Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

WTWH Media LLC

Oversee client relationship management, email, product, event, and social media marketing strategy across five healthcare-focused brands including Home Health Care News, Behavioral Health Business, Hospice News, Senior Housing News, and Skilled Nursing News
Manage and execute on all aspects of Demo Day webinar program, from email marketing and client onboarding, to running a dozen demos across five verticals, to sending clients final deliverables including recordings and marketing stats.
Grew pipeline through an aggressive and strategic mix of email and social content.
Recruited, hired, and oversaw the development of a social media intern, creating a program designed to foster success with measurable benchmarks.
Increased total LinkedIn engagement by 195%, impressions by 182%, and post link clicks 180% year-over-year across four of Aging Media's five brands through an overhauled social media strategy.
Managed targeted email campaigns that helped clients exceed their lead generation goals by as much as 50%.
Managed client relationships from onboarding to execution of campaigns to ensure we were exceeding their expectations.
Project manage multiple campaigns across email and social to ensure Aging Media continued to grow revenue.

Marketing Manager

Self Employed

Freelance marketing and PR consultant working with brands to develop messaging and social media strategy aimed at growing engagement and sales across multiple channels.

Freelance writer covering a broad range of topics including business, sports, and general assignment news features. My work has been featured in the Chicago Tribune, RedEye, the Chicago Sun-Times, and ESPN.com among other outlets. I've interviewed high profile subjects including professional athletes, business executives, civic influencers, and the next wave of up-and-coming entrepreneurs.

Freelance Marketing/PR Consultant and Writer

Premise Data

Manage and own all aspects of external content marketing strategy.
Drove a 550% month over month increase in new followers on LinkedIn by improving internal communication, encouraging sharing of posts, and increasing posting frequency.
Identified internal subject matter experts and established ongoing content series that built credibility for Premise in key verticals.
Ghost write thought leadership and social media posts on behalf of our CEO and board members.
Develop storylines in conjunction with public relations agency that we can use to increase brand awareness among media and prospects.

Senior Content Marketing Manager

Rakuten Advertising

Lead all B2B content marketing efforts across North America, including case studies, organic social media, and our blog.
Increased social media traffic to our blog by 26% year-over-year in February 2020 during the month that we launched a complete global rebranding of the business by creating a cohesive content and social strategy.
Oversee production of internal and external facing newsletters. Gathered resources, redesigned newsletter in Hubspot, and increased both open and clickthrough rates.
Work closely with sales leaders to determine areas of need and build messaging that drives revenue.
Establish relationships with key stakeholders across sales and client services early on and develop a roster of key contributors to the blog to build out our thought leadership across all of our product offerings.
Use tools including Asana, JIRA and Smartsheet to track and manage project timelines.
Spearhead and execute comprehensive content plan aimed at announcing a global merger and rebranding of multiple Rakuten businesses to the general public. Responsible for developing different content formats, researching social media best practices around a rebrand, and working with multiple stakeholders around the globe to ensure a smooth launch.
Write blog posts aimed at introducing Rakuten Marketing's offerings to a broader audience and helping our sales team better engage with clients and prospects.
Develop and refine email marketing messaging making it easier for our sales team to explain our value proposition and providing clear calls to action that generate clicks and conversions.
Maintain content calendar tracking project statuses and deadlines.
Track success of our efforts by analyzing traffic using Google Analytics.
Laid off due to COVID-related organizational restructuring and budget cutbacks.

Content Marketing Manager -- North America

Mintel

-Developed and wrote a library of eight research reports on ecommerce topics that generated more than $500,000 in sales for the company in its first year.
-Wrote multiple blog posts and acted as a company spokesman in interviews with publications such as CNN and Reuters to increase the company’s presence as a leader in ecommerce research.
-Analyze data and identify trends among key demographics using Microsoft Excel. Provide insight on how online retailers in product categories including food and drink and beauty can better position themselves to remain competitive
-Design qualitative and quantitative surveys around specific hot topics in the ecommerce industry such as how other retailers can compete with Amazon, how consumers discover products online, and barriers to online purchasing.
-Advise clients in industries ranging from grocery to automotive on best practices in ecommerce and keep them abreast of industry changes.
-Brainstorm ideas for future reports designed to keep our company and our clients one step ahead of the rapidly evolving online retail landscape.

Senior Ecommerce Analyst

Internet Retailer

Wrote and edited both daily news stories for the website and long form, in-depth pieces for the monthly magazine covering all aspects of e-commerce.
Collaborate with graphic designers and other members of our production team on appropriate images to accompany stories and email subject lines aimed at improving open rates and conversion.
Manage company's Twitter and Facebook pages, live tweeting breaking news and events in real time to drive engagement across all channels.
Proofread colleagues' stories and offer suggestions for improvement.
Serve as a resource for new employees learning more about online retail, helping coach them and improve their understanding of what we cover and how we cover it.
Develop story ideas by building effective and mutually beneficial working relationships with key industry executives and influencers.
Analyze earnings reports, calculate annual growth rates, determine sales projections for a wide range of retailers.
Stay ahead of industry trends by monitoring key companies and all major newswires, ensuring our coverage stays one step ahead of the competition.

Editor

Marketwired

Sell a wide range of SaaS products designed to help clients generate new business leads and increase their online visibility utilizing a consultative approach designed to foster long term business relationships.
Help small businesses generate new streams of revenue through effective online communication.
Independently prospected new leads through extensive research, honing in on key decision makers and learning what drives their business goals.
Served as product expert on my team for our MediaHub media database, staying up to date on any changes to the software and educating others on how to position it against competitors.
Maintained accurate monthly sales forecasts.
Exceeded monthly sales quota by over 200% in first three months with the company.

Communications Sales Specialist

Tribune Company

Regularly exceeded monthly sales quota by up to 300%. Worked with clients to compose SEO-friendly copy to maximize their exposure to potential jobseekers on CareerBuilder.com, the nation's largest online job board, resulting in significant ROI for multiple clients. Built relationships with key decision makers including C-suite level executives and human resources managers. Manage all aspects of the sales cycle from prospecting leads to closing deals. Develop a pipeline of key decision makers, getting to know their recruiting needs and determining which of our products would be the best fit for helping them exceed their business expectations. Cold call numerous businesses throughout a designated territory, building relationships through effective and persuasive communication techniques. Grew both new and existing accounts by familiarizing myself with clients business needs and providing effective client service to forecast future recruitment needs.

Advertising Sales Account Executive -- West Coast

Public Communications Inc.

Developed media outreach and social media strategies for clients across a variety of industries including technology, tourism and business-to-consumer. Wrote press releases, executive bios, media pitches and other materials designed to generate interest. Live-tweeted events and measured success using specific metrics. Worked with clients to develop hashtags that were easy to measure and monitor.

KWQC TV-6 News

Wrote and presented news stories covering topics ranging from health care and local government to general breaking news on camera. As a reporter who was also responsible for shooting and editing his own video, I successfully demonstrated the ability to handle multiple projects under daily deadline pressure. Helped manage the station’s Facebook and Twitter pages on the weekend, using them to drive engagement and contributing to a nearly four-fold increase in followers over a 12-month span. Worked with skeleton crew on weekends to determine coverage plans across a broad geographic area spanning large swaths of two states. Shot and edited video using linear editing systems.

Reporter/Photographer

Marketing manager and strategic thinker with a knack for telling stories that drive more brand awareness and revenue.

I have 15 years of professional experience across various disciplines including marketing, social media, writing, and broadcasting. The skills I developed as a small market television news reporter early in my career have set me up well for later career success as a marketing manager and public relations consultant. I am an experienced relationship builder who can write well and write quickly. 

Outside of work, I've run six marathons, so I know a thing or two about planning and preparation as well as the satisfaction that comes with achieving a goal you've spent months striving for. Need some help driving more revenue to your business or refining your marketing messaging? Let's chat.

Critical Skills:
-Marketing Strategy
-Content Strategy and Creation
-Social Media Management
-Relationship Building
-Writing
-Case Studies
-Quantitative and Qualitative Survey Design
-Market Research

taplio

The Battle

Josh Rangel

Matt Lindner, MA

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taplio

The Battle

Josh Rangel

Matt Lindner, MA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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