Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

David Angelo Chiapoco 🧠 🚀

CMO | B2B Growth Nerd | Coach | 2x Founder | Ex-Neuroscientist

15+ years ago, after completing my Neuroscience 🧠 degree, running two start-ups of my own and feeling relatively directionless 🤔 on what to do next, I applied for a role at another start-up and became their second employee. 

What happened after that, I still can't believe today 🤯.

We beat the odds and succeeded 🚀. 

From a pre-revenue upstart, that company, Equiem, became a global proptech 🏢 leader, active in 25 countries, with 8-figures in ARR. We invented the niche now called 'tenant experience'. 

I played a critical role, climbing the ranks from junior coordinator, to become Head of Product and Design, then Head of Marketing, VP then CMO 🫡. 

Along the way, through a high-octane mix of self-learning, 'get sh** done', successes 🤑, failures 😭 and caffeine ☕, I learned how to: 

- Build a B2B marketing department from scratch - and scale it across 25+ countries 
- Evolve marketing from ‘sales support’ to an essential revenue contributor 💰
- Generate revenue from content, outbound, events, paid, partnerships, customers 
- Help sales win complex enterprise deals faster through enablement + ABM 
- Build a brand globally recognized and respected by its peers 
- Achieve high efficiency through a scientific approach to scaling
- Manage a global team, while being an effective executive

It’s been quite a ride so far, and I feel like I’ve only just started. 

Today, I am a global CMO obsessed with the art and science of marketing. I live for the challenge of growing businesses 📈. 

If you need any help or advice on scaling your technology business, I'm more than happy to share my wisdom. Simply connect with me here and I'll get back to you! 

Wishing you all the best in your journey 😀

Chief Marketing Officer

Built and scaled Equiem's North American, European and APAC marketing programs from the ground up - growing marketing's contribution to pipeline revenue from less than 5% to 50% in the first 5 years of becoming Head of Marketing. 

Systematically scaled omni-channel demand engine encompassing content, outbound, search, PR, paid, events, partnerships, ABM, and customer marketing. 

Recent results include increasing marketing's pipeline generation 670% with a 4:1 pipeline-to-spend efficiency ratio, 102% global CAGR, 110% NRR in the last 5 FY's. 

Played critical role in growing Equiem from a pre-revenue Australian startup to global category leader with 8-figures in revenue, 800+ enterprise customers across 25 countries.

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The Battle

JP Demas

David Angelo Chiapoco 🧠 🚀

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