Empathetic marketer with over 20 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Mastercard
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my daughters, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

how are those of us who work in social media, and chronically online, supposed to work when all we can think about is Punch?

No alternative text description for this image

social media managers when someone says “we’ll just put it on social”

them: can we just put this up on our socials? 

social media managers:

Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

taplio

The Battle

Josh Rangel

Jacob Shipley

Followers

Posts

Engagements

Likes

Performance ScoreJosh Rangel's LinkedIn Performance

Performance ScoreJacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Rangel

Jacob Shipley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Rangel's LinkedIn Performance

Performance ScoreJacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Rangel's LinkedIn Performance