Gartner Magic Quadrant Leader for Sales Performance Management (SPM) six times in a row and a leader in both B2B & B2C in The Forrester Wave™.

𝗖𝗮𝗹𝗹𝗶𝗱𝘂𝘀𝗖𝗹𝗼𝘂𝗱: Our team's dedication led to growing the pipeline from $15 million a quarter to over $100 million in just about 2 years. SAP subsequently acquired the company for $2.6B.

Backed by my educational foundation with a BS in Business Administration and Management Information Systems (MIS) from San Jose State University, I bring a unique blend of technical aptitude, creativity, strategic thinking, innovative leadership, and a passion for achieving excellence. As an advisor and board member for cutting-edge companies, I remain dedicated to providing valuable insights and driving innovation with a bias for action. My commitment is to continue delivering exceptional results, building strong brands, and propelling growth.

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Rodrigo Fuentes

Henson Gawliu Jr.

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