Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

Blooming Key

•	Created an entirely new business from scratch; qualified as coach and instructor, set up the company, created an online & social media presence, acquired clients and partners

Founder

Dubai Herbal & Treatment Centre

•	Executed the AED 60 Mn transformation, renovation and extension project
•	Led Marketing, Operations, Controlling, Restaurant and Spa functions
•	Advised CEO on long-term strategic agenda, optimizing existing business operations and 
        implementing short-term tactical business initiatives as well as identifying business development 
        opportunities

Director Corporate Development

Consultant extension project

Maternity Leave

•	Led Operations, Marketing and Controlling functions
•	Developed concept and business plan for transformation, renovation and extension project
•	Formed partnerships with flagships organizations in the UAE (e.g. Emirates NBD, EPC & Fitness1st)

Head of Marketing & Operations

•	Designed and implemented new brand and corporate identity, including revamped website 
•	Ran multiple social media and radio campaigns

Head Of Marketing

Middle East

Sabbatical

Ritter Sport

•	Assumed responsibility for an additional country (Netherlands) and 1 employee
•	Initiated promotional campaigns targeted at local markets to support product launches, e.g. seasonal products in Austria, ‘Pick & Mix’ in Denmark

International Senior Brand Manager

•	Developed the new communication strategy for the focus markets Italy, Denmark and Austria
•	Launched new products (including seasonal ones) in each country and executed the respective media plans and communication campaigns

International Brand Manager

Tchibo

- Responsible for the brand management of several Tchibo coffee brands which entails developing and implementing product promotions to drive sales and conduct multiple market researches

National Brand Manager

- Harmonized and re-launched the “Eduscho” brand in Central Europe and designed the accompanying marketing strategy (TV, Print and POS)
- Developed and executed a print-based campaign for the ‘Tchibo Exclusive Origin’ brand in the Czech Republic

- Conducted market research, designed and drove the re-launch concept, including ATL and BTL campaigns
- Coordinated the redesign of the product, its features and packaging, rationalized the product portfolio and developed accompanying promotions

Product Manager

- Contributed to concept development, launch and communication of the new single portion system “Cafissimo”

Junior Product Manager

- Management Trainee (Marketing / Sales) District Manager

Management Trainee District Manager Sales

HUGO BOSS

Intern

Philip Morris International

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JP Demas

Bettina Koster

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