James Gilbert 🙏🏻

I am the current VP of Demand Generation at Bloomerang with a background as a 3X CMO. I have with a proven track record of helping companies scale from early stage through late growth, building marketing functions that drive sustainable scale. I thrive at the intersection of brand, demand generation, and AI-driven go-to-market strategy, translating innovation into market momentum.

Start-up stages: Seed to Series D & $1M - $150M
Enterprise experience at Cisco, Verizon, and AGCO

Core expertise includes:
- Building and scaling global marketing and growth organizations
- Harnessing AI as a growth engine, with hands-on experience in agentic AI models, Voice AI, and leading platforms such as Claude, ChatGPT, Gemini, Perplexity, and more to transform marketing, customer experience, and operational efficiency
- Partnering with CEOs, boards, and investors to guide companies through critical growth inflection points
- Positioning organizations for long-term success through strategic storytelling, brand building, and market leadership

In addition to my executive roles, I serve as an advisor to founders and leadership teams, an investor, and an author on the future marketing, AI and modern go-to-market strategy. These roles keep me deeply connected to emerging technologies and the evolving growth landscape, enriching the perspective I bring to every company I help scale.

I bring a balance of strategic vision and operational rigor, ensuring marketing not only shapes the narrative but also drives measurable business impact in revenue not just pipeline. Today, I am focused on helping organizations harness AI and modern growth strategies to reach their next stage of expansion with clarity, momentum, and scale.

Vice President Demand Generation

Empowering fundraisers and nonprofits to do what they love and build a world inspired by giving

Corrina Owens

chief evangelist @ purple cork 💜 | 4x B2B SaaS Marketing & ABM Leader | GTM Advisor | Podcast Host

I help B2B SaaS brands build account-based marketing (ABM) programs at scale.

Ready to move upmarket or have a new product launch? ABM could be for you. 

I'll be able to take on new clients in May 2026—let's connect to discuss how I can help you hit your targets.

Fractional ABM

Sometimes we don't look back enough.

I'm constantly comparing myself to my future self (and of course, the other baddies out there), but damn, comparing myself to my past self?

Damn, girl. 🔥

Founder @ Fractional ABM | my ABM programs build pipeline for B2B SaaS

Account coverage campaigns work best when they’re simple.

The framework I keep coming back to is a simple, 𝘁𝘄𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲:

 • 𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: actively in sales conversations/retargeting 
 • 𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: not showing buying signals yet

Here’s what this means for marketing:

𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → show testimonials, case studies, custom workshops, etc.

𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → build brand awareness around the pain points you’re solving.

The mistake is trying to force everything into “top / middle / bottom of funnel.” That’s where systems break down and the message gets muddy.

That simplicity leads to cleaner campaign decisions and a smoother buyer journey.

I break this down more on Spara’s Agents of Revenue with Spara.

Do you have clear “in market” vs “not in market” plays you're running today?

The look I give when a target account list hasn't been enriched:

Before you build account plays, you need a clear view of your ICP as it exists today and a target account list that actually matches it.

When you start there, it changes what happens upstream:

•You stop chasing “more MQLs” to compensate for weak conversion.
•You build focused coverage with a real why behind each account.

That foundation also changes how sales and marketing work together.

Instead of waiting for hand-raisers, you can plan accounts together and run coordinated plays across the right personas.

I broke this down on Agents of Revenue with Spara: https://lnkd.in/eTddXrKd

I just got back from an exec offsite with CROs and CMOs where we talked about signals for hours, and I kept coming back to the same thought I've had for years:

we overcomplicate this.

Every ABM platform promised pipeline prediction, but many of us failed because we were beholden to their model. And the tweaking it required to get it there was manpower, hours, and hours of consultations. 

We're closer than we've ever been to getting to true prediction, but it still comes down to understanding these four questions when building your GTM programs:

❔WHO should this come from? 
(should the message come from your CEO, a specific AE, a product line...who has the best shot at landing?)

❔WHAT should we be saying? 
(is this a 3rd party validation moment or a warm-up play, like an event invite?)

❔WHEN is the right time? 
(the signal IS the timing trigger.)

❔WHERE will this land?
(direct mail, outbound: call or email, channel is the most underutilized lever I see.)

📌 Not all signals are designed to produce immediate pipeline.

Some signals predict pipeline more directly, like a past champion landing at a net-new account.

Some warm up pipeline, like a company hiring for roles that require specific systems you integrate well with.

You can build world-class signal-based ABM programs if you can answer all of the above.

The most common event “win” I hear about is also the thing quietly breaking the program.

When your CEO is still personally inviting half the room, you’re setting up your process to not scale.

And honestly… I go back and forth on this...maybe this “strategy” shouldn’t scale.

BUT, if the success of your event depends on one executive’s network, if that’s the only thing filling the room, you don’t have an event motion...you have a very well-connected executive doing pipeline development.

Where do you land on this? How have you moved away from a purely exec-driven event?

taplio

The Battle

James Gilbert 🙏🏻

Corrina Owens

Followers

Posts

Engagements

Likes

Performance ScoreCorrina Owens's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

James Gilbert 🙏🏻

Corrina Owens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Corrina Owens's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCorrina Owens's LinkedIn Performance