Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

King Strategic Consulting

1. Executive Coaching for Global Companies - LeadAcrossBorders.com

2. Consulting Services for growth teams

Founder

American Association of International Healthcare Recruitment (AAIHR)

AAIHR is the voice of the international healthcare recruitment industry. We  promote legal, ethical, socially responsible, and professional practices for international healthcare recruitment.

Our member organizations include US based recruiting and staffing companies, immigration attorneys, and healthcare organizations that recruit foreign-trained healthcare professionals for US employment.

Board Member

Shearwater Health

Because of a shortage of clinicians, it’s difficult to scale healthcare organizations. We provide teams of remote and onsite clinicians that expand the size and impact of your clinical teams so you can focus on what matters.

2021-Present
EVP, Nurse Staffing

Lead a global team that recruits internationally, credentials, and manages nursing staff at hospitals throughout the US.

2020 - 2021
Led enterprise marketing and nurse staffing

2016-2019
SVP, Global Nurse Recruitment

Executive Vice President, Nurse Staffing

InfoWorks, Inc.

Practice Lead

FocusPoint

I founded FocusPoint as a Workflow Optimization Company. We helped fast growing companies design, refine and automate their business processes. We worked at the intersection of business application development, business process design,  and business intelligence reporting to help companies improve performance.

President

Cogent HMG

Led a Product Development initiative to create a technology platform to help providers deliver evidence based care at the bedside via tablets.

• Led 6-month pilot for hospital practice management of a strategic partnership with third party technology. 
• Devised performance criteria for pilot in collaboration with various functional areas in the organization.
• Designed, planned and implemented pilot at practice locations in Montana and New York, respectively.
• Developed pro forma model to forecast ROI for the initiative if scaled across the organization.

Vice President, Mobility Initiative

Healthways

Sr. Product Portfolio Manager, Health Risk Solutions (2011 – 2012)

Led product management for Healthways' obesity management product, a telephonic and web-based coaching program developed in collaboration with Johns Hopkins Medicine. 

1. Developed the product strategy roadmap
2. Positioned the product to the market segments we serve
3. Developed marketing collateral
4. Trained sales teams
5. Presented at industry conferences

Web Operations Manager (2009 –2011)
Operations Manager (2008 –2009)
Logistics Manager (2007 –2008)

Senior Product Portfolio Manager

HCCA Health Connections

Director, Operations (2003-2004)	Manila, Philippines  
•	Developed and managed structure of the startup organization to maintain high level of customer service and reliable deliverables while growing from 150 in-process nurses to 500+.
•	Designed staffing plan; hired, trained and managed staff of 22.

	Project Coordinator, Asia Pacific Region (2002-2003)

•	Launched office in Manila that eventually grew to 30 staff to process immigration visas for nurses.
•	Planned and implemented monthly recruitment events in both Singapore and the Philippines.	

	International Representative (2000-2002)	Nashville, TN

•	Built relationships with business partners in US and Philippines to source international nurses. 
•	Recruited North American staff to work at hospitals in Saudi Arabia and the United Arab Emirates.

Director, Operations

Centro Boliviano Americano

English Teacher

Centro Venezolano Americano

Helping companies build high-performing teams.

I am a consultant and executive coach. 

Here are 4 ways I can help you:

1️⃣ Implement a strategic planning process in your company. We get your team united around a simple goal framework and establish practices and measures to improve results. 

2️⃣ Strategic assessment to identify priorities for investment and opportunities for improved positioning to grow your business.

3️⃣ Executive coaching. I work 1:1 with leaders to help them gain clarity about their priorities and to achieve results. The process often involves giving senior leaders a 360-feedback process and developing growth plans to improve effectiveness and satisfaction in the organization.

4️⃣ Leadership team event facilitation. An outside facilitator can make the process of clarifying priority and getting 

 👉 DM or send an email to hello@kingstrategicaction.com. 

--------

Who am I?

Before launching King Strategic Consulting, I led a business unit for a global healthcare services firm. What started as a turnaround turned into a growing enterprise that quadrupled in revenue. 

Throughout my career, I’ve developed products and built teams for start up, publicly traded, and PE backed organizations.

I have an MBA from the Darden School of Business at the University of Virginia and reside in Nashville, TN with my wife and our twin 14-year old boys.

I'd love to chat! hello@kingstrategicaction.com

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The Battle

JP Demas

Nathan King

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