Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

B2B Content Cure

Founder

UnPitchIt™

Avient Corporation

Senior Manager, Global Marketing Communications and Media Relations

PolyOne

Senior Manager, Marketing Communications

Marketing Communications Manager, Global Media Relations

Help Foundation, Inc.

Board Member

Informa

Senior Editor

I learned to speak to engineers in an engaging and conversational way as an engineering major and later a trade journalist. (TLDR: my neurons enjoy forging new paths🧠)

Harnessing this background, along with my experience as a marketing content leader at Avient (formerly PolyOne), I've developed two tailored solutions for manufacturers seeking to elevate their marketing game:

🪄𝗕𝟮𝗕 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝘂𝗿𝗲™ - A comprehensive, collaborative content/media strategy and production service, designed to energize digital marketing initiatives and deliver tangible results. I've been proud to partner with industry leaders like Celanese, DuPont, and Formerra on these types of projects.

🪄𝗨𝗻𝗣𝗶𝘁𝗰𝗵𝗜𝘁™ - Launching soon, an online course and coaching program built on my tried-and-tested content creation methodology, aimed at enhancing credibility, bolstering brand awareness, and driving demand.

Let's connect and explore how we can revolutionize your content strategy, making complex engineering topics engaging, and maximizing your brand's impact in the digital landscape. 🚀

taplio

The Battle

JP Demas

Michelle Maniscalco

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?