AmpliSell

Driving SALES for our clients on the Amazon channel.

Co-Founder

PEAK6 Investments LP

Options Trader

Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

10,000 product launches on Amazon taught me what works and what doesn’t.

This advice is so good that Amazon Ads sponsored this post. #Ad 

#1: Turn on Amazon Ads asap.

The ideal timing is once your 5 - 10 VINE reviews hit.

Your listing won’t get much traffic at first, so ads help people find you.

Amazon Ads is the most powerful lever to drive traffic to your listing.

The faster you can get traffic, the faster you get sales, the faster you get more reviews, the faster you get more sales.

Launch in 90 days or spend the next 900 days launching.

#2: Use automatic campaigns.

The Amazon Ads automatic campaigns are easy to launch and will be the foundation for your advertising flywheel.

Amazon will help find the right keywords for you if your listing is clear and complete.

You can then use these auto campaigns for keyword discovery.

The keywords that convert well, you can keep in your auto campaign and/or roll them into manual campaigns. Spend more on the keywords that work and optimize your placements and bidding.

Which leads me to number 3, sure to be divisive.

#3: Use dynamic bidding up and down. 

People get scared of this because Amazon Ads can raise your bids.

“Let Amazon raise my bids?!”

“Josh, you're crazy.”

“Yes, I am.”

After looking at thousands of campaigns, I can say that DBUD outperforms Down Only and Fixed Bidding.

This 2 year old feature is seasoned and knows how to land sales.

It’s just like the top of search. 

You will pay more per click, but you convert more frequently at a lower ACOS!

Which leads me to number 4.

#4: Use Top of Search bid adjustments.

In fact, make campaigns just for Top of Search.

Caveat: don’t do this until you’ve got a solid review base and high rating relative to competitors.

And only prioritize your most relevant and least competitive keywords.

Over hundreds of audits and thousands of campaigns, I’ve seen TOS campaigns deliver the best ACOS over and over.

And for my last tip, I’m going to throw out a super unknown, high ROI campaign.

#5: Run B2B adjustments.

These are incredible right now.

No one is bidding these placements up.

And the average order value is almost 2x.

Do the math.

Same bid, 2x the sales = incredibly low ACOS.

Frankly, B2B campaigns are so good I hesitated to share.

Launching a new product?

Use Amazon Ads.

Launch in 90 days or launch in 900.

Your call.

Co-Founder @ AmpliSell | Amazon Full Service Agency | Over $100M Managed & 480k Hours Returned to Clients | Book a Call by Clicking the Link in My Profile

Is the discount you’re seeing on Amazon fake?

Ask Rufus.

Shame on you Dyson!

No alternative text description for this image

What is the ratio of Agencies to Brands?

You might think 1:10, but

Based on my sales calls, it's 10:1.

#ididthemath

What's the best Amazon Ad Software that does NOT charge a % of Ad Spend?

Have you seen the new custom reports in Seller Central?

You can pull out tentpole event performance easily.

Here is Prime Day YoY for one of our clients.

PD 2025: $72k
PD 2024: $43k

ASP 2025: $134
ASP 2024: $121

Go to Seller Central -> Reports -> Custom Analytics -> Prime Day

How was your PD and PBDD?

Does your chart look like this?

If not, DM me.

Amazon Prime Day Results

LinkedIn is...

1% Humans who Post and Reply to Posts
2% Humans uploading Videos
48% AI Bots Replying to Posts
49% AI Bots Writing Posts

Is there anything more confidently wrong than GPT?

PSA to all the CFAs in my inbox. I respect the outreach, but I have no money to invest. Go talk to Steven Pope - he's the billionaire.

Search boxes are going to die.

AI Chatbots will replace them.

This is inevitable.

The only question is when.

Has there ever been a bigger lie told than...

"Remember This Device"

You want to get 50M emails per day?

Go search for a house on Redfin while you're logged in.

Your brands success depends on your commitment to an omni-channel approach.

Is there a way to tell your Spotify DJ that you don't actually love the Saja boys and don't need more of them?

Amazon PPC Management

At AMZPPC we focus on sales growth. We're so confident we can grow your account we'll guarantee you a 20% sales increase in 90 days. 

Our average client YoY sales increase is 90%. Check out our case studies here https://www.amzppc.co/work

All our senior staff have over 10 years of experience on amazon both as service providers and as sellers themselves. This combined with our AI-based technology allows us to deliver huge sales growth so you can dominate your market. 

Book a free account audit right here to find out how you can sell more today https://calendly.com/amazonppc/discovery-call

Founder & Managing Director

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

Jonny Golding is a UK university mathematics drop-out, who became a self-taught Amazon PPC Agency owner. He now has an ever-growing team of nine.

His tried and tested Amazon PPC strategies have increased one client’s sales by 53% within 1 week (£35,645.25 - £54.643.15) and 60% within 1 month (£145,184.80 - £227,366.12). 

Another client saw 400% sales increase, during the global pandemic when their industry had seen major challenges. Another saw their Amazon ecommerce sales transform from $21,835.98 - $58,674.33 (within 4 months). Their ACoS halved (i.e. ROI doubled), from 35% - 16.8%. Their Return on Ad-Sales doubled too.

AMZPPC LTD as a team have been introduced to 500+ Amazon PPC ecommerce accounts. Around 90% have been totally ineffective. It’s a painful truth. They can confidently share what strategies work. They go slightly against Amazon’s suggested routes, which are designed for ease. But, AMZPPC LTD can’t boast these types of client successes, without doing things differently.

Jonny Golding

This is the resource I wish I had when I started running Amazon PPC.
 
A complete forecasting workflow for spend, TACoS, CPC, and revenue… all in one file.
 
I’ve taken my full forecasting system and turned it into a clean, step-by-step Excel model you can plug your data into instantly.
 
Here’s what’s inside:
✓ 18-step forecasting framework
✓ Clean Excel formulas for every metric
✓ Historical data workflow
✓ Scenario modeling & sensitivity analysis
✓ Weekly forecasting dashboard template
✓ Automation setup
 
It took me years of trial, error, and real ad spend to build this system.
You’re getting the final, refined version… for free.
 
If you want the full High-Resolution forecasting file:
Comment “Forecast” and I’ll DM it to you personally.
 
(P.S. Make sure we’re connected so I can send the link.)

We’ll pay for ourselves before you even sign. Amazon growth without the risk

Most sellers set bids once, then never look back.

That’s why their ad spend goes up… and their profit doesn’t.

Your bid strategy decides whether your budget works for you or wastes quietly in the background.

Here’s how smart sellers win:

1️⃣ Control costs first
2️⃣ Bid based on real conversion data
3️⃣ Dominate top placements
4️⃣ Optimize in small, steady steps
5️⃣ Track every change for profit impact

The best PPC accounts are tuned, tested, and adjusted… every single week.

♻️ Repost to help another seller spend smarter.
🔔 Follow Jonny Golding for Amazon ad tactics that actually drive results.

If your structure is a mess, how can your ads ever scale cleanly?
 
Most Amazon sellers think they have a bidding problem.
Or a keyword problem.
Or a budget problem.
 
But when you look inside their account, the real issue is simpler:
• The entire campaign hierarchy is chaotic.
• Mixed match types.
• Overlapping keywords.
• No segmentation.
• No control.
 
Chaos forces you to react instead of scale.
 
That’s why winning brands are shifting to clean hierarchical systems…
Because clarity turns every dollar into a signal instead of noise.
 
Structured campaigns → reduce keyword overlap.
Structured campaigns → reveal true performance.
Structured campaigns → scale without fear of breaking things.
 
When your setup stops fighting you, your optimizations finally matter.
And scaling becomes a plan.
 
Follow Jonny Golding for more system-first Amazon PPC strategies that create predictable growth.

Two sellers spend the same on PPC… only one scales.

The difference was that one manages campaigns, while the other manages strategy.
 
Never treat PPC like a checklist….
Launch a campaign, add broad keywords, set a budget, and hope ACOS drops.

That approach does not create growth.
 
The sellers who scale think differently.
They build a system that guides every keyword, every dollar, every decision.
 
Here’s what the strategic side looks like:

→ Campaigns planned around goals, not guesses
→ Keywords chosen for intent, not volume
→ Budgets controlled, not scattered
→ Traffic filtered, not random
→ Scaling driven by data, not emotion
→ Optimization done early, not after the damage
→ Growth designed for the long term, not this week
 
So, when your PPC doesn't feel like it’s launched and leaves, it finally becomes profitable.
 
Follow Jonny Golding PPC systems built for sellers who want long-term growth.

Every struggling seller blames bids… but the real problem is their Auto vs Manual balance.

So, fix the structure, and your ACoS fixes itself.
 
Most sellers treat bids like the one that solves everything.
But if Auto is doing the job Manual should do, or Manual is doing what Auto is built for… your costs will always drift.
 
Auto should DISCOVER the opportunities.
Manual should CONTROL the winners.

When those roles are clear, your targeting tightens, your waste drops, and your ACoS finally stabilizes.

It’s all about the balance.
 
P.S. Which one is heavier in your account right now…Auto or Manual?
 
Follow Jonny Golding for Amazon PPC systems that create predictable profit.

Do you think that Black Friday is a race for sales?

But, no. It’s a game of margin chess.
 
Most sellers sprint for revenue.
The pros move with strategy.
 
Because the goal is more profit per order.
Smart sellers increase AOV… quietly, predictably, and with purpose.
 
Here’s how you can do it:
→ Bundle smart: pair complementary items with 15–20% off.
→ Add tiers: 10% off $50, 20% off $100 — simple, effective.
→ Push premium: use Sponsored Brands to spotlight high-margin products.
→ Upsell fast: use “Frequently Bought Together” with countdown urgency.
→ Cross-sell post-purchase: keep the sale alive after checkout.
 
Each move compounds. Each small lever lifts profit without touching ad spend.
 
Black Friday rewards sellers who think three steps ahead.
 
Follow Jonny Golding for data-driven ad systems that scale profit.

Here’s the structure you can use to turn every PPC challenge into a profitable action:
 
1/ SEE - Identify the challenge + its true cost
2/ HEAR - Interpret what the data is telling you
3/ INFORM - Challenge assumptions + spot the opportunity
4/ FLIP - Choose intentional responses instead of reactions
5/ TRANSFORM - Track patterns + scale what works
 
And when applied correctly, it changes everything:
 
- High ACoS turns into profit recovery
- Poor structure turns into a clean organization
- Rising CPCs turn into efficiency gains
- Algorithm shifts turn into a competitive advantage
 
This cheatsheet gives you…
The exact steps, power phrases, and reset techniques we use to stay in control of every account, no matter how tough the day is.
 
♻️ Repost to help more sellers shift their strategy
Follow Jonny Golding for more Amazon PPC insights.

Nobody warns you that PPC growth comes with a hidden trade-off.

Because the moment you scale, every decision pulls another metric in the opposite direction.
 
Here’s what that tension actually looks like inside every account:

Raise bids → visibility climbs, but margin tightens.
Expand keywords → traffic grows, but relevance drops.
Reduce wasted spend → efficiency improves, but volume shrinks.
 
Most sellers try to fix one and end up breaking the other two.
 
The brands that scale predictably are balancing them.
Do that well… and PPC starts feeling intentional.
 
Follow Jonny Golding for more PPC strategies.

Are you running Automatic Targeting and hoping for sales? 
That’s the mistake.

Because without control, auto campaigns drain budget fast and leave you guessing why ACoS keeps rising.

Every wasted click is data you could’ve turned into profit.

Here’s how to fix poor-performing auto campaigns:

✅ Run one clean auto campaign per product
✅ Let it collect data for 7–14 days
✅ Move converting terms to manual campaigns
✅ Add poor performers as negatives
✅ Keep auto running with a small test budget

Sellers using this structure cut ACoS by 30% and increased sales by 25–35% within 60 days.

Now it’s your turn to take control and scale smarter this Q4.

♻️ Repost to help another seller spend smarter.

Automatic Targeting From Wasted Budget to Smart Discovery

Your PPC keeps breaking because you don’t manage it as real experts do.
 
You think your PPC is FINE… until ROAS drops, ACoS spikes, and the whole thing turns into a money leak.
 
And the worst part is…
You keep fixing the symptoms (bids, budgets, keywords) instead of the system.
That’s why nothing works.
 
Here’s what the pros do differently and what you can start applying today:
 
→ What they don’t do:

• No mixing branded + competitor terms
• No keyword overlap anywhere
• No guessing at bids
• No “set and pray” campaigns
 
→ What actually works:

• AI-powered bidding for real-time adjustments
• SKAGs for complete control
• ASIN-level optimization, not account-level guessing
• Full-funnel attribution across ad types
• Negative keywords to stop budget cannibalization
• Planning budgets ahead of Prime + Q4
• Bring customers back with Buy Again + retention focus
 
So if you’re tired of your PPC breaking…
Start running it like the people who consistently win.

Follow Jonny Golding for more Amazon insights.

In 2025, structure is the new strategy for Amazon ads.

I’ve seen some UK sellers think rising CPC = tougher competition.
But the truth is, they’re wasting budget through bad campaign setup, lazy keyword grouping, and weak bid logic.

The sellers who win spend smarter.

Here’s how:
 → Auto + Manual = Data + Control… gather insights, then scale precision.
 → Intent-based keywords…  branded, long-tail, and competitor ASINs.
 → Bid by conversion data, not ACoS.
 → Shift budgets weekly toward high-ROAS campaigns.
 → Let AI optimize bids… humans set strategy, tech handles the math.

One UK seller cut ad spend by 27% and grew sales by 42% using this system.
That’s what happens when your campaigns work with Amazon’s algorithm. not against it.

♻️ Repost to help another seller scale profitably.

How UK Sellers can Cut Amazon Ad Cost in 2025

Ever notice how some sellers spend less and sell more?
 
It’s not luck. It’s leverage.
 
While others obsess over ad spend, best sellers obsess over systems.
 
They chase efficiency.
 
They track deeper metrics…. from cost per qualified lead to true ROAS across platforms.
They don’t care about traffic spikes; they care about conversion consistency.
 
And they scale only when the data says go, not when emotion says try.
 
That’s why they grow predictably.
 
P.S. In 2025, efficiency is your biggest competitive edge.
 
Follow Jonny Golding for strategies that turn ad spend into predictable profit.

You worked all year to grow profit…
Don’t erase it in one weekend.
 
Black Friday feels like a growth season.
But for most sellers, it’s a margin trap.
 
They slash prices to compete.
They copy competitor discounts.
They waste ad spend on “flash deals” that don’t convert.
 
The result is more orders, less profit, and zero clarity.
 
Here’s what smart sellers do instead:

→ Use tiered discounts (10–20–30%) to protect margins.
→ Focus promos on proven ASINs, not slow movers.
→ Launch test ads early so data guides scale — not panic.
→ Keep retargeting alive after Cyber Monday to stretch momentum.
 
Black Friday should build your brand’s trust and staying power.
 
Follow Jonny Golding for proven Meta & Amazon ad strategies that scale profitably.

You can’t scale Amazon ads in 2025 if your targeting still looks like 2021.

Because scaling is all about sharpening precision, where every click actually counts.

If your PPC dashboard feels busy but your profits feel stuck… it’s a targeting issue.

Here’s how each targeting layer impacts your performance in 2025:

Manual keywords → Delivers focused traffic and higher purchase intent.
Product targeting → Increases visibility among buyers already browsing similar products.
ASIN targeting → Captures competitor traffic and converts shoppers ready to buy.
Category targeting → Expands reach to scalable, high-traffic audiences.
Broad match → Discovers new converting search terms for future manual campaigns.
Phrase & exact → Improves precision and maximizes ROAS through high-intent clicks.
Negative keywords → Eliminates wasted spend and boosts ad efficiency.
Negative product targeting → Prevents spend on unprofitable or irrelevant placements.
Search term reports → Identifies converting terms and filters non-performers weekly.
Strategy mix → Balances discovery with profitability for sustainable scaling.
Granularity → Enhances control over bid performance and campaign-level insights.
Stay updated → Gives early access to new Amazon features that improve optimization speed.

Every wasted click is a missed conversion.
Tighten your targeting, and your ACoS drops before your next invoice.

♻️ Repost to help another seller target smarter.
🔔 Follow Jonny Golding for Amazon PPC tactics that deliver real results.

Black Friday might get all the hype, but Cyber Monday is where the real conversion magic happens.

And it’s not just about discounts or ad spend.

The secret weapon that top Amazon sellers swear by is Customer experience.

During Cyber Monday, shoppers are overwhelmed with deals. If your listing, buying process, or customer service feels clunky or slow, they’ll bounce faster than you can say “add to cart.”

So how do you turn that around?

Start with these simple but powerful moves:
• Make sure your product pages load fast and answer key questions clearly.
• Show social proof with fresh reviews, buyers trust real feedback.
• Simplify your checkout process so there’s no friction.
• Respond promptly to customer inquiries, even during peak sales.

When shoppers feel valued and supported, they’re converting faster and coming back again.

Cyber Monday is more than a sale day. It’s about creating moments that build trust in real time.
And that trust is your best conversion booster.

So, optimized for speed, clarity, and care.

Your ads can bring people to the page, but customer experience will close the deal.
It’s trust that drives conversions.

Follow Jonny Golding for more updates on Amazon insights.

taplio

The Battle

Joshua Rawe ⚡

Jonny Golding

Followers

Posts

Engagements

Likes

Performance ScoreJoshua Rawe ⚡'s LinkedIn Performance

Performance ScoreJonny Golding's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joshua Rawe ⚡

Jonny Golding

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Rawe ⚡'s LinkedIn Performance

Performance ScoreJonny Golding's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoshua Rawe ⚡'s LinkedIn Performance