Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

Brands spend $10K/mo on TikTok sampling with ZERO idea if it's profitable.

So I built a free calculator that shows you:

1. Real cost per video
2. Break-even for video views
3. Monthly profit
4. Blended MER

These are the numbers you NEED TO KNOW to be successful.

I built this because every head of ecommerce I talk to is either guessing at creator ROI OR 

not starting at all because they don't have time to figure out the math.

Figured I'd give away the spreadsheet.

Here's what's inside:

1. Break-Even & PnL - fill in the green cells and it calculates your cost per video, revenue per video, break-even analysis, and a monthly PnL

2. Scaling Scenarios - see what happens to your unit economics at 2x, 3x, and 5x volume (spoiler: fixed costs stay flat and MER jumps!)

3. Sensitivity Analysis - stress-tests your assumptions across different post rates, view counts, and Amazon halo multipliers

Comment "ROI" below and I'll DM you the link.

PS - If we're not connected, send me a request so I can get it to you.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

🚨 TikTok Rolls Back Fulfillment Changes 🚨

You can keep using Seller Shipping, but

I bet TikTok pushes sellers to FBT eventually. 

Amazon forces FBA and killed SFP because it enables customers to get product fast and free.

And that fast and free shipping is what makes Amazon the #1 destination for online shopping.

$1,000,000 in Amazon sales. 1 product. 1 year.

Here are 5 things that made it happen:

1. Ran 30 Products through VINE at launch

Based on our study, VINE reviewers on give 4.6 stars on average

and 80% leave reviews.

That's 24 reviews at a 4.6 star rating for just 30 free products.

"But won’t we get reviews naturally?”

The review rate on Amazon is 1%.

You would have to sell 2,400 products just to get 24 reviews.

And how will you sell those products without reviews?

VINE solves your review problem.

For an incredible ROI.

2. Discounted Price & Walk Up

Started with a 30% discount to build initial sales momentum

then raised prices slowly to maintain momentum

without losing the buy box.

Starting with a discounted price gives you a better conversion rate

when you have few reviews and fewer sales. 

You have to get sales momentum and train the algorithm on your product.

"But Josh what if a DTC buyer sees it on Amazon for a lower price?"

This almost never happens, but when it does just give them a refund of the difference.

Bam - you just bought goodwill with your customers.

And you still kicked off the sales flywheel on Amazon.

3. Advertised from Day 1

Yes, ads won't be as efficient.

(thankfully we’re discounting at the start to help boost conversions)

Ads, VINE, discounts are an investment in long-term sales.

You have to get sales traction and reviews early

and advertising is THE lever to drive traffic and make sales.

Remember, your launch is an INVESTMENT in long-term profitability.

Don't save $200 here that will cost you $200k later.

4. Optimize for Clicks and Conversions

Wrote benefit-first copy in natural language (don’t keyword stuff)

Included high-intent keywords in the alt text and descriptions

Use visual storytelling to build excitement.

Even the best launch strategy can't save a 1-image listing with no A+.

1. Never Stock Out

Ok, we stocked out. You see that dip in early April?

Our container from China was delayed.

So we had to air freight to cover the gap.

That probably cost us a couple $100K in immediate sales

And in future sales from organic rank.

Sh*t happens, but do everything you can to prevent stock outs.

Let's do some quick math on running TikTok Shop internally.

Creator outreach: 50 DMs per week at 3 minutes each. That's 2.5 hours.

Sample coordination: Tracking shipments, following up on deliveries, confirming addresses. Call it 2 hours a week.

Creator follow-ups: Checking who posted, who ghosted, sending nudges. Another 2 hours.

Community management: Answering creator questions, updating the group chat, posting leaderboards. 1.5 hours.

Content review: Watching videos, giving feedback, flagging compliance issues. 1 hour.

Reporting: Pulling TikTok Seller Center data, cross-referencing Amazon, updating your tracker. 1.5 hours.

Strategy: Deciding which products to push, planning incentives, adjusting commissions. 1 hour.

That's 11.5 hours per week. Minimum.

At a $50M brand with a two-person marketing team, those 11.5 hours don't exist. 

At a $5M brand where the founder runs marketing, those hours come directly out of more valuable work.

One founder told me: "I handle over 200 specialty accounts and I work the Amazon business. I manage essentially all of it. The reason I need help is to free up my time, since I'm our most effective salesperson."

He's spending $500/hour time on $15/hour tasks.

And that's assuming you know what you're doing. 

If you're learning TikTok Shop while running it, double those hours.

The question isn't "can we afford to outsource TikTok Shop?"

It's "can we afford the hours we're burning by NOT outsourcing it?"

Rufus will replace the search box on Amazon soon.

And it returns different listings. Here's how to optimize for it:

Amazon shared 2 things recently:

1. 100% higher conversion in Rufus sessions.
2. Only 22% overlap with traditional search results.

That means when Rufus recommends your product, people buy. 

And Rufus is surfacing stuff that doesn't show up in regular search.

If your listing isn't optimized for Rufus, you're in trouble.

Here's what we've seen work:

1. Fill out everything in your listing. 

Alt-text on images, backend search terms, all the fields. 

Rufus reads what shoppers don't see.

2. Answer conversational questions in your listing copy. 

Shoppers don't type "lightweight hardwood floor vacuum" into Rufus. 

They ask "What's the best vacuum for hardwood floors that isn't too heavy?" 

Your bullets and infographics need to answer those questions directly. 

See point 3 for how to do that.

3. Use natural language. 

Rufus processes sentences, not keywords. 

Instead of bullets or titles that say "lightweight, hardwood floor, vacuum" 

Write something like "The brush attachment provides 10x the suction on hard surfaces" or "Light enough to vacuum for an hour without strain." 

Your copy should read like a human conversation.

The signal from Amazon is clear. 

Every leader at Unboxed was talking about AI. 

AI creatives, AI data analysis, AI support, AI search (Rufus)

Rufus is going to replace the traditional search bar.

The question isn't IF, it's WHEN.

Are you ready?

Head of PR: "Let's talk about the upside of AI and how it will make people's lives easier and they won't be replaced by AI."

Sam Altman: "I'm going to talk about what a waste of energy humans are."

Head of PR: 😰

Your Sponsored Products strategy is leaving money on the table.

Most sellers use 1 campaign type. Pros use all 3. Here's how:

Auto Campaigns are your Research Engine

They deliver big gains and are easy to create.

But don't just "set and forget" auto campaigns.

You’re going to mine this campaign every week.

Each week pull your search term report. 

And find the keywords and ASINs that are actually converting.

These are the real customer search insights that tells you exactly which shoppers are buying.

Now it’s time to graduate some winners to refine our performance.

Keyword Campaigns are Your Precision Tool.

Take winning search terms from auto and move them into manual keyword campaigns.

Exact match for your top converters.

This enables you to tweak the bids and placements.

Broad match modifiers for continued discovery at a controlled cost.

Phrase match to capture variations you haven't thought of yet.

This is where you take control of your spend and double down.

BONUS TIP: Segment your keyword campaigns by match type.

It makes bid optimization easier and gives you clear insights to act on.

Sponsored Products Strengthen Your Presence on Key Listings

Use Sponsored Products to appear on complementary and competing ASIN detail pages. 

You are showing up on their product detail pages, right where purchase intent is at its peak.

Think about it: your customer is looking at a competitor's listing…

Your ad appears and grabs the sale!

Level Up with All 3

Run all three simultaneously. 

Auto discovers new opportunities. 

Keywords capture proven demand. 

Product campaigns position your ads alongside complementary or competitive listings.

Then you negative match across campaigns so they're not competing against each other.

Here is your winning system to run weekly:
Review -> Promote -> Negate -> Adjust bids

When these three targeting types feed each other, your Sponsored Products campaigns

Turn Sponsored Products into a growth engine, not guesswork.

Most sellers pick one campaign approach and wonder why results plateau. 

The pro seller runs all 3 to unlock better results.

#Ad #AmazonAds

I founded Black Label Advisor in 2020 after I sold my e-commerce business for $5 million. After I exited, I immediately felt the calling to start providing strategic consulting to brand owners looking to scale but not have to hire a full management agency. 

The response has been phenomenal.  I have consulted 100+ brands ranging from total beginners to 7+ figure legends like Caden Lane, Skin Grip, and Dr. Sebagh. My clients make up more than $100 million in Amazon revenue. 

I enjoy working with brand owners who have aggressive growth strategies and are willing to expand off of Amazon to diversify their revenue. Amazon is just the beginning!

My specialty is helping brand owners grow their online presence rapidly, increase profits, expand the revenue channels, and optimize for a lucrative 7+ figure exit.

My mission has remained the same: provide a high level of service for my clients from a place of experience and authenticity. Most gurus you'll run into have never sold on Amazon. Be careful out there!

If consulting isn't a need, I hope you find immense value from my daily social media posts and weekly newsletter!  

CONNECT with me here:

→ Book a free discovery call: https://calendly.com/blacklabeladvisor/discovery-call
→ Sign up for my free weekly Amazon seller newsletter: https://blacklabeladvisor.ck.page/amazon-insiders
→ Follow me on X: @BlackLabelAdvsr
→ My website: www.blacklabeladvisor.com
→ Shoot me an email: jonelder@blacklabeladvisor.com

I'm looking forward to hearing from you!

Jon Elder

Amazon has officially surpassed Walmart as the world's largest company by revenue, reporting $716.9 billion in 2025 sales. By comparison, Walmart is $713.2 billion.  

Amazon is now the largest company in the world. 

Jeff Bezos is just getting started.

But if you think that I'm telling you to ignore Walmart, to the contrary!  Walmart is a behemoth, slowly but surely catching up to Amazon.  Here in Dallas, their drones are everywhere.  People love Walmart here.  

Sell on BOTH platforms! Better yet, be smart and join my Insider newsletters.  Link in bio!  Join elite brands like HexClad, Kitsh, Harry's, and many more.

🚨Google just killed most graphic designers and product photographers.🚨

All Amazon sellers need to do is upload a single iPhone picture and Pomelli will give you unlimited pictures and videos. And they are insanely high quality. 

Say goodbye to expensive studio rentals, lighting setups, and pro photographers. 

Don’t like the output? Tell Pomelli to “reshoot” and boom, you get more options. 

Ask for landscape, studio style, lifestyle, or dramatic lighting. 

Pomelli is powered by Google's Nano Banana model, it handles background replacement, perfect lighting adjustments, composition tweaks, and on-brand refinements in seconds. Results look like they came from a full marketing photoshoot, but zero hassle and zero cost. 

Today, this quality would cost $10,000 a pop. 

Who this is massive for:
• Amazon sellers tired ofpaying thousands for average pictures. 
• Content creators who need scroll-stopping visuals for Instagram, TikTok, X.
• Brands testing new ad creatives without burning budget. This is the biggest potential IMO. 

Right now it's FREE (experimental beta) and available in:
🇺🇸 United States
🇨🇦 Canada
🇦🇺 Australia
🇳🇿 New Zealand

👉 Try this simple prompt: 

> paste in your webdite or Amazon listings 
> extracts your "brand DNA" (images, logo, tone etc.)
> generate realistic images in <10 seconds
> create editable, animated ads in one click

Let’s goooooo! 🚀

🚨 What's Prosper without a party? 🚨 

Prosper is easily one of the most popular Amazon seller meetups ever, but the real connections are made at the parties.  

Instead of flying dark this year, use this handy dandy tool created by the one and only Danan Coleman, founder of eCom Triage, to hit up the best parties this year. 

Everyone from Smart Scout to Levanta are party sponsor. Basically, everyone will be there. Yes, even Amazon and Temu.  

Look, going and just sitting in your chair listening to sessions is a colossal waste of time.  Why not make it your mission to network, ask tough questions, and see if there is a new software or lending solution for your business? 

Quick tips:
- Bring a portable charger.
- Bring healthy snacks.
- Bring hand sanitizer. 

Also, keep checking this document because it is a LIVE document and will be continuously updated by Dadan leading up to the conference. 

🥳 Here is the link: https://lnkd.in/gvjvzADE 

Now, go shake some hands!

🚀 Amazon & Walmart Advisor for Elite Brands | 3X Founder | $5M Exit | Featured in Forbes, CNN, Bloomberg | My newsletter is read by 45k+ founders like HexClad, Kitsch, Blueland, Dr. Squatch & Ooni 👇

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