Jason Resnick

NurtureKit

Helping creators and online business owners build a business designed around the life they want to live through automation, scaling, and engaging with their lists, without sacrificing their sanity and family time.

Founder

rezzz.com

Personal relationships are the backbone of my business. Most of my clients become long-term partners, many of whom have come to me by personal referral. I figure all my customers should be happy customers, and I work hard to make sure that’s true.

Even if you’ve been successful in business for a number of years, the market changes. Technology moves fast. If you stay still, and don’t adjust, your business will be left behind.

I help established online businesses increase sales, repeat buyers, and decrease the time to the first purchase through on-site personalization, behavioral marketing, and allowing your customers to become raving fans of yours

Wajig.com

Wajig brings simplicity to complex systems and applications.  With the robust flexibility that the cloud brings, we help businesses be able to do their business without the worry that conventional IT and application development services bring.

Web Developer & Founding Partner

MedNet Technologies

Architect and develop custom web applications from intranet and internal scripts to online stores, portals, and blogs for clients.  Manage a team of developers to implement internal applications for the company, as well as for the clients.

Web Developer & Manager of Application Development

RCM Technologies

Developed an applications with an AS/400 database backend with a C API to communicate to PHP modules for the presentation layer.  Most of the applications were used for clients in the airline industry.

Application Developer

Answethink

Senior Consultant

Cablevision

Programmer

Thanks for taking a look at my profile here.

Personal relationships are the backbone of my business. Most of my clients become long-term partners, many of whom have come to me by personal referral. I figure all my customers should be happy customers, and I work hard to make sure that’s true.

Technology moves fast and building your email marketing in a way that's personal, human, and behavior-driven will build the "know-like-and-trust" factor you need to have with your subscribers to convert them into customers.

Relying on the "rented land" of a social media following is no way to build a profitable and long-standing business. 

Email and the relationships you have with your subscribers is the asset you own. It is the asset of the business that will generate the most amount of revenue.

You understand what makes your customers click. I help you build out automated campaigns, sales pitches, nurture sequences, and strategies to convert them into customers.

If your business is successful, that means I’ve done my job and I’m successful. Which means that I can now go spend time with my family.

I am a web developer who has been working in eCommerce since the late 90s.

Using email and other marketing automation, you can have conversations with your email list that allows the subscribers to “raise their hands” and tell you when they are ready to buy.

You are selling always, especially when you are treating your email list like the people they are.

Contact me with your project and what goals you have:
💌 jason@nurturekit.co
🌐 nurturekit.co

🏆 See some of the amazing results my clients have - https://nurturekit.co/awesome-clients

👋 Nice to meet you! https://nurturekit.co/nice-to-meet-you

Key Achievements:
- ConvertKit Certified Expert
- Drip Certified Consultant
- 20+ years of experience in eCommerce and Web Development
- Worked with Fortune 100 and small boutique agencies

Everyone's telling you to do something different.

"Build a welcome sequence."
"Focus on list growth."
"Start a newsletter."
"Use AI for your emails."
"Segment your subscribers."

And you're sitting there with 500 subscribers thinking... where do I even start?

Here's what nobody tells you...

The advice isn't wrong. It's just not all for you. Not right now.

"Segment your subscribers" is great advice... for someone with 5,000 subscribers and data to segment by. For you? It's a distraction.

"Focus on list growth" makes sense... after you have systems that convert the subscribers you already have.

Most email marketing advice is written for people at a different stage than you.

That's why it feels overwhelming. You're trying to follow a map for a different city.

I built a quiz that figures out exactly where you are and gives you the specific next steps for YOUR situation.

Not what worked for some guru with 100k subscribers. 

Just what you need right now.

Only takes 3 minutes 👇

I help course creators, coaches, & digital product businesses double their email revenue without complex funnels | Certified Kit Expert | Dad & Husband | Teaching email marketing minus the guru-speak

I helped Smart Passive Income overperform their flagship launch by 40%.

Same email list. Same product. Same launch timeline.

The difference? We stopped treating everyone the same.

Past customers got different emails than first-time buyers. They already trust Pat. They don't need 10 emails convincing them he's awesome and knows his stuff. They just need to know the offer exists.

Engaged subscribers got different messaging than people who hadn't opened in months. No point sending urgency emails to people who aren't reading.

New subscribers got more warming up. More social proof. More objection handling.

We didn't write 3x more emails. We wrote the same emails with different intros and emphasis points.

But, this only works if you have the segments to customize for.

If you're treating everyone the same because you don't have data, that's where to start.

You've figured out something most people never do.

You know how to convert. Your revenue per email subscriber is probably higher than people with lists 5x your size.

That's rare and your unfair advantage.

But every sale requires your attention. There's a ceiling on your income because there's a ceiling on your time.

You've built a job, not a business.

The opportunity is right in front of you. 

You know what works. You know the objections.

You know the emails you send that close.

Now you just need to document it, systematize it, and let it run while you focus on growth.

The sales process that's in your head? It can be automated. Not all of it. But the 80% that's repetitive. So you can focus your energy on the 20% that actually needs you.

But automation isn't your first step. You need to know what to automate first.

Investing time in LinkedIn comments and Substack Notes is valuable, but don't forget about your email list. 

If it's sitting idle, you might be missing out on engaging with your audience effectively. 

The audience that wants to hear from you. 

Think of it this way…

You're standing outside your store with a sandwich board while customers inside are looking for help. 

Make sure to balance your efforts and provide the support your audience needs.

You've got a welcome sequence. You're sending emails. The basics are in place.

Now it's time to get strategic.

Here's the one question that changes everything:

What do your customers have in common?

Is there a problem most of them share? A challenge? A motivating factor? Maybe they're all at a similar stage in their business or share a specific goal.

Find that common thread. Then build your segmentation question from it.

Keep it simple. Ask new subscribers one question right after they opt in.

If you want to be lazy and not review your customers (your choice), you could use this one 👇

"What's your #1 goal with [your topic] right now?"

Give them 3-4 options. Ask them to reply with their answer.

Now you know what they actually want. And you can send them content that matches.

This isn't about fancy tools or complex automation. You can do this with a simple reply-based email.

But here's the thing...

This only matters if you're in the right phase. If you don't have basics in place yet, segmentation is a distraction.

I built a quiz that figures out exactly where you are and what to prioritize next.

Will only take you 3 minutes. Link in profile.

You're really good at growing your list.

And it might be the worst thing that's happened to your business.

Here's what I mean...

Every new subscriber joins excited. They wanted what you promised. They were ready to hear from you.

But there's no welcome sequence. No pitch. No conversion system.

So they wait. And wait. And go cold.

By the time you launch something, half of them have mentally checked out. They're not opening anymore. They forgot why they signed up.

You didn't build an asset. You built an expense.

I've seen this pattern so many times. Someone with 15,000 subscribers making $2,000/month. Meanwhile, someone with 2,000 subscribers is making $8,000/month.

The difference? The smaller list has conversion systems. The bigger list is just... bigger.

Here's the counterintuitive advice...

Stop growing. Just for 30 days. Take the effort you'd put into list growth and build the systems that convert the subscribers you already have.

Then turn the growth back on.

I built a quiz that diagnoses exactly where you are and what to do in your email systems.

It takes only 3 minutes to find out. Interested? Like or comment below and I'll send it to you.

Your launches work. People buy and revenue comes in.

And then you look at the calendar and realize... you have to do it all again in a few months.

The 60-hour weeks. The daily emails. The "cart closes in 24 hours" stress.

It works. But it's not sustainable.

Here's what I see with Launch Experts...

Between launches? New subscribers show up, get a lead magnet, and then wait. For months. Until your next launch.

By the time cart opens, half of them have gone cold. They forgot why they signed up. They're not opening your emails anymore.

You've built a launch business. Not a sustainable business.

The fix isn't to launch more often. That's a recipe for burnout.

The fix is to build an evergreen system that generates revenue between launches. Something that sells to new subscribers while you're not in launch mode.

So you can actually take a breath.

I built a quiz that diagnoses exactly where you are and gives you a prioritized action plan.

3 minutes. Link in profile.

Not every subscriber deserves your personal attention.

Some are ready to buy today. Some will never buy. Most are somewhere in between.

Right now, you're probably treating them all the same. Or worse... giving the same attention to tire-kickers as you do to serious prospects.

Here's how to fix that:

Track these behaviors:
- Clicked on a sales page link
- Replied to an email
- Opened 5+ emails in a row
- Clicked multiple links in the same email

These people are paying attention and showing buying signals. 

Create a tag for "high intent." Anyone who does 2+ of these behaviors gets that tag.

Now you know who to focus on.

Your "Closer" instincts are right. Some people are ready to buy. The trick is finding them before you waste time on everyone else.

But here's the thing...

This only matters if you're at the right stage. If you don't have conversion systems yet, intent tracking is putting the cart before the horse.

I built a quiz that figures out exactly where you are and what to prioritize.

Value Inspiration

I work directly with Sales-led SaaS CEOs to fix the positioning that’s holding back their win rates.

Here’s what’s happened after we’ve worked together:

Sana Commerce – Before: Seen as “nice to have,” stalled deals, missed targets.
After: Win rates up, cycles shorter, +20% deal size.

Arrow Labs – Before: Noisy pipeline, no repeatability, weak forecasting.
After: Win rate 30% → 60%, cycles 3–4× faster, scalable GTM in <12 months.

SwipeGuide – Before: Hard to attract qualified leads, long cycles, high-friction deals.
After: 2× more deals closed, ideal buyers book demos, faster cycles.

Wolters Kluwer – Before: Ghosting, heavy discounting, losing to weaker vendors.
After: Win rate doubled YoY, +42% deal size, 30% shorter cycles.

What changed?

Not features. Not more reps.
We fixed the real bottleneck: SaaS product positioning that wasn’t doing its job.

And that’s exactly what we do in ⚙️ The Growth Catalyst – A 3-phase transformation for SaaS CEOs when growth stalls — but the product shouldn’t be the problem:

1️⃣ Value Foundation – Reposition your SaaS product as the only logical choice with a value proposition your team can use in sales conversations.
2️⃣ Volume Accelerator – Embed positioning into sales enablement, discovery calls, and closing so reps qualify faster, lead stronger conversations, and close with confidence.
3️⃣ Viability Multiplier – Align product, marketing, and sales so positioning drives predictable growth and long-term momentum.

💬 “Hands-on. Sharp. Outcome-focused. Ton doesn’t stop until it works.”
💬 “From 5% to 40% win rate. Doubled our revenue.”
💬 “We now get shortlisted — and close faster, with fewer discounts.”

Curious if this could work for your SaaS scaleup?
📩 DM me the word RESULTS or visit → valueinspiration.com/growthcatalyst

Seedstars

Mentor to founders of Sales-led SaaS scaleups in the Seedstars portfolio, helping them overcome growth stalls by diagnosing positioning gaps, clarifying ICP, and embedding go-to-market strategies that scale.

Mentor Seedstars

Techstars

Advise Techstars SaaS founders on positioning, market entry, and scaling sales-led go-to-market models — with a focus on increasing win rates and accelerating revenue growth.

Mentor Techstars

Palo Alto Strategy Group

Provide strategic advisory for portfolio companies, with a focus on differentiation, market positioning, and scaling revenue operations.

Executive Strategist

Unit4

Led strategic evangelism for Unit4’s enterprise solutions, shaping positioning and market perception across global markets.

Chief Evangelist

Directed global product marketing strategy, aligning GTM execution across 25+ countries.

Global Head of Product Marketing

Oversaw product strategy and marketing for a global ERP portfolio, driving competitive differentiation and market share growth.

VP Product & Product Marketing

Product Marketing Manager Agresso

Product Marketing Manager Multivers

Dealermanager

Positioning for Sales-Led SaaS companies | My clients win 6+ out of 10 deals, in 3x less time, at 40%+ higher value using my 4-week "Pressure Cooker" program.

Tired of losing to better-funded US competitors? 
Stuck at 20–30% win rates? 
I help Sales-led SaaS scaleups reach 60%+ — without new features or price cuts. Unlike consultants who deliver frameworks and disappear, I stay until your revenue proves it works

The symptoms I fix:
- Sales teams explain features, not why you're the only logical choice
- Losing to "do nothing" more than competitors
- Discounting because you can't create urgency

If you're closing less than 60% of qualified deals, we should talk.

Like Arrow Labs CEO Rami Darwish:

"My mind was stuck on the solution. Ton kept reframing me out of it by constantly asking 'who cares? Why is that important?'
It was annoying. It pissed me off several times. But that's exactly what I needed.
Win rates jumped from 30% to 60%, cycles were 3-4× faster. Now there are fewer competitors because we're his people, not just another option."

The root cause? 
Almost always the same: positioning confusion.

After 30 years in enterprise software, I've codified what separates remarkable companies from the rest in my book The Remarkable Effect.

From "just another option" → must-have choice for the right customers.

Not with decks. Not with theory.
With positioning your sales team wants to use — because they can confidently explain how you're different, why that matters, and close more deals.

I stay until your revenue proves it works. 
That's why my fees are tied to your actual growth, not just deliverables.
Because outcomes > input.

What your peer CEOs say:
- "No BS. Outcome-obsessed."
- "Laser-sharp pipeline. Doubled our win rate."
- "Not just advice — Ton stays until it works."

I'm Ton — son of a Dutch tulip farmer who believes in funding freedom over funding desperation. Now based in sunny Jávea, Spain.
Host of the weekly Remarkable SaaS podcast and creator of the Growth Catalyst Program.

Start here → valueinspiration.com/growthcatalyst
Or DM me for a no-pitch sanity check.

Ton Dobbe 🔆

Same price. Same demo. Two completely different reactions.

First CEO: "Too expensive."
Second CEO: "That's cheap."

What changed?

The first thinks you're replacing spreadsheets.
The second knows you're preventing $2M mistakes.

Your pricing isn't the problem. 
The clarity of your problem definition is.

Losing to better-funded US competitors? I help SaaS scaleups 2x win rates—with shorter sales cycles and zero discounting → valueinspiration.com/growthcatalyst

How did we go from losing to Oracle and SAP... to having them qualify themselves OUT of deals? 

In this short video, I share a lesson from my ERP days about how we turned an "unfair" battle into an 8/10 win rate against tech giants. 

It wasn't about bigger budgets. 
It was about sharper positioning. 

Still one of the most important lessons I carry with me today.

Mariano García-Valiño bought companies when his investors told him he was too small for M&A.

"No company in your stage does acquisitions."

His response: "90% of companies at my stage fail. Why would I copy them?"

Result: Built a healthcare business model no one else was targeting. 100,000+ lives under management in 4 years.

Average software companies try to beat competitors at their own game.
Remarkable software companies play a different game entirely.

This is Trait 3 from The Remarkable Effect: Be different, not just better.

New logo.
New colors.
New website.
New tagline.

The board loved it.
The team was energized.

Six months later:

Win rates still dropping.
Sales cycles still long.
Discounts still climbing.

The rebrand made confusion prettier.
It didn't fix it.

Here's what nobody wanted to admit:

If your ICP is blurry, even the best rebrand can't save you.
If 10 people in your company give 10 different answers to "why are we the only logical choice?" - a new logo won't change that.

You can't design your way out of a strategy problem.

"Yes, but our competitors can say the same thing."

Your sales team hears this constantly.
Because it's true.

Swipe to see what actually wins deals →

Why competitors win with identical features

Your ICP drift didn't start at €20M.
It started with customer #29.

Three years ago. €45K ARR. 
"Close enough" to your ICP. 
Sales needed the deal to hit quarterly target. 
Board was pushing for €5M.

You debated it. 
Then you said yes.

Here's what happened next:

Month 1: They needed one custom workflow. Sales promised it. Product built it.
Month 3: You closed 3 more like them. Now you have a "mini-vertical" that wasn't in your strategy.
Month 6: Your roadmap has 8 items for this segment. Your original ICP gets 3.
Month 12: You hire a salesperson who's good at selling to this segment. They bring more.
Month 18: Two different value propositions. Two different sales pitches. Nobody can explain what you actually do anymore.
Month 24: €15M ARR. Strategic clarity gone.

One "close but not quite" deal.
Three years later, the building collapses.

Average software companies say yes to revenue.
Remarkable software companies protect their foundation.

Their focus: Trait 1 of 10 - Remarkable software companies acknowledge they cannot please everyone.

"Rami, your pipeline looks healthy. What's the problem?" 

His board kept asking. 

Plenty of demos. Plenty of proposals. 
But every deal was a fight. Five competitors on every shortlist. 

So Rami did something that made everyone nervous. 

He started saying no. 
Pipeline vanished. Millions gone. 

"Nerve-wracking," he told me. 

But then: 

Win rate doubled. From 30% to 60%. 
Sales cycles 3-4x shorter. 
Closed the biggest retailer in his region. 

And the best part? 

"No one else was even talking to that guy. We were his people." 

No competition. Because he stopped fighting for deals everyone fights for. 

Average software companies do everything to be better. Remarkable software companies commit to being different - so they become the only logical choice.

Why does your competitor with 10% market focus grow 3x faster than you with 100% market focus?

The answer isn't what your investors want to hear.

Swipe to see why →

Why 10% beats 100%

Published proof: 20% cost savings. 18% mortality reduction. Peer-reviewed study. 

Couldn't sell a single dime for a year. 

Mariano García-Valiño, CEO of Axenya had the clinical results. He had the technology. He had the science. 

What he didn't have: someone who actually cared enough to pay for it. 

- Insurance companies? "We won't benefit in our coverage window." 
- Patients? "Don't trust our employer with health data." 
- Doctors? "Not our budget decision." 

He found employers in Brazil. 
They pay for insurance AND benefit from healthier populations. 

100,000+ lives under management in 4 years. 

Average software companies solve problems people agree exist. 
Remarkable software companies solve problems someone will actually pay to fix. 

This is Trait 2 from The Remarkable Effect: They offer something valuable AND desirable. One of 10 traits that compound to create exponential value. 

Full conversation with Mariano: link in first comment

You and your competitor have identical feature sets.
Yet, they close 60% of deals. You close 30%.

Here's why:

Features don't trigger emotions. 
Connection does.

They're not winning because their dashboard is better. 
They're winning because prospects feel understood.

Average software companies compete on features. 
Remarkable software companies compete on connection.

You can't checklist your way to a closed deal.

Last Tuesday's leadership meeting went exactly like the previous six. 
Everyone with a different diagnosis on why growth stalled.

VP Sales wants to restructure comp plans. Add two more AEs.
CFO says the problem is pipeline hygiene and forecasting discipline.
Head of Product says sales just needs better training on the new features.

Everyone pointing at someone else's department.

One CEO ran a simple test.

He asked 10 people privately: "Why are we the only logical choice for our biggest fans?"

He got 10 different answers:

Sales rep #1: "We're for teams who need to move fast" 
Sales rep #2: "Better customer support than alternatives" 
VP Sales: "We're built for compliance-first organizations" 
Marketing: "We democratize access for small teams" 
Product: "We're enterprise-grade infrastructure" 
Customer Success: "We integrate with everything"

Two answers directly contradicted each other.

They were telling some prospects they're fast and lean. 
Telling others they're built for enterprise compliance.

No wonder deals stalled in legal review.

Three years ago, everyone in the company gave the same answer.
Nobody noticed when it changed.

If your team can't agree on what makes you special, 
your prospects won't figure it out for you.

Page three of your roadmap.
That's where the features that would make you incomparable sit.
Always pushed back.

Page one is full. 

AI-powered this. 
Integration with that. 
The module every RFP asks for.

You're building what your biggest competitor is building. 
Except they have 100x your R&D budget.

Every feature you ship, they ship too. 
Every box you check, they check faster.

Six months later: 60 boxes checked. 
Zero competitive advantage gained.

You can't out-feature a competitor with 100x your resources.
But you can out-focus them.

Remarkable software companies focus on the essence - Trait 7 out of 10

You got funded 2 years ago. 
The deck was strong. The vision clear. Investors saw it. 
Now they expect +30% growth for their exit in 2027. 

Not impossible. Not easy. 

You look at your pipeline. Enough volume. But every deal is a fight. 
You look at your win rate. Not bad. But not good enough either. 
You look at your team. They're working hard. Harder than ever. 

And yet you know - without saying it out loud - this isn't going to cut it. 

Not because you're bad. 
But because you're good enough to compete. Not different enough to win. 

You're stuck in the middle. Where everyone fights for the same deals. 

Deep down, you already know what needs to change. 

Average software companies do everything to be better. 
Remarkable software companies commit to being different - so they become the only logical choice.

Grant Lee, CEO of Gamma, asks the killer question:
"Could your product be so different they can't follow without disrupting themselves?"

Most SaaS companies answer: "We have better design" or "We use AI."

That's not different. 
That's better.

I recently wrote a long-form essay on how SaaS scaleups drift as they grow - often without even realizing it. 

And then suddenly, it starts to show in the numbers.

Revenue growth slowing from 34% to 21%.
Win rates down from 43% to 19%.
Sales cycles stretched from 3 months to 7+.
Discounts climbing from 8% to 27%.

The odd thing is then that everone has a different opinion on what needs changing.

Your VP Sales says restructure comp plans. 
Your CFO says pipeline hygiene. 
Your Head of Product says better training.

Everyone has a different diagnosis. 
And worse - everyone pointing at someone else's department.

Here's what's often missing:
These number shifts don't indicate you have a sales problem. 
More often than not they indicate you have a strategy problem.

And it started way before the metrics forced you to look.

You're about to sign a big deal. 
But something feels off. 

That addendum with the features they negotiated. 
That "small customization" that'll need your best developers. 
That implementation you already know will be a drag. 

You can see it coming: 

Customer success will lose sleep over them. 
Support will have someone dedicated full-time. 
The renewal? They'll negotiate like their life depends on it. 

Margin killer. 
Focus killer. 

You know all of this. 
You sign anyway. 

Because the number looks good. 
Because the logo looks good. 
Because saying no feels like losing. 

The most expensive deal is the one you should never have signed. 

Remarkable software companies know this. 

They've accepted they can't please everyone. So they don't try.

taplio

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Jason Resnick

Ton Dobbe 🔆

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The Battle

Jason Resnick

Ton Dobbe 🔆

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