Empathetic marketer with over 20 years of experience providing strategic social media and public relations counsel - developing data-driven content, social engagement, and influencer marketing strategies and tactics that tap into culture and earn attention.

Excels in environments where there’s a need to build and strengthen brand connections with passionate consumers and online communities across social media platforms, including Instagram, Twitter/X, TikTok, Threads, Facebook, Pinterest, YouTube, and Snapchat. Passionate about managing and mentoring emerging industry talent to become future leaders.

My experience includes channel and content strategy, brand communications, paid and earned influencer marketing, real-time engagement execution, trend-spotting, social customer experience oversight, community management, social listening, brand and product launches, and strategic social media lead on several award-winning campaigns. 

I've worked with some of the most well-known brands in the world, including:

- McDonald's
- Mastercard
- Google 
- Unilever (Klondike, Magnum Ice Cream, Breyers, Popsicle, Lipton, SlimFast)
- PepsiCo. 
- General Mills 
- Allstate
- Grubhub 
- LinkedIn
- Dyson
- Bacardi
- Goose Island Brewing Co.
- Coors Brewing Co.
- Jose Cuervo
- Nestlé Purina 
- Burger King

When I’m not wearing my professional pants, you'll find me chasing around my daughters, armchair quarterbacking Chicago sports, meditating (probably for 10 minutes or less), scrolling Threads, and attempting and failing to listen to all of the podcasts in my queue.

Josh Rangel

Senior Social Media Strategist | Senior Director, Social @ Ogilvy | Dad Joke & Meme Maker

how are those of us who work in social media, and chronically online, supposed to work when all we can think about is Punch?

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social media managers when someone says “we’ll just put it on social”

them: can we just put this up on our socials? 

social media managers:

Axicom

Chief Innovation Officer

Global President of Digital

Golin

Responsible for building and deploying high-performing digital practices within agency offices and major account teams across the country; new product and service development; growing the agency’s digital competency and business; attracting, retaining and growing major accounts and strengthening the agency’s digital practice. 

* Coordinating teams in Chicago, San Francisco, Los Angeles, Dallas, Miami and New York to deploy a best-of-agency approach for key accounts across the region

* Leading the evolution of integrated campaign planning and execution to maximize impact through paid, owned and earned media. 

* Leading multiple digital business growth and branding initiatives across the region

Executive Vice President, North America Digital

Responsible for the total digital output of the agency's largest and headquarters office, including account leadership and relationship management, thought leadership, talent acquisition and development, new business development and senior counsel. Leading a multidisciplinary team of more than 20 strategists, creatives, designers, developers, community managers and analysts.

* Active member of the agency's global digital leadership team, charged with integrating global processes for planning and strategy, design and development, multimedia content creation, community management, digital influencer engagement, paid media placement, SEO and digital analytics to deliver holistic solutions for clients

* Partnering with the office's media relations lead to integrate digital and traditional media across owned, earned paid and shared channels as co-leads of the office's Connector community, part of the agency's innovative g4 model

* Designed and implemented an end-to-end process connecting business objectives with content strategy, brand voice, brand visual, editorial calendar planning, community management, paid amplification and measurement for Unilever

* Launched the first-ever global network of real-time engagement centers in London, Chicago and Beijing to support Dow Chemical's top sponsorship of the 2012 Olympics with real-time storytelling and reputation management

* Tripled McDonald's twitter audience to 1M+ in support of high-profile product launches, including McWrap and Fish McBites

* Contributed to the acquisition of several major new clients for the agency including Walmart, Redbox, the new Redbox Instant by Verizon streaming entertainment joint-venture and more

Vice President and Head of Digital, Chicago

University of Notre Dame

Volunteer position providing senior counsel to the Fighting Irish Digital Media team on strategy, structure, process and measurement.

Digital and Social Media Advisor to the Department of Athletics

Whirlpool Corporation

Direct P&L accountability with aggressive growth targets for revenue and profitability within Whirlpool's $200M+ "internal startup" Consumer Packaged Goods (CPG) integrated business unit. Responsible for all direct sales channels, including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana and affresh websites, direct-mail sales and call center sales. Managed a matrixed team of ten as well as four agency relationships. 

* Completely redesigned the water filter buying experience on Whirlpool.com and Maytag.com to streamline the path to purchase, highlight lucrative subscription sales and demonstrate the value of multipack sales, leading to a significant drop in shopping cart abandonment, higher average basket size, increase in subscriptions and overall top-line growth 

* Employed an analysis-based approach to more accurately target direct mail and massively simplified the consumer experience

* Implemented improved selling approaches and systems to drive telephone sales at the call center

* Brought products to the forefront of affresh.com to demonstrate the brand's range of capabilities and better integrated online sales partners through website design and co-marketing advertising and social media initiatives

Senior Manager, Direct Sales and eCommerce

Responsible for innovating communications technology to support the world’s #1 brand of appliances as well as next-generation global collaboration platforms. Unique dual-reporting role leading both Marketing and Corporate Communications. Direct management accountability for four specialists and three agency teams. Overall accountability for brand digital marketing programs.

* Partnered with a national retail chain on several impactful social media marketing programs, reaching millions of consumers

* Led the Whirlpool brand’s multimillion-dollar digital advertising strategy, including search, banners, social and mobile

* Led the design process to completely overhaul Whirlpool.com

* Implemented a global governance framework to align and consolidate the company’s social media presences

* Led the company's first experiment with social-enabled affiliate marketing

* Partnered with HR on a strategy to address the issue of independent online employee communities

* Designed, developed and deployed the company's first enterprise iPad app to facilitate senior leadership meetings

Senior Manager, Social and Emerging Media

Responsible for cross-functional social media strategy, corporate website, global collaboration platforms, enterprise portal and video communications. Became the company’s only senior manager reporting directly to a member of the CEO’s Executive Committee. Direct management accountability for four specialists.

* Aligned customer service, public relations and digital marketing to provide a consistent and engaging social media experience for all brands in the company’s North America portfolio

* Founded a global Social Media Working Group to facilitate collaboration and consistency among functions 

* Created a repeatable, measurable process to “respond publicly, resolve privately” in identifying and serving distressed consumers across the web while protecting corporate and brand reputation

* Led a team of three community managers and six customer care representatives to coordinate assistance and responses for more than 20,000 consumers in the 2010 Maytag recall of 1.7 million dishwashers

* Managed through brand and corporate social media crises, including a coordinated union campaign in 2010 and a major blogger’s public attacks in 2009

* Partnered with U.S. HR leadership to codify social media expectations for all employees through HR policy

* Created a global “Information Workplace” vision and strategy for enterprise portal, social collaboration and structured knowledge management, including a governance framework of cross-functional business leaders, a multiyear roadmap, and standards for design and technology

* Partnered with the Chief Learning Officer to deploy a FourSquare-like badge system to recognize employees for completing learning objectives

Senior Manager, Interactive Communications and Knowledge Management

Assumed the accountabilities of the former director of knowledge management to engage and enable employees through a unified approach to enterprise portal and KM. Direct management accountability for two specialists.

* Recognized as a 2007 Gold Sabre Change Management Award finalist for leading all aspects of interactive stakeholder communications for the company’s 2006 acquisition of rival Maytag, including the development of focused web content for customers, employees, media, trade partners and investors 

* Led development of the company’s first-ever corporate brand strategy, including the brand story plus the redesign of the WhirlpoolCorp.com website, document templates, business cards and other collateral

* Quadrupled international  adoption of enterprise tools through effective communications and engagement of regional stakeholders

* Partnered with senior HR leadership to develop the company’s first virtual workforce model

Manager, Interactive Communications and Knowledge Management

Recruited out of IT by the senior communications director to create a business-focused strategy for the internal employee portal and the external corporate website. Direct management accountability for the site administrator.

* Led a global project team of 12 senior IT analysts to transition the enterprise portal from IBM to SAP, on-time and on-budget, realizing more than $1.4 million/year in measurable business value 

* Deployed the company’s first enterprise-wide search engine, saving $200,000 in annual software costs and  creating $8 million in annual employee productivity

Senior Interactive Communications Specialist

Primary responsibilities included evaluation of technical tools, conceptualization of systems architecture and development of web applications for a variety of business functions, including Communications, Human Resources and Corporate Strategy. Served as usability subject matter expert for all IT projects. 

* Led the successful redesign of the employee portal interface and information architecture, the results of which were highlighted by a Forrester Research case study 

* Stepped outside of IT to lead several successful product innovation projects for the KitchenAid brand

Electronic Commerce Analyst

Focused on improving the user experience of the employee portal and related applications.

* Proactively designed, developed and globally deployed an internally hosted alternative to an expensive external solution for management skills assessment, saving the company more than $300,000 annually 

* Fashioned an innovative process to quickly build and deploy dozens of low-cost, high-impact “disposable” web applications to meet time-sensitive business needs

Associate Electronic Commerce Analyst

Council for World-Class Communities

* Taught 60-plus children and adults basic computer skills through the Bridges to Digital Excellence program, which provides PCs to underprivileged families

* Leading the development and expansion of the Bridges to Digital Excellence program as a member of its steering committee.

* Developed and led a three-week course titled “e-Business for Small Business” to help new entrepreneurs leverage the Internet in their business plans

* Redesigned the organization’s website to better reflect its mission and structure, including the creation of a content management system and search engine

Volunteer and Steering Committee Member

* Designed websites, graphics, and database applications

* Evaluated and implemented  emerging  technologies,  including  dynamic  web  page generation, streaming media, server traffic analysis, and live webcams

* Transitioned the student radio station from limited AM broadcasting to the Internet, including securing exclusive webcast rights to Notre Dame football

Student Technologist, Office of Web Administration

Century 21 Park Road Realtors, Wyomissing, PA

* Crafted a companywide information technology strategy to boost productivity, lower maintenance costs and improve marketing communications and information accessibility

* Designed and developed the local real estate markets first fully interactive, database-driven website, which established the company as a technology leader that went on to receive Century 21s top award, the Centurion.

Webmaster and Technology Strategist

Chief Innovation Officer, Axicom

Brian Snyder is a seasoned leader at the intersection of digital strategy, innovation, and earned-first marketing communications. As Chief Innovation Officer at Axicom, the Burson Tech Specialist Agency within WPP, Brian is a member of the agency’s executive leadership team, responsible for driving innovation, fostering a culture of experimentation, and ensuring the agency remains at the forefront of emerging technologies. He leads the development and execution of Axicom’s product and innovation strategy, integrating cutting-edge solutions across services and operations to enhance client outcomes by improving creativity, efficiency, and effectiveness. His focus on earned-first creativity, the evolving media landscape, and AI-driven reputation management helped Axicom earn recognition as PRovoke Media’s 2024 Tech Agency of the Year and 2025 Agency of the Future.

Previously, Brian served as Global President of Digital at Axicom, where he built and led digital teams worldwide, advising top technology brands including AMD, Dell, Lexmark, and Google while advancing the agency’s capabilities in digital and social media strategy, content development, executive digital presence, real-time engagement, influencer activation, and analytics.

Before joining Axicom, Brian was Executive Vice President, North America Digital at Golin, an Interpublic Group agency, where he spent a decade leading enterprise-level digital, mobile, and social strategies for brands including Walmart, McDonald’s, Unilever, PepsiCo, LinkedIn, Logitech, and Hard Rock. His team’s work has been recognized at Cannes Lions, PR Week Awards, PRovoke Media SABRE Awards, and the Shorty Awards.

Brian’s career in digital innovation began early—at just 16, he built websites for local businesses in his hometown of Reading, Pennsylvania. While studying at the University of Notre Dame, he helped develop the university’s early website. His technical and strategic expertise led him to a decade at Whirlpool Corporation, where he worked across web application development, smart appliance innovation, direct-to-consumer e-commerce, global social media leadership, and enterprise-wide digital transformation.

Brian lives in Scottsdale, Arizona, with his wife Chiara and their dog, Bucatini.

Brian Snyder

There's a component missing from your 2026 internal communications and employee training plan, and it's not more training about how to use AI. It's about how to work in a world with AI present. That's more about sociology than technology. Great learnings from Kathy Korevec, director of product at Google Labs

Open article: The Rise of the AI Autodidact by kathykorevec.substack.com

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