Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

College teacher turned ghostwriter | Scaling founders, coaches, and consultants to $100K+ /mo | Writing to build wealth and better self | 98,000 on Twitter (X)

Taylin John Simmonds

I just want you to know, it’s possible to become a full time writer. 

It might take longer than expected. It might not happen the way you expected. But it is possible. 

Please, on the hard days, remember that.

College teacher turned Substack ghostwriter | Helping multi-passionate writers and creatives earn on the internet | 2 billion impressions | $4,000,000+ revenue generated | All in on Substack

I’m 31, Canadian, introverted, and run a small online writing biz with my high school best friend.

Last year, we did $315,000 in revenue.

What we sell (copy us if you like):

– Social media ghostwriting: $4,700/mo + 10% commission
– Newsletter ghostwriting: $2,000 /mo
– Ghostwriting coaching: $5,700/qtr
- Ghostwriting course: $500
- Paid Substack newsletter: $99/yr

How we market:

– Post on LinkedIn 5x/week
– Post on Substack 7x/week
– Post on Twitter 14x/week
– Email my list 2-3x/week
– DM 100 people/mo on LinkedIn

Tools we use:

– Loom (SOPs and audits)
– Stripe + Whop (payment processors)
– Calendly (calendar bookings and pre-sale automation sequences)
– Heartbeat (community platform for coaching)
– Eden (all writing + my entire life in systems)
– Notion (company systems)
– Claude + ChatGPT (AI assistance)

Where I started:

4 years ago I was a college teacher who knew nothing about business, marketing, or sales. I just wanted more control over my time and to make a little more money. Today, I have exactly that.

if you do a fraction of this, you can make $100K /yr on Substack alone. You just need the right offers, strategy, and time.

I hope this gives you some direction.

—Taylin

I ghostwrote for 6 months with zero pay.

3am writing sessions to hit deadlines. Then I’d teach college classes from 8am to 6pm (exhausting).

I tracked every win. Saved the screenshots. Studied what worked.

That invisible work became my portfolio.
That portfolio landed my first paid client at $3,000 a month.

To get paid, get proof.

My tiny writing biz did $315,000 last year.

If I were starting over and wanted 6 figures, I’d ghostwrite newsletters on Substack.

Go to LinkedIn, find business owners, health coaches, and tech founders. DM them. Show them how a paid newsletter will make them more per mo than they pay you.

Do this well and you’ll have more clients than you can handle.

Funny... After 31 years of exploring, my happy life turned out to the simple one.

• Reading great books
• Going on walks to think
• Writing what I’d love to read

A little breathwork. A lot of time with my gf.

That’s it. That’s happiness.

Build in public (show your process)
Think in public (share your insights)
Write in public (show your skill)

Public credibility creates private opportunities.

If you want to level up in life, you must create more than you consume.

Create art, books, content, products, and businesses. Shape your body, mind, and environment. Build your ideal life one tiny step at a time.

Most people are stuck because they only watch. Don’t be like them.

Create something. Anything.

You only need 1 client.

Not one who underpays, drains your energy, and ignores boundaries.

1 client who pays more than most corporate salaries, treats you like a professional, and builds with you long term.

That single client will permanently change what you think is possible with a one person business.

You're exhausted because you have too many open loops.

Too many books you’re reading. Articles you’re writing. Skills you’re learning. Businesses you’re building. Problems you’re solving.

Pick one thing (for now). And grieve the rest. 
Energy will follow.

Don’t write with AI. Write assisted by AI.

AI can come up with ideas. You decide which are worth writing.
AI can research. You fact-check.
AI can give feedback. You choose what to keep.

You think. You write. You lead.

You bring the perspective, taste, and truth that no machine can.

AI saves you time.

Not so you can write less, but so you can write more, write better, and write more you.

The happiest people I know are not doing more. 
They are noticing more.

They pause to celebrate small wins others ignore. Ten minutes of focused work. One uncomfortable email sent. An honest start on a low-energy day.

That habit will make you effective.

Because people who notice progress keep going.

New milestone: 100 paid subscribers on Substack!

Solo building is overrated.

Find your people. Meet daily. Build cool sh*t together.

I’m creating a newsletter ghostwriting course with two close friends and it’s the most fun I’ve had in months.

Few things beat building with people who care as much as you do.

Multi-passionate people get stuck because they over-consume and under-create.

You don’t have to give up learning. But you do need to devote yourself to producing work daily.

Create for 2-4 hours in the morning. Explore for 1-2 hours in the evenings.

That’s how you both learn and earn with multiple interests.

You don't need motivation to achieve great things.

I don't always feel like writing.
I don't always feel like working.
I don't always feel like exercising.

Honestly, MOST days I don't feel like it.

But I do it anyways.
And I never regret it.

How to stand out on (corporate) LinkedIn: Speak the truth in an unexpected way.

Most people are scared to tell the truth. Even more are scared to show who they really are. It’s a shame.

Your weird is the most interesting thing about you.

I’m sorry but you’re not boring enough.

Keep a small circle, say no to extravagant vacations, eat the same food, go to bed early, and work on the same creative projects every day.

Boring isn’t flashy, but it builds a life far more meaningful than most people's highlight reels.

The future won’t belong to specialists who refuse to change.

It will belong to people who can become someone new again and again.

Technology is moving too fast for fixed identities.

Agency, learning speed, and keeping cool under uncertainty are the new job security.

A lack of pressure leads to an abundance of procrastination.

taplio

The Battle

JP Demas

Taylin John Simmonds

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taplio

The Battle

JP Demas

Taylin John Simmonds

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Taylin John Simmonds's LinkedIn Performance

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