Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

B2B Content Writer & LinkedIn Ghostwriter | Helping Businesses Grow Their Brand Authority, Reach New Audiences & Leverage Their Time 🤝

Pedro Miguel

I help you build a LinkedIn system that gets 3-5 warm leads/week consistently — without ads, funnels, or burnout risk.

What we build together:

Content that shows proof, not just personality.
A daily system that runs with or without you.
A profile that pre-sells you before the call.
DMs that feel human but drive action.
Offers that make buyers say “finally”.

Some do it with me.
Some have me build the whole engine for them.

But either way, the outcome is the same:
Substance turned into sales.

DM me “FLOW” if you want to see how that system would look inside your business.

Substance-to-Sales

Furlough

As a mentor and experienced writer, I set on a personal mission to help other writers grow.

Providing guidance and support to a private community of 53 writers across their new journey.

Social Media Coach

Self Employed

I help bloggers, businesses, and brands articulate their message and reach their audience through compelling and strategic writing. Every word has a purpose.

Personal Branding

Fulcrum

Specialize in creating high-quality written content that is optimized for search engines, and satisfied the user experience to its best ability

Copywriter

I help Coaches & Founders sign clients through LinkedIn | Top 1% Favikon Portugal | Apply Below ↓

You don’t have a content problem. You have a client problem.

Likes don’t pay your bills. Conversations do.

What I do is simple: I build LinkedIn systems that bring in 3-5 qualified sales calls per week.

No funnels, no ads, no “hope this post goes viral.”

Some recent runs:
1. Consultancy → 15 calls in 20 days, €180k pipeline.
2. Executive coach → 22 calls in 30 days, $70k closed.
3. Marketing firm → $12k/month retainer off 5 posts.
4. Leadership coach → 3 clients in 14 days, $18k closed.
5. Retreat host → $45k pre-sold, sold 3 months early.

On average, clients add €100k+ pipeline in their first 90 days.
Top end so far: €240k in 12 weeks.

Where most founders stall?

- treating their LinkedIn as a diary, not a deal flow system.

All of this leads to instability... and the fix isn’t “post more.”

It’s a system:
– Positioning that pre-sells you
– Proof content that builds demand
– DMs that open conversations and close deals

That’s the engine I install. Predictable. Repeatable. Reliable.

If your LinkedIn isn’t producing consistent calls, DM me “FLOW.”

I’ll send you the 5-line plan I’d use to turn your profile into a revenue machine.

Pedro Miguel 🟪

3 small habits that completely changed my energy

I don’t do crazy routines anymore.

No 5am alarms. No 12-step morning hacks.

I just built a rhythm that actually fits real life:

1️⃣ Fast till noon.
Not for discipline points, I just feel sharper when I’m not digesting early.
Coffee + water + focus. Simple.

2️⃣ No high-glycemic junk.
I stay away from white rice, sugary snacks, that crash-and-burn food.
Cranberry rice, oats, fruit, all cool. Keeps energy stable, no afternoon coma.

3️⃣ Walk + stretch daily.
7k steps, usually after work or in my desk treadmill.
Then a 15-min stretch before bed. Loosens the body.

That’s the baseline of it all.

Energy’s steady, mood’s calm, body feels like it’s on my side again.

P.S. Everyone has a different style... and trying to copycat a random influencer often hurts more than it helps.

I help busy men fix their sleep, energy, and body → without the nonsense.

Can we please just normalise taking care of yourself,
instead of waiting for a huge breakdown first.

You don’t need a doctor’s note or a mid-life crisis to start sleeping properly.
You don’t need to hit 30% body fat before you pick up a weight.
You don’t need to “hit rock bottom” to start walking every day.

Not everything has to be some dramatic redemption arc.
Sometimes it’s just:
“I got tired of feeling like sh*t, so I changed it.”

You don’t need ice baths, supplements, or a monk-mode routine.

You need:
Real food and sleep that isn’t optional.

And a reason to care again.

There's absolutely no need for a miracle plan.
They do need a reminder they’re still in charge.

You worked hard. You built a life.

Now build the health to actually live it.

End of chat.

“You’re tired because you don’t cold plunge every morning.”

Garbage advice.

you’re tired because you sleep terrible, eat terrible, and stress all day.

not because you didn’t sit in a bucket of ice like an instagram model.

cold plunges are fine.

they make you feel awake because your body thinks you’re dying for 30 seconds.

I wouldn't call that exactly healthy honestly.

you know what fixes tired?

• going to bed at a normal freaking time
• eating something green occasionally
• not living off caffeine and apples
• walking more than 800 steps a day
• lifting a weight that isn’t your ego

but the internet will sell you anything that looks “hardcore.”
because “basic human routine” doesn’t get clicks.

so no.

You’re not tired because of the temperature of your bathtub.

you’re tired because your foundation is weak.

There's steps to run through first...

cold plunge after if you’re bored.

taplio

The Battle

Josh Rangel

Pedro Miguel 🟪

Followers

Posts

Engagements

Likes

Performance ScoreJosh Rangel's LinkedIn Performance

Performance ScorePedro Miguel 🟪's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Rangel

Pedro Miguel 🟪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

Performance ScorePedro Miguel 🟪's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Rangel's LinkedIn Performance