Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

Blue Box Auction Gallery

• Coordinate, organize, and implement marketing ventures across the organization 
• Develop and execute strategies to enhance the company's market presence and define its unique voice 
• Design and implement comprehensive marketing strategies to raise awareness of the company's business activities 
• Supervise and provide guidance to a team of marketing professionals, offering feedback and support 
• Generate ideas for efficient and impactful promotional events and activities 
• Monitor progress and prepare performance reports on marketing initiatives 
• Create valuable content for the company's online presence, including editorial design and publications 
• Conduct market research to stay updated on industry trends and competitor marketing strategies 
• Serve as the organization's representative to external parties, such as media, stakeholders, and potential clients 
• Build strategic partnerships and collaborations to drive business growth 
• Collaborate across various channels, including print, social media, in-person events, and partnerships

Director of Marketing and Branding

EZHomesteading

•	Designed and executed social media strategy for more than 181K followers, drove presence across, YouTube, Instagram, Facebook, LinkedIn, Twitter, and Pinterest with 4-10 posts a day for all 3 company brands
•	Converted longer form content (videos, blogs, podcasts, etc.) into micro-content (short video posts, stories, reels, memes etc.) suitable for each social channel
•	Drive traffic and increase new accounts and monthly recurring revenue from organic social media
•	Worked closely with CMAX TV to represent the voice of FantomWorks and EZHomesteading to generate new post/reel ideas and amplify those posts/reels on social media through organic, paid and sponsored content
•	Uploaded 1000+ products to the EZHomesteading webpage via WordPress using WebToffee Import Export Pro
•	Moderated user content to ensure all engagement with brand was appropriate & amplified company mission & message
•	Compiled report for management showing results (ROI); Acquired TV show sponsors through organic outreach
•	Generated engaging content with analysis of social media management and listening tools
•	Created and optimized content calendar across all platforms to coincide with new video and product launches

Marketing & Social Media Director

FantomWorks: Off Grid

Persnickety Crane Cafe

•	Taking social video production from concept to delivery by brainstorming concepts then quickly writing scripts, directing, shooting and editing content for social media posts and future marketing endeavors inside and outside the café.
•	Managing the creative and communication needs of the Cafe
•	Serving as a strategic communications partner for key internal stakeholders to include senior executives and other leaders in human resources, business management, marketing, manufacturing and legal
•	Overseeing creation, coordination and implementation of communication projects
•	Drafting, editing and managing the dissemination of corporate messaging and materials through multiple channels, including, but not limited to video, text, digital newsletter and digital and print collateral
•	Developing and maintaining Persnickety's corporate brand materials and monitoring adherence to our corporate brand standards
•	Liaising with external vendors and agency partners on branded giveaways, corporate communications materials and events
•	Establishing specialized marketing campaigns targeting Gen Z and Millennial Moms
•	Built and execute café’s social media calendar.
•	Captivating customers through marketing initiatives
•	Event planning and advertising
•	Engagement with Stakeholders and other small businesses or merchandise vendors
•	Using data insights to refine the creative process
•	Directing photoshoots

Engagement Specialist | CEO Assistant | Social Media Manager

Measure Studio

• Prospected for potential new clients and turned them into increased avenues of business. 
• Bolstered relationships with senior decision makers (incl. CEOs, CFOs, CMOs, or VPs) within potential clients. 
• Deliberated negotiating strategies and positions by examining risks and potentials as well 
as estimating partners' needs and goals. 
• Developed and oversaw marketing functions to identify key marketing strategies for 
successful new customer acquisition and sales growth. 
• Enhanced organization reputation by accepting ownership for accomplishing new and 
different requests; exploring opportunities to add value to job accomplishments.
• Created and curated content across 6 social platforms ensuring a cohesive online brand identity.
• Tracked, analyzed and reported weekly analytics and KPIs to management using Measure 
Studio app. Grew LinkedIn followers by 42%, Facebook likes up by 1700% in 30 days. 
Twitter impressions grew 86% in 30 days. LinkedIn impressions grew 83% in 90 days. 
• Authored and managed a content calendar. Planning content strategy in daily, weekly and 
monthly increments. 
• Coordinated directly with CEO on marketing strategies.
• Engaged with followers/customer base, kindly resolving issues.
• Content creation using Canva, CapCut, Instagram and TikTok
• Created and curated content across 6 social platforms ensuring a cohesive online brand identity. 
• Tracked, analyzed and reported weekly analytics and KPIs to management using Measure Studio app. Grew LinkedIn followers by 42%, Facebook likes up by 1700% in 30 days. Twitter impressions grew 86% in 30 days. LinkedIn impressions grew 83% in 90 days. 
• Authored and managed a content calendar. Planning content strategy in daily, weekly and monthly increments. 
• Coordinated directly with CEO on marketing strategies. 
• Engaged with followers/customer base, kindly resolving issues. 
• Stayed up to date on social media trends. 
• Content creation using Canva, CapCut, Instagram and TikTok

Business Development Manager | Content Creator | Social Media Manager

Bureau Veritas Group

•	Developing, testing, implementing & maintaining customized updates to Labware LIMS system written in LIMS Basic
•	Monitoring  Labware LIMS performance & implementing approved suggestions for optimizing performance
•	Performing data cleansing in an Oracle database
•	Providing technical support for tier 2 escalated customer service issues
•	Installing and testing website build updates
•	Administration of Billing/Invoicing routines from Labware LIMS
•	Provides support to 14 labs around the world
•	Data imports
•	Introduced, implemented and administered Jira software as the company wide project and bug tracking system.

LIMS Administrator

•	Providing helpdesk support to end-users of the proprietary software
•	Working with developers on updating to version 2 of the software and creating a mobile application of the software
•	Documenting and escalating issues to our developers, following up on any issues within a timely manner
•	Write and execute massive database updates for large customers in SQL(Oracle)
•	Documenting procedures for internal use within the company
•	Writing and execute massive database issues to help resolve issues within the database
•	Creating and edit content on Castrol Labcheck’s training website using HTML via Wordpress
•	Writing content for monthly newsletters to customers
•	Testing new .WAR updates looking for discrepancies before the updates are released to our customers

Labcheck/LOAMS Supervisor

•	Providing helpdesk support to end-users of the proprietary software
•	Creating all training/learning materials and step by step videos for our users to understand different functions within our website
•	Providing live webinar trainings to our customers on how to use software

Labcheck/LOAMS Support Associate

Renewal by Andersen of Houston

•	Assist Operations Manager in scheduling jobs with contractors.
•	Review customer contract and look for discrepancies
•	Create orders for customer, enter all measurements and recheck before submitting order
•	Check order confirmations against technical sheets and contract, notify customers of ship date once confirmed
•	Inventory windows and doors each week
•	Include all paperwork, required permits, and forms needed with each job.
•	Build and submit correct paperwork to historical district society if needed.
•	Make daily spreadsheets of all orders, re-orders and jobs scheduled for the day
•	Research and solve problems with orders in an accurate and timely manner.
•	Created and edited social media fan pages for location.

Assistant Operations Manager | Social Media Manager

I was born and raised in the Philly suburbs. When I was 19 I joined the Air Force where I met my spouse. Since then I have moved around quite a bit - I've lived in 6 different states and 2 different countries. 

In the military I was a data analyst, then I worked for a company Analysts Inc (now Bureau Veritas) where I worked my way up from help desk associate to LIMS Administrator (Using my SQL and customer support knowledge I helped internal support for labs all around the world). 

After that journey I became the Social Media Manager for Measure Studio an app that does social media analytics. Now I am currently open to finding my new role💙

I am a proud Mama! My baby girl is 2. Toddlers are ROUGH. 

I love to travel! Places I've been include: Japan (Okinawa mostly), UAE, France, The Netherlands, Canada, Puerto Rico, Alaska, Hawaii.

I am a total FOODIE. yes please tell me about your fav foods! I've done food tours in Paris and Puerto Rico and both were AMAZINGGGGGG.

I also love Peloton! Add me - #MsJigglyWiggly.

taplio

The Battle

Josh Rangel

Mary Mikulasko

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The Battle

Josh Rangel

Mary Mikulasko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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