Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

***** Currently on maternity leave until January 2026. Expect a delayed reply! ******

Imagine the relief of knowing all the copy to market your 1-to-many offer was HANDLED. Off your plate. Done. And even better...

Done WELL.

🌟 Original and authentic, bursting with obvious value, sparkling with your unique voice and style, and woven through with strategy and empathy to make your target audience THRILLED to buy. 🌟

Your offer is amazing. It will help so many people! But reaching those people requires a lot of work, different work than when you were selling your 1-to-1.

✍️ Landing pages. ✍️ Opt-ins. ✍️ Emails. ✍️ Ads. ✍️ So. ✍️ Much. ✍️ Writing.

And for any of those to actually perform, you need strong messaging -- built on customer interviews, rooted in your unique value, shining with your authentic voice.

But don't get overwhelmed.

At CEK Copywriting, I help entrepreneurs like you sell your courses faster and more easiliy with complete DFY messaging and copywriting.

You'll get every single word you need to...

💲 Sell more. Hit those income goals!
❤️ Stress less. I handle it, you focus on your work.
✨ Stand out. You won't look like anybody else out there.

Let me take you from step 1 to DONE.

(About Me) Combining experience, analysis, and heart.
My copy pulls from my scientific background and my deep love for helping others. I've written for tech start-ups, international nonprofits, solopreneurs, and more.


>> Ready to start? DM me or email me at cleoniki@cekcopywriting.com for your free intro call.

>> Want to DIY? Click my bio link for my free Tone to Trust course on building your brand voice foundation.

>> Looking for more info or examples of my work? Visit cekcopywriting.com.

>> Want to get to know each other first? Connect with me on LinkedIn for copywriting tips and more.


My clients say...

❤️ "Cleoniki is one of the best copywriters that I've ever had the pleasure to work with -- strategic, thoughtful, fast with purpose, and polished from draft one." - Adam Garrett, Flying Saucer Studio

❤️ "I am so happy I found her. She made the experience of creating a brand new website effortless." - Melinda Harr Curley, Artist

❤️ "Can't thank you enough for making my vision come to life the way you did. The whole story feels complete and totally realized, I'm over the moon!" - Cassandra Kehren, Aquarius Day

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JP Demas

Cleoniki Kesidis

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