James Gilbert 🙏🏻

I am the current VP of Demand Generation at Bloomerang with a background as a 3X CMO. I have with a proven track record of helping companies scale from early stage through late growth, building marketing functions that drive sustainable scale. I thrive at the intersection of brand, demand generation, and AI-driven go-to-market strategy, translating innovation into market momentum.

Start-up stages: Seed to Series D & $1M - $150M
Enterprise experience at Cisco, Verizon, and AGCO

Core expertise includes:
- Building and scaling global marketing and growth organizations
- Harnessing AI as a growth engine, with hands-on experience in agentic AI models, Voice AI, and leading platforms such as Claude, ChatGPT, Gemini, Perplexity, and more to transform marketing, customer experience, and operational efficiency
- Partnering with CEOs, boards, and investors to guide companies through critical growth inflection points
- Positioning organizations for long-term success through strategic storytelling, brand building, and market leadership

In addition to my executive roles, I serve as an advisor to founders and leadership teams, an investor, and an author on the future marketing, AI and modern go-to-market strategy. These roles keep me deeply connected to emerging technologies and the evolving growth landscape, enriching the perspective I bring to every company I help scale.

I bring a balance of strategic vision and operational rigor, ensuring marketing not only shapes the narrative but also drives measurable business impact in revenue not just pipeline. Today, I am focused on helping organizations harness AI and modern growth strategies to reach their next stage of expansion with clarity, momentum, and scale.

Vice President Demand Generation

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

👋 VP Marketing @ Wrk | 🎙️ Podcast Host @ Women in B2B Marketing | Empathetic Leader | Expert Slinky Detangler

I’m a growth-minded, people-first marketing leader with 17+ years of experience driving revenue for B2B SaaS and services companies across VC-backed, PE-owned, and bootstrapped environments.

As VP of Growth Marketing at Daxtra, I lead brand, demand gen, product marketing, and ABX across global markets (AMER, EMEA, APAC).

I’ve led marketing from seed-stage startups to 100M+ scaleups, and built teams from 0 to 10+. 

Specialties:
• Building and scaling marketing functions (from scratch or existing)
• Revenue-focused demand generation (PLG + SLG)
• Product marketing + strategic positioning
• Brand storytelling that resonates
• ABX and partner co-marketing plays
• Leading with heart and clarity

I’m also the creator + host of 🎙️ Women in B2B Marketing, a podcast and growing community that’s all about getting more women on mics, on stages, and in leadership.

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James Gilbert 🙏🏻

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