Co-Founder at eSpark - Full Service Amazon Agency

You know how you struggle with growing revenue on Amazon? That's where we step in to help you take control of your listings in order to drive more SALES.

When you work with us, you'll see:
✅ On-brand CONTENT that looks amazing and GENERATES SALES
✅ PROFITABLE ADVERTISING campaigns that CONVERT
✅ INVENTORY consistently IN STOCK
✅ LISTINGS recovered from the SUSPENSION graveyard
✅ PEACE OF MIND your Amazon channel is UNDER CONTROL

When it comes to Amazon, I know you want to take control and drive revenue for your brand. In order to do that, you need TIME and EXPERTISE. 

As a 7+ year Amazon seller, I understand how frustrating and overwhelming it is to get your products listed, keep them listed (suspensions anyone?), run advertising campaigns with a profitable ROAS, and stay in stock (hello restock limits!).

I’m proud to say me and my team helped 100s of e-commerce managers add millions to their revenue.

You deserve a winning strategy that turns Amazon into a seamless, profitable channel.

Stop missing out on sales and stop watching your competition outgrow you on amazon. 

Website: www.amplisell.com
Email: josh@amplisell.com

Joshua Rawe ⚡

“Won’t Amazon cannibalize our DTC sales?”

Asked a founder doing doing serious revenue in Canada and planning a US launch.

I get this question all the time.

Adding Amazon does 3 things:

1. Yes, it cannibalizes DTC.

But not by a lot.

Some customers who were buying on DTC will now buy on Amazon.

That's simply a better experience for them.

2. It makes the PIE bigger.

You are now visible to millions of high-intent shoppers who:
- Start their search on Amazon
- Buy for the same-day shipping
- Would never have found your DTC site organically

And are net new!

3. Captures your Ad Spend.

Your META/Google/Social spend is driving traffic to Amazon.

Even if you're linking to DTC.

If you're not on Amazon, you are wasting ad money.

TL;DR
Amazon is not a competitor to your DTC site.

It’s another way for your customers to find and buy.

The brands that win focus stop asking: “Will Amazon steal sales?”

And start asking: “How do we leverage Amazon to support the rest of the business?”

That’s when sales growth takes off.

Co-Founder of AmpliSell | Amazon & Tik Tok Growth Agency ⚡| Sharing the strategies we use to scale brands on Amazon & Tik Tok. | Over $100M in Sales Added | Follow to Learn. DM for Help.

Most Amazon brands are trapped by their own success.

One of our clients was doing $2M annually on Amazon, but

They had zero control over their listings.

Resellers were running their entire Amazon channel. 

When they wanted to update product images or descriptions, 

they had to go through middlemen. 

When they tried to take back control, 

Amazon shut down their listings entirely.

They were making money but building someone else's business.

You start by working with resellers because it's "easier." 

They handle the complexity.

You focus on manufacturing.

But then you realize:
 → You're paying 40-50% margins to middlemen
 → Your brand looks terrible on the platform
 → You can't launch new products quickly
 → You have zero data on your customers
 → One bad reseller can tank your rankings

The wake-up call? 

When the CEO searches for his own product and has a terrible buying experience.

The solution isn't firing all your resellers overnight.

The solution is a strategic transition:

1. Launch new products direct while resellers sell through inventory
2. Use brand registry to wrestle back listing control
3. Backfill existing listings as reseller stock depletes
4. Scale with proper advertising and inventory management

This brand went from $0 direct sales to selling on Amazon within 90 days.

The long-term result? 

$2M Sales in Year 1
$3.8M Sales in Year 2

Even better?

Their margins increased.

Are you building your Amazon channel or someone else's?

AGL leaked Amazon's "Big Spring Sale" is happening again this year.

Last year the dates were March 25-31, 2025. 

No confirmation on these dates from Amazon yet, but I'd ballpark the same period.

As with every Amazon promotional event, you should:

1. Forecast sales and ensure your inventory levels are sufficient.
2. Create your advertising plan to tap into the additional traffic.
3. Post your results to LinkedIn so everyone knows you rock!

"clearest explanation I've ever had of ppc advertising on or off Amazon"

^ high praise from Noah

Well done Bernardo Rotta!

When does TikTok impact Amazon sales?

This came up on a recent call with a DTC brand running Amazon and TikTok.

His question was the right one:

“At what point do TikTok views actually create a measurable lift on Amazon?”

Here's what we see:

TikTok videos doing less than ~10k views, you’re not going to clearly see it in Amazon sales.

The halo effect becomes obvious closer to ~50k views per video.

Below that there may be impact, but it's hard to measure.

Above that Amazon sales spikes become visible

and incremental demand shows up above baseline sales

TikTok is NOT a direct-response channel

but it excels at demand creation

that gets captured on Amazon.

Measuring TikTok like Meta/Amazon leads to bad decisions.

Instead track the halo effect (TikTok views vs. Amazon sales deltas)

and evaluate against customer lifetime value, not first purchase.

That mindset change is where TikTok & Amazon starts to work!

You probably have a "creative volume" problem on Tik Tok.

That's costing you millions in sales.

You have affiliates posting content. 

You are seeing some sales. 

But you're missing the systematic approach that skyrockets sales.

Here's what I see happening:
- Brands spend 40+ hours/month managing creators manually
- No creator community building (Discord, WhatsApp groups)
- Spray and pray influencer seeding
- Ad authorization not enabled on creator videos

The result? 

Slow GMV growth. 

Wasted money on samples.

GMV Max ads underperforming.

Missed halo effect on Amazon.

What's missing?

You need a CONSTANT influx of new creative content.

To get that, you have to: 
1. Build an active creator community of affiliates
2. Run systematic seeding programs (200+ units/month)
3. Setup ad authorization on ALL creator content

Which leads to:
✅ Rapid GMV Growth
✅ 2 - 4x ROAS on GMV Max
✅ Significant Amazon Sales from Halo

The difference isn't the product or the market.

It's building a process to generate creative all the time.

Social commerce is the future of product discovery.

Brands building these capabilities now will dominate tomorrow.

“TikTok isn’t profitable for us.”
That might mean it’s working. Here's why👇

On a call this week, an e-comm director said something I hear often:

“We don’t know if TikTok is a sales channel for us.

But every time we turn it off, Amazon sales drop.”

That’s the part most people miss.

They’re judging TikTok only by last-click ROAS, 

when TikTok’s real value often shows up on another channel.

Here’s what I see with our clients:

TikTok video view spikes lead to Amazon branded search increases

In other words:

TikTok is doing the top-of-funnel work Amazon doesn't do well.

This is especially true for:
- Gen Z demographic (no cap!)
- Visual products
- High LTV products

If your LTV is high enough, then TikTok doesn’t need to be profitable from a last-click buy standpoint.

It needs to:
1. Put you in front of new customers
2. Sell the dream
3. Let Amazon close the sale

If you evaluate TikTok purely as a standalone P&L, you won't invest.

If you evaluate it as a demand engine, the math changes fast.

The question isn’t: “Is TikTok profitable?”

It’s: “What happens everywhere else when TikTok is ON vs. OFF?”

That’s the metric that actually matters.

"We tried TikTok Shop and it didn't work."

Heard this phrase 5x this week.

What they did:

→ Seeded 20 random creators
→ Waited 30 days for results
→ No creator community building
→ Zero systematic follow-up
→ Missing GMV Max ad links
→ Or not even running GMV Max
→ Measured success only by Tik Tok Shop GMV

This isn't enough.

It's ok. I've been there too.

Here is what top brands like Glamnetic do differently:

✅ Seed 200+ targeted creators monthly
✅ Build Discord communities with weekly contests
✅ Enable ad authorization on every affiliate video
✅ Run constant promos
✅ Offer free shipping
✅ Track performance on Tik Tok AND Amazon

The difference isn't the product. 

It's the system.

You can't DIY social commerce with a part-time intern and expect top tier results.

The brands that figure out Tik Tok in 2026 will dominate social commerce for the next decade.

Most brands think TikTok Shop is a numbers game.

Send enough samples and sales will follow. Right?

Here’s the truth:

There are 3.5M creators on TikTok Shop in the US.

But less than 1.5% actually drive $1,000+ in GMV a month.

That’s about 50,000 creators who move the needle.

The rest? They’re burning your samples.

We see this every week at AmpliSell.

Brands come to us after sending out a couple hundred products.

They get a handful of posts. Almost no sales.

The problem isn’t TikTok.

It’s creator scarcity.

The real game is finding and keeping the A-players.

The best brands treat top creators like partners instead of affiliaties.

They build relationships.

They offer more than just commission.

They create a community that keeps the best creators engaged and posting.

What’s working for our clients:

1. Vet for performance. Only send samples to creators with proven GMV. Can they actually sell?

2. Build a community. Build a private Discord or WhatsApp group for your top creators. Make it a place they want to stay.

3. Incentivize inputs, not just outputs. Reward creators for volume and consistency.

4. Upgrade your best. Turn your top 1% into partners. Give them early access, higher commissions, or even retainer deals.

If you’re playing just the “spray and pray” game, you’re not just wasting product.

You’re missing the real opportunity.

$60k ADDED Sales in 2 Months

on $10k in Spend and the mechanism was NOT ads...

It was Amazon Creator Connections.

This program used to suck.

Now that they have a lot more creators it's taking off.

And the ROAS can outperform direct spend ads.

They take less than 15 minutes to setup.

Amazon is giving up to 50% commission bonuses to help fund your success.

Go to your ad console and turn these on asap.

I'm convinced Google makes me go to YouTube to "verify" my login solely so they can hook me into a doomscroll session.

Levanta

Responsible for developing B2B and D2C ecommerce partnerships between Levanta and Amazon service providers with the goal of helping agencies and brands tap into additional affiliate revenue streams.

Director of Partnerships

Amazon

Strategic Partnerships Development Manager

Responsible for developing a multi-million, self-prospected pipeline of strategic brand launches within Amazon’s 3P Hardlines Business by, 1) developing referral relationships with internal teams and external Amazon-support agencies, 2) working with partner category teams to identify and target strategic cohorts and 3) leveraging 3rd party tools and services to identify new industry opportunities. Not only do I prospect, schedule, run meetings, launch and manage the accounts for 1 full year, but I also act as the Salesforce SME across our broader org of 70+ people where I support new-hire SF onboarding, I run SF Office Hours and I manage any SF related initiatives that impact the Hardlines Team i.e., rollouts of process changes or new tools/programs. 

KEY ACHIEVEMENTS:
•	2022 Award Winner – Most Innovative: I helped deliver ~300 brand launches across the Hardlines Team by identifying an untapped cohort of potential Sellers who had strong intent signals 
•	2022 Award Winner – Most Launches: I personally delivered 76 brand launches in 2022, 2nd place on my team was 63
•	Project Lead on High Velocity Sales Rollout: I introduced a new tool to 6 North American teams where I helped run pilots, measure results, communicate findings, organize rollouts, and manage feedback

Business Development Manager

Responsible for managing Halo’s VoC Program by scaling program capabilities through automation, establishing stakeholder relationships and engagement processes, and providing customer-driven insights to Product, Engineering and Marketing teams to help make better customer-driven product and prioritization decisions. Customer ratings and reviews were aggregated through several sources including dashboards, SQL queries and 3rd party tools where, once captured and catalogued in a master Excel workbook, I applied a custom tagging structure to annotate the sentence-level verbatims. The annotated data trends, along with star rating trends, were surfaced in Weekly Business Reviews, Critical Project Reviews and Monthly Engagement Reviews where I worked directly with Team Leads on which quantitative and qualitative insights to surface.

KEY ACHIEVEMENTS:
•	Reduced the existing feedback tagging structure to decrease overhead: Partnering with the Product Management team, I was able to reduce overall VoC tag overhead by 26% (from 130 to 100) which had a two-fold benefit, 1) reducing tag overhead made each tag more proportionally representative and reduced outliers, thus leading to stronger overall insights, and 2) reducing tag overhead meant a reduction in inputs for automation model training, thus accelerating automation timelines and reducing the count of permutations to manage
•	Created early issue detection/escalation mechanism: The VoC tagging structure was developed to help classify customer feedback, however there were key issues and themes that were not able to be annotated by the established tagging structure because capturing all edge cases didn’t make sense. As a result, I developed an ‘early detection’ tracker where new themes would be monitored for escalation, and once the escalation threshold which I defined was met, I would alert Product/Engineering/Marketing through a formalized process I established

Program Manager II

Fjuri

Hired to 1) improve Fjuri’s Marketing Operations Business Unit, with a focus on creating scaled processes and solutions and 2) provide marketing operations expertise to existing clients, specifically supporting Verizon’s request to build a Marketo/Salesforce Demand Center that would integrate their Marketing & Sales orgs across systems and platforms. 

KEY ACHIEVEMENTS:
•	Developed Verizon Marketing Operating Model: Established end-to-end processes within and across Marketing and Sales orgs - internally within orgs, I developed the ROB, process mappings, KPI definitions and shared documentation - across orgs, I developed shared term definitions and clearly articulated intersection handoff points from M  S
•	Established First-Touch & Last-Touch Criteria for Verizon: Attribution is critical in Marketing/Sales orgs and partnering with stakeholders on both sides of the aisle, I created 12 FT/LT fields that would provide marketing attribution to marketing teams for first-touches and sales attribution to sales teams for last-touches 
•	Introduced Prioritization Model at Fjuri: As a start-up in  growth mode, Fjuri’s ability to manage competing priorities and capacity plan was a constant challenge; building on my expertise from Microsoft, I introduced a lightweight prioritization rubric based on business impact, level of effort, dependencies…to better prioritize client/business needs

Marketing Strategy Consultant

Microsoft

Program Manager

Managed digital marketing programs and product marketing backlogs for both Azure and Office365 product lines with the goal of driving success metrics around customer onboarding, trial conversion, cross-sell/upsell and retention through outbound email or in-product marketing. Partnering closely with GTM, Product Marketers, Relationship Managers and my program teams, I defined the product’s digital marketing strategy and backlog where I captured and translated business requests into technical requirements. I then organized resources through roadmap and milestone planning. I defined the day-to-day responsibilities of 10+ resources and was responsible for daily prioritization, escalation and issue management.  

KEY ACHIEVEMENTS:
•	Developed Gen1 Marketing Operations Operating Model: Defined the RoB, processes, checkpoints and tooling for 19 global marketing programs which helped establish a consistent, predictable and reliable monthly operating model complete with dedicated forums, prioritization frameworks and the introduction of program roadmaps
•	Winner of Microsoft’s ‘Monthly POD Award’ 2x: Award #1 - Created a completely custom cart-abandonment solution to re-engage Office Enterprise customers who dropped out of our 4-step purchase flow; Award #2 - developed a broad-impact initiative to systematically fix 26 poorly built marketing campaigns across 5 programs
•	Certified Microsoft Teams Expert: Helped onboard over 60 people within Microsoft’s Marketing Business Unit to the ‘new’ Microsoft Teams tool by discovering internal certification program, completing, and developing support materials based on the certification program which I used to train and onboard others, on-going

Enterprise Marketing Business Program Manager

Centric Consulting

Worked with Microsoft’s Global Marketing Organization (GMO) to create pre-sales email marketing campaigns using both Marketo and Salesforce platforms. As the data/tooling subject matter expert, I provided technical guidance to Microsoft stakeholders on platform capabilities, data availability and on recommended build configurations.

KEY ACHIEVEMENT:
•	Achieved 0% error rate for 30 days: A key quality metric for engineers at Centric was our ‘human error’ metric that denoted whether a campaign error was human error or not, and while our goal is 10%, I achieved a 0% rating for the month of March, 2016

Marketing Automation Engineer

Projectline

Supported Microsoft’s Global Marketing Organization (GMO) by managing the Partner Relationship Marketing Program owned by the Worldwide Partner Group (WPG) where I assisted in driving the development and production of digital marketing campaigns targeted at Microsoft’s partner ecosystem. I acted as the primary driver for delivery timelines, scheduling, and stakeholder management/engagement.

Project Manager - GMO Campaign Execution

Identified Sellers who represented the greatest opportunity to reduce DPMO (defects per million opportunities) through outbound Seller coaching. I worked with the Fulfillment Center Network to analyze raw defect data across shipping categories to ‘build a case’ against problematic Sellers. Once my case was built, I made outreach to Seller Operations personnel to review issues and implement changes. Once outreach was made, I placed these Sellers into a 1, 2, 3 strike watchdog program to monitor compliance and determine if defect rates were improving as a result of outbound coaching. 

KEY ACHIEVEMENT:
•	Over 10 months, contacted Sellers saw 20% reduction in overall defects: During my tenure, on average, I observed a 20% reduction in problematic defect areas for each Seller in which outreach was made

Quality Control Analyst Team Lead

I have worn a lot of hats in my career. Some hats fit great, some fit like a crown of thorns. But each hat, no matter how comfortable or how challenging, has provided me with experiences, opportunities and connections that have helped shape me. 

Some of the most influential hats I've worn in my career have been at Amazon and Microsoft which range from being a Quality Control Analyst who measured inbound shipment defect rates, to a Program Manager who was responsible for building out a Voice of the Customer Program for Halo Devices and Products, to a Business Development Manager who, from scratch, built an entire referral network and $5M book of business in less than 1 year. 

And although each of these hats appears to be different in style, color and fit, they are in fact woven from similar fabrics. As an Analyst, using data to derive insights and inform decision making is applicable to any position I take. As a Program Manager, understanding how to ruthlessly prioritize, manage dependencies and manage expectations is applicable to any position I take. And as a Business Development Manager, being able to network, build relationships, earn trust and deliver top results is applicable to any position I take.

I used to think having a diverse work background would be a negative. I worried a company would question my dedication or loyalty to a role. But what I've really learned in my 10 years of working is with this kind of diversity in experiences comes a strong sense of empathy for others. I have had the privilege of working with hundreds of amazing people across dozens of companies, and each person, each interaction, each project, each failure, each success…has helped shape me into the hard working, compassionate individual I am today.

Now let's get to work!

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Joshua Rawe ⚡

Greg Potts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joshua Rawe ⚡'s LinkedIn Performance

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