Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

Brands spend $10K/mo on TikTok sampling with ZERO idea if it's profitable.

So I built a free calculator that shows you:

1. Real cost per video
2. Break-even for video views
3. Monthly profit
4. Blended MER

These are the numbers you NEED TO KNOW to be successful.

I built this because every head of ecommerce I talk to is either guessing at creator ROI OR 

not starting at all because they don't have time to figure out the math.

Figured I'd give away the spreadsheet.

Here's what's inside:

1. Break-Even & PnL - fill in the green cells and it calculates your cost per video, revenue per video, break-even analysis, and a monthly PnL

2. Scaling Scenarios - see what happens to your unit economics at 2x, 3x, and 5x volume (spoiler: fixed costs stay flat and MER jumps!)

3. Sensitivity Analysis - stress-tests your assumptions across different post rates, view counts, and Amazon halo multipliers

Comment "ROI" below and I'll DM you the link.

PS - If we're not connected, send me a request so I can get it to you.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

🚨 TikTok Rolls Back Fulfillment Changes 🚨

You can keep using Seller Shipping, but

I bet TikTok pushes sellers to FBT eventually. 

Amazon forces FBA and killed SFP because it enables customers to get product fast and free.

And that fast and free shipping is what makes Amazon the #1 destination for online shopping.

$1,000,000 in Amazon sales. 1 product. 1 year.

Here are 5 things that made it happen:

1. Ran 30 Products through VINE at launch

Based on our study, VINE reviewers on give 4.6 stars on average

and 80% leave reviews.

That's 24 reviews at a 4.6 star rating for just 30 free products.

"But won’t we get reviews naturally?”

The review rate on Amazon is 1%.

You would have to sell 2,400 products just to get 24 reviews.

And how will you sell those products without reviews?

VINE solves your review problem.

For an incredible ROI.

2. Discounted Price & Walk Up

Started with a 30% discount to build initial sales momentum

then raised prices slowly to maintain momentum

without losing the buy box.

Starting with a discounted price gives you a better conversion rate

when you have few reviews and fewer sales. 

You have to get sales momentum and train the algorithm on your product.

"But Josh what if a DTC buyer sees it on Amazon for a lower price?"

This almost never happens, but when it does just give them a refund of the difference.

Bam - you just bought goodwill with your customers.

And you still kicked off the sales flywheel on Amazon.

3. Advertised from Day 1

Yes, ads won't be as efficient.

(thankfully we’re discounting at the start to help boost conversions)

Ads, VINE, discounts are an investment in long-term sales.

You have to get sales traction and reviews early

and advertising is THE lever to drive traffic and make sales.

Remember, your launch is an INVESTMENT in long-term profitability.

Don't save $200 here that will cost you $200k later.

4. Optimize for Clicks and Conversions

Wrote benefit-first copy in natural language (don’t keyword stuff)

Included high-intent keywords in the alt text and descriptions

Use visual storytelling to build excitement.

Even the best launch strategy can't save a 1-image listing with no A+.

1. Never Stock Out

Ok, we stocked out. You see that dip in early April?

Our container from China was delayed.

So we had to air freight to cover the gap.

That probably cost us a couple $100K in immediate sales

And in future sales from organic rank.

Sh*t happens, but do everything you can to prevent stock outs.

Let's do some quick math on running TikTok Shop internally.

Creator outreach: 50 DMs per week at 3 minutes each. That's 2.5 hours.

Sample coordination: Tracking shipments, following up on deliveries, confirming addresses. Call it 2 hours a week.

Creator follow-ups: Checking who posted, who ghosted, sending nudges. Another 2 hours.

Community management: Answering creator questions, updating the group chat, posting leaderboards. 1.5 hours.

Content review: Watching videos, giving feedback, flagging compliance issues. 1 hour.

Reporting: Pulling TikTok Seller Center data, cross-referencing Amazon, updating your tracker. 1.5 hours.

Strategy: Deciding which products to push, planning incentives, adjusting commissions. 1 hour.

That's 11.5 hours per week. Minimum.

At a $50M brand with a two-person marketing team, those 11.5 hours don't exist. 

At a $5M brand where the founder runs marketing, those hours come directly out of more valuable work.

One founder told me: "I handle over 200 specialty accounts and I work the Amazon business. I manage essentially all of it. The reason I need help is to free up my time, since I'm our most effective salesperson."

He's spending $500/hour time on $15/hour tasks.

And that's assuming you know what you're doing. 

If you're learning TikTok Shop while running it, double those hours.

The question isn't "can we afford to outsource TikTok Shop?"

It's "can we afford the hours we're burning by NOT outsourcing it?"

Rufus will replace the search box on Amazon soon.

And it returns different listings. Here's how to optimize for it:

Amazon shared 2 things recently:

1. 100% higher conversion in Rufus sessions.
2. Only 22% overlap with traditional search results.

That means when Rufus recommends your product, people buy. 

And Rufus is surfacing stuff that doesn't show up in regular search.

If your listing isn't optimized for Rufus, you're in trouble.

Here's what we've seen work:

1. Fill out everything in your listing. 

Alt-text on images, backend search terms, all the fields. 

Rufus reads what shoppers don't see.

2. Answer conversational questions in your listing copy. 

Shoppers don't type "lightweight hardwood floor vacuum" into Rufus. 

They ask "What's the best vacuum for hardwood floors that isn't too heavy?" 

Your bullets and infographics need to answer those questions directly. 

See point 3 for how to do that.

3. Use natural language. 

Rufus processes sentences, not keywords. 

Instead of bullets or titles that say "lightweight, hardwood floor, vacuum" 

Write something like "The brush attachment provides 10x the suction on hard surfaces" or "Light enough to vacuum for an hour without strain." 

Your copy should read like a human conversation.

The signal from Amazon is clear. 

Every leader at Unboxed was talking about AI. 

AI creatives, AI data analysis, AI support, AI search (Rufus)

Rufus is going to replace the traditional search bar.

The question isn't IF, it's WHEN.

Are you ready?

Head of PR: "Let's talk about the upside of AI and how it will make people's lives easier and they won't be replaced by AI."

Sam Altman: "I'm going to talk about what a waste of energy humans are."

Head of PR: 😰

Your Sponsored Products strategy is leaving money on the table.

Most sellers use 1 campaign type. Pros use all 3. Here's how:

Auto Campaigns are your Research Engine

They deliver big gains and are easy to create.

But don't just "set and forget" auto campaigns.

You’re going to mine this campaign every week.

Each week pull your search term report. 

And find the keywords and ASINs that are actually converting.

These are the real customer search insights that tells you exactly which shoppers are buying.

Now it’s time to graduate some winners to refine our performance.

Keyword Campaigns are Your Precision Tool.

Take winning search terms from auto and move them into manual keyword campaigns.

Exact match for your top converters.

This enables you to tweak the bids and placements.

Broad match modifiers for continued discovery at a controlled cost.

Phrase match to capture variations you haven't thought of yet.

This is where you take control of your spend and double down.

BONUS TIP: Segment your keyword campaigns by match type.

It makes bid optimization easier and gives you clear insights to act on.

Sponsored Products Strengthen Your Presence on Key Listings

Use Sponsored Products to appear on complementary and competing ASIN detail pages. 

You are showing up on their product detail pages, right where purchase intent is at its peak.

Think about it: your customer is looking at a competitor's listing…

Your ad appears and grabs the sale!

Level Up with All 3

Run all three simultaneously. 

Auto discovers new opportunities. 

Keywords capture proven demand. 

Product campaigns position your ads alongside complementary or competitive listings.

Then you negative match across campaigns so they're not competing against each other.

Here is your winning system to run weekly:
Review -> Promote -> Negate -> Adjust bids

When these three targeting types feed each other, your Sponsored Products campaigns

Turn Sponsored Products into a growth engine, not guesswork.

Most sellers pick one campaign approach and wonder why results plateau. 

The pro seller runs all 3 to unlock better results.

#Ad #AmazonAds

40% Increase In Amazon Sales Within 60 Days with No Retainer From an Award Winning $100.000.000 Amazon advertising team

Jonny Golding is a UK university mathematics drop-out, who became a self-taught Amazon PPC Agency owner. He now has an ever-growing team of nine.

His tried and tested Amazon PPC strategies have increased one client’s sales by 53% within 1 week (£35,645.25 - £54.643.15) and 60% within 1 month (£145,184.80 - £227,366.12). 

Another client saw 400% sales increase, during the global pandemic when their industry had seen major challenges. Another saw their Amazon ecommerce sales transform from $21,835.98 - $58,674.33 (within 4 months). Their ACoS halved (i.e. ROI doubled), from 35% - 16.8%. Their Return on Ad-Sales doubled too.

AMZPPC LTD as a team have been introduced to 500+ Amazon PPC ecommerce accounts. Around 90% have been totally ineffective. It’s a painful truth. They can confidently share what strategies work. They go slightly against Amazon’s suggested routes, which are designed for ease. But, AMZPPC LTD can’t boast these types of client successes, without doing things differently.

Jonny Golding

Last week, I spoke with a seller who spends 3+ hours every morning pulling reports from Seller Central.
 
His competitor does the same work in 15 minutes without opening Seller Central once.
 
The difference is using the right Amazon Chrome extensions to get instant data.
 
Here’s where to start in 2026:

➜ Use Keepa or Jungle Scout to track real sales + price history.
➜ Add RevSeller or FBA Calculator to see ROI and fees instantly.
➜ Run Helium 10 or Search Suggestion Expander to mine hidden keywords.
➜ Install DS Quick View or SellerApp to see competitors’ data directly in search.
 
Pick 2–3 that solve your biggest blind spot and cut hours from your workflow this week.
If you’re still doing this manually, you’re already at a disadvantage.
 
Your competitors are scaling faster because their decisions are built on speed + clarity.
 
🔔 Follow Jonny Golding for Amazon PPC systems that save time and grow sales.
♻️ Share this so other sellers stop wasting hours in Seller Central.

Last week, I spoke with a seller who spends 3+ hours every morning pulling reports from Seller Central.

 

His competitor does the same work in 15 minutes without opening Seller Central once.

 

The difference is using the right Amazon Chrome extensions to get instant data.

 

Here’s where to start in 2025:

Use Keepa or Jungle Scout to track real sales + price history.

Add RevSeller or FBA Calculator to see ROI and fees instantly.

Run Helium 10 or Search Suggestion Expander to mine hidden keywords.

Install DS Quick View or SellerApp to see competitors’ data directly in search.

 

Pick 2–3 that solve your biggest blind spot and cut hours from your workflow this week.

If you’re still doing this manually, you’re already at a disadvantage.

 

Your competitors are scaling faster because their decisions are built on speed + clarity.

 

🔔 Follow Jonny Golding for Amazon PPC systems that save time and grow sales.
♻️ Share this so other sellers stop wasting hours in Seller Central.

We audited 400 accounts before writing this.

And 90% of them had the same problem.

They were losing because of structure.

Amazon Ads in 2026 is about building a system that holds when CPCs rise.

Most 7-figure sellers are:

➜ Overpaying for cold traffic
➜ Ignoring retargeting sequences
➜ Letting weak creatives kill CVR
➜ Scaling ads with unstable inventory

So we built something different.

This is Part 1 of our 3-part Amazon Ads Success Guide 2026 eBook.

Inside Part 1, you’ll learn:

• How to run retargeting on & off Amazon
• When to use Sponsored Display vs DSP
• How to sequence retargeting properly
• How to lower bids without killing momentum
• How to protect margins with better targeting
• Why creative drives profitability in 2026
• How inventory stability protects ranking

Part 1 fixes the foundation.

📌 Part 2 drops next week:
“6 Ways to Stay Ahead With Amazon Ads in 2026.”

Comment “E-book,” and I’ll send you Part 1.

Follow me for the full 3-part breakdown.

We audited 400 accounts before writing this.

And 90% of them had the same problem.

They were losing because of structure.

Amazon Ads in 2026 is about building a system that holds when CPCs rise.

Most 7-figure sellers are:

Overpaying for cold traffic

Ignoring retargeting sequences

Letting weak creatives kill CVR

Scaling ads with unstable inventory

So we built something different.

This is Part 1 of our 3-part Amazon Ads Success Guide 2026 eBook.

Inside Part 1, you’ll learn:

How to run retargeting on & off Amazon

When to use Sponsored Display vs DSP

How to sequence retargeting properly

How to lower bids without killing momentum

How to protect margins with better targeting

Why creative drives profitability in 2026

How inventory stability protects ranking

Part 1 fixes the foundation.

📌 Part 2 drops next week:
“6 Ways to Stay Ahead With Amazon Ads in 2026.”

Comment “E-book,” and I’ll send you Part 1.

Follow me for the full 3-part breakdown.

My 7 proven methods for keyword alignment that can save hours inside PPC audits.

After working across multiple Amazon accounts, one pattern keeps showing up.

- Clicks keep rising.
-Spend keeps growing.

But CPC never really settles.

This issue starts when ads promise one thing and the listing explains something else.

Amazon reads that gap fast.

➜ Buyers hesitate.
➜ Signals weaken.
➜ Every click becomes more expensive.

During audits, I often see strong search terms sending traffic to pages that don’t fully match the intent behind the click.

And that mismatch affects performance.

Here’s what strong alignment changes:

• Titles reflect real search language
• Images confirm the click instantly
• Bullets answer buyer concerns early
• Backend terms keep targeting clean
• Descriptions reinforce the same intent
• Ads and listings speak the same message
• One clear direction across the funnel

When alignment improves, CPC stabilises without constant bid changes.

The account becomes easier to guide because Amazon understands exactly who the product is for.

P.S. If this helped you rethink how you read search terms, save it for your next audit.

Follow Jonny Golding for Amazon PPC systems built for control.

My 7 proven methods for keyword alignment that can save hours inside PPC audits.
After working across multiple Amazon accounts, one pattern keeps showing up.
- Clicks keep rising.
-Spend keeps growing.
But CPC never really settles.
This issue starts when ads promise one thing and the listing explains something else.
Amazon reads that gap fast.
Buyers hesitate.
Signals weaken.
Every click becomes more expensive.
During audits, I often see strong search terms sending traffic to pages that don’t fully match the intent behind the click.
And that mismatch affects performance.
Here’s what strong alignment changes:
Titles reflect real search language


Images confirm the click instantly


Bullets answer buyer concerns early


Backend terms keep targeting clean


Descriptions reinforce the same intent


Ads and listings speak the same message


One clear direction across the funnel


When alignment improves, CPC stabilises without constant bid changes.
The account becomes easier to guide becau

In 99.9% of cases, higher spend exposes weak pages.

Conversion gaps break an Amazon listing.

More clicks feel productive for a while.
But results stay flat.

When a listing is built properly, PPC stops doing all the heavy lifting:

• Search intent feels clearer
• Buyers understand the product faster
• Organic rank strengthens alongside ads

Without that foundation, ads just keep pushing.

Strong brands treat listings like living sales assets:

→ Titles shaped around real search behaviour
 → Images that remove doubt
 → Bullets written to handle hesitation
 → Backend terms widening reach
 → A+ content guiding the final decision

Sales grow more easily when the page carries its own weight.

♻️ Repost if you’re tightening listings before raising budgets.
🔔 Follow Jonny Golding for operator-level Amazon PPC thinking.

Amazon Product Listing Optimization Secrets (2026)

Amazon Ads Success Guide 2026.

This is Part 2 of the eBook I released to help brands scale Amazon Ads profitably in 2026.

Comment “E-book,” and I’ll send you Part 2.
(Make sure we're connected already)

As competition increases and CPCs become more volatile, simply running PPC campaigns isn’t enough.

The brands that win build structured advertising systems.

Here are the 6 systems I break down inside Part 2 of the eBook:

⇢ Search Term Control
⇢ Campaign Structure
⇢ Hero ASIN Focus
⇢ Product Targeting
⇢ Weekly Data Reviews
⇢ Bid Discipline

When these systems are in place, Amazon Ads becomes far more predictable.

I’ve broken these frameworks down step-by-step inside Part 2 of the Amazon Ads Success Guide 2026.

📌 For Part 1 of the eBook, visit this post:
https://lnkd.in/exAUq9wc

📌 Next week: Part 3 - Amazon Ads Campaign Checklist 2026.

🔄 Repost to help other Amazon sellers stay ahead in 2026.

We’ll pay for ourselves before you even sign. Amazon growth without the risk

Amazon Ads Success Guide 2026.

This is Part 2 of the eBook I released to help brands scale Amazon Ads profitably in 2026.

Comment “E-book,” and I’ll send you Part 2.

As competition increases and CPCs become more volatile, simply running PPC campaigns isn’t enough.

The brands that win build structured advertising systems.

Here are the 6 systems I break down inside Part 2 of the eBook:

⇢ Search Term Control

⇢ Campaign Structure

⇢ Hero ASIN Focus

⇢ Product Targeting

⇢ Weekly Data Reviews

⇢ Bid Discipline

When these systems are in place, Amazon Ads becomes far more predictable.

I’ve broken these frameworks down step-by-step inside Part 2 of the Amazon Ads Success Guide 2026.

📌 For Part 1 of the eBook, visit this post: Amazon Ads Success Guide: Fixing Structure for 2026 | Jonny Golding posted on the topic | LinkedIn

📌 Next week: Part 3 - Amazon Ads Campaign Checklist 2026.

🔄 Repost to help other Amazon sellers stay ahead in 2026.

A launch can look busy and still be heading in the wrong direction.
This is where a SWOT view changes the outcome.

Before a strong launch ever scales, you should ask these four simple questions:

1. Where do we win?
2. Where do we struggle?
3. What can we ride?
4. What could slow us down?

This SWOT view is really for:

➜ Strengths show where the product already wins.
➜ Weaknesses highlight where conversion can slip.
➜ Opportunities point toward timing and demand shifts.
➜ Threats reveal the pressure that can slow growth later.

When these four areas are clear early, decisions feel lighter, and launches stay controlled.

P.S. Which threat are you watching closest on your next launch?

Follow Jonny Golding for an Amazon PPC strategy built around long-term control.

15 days is all it takes to go from reactive to fully in control.

Many Amazon sellers are losing because nobody reset the account.

Here is how the 15-day plan works:

1. Start with the numbers that actually matter 
2. Remove all things that have no job 
3. Give every campaign one clear role 
4. Fix bids using your own math 
5. Earn the right to scale

And if the account still feels off after 15 days: 

→ Check if the listing is ready for the traffic 
→ Check if brand and non-brand are still mixed 
→ Check if the budget is running out before buyers show up

Control comes from 15 structured decisions made in the right order.

P.S. If Amazon paused all your campaigns tomorrow, would you know exactly where to restart and why?

15 days is all it takes to go from reactive to fully in control.
Many Amazon sellers are losing because nobody reset the account.
Here is how the 15-day plan works:
Start with the numbers that actually matter 
Remove all things that have no job 
Give every campaign one clear role 
Fix bids using your own math 
Earn the right to scale
And if the account still feels off after 15 days: 
→ Check if the listing is ready for the traffic 
→ Check if brand and non-brand are still mixed 
→ Check if the budget is running out before buyers show up
Control comes from 15 structured decisions made in the right order.
P.S. If Amazon paused all your campaigns tomorrow, would you know exactly where to restart and why?


Amazon just added a new Agent Policy to the BSA update.

Automation inside Amazon now comes with stricter rules.

From March 4, any AI agent or automated system touching Amazon services must clearly identify itself, follow policy requirements, and stop access immediately if Amazon requests it.

This goes beyond a simple policy note.

Automation across DSP, AMC, reporting tools, and internal workflows is getting closer scrutiny.

And that matters for anyone building systems around Amazon advertising.

Here is what is interesting for me:

• Automation now needs accountability built into it
• Access and compliance are becoming part of the ad infrastructure
• Tools without governance will struggle to last

I see a lot of excitement around AI handling campaigns, reporting, or optimisation. So, the opportunity is real.

But sustainable systems come from structure, visibility, and controlled access.

- Clear processes.
- Proper API usage.
- Audit trails that make sense six months later.

If your automation depends on scraping, unstable access, or unclear permissions, this update is a signal to rethink the setup.

Amazon has begun merging certain promotion tools under a Price Discounts dashboard in Seller Central.

Prime-Exclusive Discounts are now managed through the same interface.

This is important for operators running promotions alongside PPC.
This affects:

➜ conversion rate during campaigns
➜ keyword ranking velocity
➜ TACoS stability after the promotion ends

With discounts handled from one dashboard, promotion planning becomes easier to coordinate with advertising and inventory decisions.

But it allows operators to:

• Align promotions with PPC pushes
• Coordinate deals with inventory planning
• Control margin impact during ranking periods

Coupons and Deals still exist separately, but Amazon is gradually simplifying the promotion environment.

For brands running ranking campaigns or deal-driven launches, this is worth paying attention to.

Small platform changes can reshape how promotions and PPC interact over time.

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Joshua Rawe ⚡

Jonny Golding

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The Battle

Joshua Rawe ⚡

Jonny Golding

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Rawe ⚡'s LinkedIn Performance

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