James Gilbert 🙏🏻

Bloomerang

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Vice President Demand Generation

noble

Advisor

CloudSpot

Strategic Advisor

Sendoso

CMO Collaborative

SLC CMO Collaborative Chapter Leader

Flip (formerly RedRoute)

Recruited to bring extreme growth. Structured foundational growth engines. Historical pipeline, MRR, ARR, and retention. Built a team from scratch. Structured a rename, rebrand, and new website within 4 months. Built and ran our podcast, outbound engine, and all growth engines. Led Flip to Pavillion’s category king finalist in 2023. Grew MRR and pipe 12% MoM, 92% retention rate.

Chief Marketing Officer

BUSINESSNEXT

•	Grew from Series A to Series C 
•	Built a demand gen engine which led to a 10x growth in ARR
•	Held a steady CAC ratio of 3:1
•	Decreased sales cycles from 12 to 4 months
•	Developed and led culture
•	Developed our US GTM strategy through partnerships and community.

CRMNEXT

GM North America & CMO

California State University, Long Beach

A focus around Big data. I served as a representation of big data and how it can be leveraged across business units.

Big Data Board Of Advisors

Cisco

- Helped develop a global demand gen process and ABM across multiple products
- Discovered $25M in annual savings from overlapping technology and built a consolidation plan for a single tech stack to be used.
- Continued to lead marketing for CloudCherry post-acquisition
- Helped lead strategy and GTM for the collaboration BU with ABM for APAC, EMEA, North America, and South America. This yielded net new market share, cross-selling opportunities into other BUs, and massive pipe and a 1,110% increase in revenue.

Director RevOps and Insights

Passionate about bringing humanity to business. 

High growth leader, Built teams from scratch from 0-120, 3X CMO with a background in RevOps, Demand Gen, and RevOps. 2 Successful exits. I’m a bit of a data freak but I am super creative and have come up with some insanely fun and engaging campaigns. Enterprise leadership roles at Cisco, Verizon, and AGCO, instrumental in driving massive growth. Strengths are driving a growth engine that can scale while building a solid team that can operate and have fun. $0-$150M and Seed - Series D is what I have done several times now.

The personal side of me: I am a father of 4 with an amazing wife, this is what drives me. I am a sports enthusiast & Utah Jazz fan #takenote. 

I believe the biggest gap in today's world is our lack of being human even when there are differences. Be kind in all that you do, it always pays off.

Today our 19yr old son flies to Madagascar for 2 yrs.

He won’t set foot in the US again for 2 yrs.

Sleeping with a mosquito net every night and doing the Lord’s work.

Seeing his growth in 5 weeks it’s crazy. 

He has already turned into such a great man.

Seeing him learn Malagasy at a basic level, and to be able to say full sentences in 5 weeks is even more remarkable.

We are proud of him. But wow is it hard. 

“Mom and dad I know you guys love me, but I got this. I am ready to be on my own serving those around me.” Those are words that hit us hard last night as we spoke to him.

We don’t know the adventures he will have but we know they will be incredible!

3x CMO | Father of 4 | AI-Driven GTM Strategy | Scaling Startups to Market Leaders

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There’s a part of my story I don’t talk about much anymore.

Not because it’s painful.
But because life got busy.
Work got louder.
And somewhere along the way, the thing that shaped me the most got pushed to the background.

Most people today on here know me as a dad of 4, a previous multi CMO, and a GTM leader.

But long before any of that…
I struggled to share the most important aspect of who I am.

For fear of losing a job or not being able to get the next one, For fear of judgment, you name it and I let it get in the way.

You don’t get to choose what happens to you, but you always get to choose who you become because of it.

At a young age I lost my eyesight. Yes you read that right. 

I sat on transplant lists for 4 years (miracles I will later share here)

It happened faster than I would have hoped.
It broke dreams and things I wanted. 
But… bridged new opportunities.
I don’t, and won’t ever give up!

One day I woke up and realized my world was blurring, literally and metaphorically.

I didn’t know what life would look like.
I didn’t know if I’d ever have a career.
I just knew everything was about to change.

And it did.

Losing my eyesight forced me to learn how to see differently.
To work harder than anyone else.
To think differently.
To listen differently.
To create differently.

It’s the reason I taught myself piano by ear.
It’s the reason I think the way I do.
It’s why I am so creative.
It’s why I care so much about the disability community and giving back.
It’s the reason I see patterns in data, stories, and people that most overlook.

I’m going to start sharing more of that journey again, because it’s shaped every part of who I am as a leader, a builder, a father, and a human.

And because if my story helps even one person who’s in a dark place right now…it’s worth telling.

Losing my eyesight didn’t give me a choice.
But choosing how to respond to it did.

And that’s the part I want to share more of because someone out there is facing their own version of “this wasn’t supposed to happen.”

If that’s you, hear me out:

You may not control the setback.
But you absolutely control the story that comes after it.

A dinner this last week turned into a moment I didn’t see coming.

I was catching up with some old friends at Breakthrough. We went to a dinner invite with a BI vendor we’re exploring when I found myself sitting next to Jerry Henry. Who was one of the first people who ever personalized outreach to me. Back in 2013 or 2014, he reached out about the Utah Jazz, and it stood out because it felt… genuinely human.

Still to this day he is one of a handful who did it right in 20 yrs.

We laughed about that, but then the conversation turned deeper.

Jerry brought up the very first video series I ever shared. It was my story about losing my eyesight, learning piano by ear, and discovering creativity and data as two sides of the same coin. I never knew how closely he followed it.

This was way before video became such a big thing (should’ve stuck to that).

Then as others heard about the vague video series people asked to hear it as well.

And it reminded me of something:

Our stories matter. Not because they’re perfect, but because they’re real.

As soon as I finished, someone shared their mom was struggling with her eyesight even had one of the diseases I had. That opened a conversation about accessibility, the disability community, and how often their needs are overlooked in business.

It sparked Justin Cook telling me I should start a nonprofit, not a bad idea actually. 

All from one story.

Sometimes inspiration doesn’t shout.
Sometimes it shows up quietly, in moments you never expected.

My mom inspired me to make that video series back then, but every time I retell the story to others, it inspires me to keep doing it.

The amount of fake AI profiles on this platform is growing at a crazy rate.

In my scroll today I noticed a weird pattern. So, I dug a bit deeper.

This sparked me double-checking all the other posts I found valuable.

I went through a dozen posts from what I thought were people. 

All with a promise, comment x and I’ll send it. Interesting that all the fake ones used this same format.

7 out of 12 were AI and not humans.

I’m curious who else is seeing this stuff. 🤔

Disco

Disco is an ad network 1,000+ brands use to monetize their checkout. Brands earn pure-profit payouts by serving up AI-powered offers on their post-purchase page.

VP of Strategic Sales

Intro

GTM advisor for Ecommerce SaaS seeking to scale in the Shopify ecosystem via outbound.

Book the world’s top experts & get advice over a video call

Expert (Ecom Saas GTM & Outbound)

SaaS Class

Founder of a GTM advisory for ecommerce SaaS startups seeking to scale in the Shopify ecosystem.

https://www.saasclass.io

Ecommerce SaaS Startup Advisor

Tapcart

Led Tapcart's sales team, coaching the next generation of high-performing ecommerce and retention marketing experts.

Elevated Tapcart’s GTM and Outbound Sales motion.

Director of Sales

Top Producer on the Tapcart sales team in 2022 and 2023. Personally closed 34% of Tapcart’s New Enterprise revenue across 328 logos over the course of those 2 years.

Served the top 1,000 brands on Shopify Plus, helping them elevate customer retention, revenue efficiency, and CX by launching their own mobile app.

Team Lead, Strategic & Enterprise Sales

#1 Ranked Account Executive and Producer on the Tapcart Enterprise Sales team for 2022.

Personally closed 32% of Tapcart’s 2022 Enterprise New Revenue.

Elevated Tapcart's outbound sales motion, leading in a 255% increase in outbound pipeline creation. Trained both BDR and AE teams on social selling and cold outreach through personalization at scale.

Team Lead, Enterprise Sales

415% quota attainment for 2021. 82% of closed won revenue achieved via self-sourced outbound.

Senior Account Executive, Enterprise

MentorPass

Mentor

BuildFire

Top producer on BuildFire sales team, closing 31% of company’s total new revenue in 2021. In-house Shopify expert.

Team Lead & Senior Account Executive

Top-ranked producer, with 189% quota attainment for one of the fastest growing SaaS solutions in the low-code mobile app development market.

Senior Account Executive

Account Executive

Google

#1 Sales Producer for local SaaS solutions sales partner for Google. Achieved 184% of quota in 2014, and 264% in 2015.

Full cycle role with 100% of pipeline generated via outbound prospecting and cold outreach. Trained 40+ outbound reps on prospecting and cold outreach.

Senior Account Executive & Outbound Team Lead/Coach

Account Executive (Outbound Full Sales Cycle)

DTC Coach for $50m+ Brands @ Tapcart 🔥 Mobile Apps for brands on Shopify

I help ecommerce brands unlock incremental revenue streams, lower customer acquisition costs, elevate retention, drive conversions, diversify customer acquisition strategy, and create unconventional profit streams.

VP of Strategic Sales at Disco, helping scale the next great post-purchase ad network. 

Previously, I played a Swiss Army knife role in the go-to-market strategy for Tapcart. In addition to personally closing 33% of Tapcart’s Enterprise revenue over 3 years as the company scaled 400% to $32 million+ ARR. 

As Director of Sales, I built systems that elevated the GTM motion. This included: sales team training, AE mentorship, BDR team coaching, outbound playbook creation, social-led outbound strategy, Partnerships team training, sales narrative creation, and business model testing.

My passion is centered around delivering real value to brands, solving their challenges through customized solutions, scoping out complex projects, and seeing their desired brand experience come to life.  

I love building relationships with ambitious founders, creators, and marketers because I draw inspiration from their tenacity.

Skills:  Ecommerce  |  DTC Strategy  |  Mobile Marketing  |  Shopify Expert  |  B2B SaaS Sales  |  MarTech  |  Sandler Sales Training and Coaching  |  Challenger Sales Method  |  Sales Enablement  |  SDR Training  |  Strategy  |  Mobile App Development  |  Enterprise Sales

Neal Goyal

We JUST signed a brand that will spend $2 million per year with PostPilot, with $350k of that in the last 45 days of this year.



Every performance marketer reading this is thinking:

"Wait... they moved budget from Meta to.... Direct Mail?"

NO.  

Let me be clear... No they are NOT buying direct mail. 

They are NOT buying postcards.

What they’re buying is:

↳ Lower CAC
     ↳ First-purchase profitability
           ↳ High-LTV customers

Combined with:

↳ Access to evergreen audiences
      ↳ Custom "perfect customer" lookalikes
           ↳ Intent-driven demand capture 
                 ↳ Meta-like scale
                       ↳ Proven incrementality

A lot to unpack there...

On Meta, you’re bidding against every brand in your category... CPMs rise by the hour, and your CAC goes through the roof.

PostPilot’s AcquisitionAI can reach shoppers who have never been hit with your ads before.

With no auction. No algo. No bidding war. 

And if a brand’s going to diversify away from Meta, the alternative MUST deliver Meta-level scale. No one wants to diversify from a dominant channel only to find a small pond, and get stuck retargeting the same overexposed audiences.

Layer in the fact that we're will tap into a massive dataset of verified purchase behavior... not interests, not clicks... but actual buyers.

And use that data to unlock evergreen segments. Real buyers who mirror your perfect customer, but have never interacted with your brand.

Contrary to paid social... 

Where audiences decay fast. You hit saturation, creative fatigue sets in, and your performance drops over time.

This where the medium by which that audience is engaged (physical mailer)... can be so powerful. 

It’s an IRL impression that stands out louder than anything your customer will ever scroll past online.

So no... They’re NOT investing in direct mail.

Because an acquisition engine like this... 

Has NEVER existed in direct mail before.

This deal is a massive win for our team here at PostPilot... 

Because onboarding a customer that will spend $2m/year... And doing so in the 11th hour leading up to BFCM is... Not easy. (What code freeze?)

But what's got me more AMPED about this...

The much bigger win this going to drive for the brand. 💙

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Neal Goyal

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The Battle

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Neal Goyal

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