Ogilvy

Senior Director, Social

Golin

Provide strategic digital counsel and develop holistic, data-driven social media and influencer marketing strategies and campaigns across earned, owned, and paid channels. Currently, social media lead for our Allstate client (previously McDonald’s), as well as providing senior strategic counsel on our General Mills business. 

I’m a core member of Golin’s Senior Digital Leadership Team. I challenge our digital practice to develop innovative, social-led creative and PR strategies that tap into culture, earn attention, and create consumer engagement. In addition, I manage and mentor emerging agency leaders and have a passion for discovering and developing talent.

Spearheaded social strategy for McDonald's National Egg McMuffin Day campaign. The campaign results included a 118% lift in downloads of the McDonald's Mobile App in four days and a total of 436,000 deal redemptions for an Egg McMuffin breakfast sandwich on March 2, 2020.

Directed and implemented the social media strategy for ‘The Sauce’ podcast, which surpassed 100,000 downloads, broke the Top 100 on Apple's Podcast chart, and was featured in Apple's New & Noteworthy section.

Oversaw the strategy and execution of Golin’s first influencer campaign with Allstate client in Q4 2021, resulting in 37% higher engagements, 114% higher video views, and 29% higher positive, on-topic comments compared to KPIs.

Oversaw the development and execution of the influencer strategy supporting the 2023 launch of the Dyson Zone, resulting in more than 3.1M total views and 200.5K engagements, as well as a 25% positive comment sentiment, with 13% of comments denoting interest in purchasing the product.

Executive Director / SVP, Social Media

Managed the social and consumer engagement strategies for some of the most well-known food, beverage, and CPG brands, including McDonald's, Unilever (Klondike, Fruttare, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast), and PepsiCo.

Provided strategic social media counsel for developing on-target, holistic social media programs across a variety of earned, owned, and paid platforms, as well as consumer and influencer engagement and content development oversight. 

Created the social engagement strategy for the launch of All Day Breakfast at McDonald's. I worked directly with Twitter to hack itself to find every single user who tweeted about McDonald’s serving breakfast all day - going back to 2006. Our goal was to reply to as many of those tweets as possible for the launch. We discovered more than 300K total tweets and we ended up being able to provide a custom reply to more than 20k people with 4K of those replies coming on launch day.

Digital Director/ VP, Social Media

Developed the social media strategy for the launch of Magnum Ice Cream in the U.S., which won Best Use of Social Media/ Digital at the 2012 PRWeek Awards.

Served as the strategic social media lead for 5 brands in the Unilever Ice Cream portfolio.

Launched social media platforms for Magnum Ice Cream, Breyers, Popsicle, and Fruttare fruit bars. 

Developed and provided oversight on the implementation of the strategy and direction for content and channel strategy, copywriting, and community management/engagement for each brand. 

Led strategy and execution for Unilever ice cream’s first-ever influencer campaign for the launch of Fruttare fruit bars.

Senior Manager, Digital (Account Supervisor & Account Group Supervisor)

Launched the Twitter and Facebook account for Klondike bar. 

Served as the social media manager for Klondike bar, where I created content and channel strategy, as well as drafted copy for all Facebook and Twitter posts.  

Led the research and identification of YouTube creators to create and amplify content for the “What would you do for Klondike bar?” campaign featuring The Lonely Island. Winner of Product Brand Development Campaign of the Year at the 2009 PRWeek Awards

Account Executive

Developed news releases, media lists, fact sheets, media Q&A documents, and media kits for Purina and Coors Brewing Co. 

Drafted, edited, and distributed press releases and pitches to national and local media outlets securing positive media coverage

Assistant Account Executive

Edelman

Assisted with the coordination and implementation of several Burger King summer initiatives, including the Star Wars: Revenge Of The Sith promotion and NFL program.

Supported several new product launches via media relations, list development, idea generation and event coordination.

Consumer Brands Intern

94.7 The Zone

Promotions Assistant

Empathetic marketer with over 19 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my 5-year-old daughter while holding my infant daughter, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

the social media manager whose main KPI is vibes

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

No alternative text description for this image

social media managers looking through their screenshots folder

This is good social media. 


Here’s why: 

- it’s super simple: 3 words
- it’s immediately gettable: it’s rooted in a truth: sloths are slow.  
- it’s objectively funny: humor drives engagement and (once again) sloths are slow.

And I'm sure there are several more strategic insights someone smarter than me could share about why this works. 

The lesson: don’t overthink your social content.

that funny agency

CLIENTS INCLUDE: DENTISTRY.ONE, FEGLEY LAW GROUP, LAUGH MY PANCRE-ASS OFF (CHARITY EVENT)

Conducting in-depth analysis of clients’ marketing campaigns, digital strategy and content, offering strategic recommendations for content refreshes and identifying additional content needs to enhance engagement

Designing comprehensive, multi-platform, 360° marketing plans that effectively target and captivate key audience segments, while crafting detailed campaigns and creative/production calendars, ensuring seamless execution

Crafted comprehensive marketing strategy for inaugural Laugh My Pancre-Ass Off charity event, successfully raising thousands of dollars for pancreatic research through a live comedy show. 

Leading diverse team of over 15 professionals, including video editors, social media managers, designers, email marketers, SEM Experts, and event managers

VP, Creative Strategy (Consultant)

Herbalife

Managed global social media strategy for successful wellness, nutrition, and skincare/beauty company, aligning with corporate and marketing objectives. Implemented initiatives to enhance online reputation, executed strategic campaigns driving sales, and improved distributor/customer experience

Developed multi-million dollar annual paid media and organic social strategies for diverse audiences, including customers, distributors, investors, industry leaders, and media

Pioneered the launch of diverse channels, including TikTok, Threads, Pinterest, Medium, and Snapchat, massively expanding the company's digital footprint and audience reach

Directed high-performing team of 7 social media experts, content creators, and community managers, fostering effective collaboration, creativity and career growth

Managed product, fitness, recipe, and wellness video/photo shoots for versatile content utilization in corporate communications, marketing, and regional initiatives

Launched company’s first Facebook Brand Lift Studies, measuring social media strategy’s success and the company’s online reputation

Crafted and implemented C-suite social strategy, boosting digital presence through channel launches, Executive Social Playbook creation, paid Follower campaigns, and post boosting. In less than 2 years, achieved 200% increase in social followers on niche channels

Developed Crisis Management plan to address global events, supply chain challenges, spamming, negative media, and legal issues. Achieved notable reductions in response time, enhanced cross-department collaboration, and ensured effective resolution

Director of Social Media

Javelin Agency

Led Strategy & Planning team on Javelin’s largest account, AT&T Streaming & Entertainment Group, focused on acquisition & retention marketing, driving the use of customer insights and analytics to create an ownable strategic framework for leveraging insights to build our client’s brand. 

Served as day-to-day client advisor, and overseeing the strategy on complex CX/CRM and digital engagement programs, from comms and channel planning to development to execution to evaluation. 

Counseled clients on strategic business opportunities, providing long and short-term recommendations on project and partnership priorities.

Senior Director, Strategy

Nestlé

Led digital strategy across Nestle USA Confections Division (Butterfinger, SweeTARTS, Crunch) and Global Foods Division (La Lechera, Nido, Abuelita), working with each brand team to develop and implement successful annual digital plans.  Supervised agency partners, consulted on creative executions and developed in-house digital strategy pilot program. 

Main internal contact for Facebook/Instagram and Snapchat, developing integrations and supervising best-in-class campaigns to expand reach and increase ROI of all Nestle USA brands. In addition, facilitated educational content for best practices and inspiring the organization to become 'digital-first' in all marketing efforts.

Highlight: Co-developed a consistent, actionable Nestle way of writing Digital Strategy documents that was leveraged by all brands, divisions and agencies, regardless of brand size or budget.  Was able to cut +75% of the company's cost on strategy creation documents and streamline the overall process, while creating a solid foundation to develop Content Strategy and creative execution ideas.

Digital Strategist - Confections and Global Foods

Digital SOL Consulting

Founded digital marketing agency, taking on full and part-time consulting projects, formulating and carrying out digital brand strategy, display media buying, SEM/SEO strategy and implementation, acquisition/retention marketing, ad product development, customer engagement strategies, multivariate testing, email marketing strategies, online community activities and website architecture.

Highlight: While partnering with Above/below Marketing, developed and executed a complete, 360° marketing plan for the Heroes Reborn Console/PC game,  Mobile/Tablet game and licensed eBooks, including Comic-Con announcement, SEM Advertising, website project management, creative briefs, game play demos, email marketing, social media ads and contests.

Clients have included: 
  - Wingz Rideshare App 
  - Imperative Entertainment
  - Bastei Entertainment
  - E! Entertainment
  - Playboy Enterprises
  - Guthy-Renker (2009) 

 - Developed local-market launch plan for Wingz rideshare App, including developing marketing, communications and UX strategy.
 - Created sponsorship and advertising packages for E! Entertainment’s television programming, including 360° opportunities, on-air sponsorships and display media advertising.
 - Supervised the marketing of multiple digital properties under the Playboy Enterprises umbrella through display ads, user conversion flows, SEM and conversion funnels. In addition, managed and expanded relationships with third party vendors for email marketing, SEM, ad serving and rich media products. 
 - Conceived and developed branded and subscription-based website for Guthy-Renker, managing daily activities and allocating budget of $2M annually.

Founder, Digital Marketing Consultant

Disney Consumer Products and Interactive

Main point of contact between Disney Interactive, the third party serving platform and the Mom/Family Web Publishers. Responsible for evolving the Publisher Network by creating solutions based on marketplace demand and partnering with sales to meet an identified revenue goal. Internal product expert and responsible for the education of sales and the organization, primarily helping them effectively sell the advertising products.

Highlight: Negotiated and contracted new 3rd party publishers, almost doubling the size and reach of the Mom/Family Partner Network.  The new partnerships gave the Disney sales team new advertising opportunities, including new ad units and integrations.

Manager, Ad Network

CityGrid

Spearheaded all display advertising product for 3 websites (Citysearch.com, Urbanspoon.com and Insider Pages.com), with ad revenue goal of $10M annually. Pinpointed and capitalized on new sales opportunities while overseeing campaign development, new product development, pricing, training and reporting. Accountable for performance of Account Management team: 2 direct-report product managers, 3 indirect-report sales operations coordinators.  

Highlight: Grew monthly online media revenue 500% from $150K to +$800K per month with new advertising products, new ad network partnerships and sales process streamlining.

Director, Display Advertising

NBC Universal

Promoted through a series of increasingly demanding roles to drive online strategy for daytime TV shows, including Deal or No Deal, Jerry Springer Show, Maury and Chris Matthews Show. Led 6-member team comprised of designers, programmers, video editors and external vendors. Managed $500K budget and crafted long-term digital strategy.

Highlight: Propelled division’s transition from ‘analog’ to ‘digital experience’, igniting growth in web traffic, advertising dollars and new revenue streams.

- Managed internal and external teams to build new websites for NBCU’s daytime television shows.  The new websites included video clips, games, message boards, advertising opportunities and an online store.
- Worked directly with show’s production and marketing teams to create a cohesive experience between each TV show and the online presence.

Director, Digital Strategy

Promoted to lead digital team in redesigning websites for Jerry Springer Show, Maury, and Chris Matthews Show, incorporating original content, episode clips, and message boards.

Doubled website traffic and converted sites from focus on marketing to revenue generation (a division first).

Manager, Digital Strategy

Recruited to drive all nationwide and regional marketing/promotional activities for Jerry Springer Show. Interacted regularly with +200 affiliate TV stations throughout North America.

Highlight: Generated +30K entries from Jerry Springer’s 3,000 Episodes Sweepstakes, tripling past online results.

Manager, Affiliate Marketing and Promotions

Spark Networks

Hired by company to drive all online marketing activities for one of the largest online dating websites, thus growing online presence and membership. Oversaw creative team, designing online banners, ads, and eCards.

Highlight: Doubled marketing revenue by securing new partners and negotiating several new contracts.

JDate.com Affiliate Manager

The L.A. Office

Joined boutique entertainment marketing agency as an Intern and progressed through the ranks to Interactive Marketing Manager. Interacted daily with +75 film studio presenters for major event programs.  Served as expert for technology, website design, video game marketing and upcoming films.

Interactive Marketing Manager

Extensive experience in Social Media, Marketing Strategy, and Digital Media, and an expert in creating and executing innovative campaigns that connect with global customers, investors, and media. 

I've led large and small social media, marketing strategy and digital operations teams where I’ve developed and implemented organic and paid media strategies across all marketing and social channels, focusing on content that drives sales, enhances the customer experience, and builds an active online community.

I’m proud to have been recognized with multiple awards for my work, including the Social Shake Up Award for Best Facebook Live Campaign and a Brand Innovators "40 Under 40" Award. I am always eager to learn new skills and explore new opportunities in the digital marketing field, where I can leverage my MBA in Global Business and my expertise in marketing strategy, digital media, and social media.

In the past, in addition to running my own independent consulting business, Digital SOL Consulting, I’ve worked at some of the most recognizable brands in the world including Nestle, NBC Universal, and The Walt Disney Company.

When I’m not working, you can find me coaching my son’s Little League baseball team, hiking with my rescue pup Snoopy, or taking Krav Maga classes!

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

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