Accruent

Brought on board to lead marketing strategy, customer communication, market-driven lead generation, and corporate messaging.

The Americas team is responsible for driving new business, delivering outstanding brand experiences and bringing to life the Accruent mission of Unifying the Built Environment.

VP Marketing and Corporate Events

Tektronix

Achieved 15% incremental pipeline in the first 18 months through the combined impact of process improvements, strategic prioritization, and new digital initiatives.

Implemented new cross-functional content development and SEO processes that resulted in a 10% improvement in average search engine ranking with over 70% increase in pipeline value.

Launched an experimentation program that increased the number of experiments by 10X and improved conversion rate by 40bp in 6 months.

Improved customer experience through sustained experimentation program, driving over 10% annualized incremental revenue.

Implemented a return on ad spend (ROAS) optimization approach that delivered 2X more pipeline value in the first quarter of implementation without increasing media budget.

Director Global Digital Marketing and Analytics

Concentra

Developed simplified customer personas and customer journeys to deliver a redesigned web experience that led to +900% lead growth in the first year.

Implemented local marketing tactics that improved review scores from 2.6 to 4.0 in 18 months, driving incremental revenue and improved satisfaction. 

Designed and implemented a new transactional channel that accelerated customer onboarding resulting in 10% of all net new revenue following launch.

Deployed technology and processes to deliver marketing automation capabilities that improved customer retention by 14pts.

Designed and launched a new content development process that improved average search engine ranking by seven positions broadening thought leadership in the space.

Senior Director Digital Marketing

Latin3

Launched / ran regional office for Latin3 to win new marquee customers and deliver incremental bottom line.

Penetrated regional market quickly through structured prospecting; landing recognized brand accounts:  Under Armor, Reebok, Cable & Wireless, Nintendo, and others.

Implemented “revenue first” investment approach, profitably delivering double-digit growth for consecutive years.

Managing Partner

Microsoft

Launched multi-country campaigns using channel to maximize impact while managing spend.

Drove Co-Op fund usage from 50% to over 90% delivering 1.5X ROI on marketing investment.

Regional Marketing Manager - OEM

DELL

Developed weekly media optimization cadence that drove 2X revenue from paid channels. 

Added search marketing to the media mix driving a 50% reduction in cost per order.

Regional Online Marketing Manager

Promoted into the role to drive implementation and adoption of new solution selling processes, business review cadence, and CRM usage. 

Roll out resulted in 10% close rate expansion and 30% growth in opportunity pipeline.

Regional Enterprise & Partner Group Business Manager

Promoted to build the relationship and sell to top-tier finance sector accounts. 

Sold first Microsoft Windows Datacenter in the territory and grew server penetration by 50%.

Major Account Manager Finance Sector

Promoted to drive demand generation and manage inside sales for the SMB segment.

Achieved 100% of quota for two consecutive years and grew customer base by 15%

Small & Medium Business Sales Manger

Recruited after displacing incumbent (IBM) from the largest customer in the territory. 

Achieved 110% of quota and increased server penetration in key accounts by +30%.

Corporate Account Manager

VP Marketing @ Accruent | Ex Microsoft & Dell | 5X Founder

A growth-focused executive with 20+ years of B2B and B2C experience.  I combine creative thinking with data-driven problem-solving to help organizations achieve breakthrough results.

JP Demas

Blooming Key

•	Created an entirely new business from scratch; qualified as coach and instructor, set up the company, created an online & social media presence, acquired clients and partners

Founder

Dubai Herbal & Treatment Centre

•	Executed the AED 60 Mn transformation, renovation and extension project
•	Led Marketing, Operations, Controlling, Restaurant and Spa functions
•	Advised CEO on long-term strategic agenda, optimizing existing business operations and 
        implementing short-term tactical business initiatives as well as identifying business development 
        opportunities

Director Corporate Development

Consultant extension project

Maternity Leave

•	Led Operations, Marketing and Controlling functions
•	Developed concept and business plan for transformation, renovation and extension project
•	Formed partnerships with flagships organizations in the UAE (e.g. Emirates NBD, EPC & Fitness1st)

Head of Marketing & Operations

•	Designed and implemented new brand and corporate identity, including revamped website 
•	Ran multiple social media and radio campaigns

Head Of Marketing

Middle East

Sabbatical

Ritter Sport

•	Assumed responsibility for an additional country (Netherlands) and 1 employee
•	Initiated promotional campaigns targeted at local markets to support product launches, e.g. seasonal products in Austria, ‘Pick & Mix’ in Denmark

International Senior Brand Manager

•	Developed the new communication strategy for the focus markets Italy, Denmark and Austria
•	Launched new products (including seasonal ones) in each country and executed the respective media plans and communication campaigns

International Brand Manager

Tchibo

- Responsible for the brand management of several Tchibo coffee brands which entails developing and implementing product promotions to drive sales and conduct multiple market researches

National Brand Manager

- Harmonized and re-launched the “Eduscho” brand in Central Europe and designed the accompanying marketing strategy (TV, Print and POS)
- Developed and executed a print-based campaign for the ‘Tchibo Exclusive Origin’ brand in the Czech Republic

- Conducted market research, designed and drove the re-launch concept, including ATL and BTL campaigns
- Coordinated the redesign of the product, its features and packaging, rationalized the product portfolio and developed accompanying promotions

Product Manager

- Contributed to concept development, launch and communication of the new single portion system “Cafissimo”

Junior Product Manager

- Management Trainee (Marketing / Sales) District Manager

Management Trainee District Manager Sales

HUGO BOSS

Intern

Philip Morris International

As a corporate leader, you may be:

↳ Feeling anxious and overwhelmed
↳ Struggling with stress management
↳ Seeking mental clarity and stillness
↳ Unable to balance your professional and personal life

Here's the truth: You don’t need to sacrifice your well-being to thrive in your career.

I’m Bettina Koster, and my mission is to help corporate leaders achieve mental fitness and balance through a holistic approach that aligns body, mind, and spirit. By focusing on your goals and vision, while addressing core challenges—such as limiting beliefs and past traumas—we create tailored solutions that support both personal and professional success.

Our Approach: 
→ Define your goals and vision
→ Optimize your mental, emotional, and physical well-being
→ Align your energy and mindset for clarity and focus
→ Create lasting mental clarity to excel in all areas of life
→ Identify and overcome limiting beliefs and traumas holding you back

What Makes Us Different: 
→ We create a safe, nurturing environment
→ We focus on holistic bio-energetic well-being (body, mind, soul)
→ We tailor coaching to your personal and professional needs

We Assure You: 
→ You will achieve success without sacrificing yourself
→ You will thrive by being authentic
→ You will find mental clarity and peace

Ready to take the next step?

Book Your Alignment Call: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0kAUmcbt7fRa_L8R77O149FzKSRBx_xON1ThIoj3UE7XcJkRe_LxM9cVKsleBkKSejgnxLdyN6

Bettina Koster

I don’t feel lonely. 

I just feel like I’m carrying everything alone.

Many of the people I work with are deeply independent.
 
Clear thinkers. 
Responsible. 
The ones others rely on.

They’re not isolated in an obvious way.
 
They’re surrounded by people. 
Teams. 
Families. 
Networks.

And yet, internally, everything is contained.

Community in personal growth is often misunderstood.
 
It’s not about dependency. 
Or oversharing. 
Or being “held up.”

It’s about not having to hold your inner experience in isolation.

Especially for high performers, pressure becomes familiar.
 
Effort becomes identity.
 
Tension feels normal — until the system finally gets a chance to rest.

I’ve seen clients shift not because of a powerful insight,
 but because someone stayed present long enough for their nervous system to relax.

That’s community.
 
Not a group. 
Not a label.
 
A space where armour isn’t required.

Even the most independent systems regulate better in resonance.

 #MentalFitness #LeadershipGrowth #EmotionalIntelligence #UAEProfessionals

Mental Fitness Coach & Transformational Healer (Certified ++) | Empowering Corporate Leaders to Align Inner Strength with Purpose, Balancing Mind, Body & Soul for Fulfillment and Success | DM 'Thrive' to Learn More

The higher you rise, the fewer people you can truly speak to.

Let’s talk about the unspoken price of leadership in Dubai.

In the corner office, silence isn’t always peaceful. Usually, it’s just heavy.

At #BloomingKey, I see this daily. It’s the reality of executive isolation in the UAE.

Success creates a paradox. You become the anchor for everyone else. But who holds the space for you?

The "mask" of leadership can quickly become a cage. Constant vigilance leads to performance fatigue. This is leadership loneliness.

If you have no safe space to vent, the tension leaks. It hits your decisions. It hits your health.

True leadership emotional resilience isn't about being bulletproof. It’s about having a "third space." A place where you aren't the CEO or the Partner. Just a human.

Leadership is a responsibility. It shouldn't be a solo journey.

To my fellow leaders in Dubai and Abu Dhabi: Who holds the space for you?

#DubaiLeadership #ExecutiveCoaching #MentalFitness #UAEBusiness #LeadershipResilience #BettinaKoster

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The Battle

JP Demas

Bettina Koster

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taplio

The Battle

JP Demas

Bettina Koster

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bettina Koster's LinkedIn Performance

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