Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

The Brand Explorer - Taking brand thinking to places it's never been :: Creator of Legend Letters, Founder of Healthy Brand Consulting

In 2015, we walked into a $10 million pitch.

We had it all: big ideas, sharp strategy, stunning creative.

For an hour, we delivered with energy, conviction, even laughter.

We walked out relieved. Certain we had nailed it.

Then came the silence.

A day passed. Then three. Then a week. Two weeks.

Finally, the news: we lost.

Over a million dollars in man hours, straight to the trash.

Why?

Looking back, the signals were everywhere:

- New stakeholders appeared in the audience.
- Our key contact was still new in her role.
- We had the RFP, but never uncovered the *real* goals and desires.
- Engagement was one-way, never true connection.

We missed it all.

That’s when it hit me: **winning is never just about the pitch.**

It’s the “invisible” forces, the “hidden” signals, the fundamentals of human behavior.

Those who understand it, can shape outcomes.

Those who don’t, call it luck.

That loss changed everything.

Because these forces don’t just decide $10M pitches.

They decide products sold, deals closed, ideas spread, lives changed.

That’s why I’ve been obsessed with influencing human behavior for the past decade.

- Mindset
- Branding
- Charisma
- Marketing
- Leadership
- Storytelling
- Psychology
- Negotiation
- Communication

and so on…

It all comes back to the same invisible truths.

I research, read, and write about them every week in my *Influence Anyone* newsletter, aggregating 13.5 hours of research for each issue. (howiechan.com/newsletter)

I interview world experts like Robert Cialdini, Will Storr, Nir Eyal, Melina Palmer, on how to apply influence psychology in real life. (howiechan.com/podcast)

And I help medtech startups go from unknown to unforgettable (howiechan.com/medtech)

Once you’ve seen this world, you can never unsee it again.

If you want to step into this world:

👉 where you can finally *see the invisible,*
👉 master the forces shaping every decision,
👉 get people to buy into your ideas and offers,
👉 and use influence to change the world for the better…

Join me for a **FREE 7-day email course:** The Behavioring Blueprint (Howiechan.com/behavioring)

P.S. If you want the biggest result in the smallest amount of time: Book a power hour (https://calendly.com/howiechan/1-on-1-power-hour)

taplio

The Battle

JP Demas

Howie Chan

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