James Gilbert 🙏🏻

Bloomerang

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Vice President Demand Generation

noble

Advisor

CloudSpot

Strategic Advisor

Sendoso

CMO Collaborative

SLC CMO Collaborative Chapter Leader

Flip (formerly RedRoute)

Recruited to bring extreme growth. Structured foundational growth engines. Historical pipeline, MRR, ARR, and retention. Built a team from scratch. Structured a rename, rebrand, and new website within 4 months. Built and ran our podcast, outbound engine, and all growth engines. Led Flip to Pavillion’s category king finalist in 2023. Grew MRR and pipe 12% MoM, 92% retention rate.

Chief Marketing Officer

BUSINESSNEXT

•	Grew from Series A to Series C 
•	Built a demand gen engine which led to a 10x growth in ARR
•	Held a steady CAC ratio of 3:1
•	Decreased sales cycles from 12 to 4 months
•	Developed and led culture
•	Developed our US GTM strategy through partnerships and community.

CRMNEXT

GM North America & CMO

California State University, Long Beach

A focus around Big data. I served as a representation of big data and how it can be leveraged across business units.

Big Data Board Of Advisors

Cisco

- Helped develop a global demand gen process and ABM across multiple products
- Discovered $25M in annual savings from overlapping technology and built a consolidation plan for a single tech stack to be used.
- Continued to lead marketing for CloudCherry post-acquisition
- Helped lead strategy and GTM for the collaboration BU with ABM for APAC, EMEA, North America, and South America. This yielded net new market share, cross-selling opportunities into other BUs, and massive pipe and a 1,110% increase in revenue.

Director RevOps and Insights

Passionate about bringing humanity to business. 

High growth leader, Built teams from scratch from 0-120, 3X CMO with a background in RevOps, Demand Gen, and RevOps. 2 Successful exits. I’m a bit of a data freak but I am super creative and have come up with some insanely fun and engaging campaigns. Enterprise leadership roles at Cisco, Verizon, and AGCO, instrumental in driving massive growth. Strengths are driving a growth engine that can scale while building a solid team that can operate and have fun. $0-$150M and Seed - Series D is what I have done several times now.

The personal side of me: I am a father of 4 with an amazing wife, this is what drives me. I am a sports enthusiast & Utah Jazz fan #takenote. 

I believe the biggest gap in today's world is our lack of being human even when there are differences. Be kind in all that you do, it always pays off.

Today our 19yr old son flies to Madagascar for 2 yrs.

He won’t set foot in the US again for 2 yrs.

Sleeping with a mosquito net every night and doing the Lord’s work.

Seeing his growth in 5 weeks it’s crazy. 

He has already turned into such a great man.

Seeing him learn Malagasy at a basic level, and to be able to say full sentences in 5 weeks is even more remarkable.

We are proud of him. But wow is it hard. 

“Mom and dad I know you guys love me, but I got this. I am ready to be on my own serving those around me.” Those are words that hit us hard last night as we spoke to him.

We don’t know the adventures he will have but we know they will be incredible!

3x CMO | Father of 4 | AI-Driven GTM Strategy | Scaling Startups to Market Leaders

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There’s a part of my story I don’t talk about much anymore.

Not because it’s painful.
But because life got busy.
Work got louder.
And somewhere along the way, the thing that shaped me the most got pushed to the background.

Most people today on here know me as a dad of 4, a previous multi CMO, and a GTM leader.

But long before any of that…
I struggled to share the most important aspect of who I am.

For fear of losing a job or not being able to get the next one, For fear of judgment, you name it and I let it get in the way.

You don’t get to choose what happens to you, but you always get to choose who you become because of it.

At a young age I lost my eyesight. Yes you read that right. 

I sat on transplant lists for 4 years (miracles I will later share here)

It happened faster than I would have hoped.
It broke dreams and things I wanted. 
But… bridged new opportunities.
I don’t, and won’t ever give up!

One day I woke up and realized my world was blurring, literally and metaphorically.

I didn’t know what life would look like.
I didn’t know if I’d ever have a career.
I just knew everything was about to change.

And it did.

Losing my eyesight forced me to learn how to see differently.
To work harder than anyone else.
To think differently.
To listen differently.
To create differently.

It’s the reason I taught myself piano by ear.
It’s the reason I think the way I do.
It’s why I am so creative.
It’s why I care so much about the disability community and giving back.
It’s the reason I see patterns in data, stories, and people that most overlook.

I’m going to start sharing more of that journey again, because it’s shaped every part of who I am as a leader, a builder, a father, and a human.

And because if my story helps even one person who’s in a dark place right now…it’s worth telling.

Losing my eyesight didn’t give me a choice.
But choosing how to respond to it did.

And that’s the part I want to share more of because someone out there is facing their own version of “this wasn’t supposed to happen.”

If that’s you, hear me out:

You may not control the setback.
But you absolutely control the story that comes after it.

A dinner this last week turned into a moment I didn’t see coming.

I was catching up with some old friends at Breakthrough. We went to a dinner invite with a BI vendor we’re exploring when I found myself sitting next to Jerry Henry. Who was one of the first people who ever personalized outreach to me. Back in 2013 or 2014, he reached out about the Utah Jazz, and it stood out because it felt… genuinely human.

Still to this day he is one of a handful who did it right in 20 yrs.

We laughed about that, but then the conversation turned deeper.

Jerry brought up the very first video series I ever shared. It was my story about losing my eyesight, learning piano by ear, and discovering creativity and data as two sides of the same coin. I never knew how closely he followed it.

This was way before video became such a big thing (should’ve stuck to that).

Then as others heard about the vague video series people asked to hear it as well.

And it reminded me of something:

Our stories matter. Not because they’re perfect, but because they’re real.

As soon as I finished, someone shared their mom was struggling with her eyesight even had one of the diseases I had. That opened a conversation about accessibility, the disability community, and how often their needs are overlooked in business.

It sparked Justin Cook telling me I should start a nonprofit, not a bad idea actually. 

All from one story.

Sometimes inspiration doesn’t shout.
Sometimes it shows up quietly, in moments you never expected.

My mom inspired me to make that video series back then, but every time I retell the story to others, it inspires me to keep doing it.

The amount of fake AI profiles on this platform is growing at a crazy rate.

In my scroll today I noticed a weird pattern. So, I dug a bit deeper.

This sparked me double-checking all the other posts I found valuable.

I went through a dozen posts from what I thought were people. 

All with a promise, comment x and I’ll send it. Interesting that all the fake ones used this same format.

7 out of 12 were AI and not humans.

I’m curious who else is seeing this stuff. 🤔

Daxtra Technologies

VP Growth Marketing

Women in B2B Marketing

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

Made by and for women, insightful for all.

Creator and Host

Series A SaaS startup, focused on digital transformation, AI, and Automation, where I transitioned the team fromSLG to PLG, overseeing all go-to-market (GTM) and marketing initiatives from product marketing to demand generation.

VP of Marketing

Justuno

Global website conversion optimization platform (SaaS), where I owned all marketing: product launches throughbrand and demand generation, while shifting from an SMB to mid-market/ enterprise (MME) audience.

Director of Marketing

HawkSEM

Boutique digital marketing agency, where I focused on expanding the agency’s B2B SMB prospect and clientrelationships within Financial Services, Healthcare, Higher Education, SaaS, and Retail.

Tinuiti

•	Determined and managed comprehensive Marketing plan and annual budget
•	Hired and developed marketing team across multiple offices and remote locations, with 
100% team retention over 4 years
•	Drove 40-70% revenue growth YoY with event marketing, paid advertising, partner marketing, inbound marketing, and thought leadership 
•	Worked closely with partners at Google, Facebook, Microsoft, and Apple, targeting enterprise and challenger brands, with a focus on e-commerce
•	Led recruitment marketing efforts through social promotion and award wins like Ad Age #1 Best Place to Work, assisting in headcount growth from under 100 to over 500 and stellar retention rates
•	Secured segment on The Today Show with Al Roker on "Millennial Misconceptions," resulting from Fortune #1 Workplace for Millennials award win
•	Successfully led internal and external communications through private equity investment
and 3 acquisitions within 12 months
•	Elevated and expanded annual client event, driving over 50% attendance growth each year
•	Worked with internal team and PR consultants to establish thought leadership and brand
recognition with PR coverage, bylines, and multiple performance and culture award wins
•	Launched AR (Analyst Relations) program with Forrester and eMarketer

Marketing Director at Elite SEM (now known as Tinuiti)

•	Re-launched website with updated branding, messaging, content, and blog
•	Launched blog and newsletter, with cross-channel SME content plan and calendar
• Transitioned email program from Emma to HubSpot, expanding marketing automation and analytics capabilities
•	Managed annual events strategy – including sponsored, owned, and partner events

Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO, Shopping & Feed, Display Advertising, Paid Social, Conversion Rate Optimization (CRO), and Analytics. Elite brings a unique business model to the market that ties account performance to account managers, and rewards our teams for continuous performance and satisfied clients with a share of company profits. Boasting unprecedented 94+% employee and client retention rates, our commitment to people and performance has cemented our position as one of the top digital marketing agencies in North America.

Elite has won several prestigious industry awards and accolades for both our culture and performance including The Chair Award at 2017 US Drum Search Awards, Bing Independent Agency of the Year 2016, Ad Age’s 2015 Small Agency of the Year Award for Best Agency Culture, Entrepreneur’s 2015 #1 Top Company Culture, US Search Awards Best Agency (2013, 2014, 2015), Ad Age’s Top 25 US Search Agency, Fortune’s #12 Best Medium Workplace, Crain’s #1 Best Place to Work in NYC, Best Place to Work in San Francisco, Mashable’s #1 Top Tech Company, and Inc. #3 Place to Work.

Senior Marketing Manager at Elite SEM (now known as Tinuiti)

PandoLogic

•	Reported directly to CMO, working closely with executives and sales team
•	Grew the Marketing department from 2 employees to 10 in less than 2 years
•	Oversaw a complex marketing automation software transition from Act-On to Marketo, 
along with all Salesforce integrations
•	Led the (B2B) lead generation team within the Marketing Department
•	Launched and ran the RealMatch blog and content marketing strategy
•	Organized, promoted, and hosted monthly expert webinar series of 150+ attendees
•	Managed email programs for 5 vertical markets: newsletters, targeted campaigns, nurtures
•	Owned trade show and conference calendar, execution and performance – 10/yr
•	Tested and managed new retargeting initiatives via Google, Bizo, Adroll

RealMatch is the next generation in Recruitment Advertising Solutions. Whether your goal is to generate more revenue with recruitment advertising, increase site traffic, offer a valuable service to your members and community, operate an online job board, or a combination of all these and more—RealMatch has the solution that will help take your business to new heights.

Marketing Manager at RealMatch (now known as PandoLogic)

MIG & Co.

•	Renovated and re-launched corporate MIG website
•	Established and maintained relationships with Partners and joint marketing efforts
•	Developed and launched all multi-touch campaigns
•	Managed Marketing Department staff
•	Oversaw outsourced resources as needed
•	Produced newsletters, HTML e-mail blasts
•	Implemented Google Adwords & Analytics
•	Launched monthly MIG webinar (online) and seminar (in person) series

MIG specializes in the implementation of financial and business management systems, helping customers streamline their processes and maximize productivity.

Marketing Manager

•	Updated web content as necessary - SEO
•	Established social networking platforms
•	Organized group and corporate blogs
•	Coordinated Social Media Optimization and Marketing (SMO/SMM)
•	Developed and delivered periodic marketing campaigns

Digital Marketing Coordinator

Allen Field Company Inc.

• Worked closely with office in Shanghai, China for various marketing and printing projects
• Managed first-ever international trade show sponsorship in China - coordinating from NYC, and overseeing in person 
• Renovated and re-launched Allen Field website
• SEM - Maintained Google AdWords and other PPC accounts
• Established social media outlets – Facebook and Twitter accounts
• Organized the production of product catalogs and promotional literature
• Managed conceptual and editorial development of monthly e-newsletter

Allen Field is the choice manufacturer of proprietary and custom-designed fittings for the Packaging, Woodworking and Textile Industries.

Marketing Coordinator

Marketing Intern

ClientFirst Strategy, Inc.

•	Updated CRM files, corresponded with NEXT Financial Group and reviewed portfolios with owner
•	Advised marketing plans to expand clientele through referrals, charities, and networking events

👋 VP Marketing @ Wrk | 🎙️ Podcast Host @ Women in B2B Marketing | Empathetic Leader | Expert Slinky Detangler

I’m a growth-minded, people-first marketing leader with 17+ years of experience driving revenue for B2B SaaS and services companies across VC-backed, PE-owned, and bootstrapped environments.

As VP of Growth Marketing at Daxtra, I lead brand, demand gen, product marketing, and ABX across global markets (AMER, EMEA, APAC).

I’ve led marketing from seed-stage startups to 100M+ scaleups, and built teams from 0 to 10+. 

Specialties:
• Building and scaling marketing functions (from scratch or existing)
• Revenue-focused demand generation (PLG + SLG)
• Product marketing + strategic positioning
• Brand storytelling that resonates
• ABX and partner co-marketing plays
• Leading with heart and clarity

I’m also the creator + host of 🎙️ Women in B2B Marketing, a podcast and growing community that’s all about getting more women on mics, on stages, and in leadership.

Jane Serra

Some roles check your boxes. Others light you up.
This one does BOTH!

SO PUMPED to share: I've officially joined memoryBlue as their Global Head of Marketing.

My job search was a wild ride (more to come on that 😜), but here's why this role stood out:
• Cari Jaquet shared the opp in CMO Coffee Talk - instant validation. (& huge thanks to Cari for making this happen!)
• My first call with our President Aurelien had me writing in my notes "I really like him!". He was transparent about the current challenges, what he's excited about, and asked me to grill the team for the real deal (which I got from everyone)
• I'm genuinely impressed by every mB person I meet. Glenn, our CRO, is quite possibly the kindest sales leader I've ever met - and we bonded over our shared hatred of "credit" and BS lead sources. 
• After meeting our (amazing) PE team at Avesi Partners, I told my husband "They were all... Human!! I love everyone"
• And my favorite sign of all: as any marketer does, I searched the GTM communities I'm in and saw high praise for memoryBlue services - CMOs and CROs alike recommending them to peers behind the scenes on slack
^^^ I have never seen this before with outsourced SDRs/ sales!

To top it all off, last week I met some of the team in person near DC and walked out BEAMING.

These are good humans. 
Talented. Tenacious. Customer obsessed. 

They care about each other - and their customers - and it shows.

So here I go. Back to the services world.
Marketing truly great people who crush it at sales (seriously, our meeting booking stats are 🔥🔥)

I am also very ready to BUILD.
memoryBlue is raved about in dark social - it's time to bring all that love into the light.

If you need SDR support, message me. 

Trust me, as a Marketing leader who's been burned by outsourced sales before: 𝐘𝐨𝐮 𝐰𝐚𝐧𝐭 𝐓𝐇𝐄𝐒𝐄 𝐡𝐮𝐦𝐚𝐧𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐟𝐮𝐧𝐧𝐞𝐥.

This week --> you can find me in Austin @ Cyber Marketing Con. 

✌

👋 Global Head of Marketing @ memoryBlue | WIR Board Member | Creator & Host of 🎙️ Women in B2B Marketing | SaaS Growth Architect | Expert Slinky Detangler

F*ck the table.
We’re building new rooms!

→ Rooms where women don’t have to fight to be heard.

→ Where mentorship is the norm, not the exception.

→ Where women suport one another, lifting each other up.

→ Where “Top 50 in B2B” lists aren’t pale, male, and stale. (no offense, just facts 🖤)

→ Where women in GTM actually get promoted - and paid what we deserve.

That’s what Women in Revenue is doing. We're building new rooms.

I joined the WIR board this year because I’m done waiting for change.
2026 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐚𝐜𝐭𝐢𝐨𝐧.

&&&&&&&&&...
We just launched a brand-new member portal & experience! 

✨  𝐀 𝐅𝐮𝐥𝐥-𝐎𝐧 𝐆𝐥𝐨𝐰-𝐔𝐩  ✨ 
If you’re a woman in GTM: sign up ($0) and check it out!  🔗 ⬇️

----
I’m sharing this mid-flight to my first in-person WIR board meeting - feeling grateful and ready to get to work!

Here’s to 2026: more action, more access, more ROOMS filled with women who lift each other up.

Let’s go. ✌

Thankful for a lot this season.

Especially the chance to hit pause and spend Thanksgiving in Guatemala with my little familia. 

🌋 We roasted marshmallows on top of a volcano
🌋 Walked 20k+ steps per day
🌋 Ate… and ate… and ate (fresh tortillas FTW)
🌋 Practiced our Spanish, while our almost-six-year-old corrected us nonstop

New places, new memories, lots of color, lots of culture, lots of joy.

Back home feeling grounded and grateful. 

And ready for an EPIC WEEK 😉 ✌  (iykyk... some fun news coming soon)

Stay tuned....

ABM was never enough. ABX is the version that actually works.

ABM --> Account Based 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.
ABX --> Account Based 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦.

I know, I know - we have WAY too many acronyms...

But I adopted the term ABX a while ago because it finally named what so many GTM teams were already trying to do.

ABM often gets stuck inside marketing.
ABX brings everyone into the same conversation. Marketing, sales, product, CS.
 
One buyer experience from first signal to follow up.

This is just one reason I’m excited about what UserGems 💎 and Gem-E by UserGems 💎 are launching with Gem-E for ABM. 

It feels much closer to how ABX runs inside a cohesive team.

Not “someone at your target account might be interested.” (blehh)
Actual people you can see and act on.
A workflow both teams can follow without guessing.

What I'm most excited about:
• Contact-level intent
• All first and third party signals in one place
• Scoring you can actually understand
• High match rates for paid LinkedIn audiences
• One connected activation path for sales and marketing

This is the closest I’ve seen ABM get to ABX --- without duct tape and work-arounds.

Want to see it in action?
Join me @ the official UserGems 💎 Insider Event on Dec 4! 
➡️  https://lnkd.in/ehiGtuAy 

They’re also giving away 12 very bougie gifts for folks who join in. 

See you there!

PS - if you haven't yet seen it, check out Trinity Nguyen 💎's "branches" meme for a laugh and even more reason to join the fun. 😜

I was listening to Brené Brown’s new book 'Strong Ground' this morning and noticed something I’ve never heard from another author... 
 
She doesn’t “read” her audiobook.
She 𝘵𝘦𝘢𝘤𝘩𝘦𝘴 it.

She pauses - breaks from the book copy.

She explains what she wants you to think about. 

She adds context you would miss without the book visual. (And she includes a full PDF of visuals with all audiobooks.)

It feels like she is designing the experience in real time, not just narrating a script.

And it reminded me what great content creators actually do.

▪️They think about the audience first.
▪️They adapt the message to the medium.
▪️They focus on how it will be received, not just blindly repurposing.

Anyone can write content.
Very few people 𝒅𝒆𝒔𝒊𝒈𝒏 it.

Brené’s audiobook is a quiet masterclass in designing content for your audience.

A reminder that the platform is part of the story.

This kind of intentionality is rare.
And when you hear it, you 𝘧𝘦𝘦𝘭 it.

If we want our content to land, we have to care about the experience as much as the message.

Anyhoo, hope you enjoy my Saturday musings. ✌️



PS - def recommend this book! 
PPS - save for later as a reminder when you create/ repurpose!

GTM folks love to talk sh*t about panels… mostly because we’ve all sat through a few duds. 🫣

But when a panel hits, it 𝘩𝘪𝘵𝘴. 

& That’s the plan for tomorrow at CyberMarketingCon. 

I’ll be moderating a session on how sales and marketing teams are rethinking their tech stacks to reach cybersecurity buyers in a smarter, more intentional way.

Cyber buyers move quietly and trust slowly.

They expect credibility, timing, and proof. Which makes this conversation even more important.

& To make this panel truly 𝘩𝘪𝘵, I'm bringing a few industry legends to the stage:

Rory Brown from Kluster 
Mansour Salame from FrontSpin 
Annie Matthews from Informa TechTarget 


A few things we’ll get into:
▪️How data and signals can move long enterprise cycles forward
▪️Why credibility beats cleverness every single time
▪️Where AI helps and where it creates noise
▪️What top sellers and marketers are doing differently
▪️How to build alignment when the buyer journey keeps shifting

If you’re at CyberMarketingCon, come hang with us!

I promise this will not be one of those panels you quietly sneak out of... 😜

See you there! 

****
𝐖𝐞𝐝, 𝐃𝐞𝐜 10, 2025
1:30 - 2:10𝐩𝐦
𝐒𝐚𝐥𝐨𝐧 𝐃 (4𝐭𝐡 𝐅𝐥𝐨𝐨𝐫)
****

✌️

A Thanksgiving reminder for all my high achieving women.

🚫 You cannot outwork burnout.

🚫 You cannot outgive exhaustion.

🚫 And you cannot keep running on a tank that has been empty for months.

This week’s 🎙️ Women in B2B Marketing with Leslie Forde will hit home for anyone who has been putting themselves last.

Which, let’s be real, is most of us.

We talk about:
• Why women struggle to ask for help
• The invisible load mothers carry
• Burnout as a default setting
• What self care actually means
• How to reclaim even a little time for yourself

If you need permission to rest, this is it.

Give yourself a break this weekend (whether you celebrate Thanksgiving or not). 

You deserve it. ✌️

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Jane Serra

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The Battle

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