James Gilbert 🙏🏻

Bloomerang

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Vice President Demand Generation

noble

Advisor

CloudSpot

Strategic Advisor

Sendoso

CMO Collaborative

SLC CMO Collaborative Chapter Leader

Flip (formerly RedRoute)

Recruited to bring extreme growth. Structured foundational growth engines. Historical pipeline, MRR, ARR, and retention. Built a team from scratch. Structured a rename, rebrand, and new website within 4 months. Built and ran our podcast, outbound engine, and all growth engines. Led Flip to Pavillion’s category king finalist in 2023. Grew MRR and pipe 12% MoM, 92% retention rate.

Chief Marketing Officer

BUSINESSNEXT

•	Grew from Series A to Series C 
•	Built a demand gen engine which led to a 10x growth in ARR
•	Held a steady CAC ratio of 3:1
•	Decreased sales cycles from 12 to 4 months
•	Developed and led culture
•	Developed our US GTM strategy through partnerships and community.

CRMNEXT

GM North America & CMO

California State University, Long Beach

A focus around Big data. I served as a representation of big data and how it can be leveraged across business units.

Big Data Board Of Advisors

Cisco

- Helped develop a global demand gen process and ABM across multiple products
- Discovered $25M in annual savings from overlapping technology and built a consolidation plan for a single tech stack to be used.
- Continued to lead marketing for CloudCherry post-acquisition
- Helped lead strategy and GTM for the collaboration BU with ABM for APAC, EMEA, North America, and South America. This yielded net new market share, cross-selling opportunities into other BUs, and massive pipe and a 1,110% increase in revenue.

Director RevOps and Insights

Passionate about bringing humanity to business. 

High growth leader, Built teams from scratch from 0-120, 3X CMO with a background in RevOps, Demand Gen, and RevOps. 2 Successful exits. I’m a bit of a data freak but I am super creative and have come up with some insanely fun and engaging campaigns. Enterprise leadership roles at Cisco, Verizon, and AGCO, instrumental in driving massive growth. Strengths are driving a growth engine that can scale while building a solid team that can operate and have fun. $0-$150M and Seed - Series D is what I have done several times now.

The personal side of me: I am a father of 4 with an amazing wife, this is what drives me. I am a sports enthusiast & Utah Jazz fan #takenote. 

I believe the biggest gap in today's world is our lack of being human even when there are differences. Be kind in all that you do, it always pays off.

Today our 19yr old son flies to Madagascar for 2 yrs.

He won’t set foot in the US again for 2 yrs.

Sleeping with a mosquito net every night and doing the Lord’s work.

Seeing his growth in 5 weeks it’s crazy. 

He has already turned into such a great man.

Seeing him learn Malagasy at a basic level, and to be able to say full sentences in 5 weeks is even more remarkable.

We are proud of him. But wow is it hard. 

“Mom and dad I know you guys love me, but I got this. I am ready to be on my own serving those around me.” Those are words that hit us hard last night as we spoke to him.

We don’t know the adventures he will have but we know they will be incredible!

3x CMO | Father of 4 | AI-Driven GTM Strategy | Scaling Startups to Market Leaders

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There’s a part of my story I don’t talk about much anymore.

Not because it’s painful.
But because life got busy.
Work got louder.
And somewhere along the way, the thing that shaped me the most got pushed to the background.

Most people today on here know me as a dad of 4, a previous multi CMO, and a GTM leader.

But long before any of that…
I struggled to share the most important aspect of who I am.

For fear of losing a job or not being able to get the next one, For fear of judgment, you name it and I let it get in the way.

You don’t get to choose what happens to you, but you always get to choose who you become because of it.

At a young age I lost my eyesight. Yes you read that right. 

I sat on transplant lists for 4 years (miracles I will later share here)

It happened faster than I would have hoped.
It broke dreams and things I wanted. 
But… bridged new opportunities.
I don’t, and won’t ever give up!

One day I woke up and realized my world was blurring, literally and metaphorically.

I didn’t know what life would look like.
I didn’t know if I’d ever have a career.
I just knew everything was about to change.

And it did.

Losing my eyesight forced me to learn how to see differently.
To work harder than anyone else.
To think differently.
To listen differently.
To create differently.

It’s the reason I taught myself piano by ear.
It’s the reason I think the way I do.
It’s why I am so creative.
It’s why I care so much about the disability community and giving back.
It’s the reason I see patterns in data, stories, and people that most overlook.

I’m going to start sharing more of that journey again, because it’s shaped every part of who I am as a leader, a builder, a father, and a human.

And because if my story helps even one person who’s in a dark place right now…it’s worth telling.

Losing my eyesight didn’t give me a choice.
But choosing how to respond to it did.

And that’s the part I want to share more of because someone out there is facing their own version of “this wasn’t supposed to happen.”

If that’s you, hear me out:

You may not control the setback.
But you absolutely control the story that comes after it.

A dinner this last week turned into a moment I didn’t see coming.

I was catching up with some old friends at Breakthrough. We went to a dinner invite with a BI vendor we’re exploring when I found myself sitting next to Jerry Henry. Who was one of the first people who ever personalized outreach to me. Back in 2013 or 2014, he reached out about the Utah Jazz, and it stood out because it felt… genuinely human.

Still to this day he is one of a handful who did it right in 20 yrs.

We laughed about that, but then the conversation turned deeper.

Jerry brought up the very first video series I ever shared. It was my story about losing my eyesight, learning piano by ear, and discovering creativity and data as two sides of the same coin. I never knew how closely he followed it.

This was way before video became such a big thing (should’ve stuck to that).

Then as others heard about the vague video series people asked to hear it as well.

And it reminded me of something:

Our stories matter. Not because they’re perfect, but because they’re real.

As soon as I finished, someone shared their mom was struggling with her eyesight even had one of the diseases I had. That opened a conversation about accessibility, the disability community, and how often their needs are overlooked in business.

It sparked Justin Cook telling me I should start a nonprofit, not a bad idea actually. 

All from one story.

Sometimes inspiration doesn’t shout.
Sometimes it shows up quietly, in moments you never expected.

My mom inspired me to make that video series back then, but every time I retell the story to others, it inspires me to keep doing it.

The amount of fake AI profiles on this platform is growing at a crazy rate.

In my scroll today I noticed a weird pattern. So, I dug a bit deeper.

This sparked me double-checking all the other posts I found valuable.

I went through a dozen posts from what I thought were people. 

All with a promise, comment x and I’ll send it. Interesting that all the fake ones used this same format.

7 out of 12 were AI and not humans.

I’m curious who else is seeing this stuff. 🤔

Michael McCunney

Revenue Analytics, Inc.

I am the Vice President, Marketing responsible for the company's marketing and brand strategy, communications and global campaigns.

Vice President, Marketing

Club CMO

Formerly the CMO Club, Club CMO is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment. 

Tailored exclusively for top marketing executives, the club prides itself on being the most innovative and engaged community of senior marketing leaders in the world. The original CMO Club was founded by seasoned marketing executive, Pete Krainik in 2008.

Chapter President

Peak Community

Peak CMOs are the 1% marketing executives that are challenging the status quo of what it means to be a CMO.

Board Member, Peak CMO

The CMO Club

The CMO Club is a community for senior marketing executives to come together, share ideas, be inspired, and solve their toughest challenges in an exclusive, yet relaxed environment.

Member, The CMO Club

SmartBIM Technologies

The bigger the challenge, the better the opportunity. Easy is boring.

Initially charged with helping pivot an eight year old business services company to a niche SaaS provider, I am responsible for the creation and execution of the company's marketing vision, strategy and enablement of sales to obtain growth revenue goals. 

My growing team of Marketing Rockstars and I have delivered nurtured, actionable leads based on our original content, positioning and targeted promotional activities which have converted into significant pipeline and bottom line revenue.

Managing strategy, content, SDR pros, agency and marketing content professionals, the team has spearheaded the development and execution of original, greenfield leadership content in a rapidly growing (~20% CAGR) space; effectively positioning SmartBIM as the industry leader in BIM strategy in the commercial market.

Head of Marketing

Director of Marketing

INAP

* Authored and executed DCNS Marketing Plans, outlining internal and external market strategies and tactics for the portfolio of DCNS products including Colocation, Performance IP™, Managed Hosting, Private Cloud, MIRO Controller, CDN, Managed DNS, China Performance IP, CloudOption and the INAP Connect Suite.
* Responsible for content creation and curation of DCNS data sheets, info sheets, blogs, webinars, buyer’s guides, training roadshows, trade shows, sales and product promotions.
* Charged with rebuilding social media strategy and activity (LinkedIn, Twitter, Facebook), employee social media engagement and evangelism programs.

Product Marketing Manager, Data Center & Network Services

Responsible for product and program marketing of Internap via the Channel

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* Created and tactically deployed Channel Marketing Plan credited with transforming near-defunct Performance Partner Program into revitalized $110M+ annual contributor.

* Wrote, produced, and implemented highly successful Training & Certification Program including accompanying co-branded collateral resulting in over 290 certifications from top-producing elite partners (program is active, evolving and growing). Routinely presented Internap T&C programs and Internap value prop to partners and prospects.

* Increased contact database by 1000% via event outreach, strategic shift in partner interaction and self-produced newsletter. Newsletter routinely achieves 21% plus HTML open rate, best of any Internap communication.

* Subject Matter Expert (SME) for the Healthcare / Healthcare Tech vertical, responsible for company positioning, vertical briefing, plays and messaging to the $45B Healthcare Internet infrastructure market (specifically in regards to HIPAA and HITECH compliancy).

* Shaped content distribution paths based on created buyer personas, specialized nurture campaigns utilizing marketing automation resulting in a 270% increase in new partners and increased revenue from existing channel partner base.

Channel Marketing Manager

Republic Services Inc

Responsible for the growth and retention of the $7M Greater Atlanta Residential Open Market Channel 

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* Created Residential Business Plans and Marketing Plans outlining strategic areas of growth which lead to the implementation of specific new sales tactics and strategies, customer service call flow, and operational changes. 
* 120% year over year increase in new residential revenue directly resulting from the successful implementation of the marketing plan.
* Developed successful new marketing collateral bundling new services illustrating a compelling value proposition
* Successfully grew brand awareness in marketplace through direct sales, internet presence, direct mail, and new product initiatives
* Authored winning response to RFP from the AATC, created and presented proposal resulting in the award of the Hartsfield-Jackson Atlanta International Airport contract valued at $11MM

Residential Marketing Manager

Archer Allen Group

Archer Allen Group is a marketing research and research analysis company that allows small and medium sized businesses the same opportunity that large companies have of surveying their current clients, understanding what motivates their buying behavior, and targets segmented current non-customer groups that look and feel like their current clients.

Managing Member

sanofi-aventis

Responsible for the sales of Pediatric, Adolescent, and Adult Vaccines for Sanofi-Pasteur (subsidiary of Sanofi-Aventis) as well as usage of Vaccine Shoppe.com and presenting new information and guidelines to both private practices and Local Health Departments.
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* Exceeded 100% quota on all products in portfolio, including the successful launch of two new products; placing performance in the top 5% nationally.  
* One of the strategies implemented was the creation of a new PowerPoint presentation to utilize at all in-services, which was implemented region-wide.  The presentation broke down how small changes could lead to big financial savings for the client.
* Created and implemented new “top-down” strategy resulting in large, profitable, influential partners including Springfield Clinic, Decatur Memorial, and SBLHC.  The strategy involved bypassing physicians, nurses and office managers and going directly to the C-level stakeholders who were able to make decisions for large purchase orders.  Majority of sales came from large corporate orders as a result.  
* Developed and implemented the successful “Profitable Partnership Presentation” throughout region.

Biological Products Specialist

LoJack Corporation

LoJack Corporation manufactures, distributes, and sells a proprietary vehicle recovery device used by the police to aid in stolen vehicle recovery.

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Originally hired as an MBA intern which led to a full-time business development position.  Responsible for the development of the LoJack product sales. 

* Grew “LoJack Partner Programs” profitability over 350% by adding 12 new partners and leveraging the brand equity of new partners through direct mail and telephone contacts.
* Created, developed, and executed new profitable partnership programs from a program that had been failing; developed relationships with Farmers, AMICA, American Family, MetLife, and GEICO.
* Developed customer lifetime value models, profitability analysis, sales strategy planning, as well as strategic direction for opening up new, direct markets which are all still considered one of the strongest ways for LoJack to brand and distribute units.

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