Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails, you've come to the right place.

I’ve worked with clients like Discord, HP, Jellysmack, L'Oréal Paris, Fourthwall, Creative Juice, PearPop, and many more — sending over 60 million cold emails across different industries.

I combine cold email and outbound GTM expertise with AI solutions, smart automation, and deliverability optimization to help businesses scale their outreach and consistently book meetings.

My passion is sharing the knowledge I’ve gained from 5+ years in outbound sales, lead generation, and email deliverability with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other, feel free to DM me!

Jovan Shojlevski

How most cold emailers clean their lead lists:

1. Export their contact list
2. Upload it to a verification tool
3. Wait
4. Download the results
5. Re-import the clean list
6. Suppress the bounces

That's 2+ hours per week.

8 hours per month.

Almost 100 hours per year.

On something that should take 0 minutes.

And don't get me started if you do crazy sales volume.

I switched to Bouncer AutoClean since it came out.

It: 

1. Connects to your CRM.
2. Verifies new contacts every hour.
3. Reverifies existing ones automatically.
4. Suppresses undeliverable emails on its own.

I haven't touched a verification CSV since.

And my bounce rate has been as low as ever.

Automate the boring stuff.

Spend your time on what actually makes you money.

Landing 1.2M+ cold emails/month in the inbox at Grow Surely

I check 6 things before sending any sales email campaign.

(Skipping even one can destroy your deliverability)

1. DNS setup → MxToolBox

SPF, DKIM, DMARC must be perfect.

If anything is in red, I let the domain warm up for longer.

No exceptions.

2. Domain reputation → Cisco Talos

If a domain's reputation isn't perfect, nothing is sent from it.

3. Email verification → Bouncer

Every email gets verified before it touches a campaign.

It also identifies spam traps, breached addresses, and complainers.

Invalid/untrusted emails = bounces = reputation damage.

4. Copy readability → Hemingway Editor

Grade 7 reading level or below.

If a 14-year-old can't understand it, simplify it.

5. Mailbox warm-up → Instantly.ai

Every mailbox needs at least 14 days of warm up.

I also always leave backup inboxes to warm up for longer.

6. Sequencing → Instantly.ai

Randomized times. Random intervals.

Predictable patterns trigger spam filters.

That's it.

6 checks. <15 minutes. Every campaign.

I track a metric that most cold emailers ignore.

It's not reply rate.

It's not open rate.

It's lead-to-valid-email rate.

Here's what I mean:

You build a list of 1,000 leads.

You run them through an email finder.

Only 400 come back with valid emails.

That's a 40% lead-to-valid-email rate.

Which means 60% of your research was wasted.

I used to deal with this every week.

Hours spent building lists.

Half the leads had no usable contact info.

It was the most frustrating bottleneck in my workflow.

Then I switched how I source leads.

I start with Prospeo.io 

And it's not just for enrichment.

But for the entire list build.

Here's why it changes everything:

→ 280M+ contacts with pre-verified emails
→ I filter by ICP before I ever export
→ Every email is verified at the source
→ My lead-to-valid-email rate went from 40% to 90%+

That means from 1,000 leads, I get 900+ valid emails.

Not 400.

Same effort. More than double the output.

Here's what that looks like in practice:
Old workflow:

→ Scrape leads from 3 different tools
→ Cross-reference in Clay
→ Run emails through a verifier
→ Lose 50-60% of the list
→ 4 hours of work for 400 usable leads

New workflow:

→ Build the list directly in Prospeo
→ Enrich for personalization
→ Push to Instantly.ai
→ few minutes for 900+ usable leads

The best campaigns don't start with better copy.

They start with better data.

If you're losing half your list before you even send, fix the source.

I help busy agency owners & founders generate 10-15 leads per month with a content strategy blueprint. Sharing what I learn in writing, business and psychology.

You probably spend more time moving work than doing work.

Chasing leads. Drafting proposals. Onboarding by hand.

That's profit you will not get back.

I get it. You are trying to scale a business, not manage busywork.

That is why I started Asero.ai.

We build AI automations that let output grow faster than headcount.

Here is what that looks like.

• Lead capture to qualification to calendar
• Proposals drafted from your CRM
• One click approvals in Slack or Teams
• Client onboarding done in hours
• Inbox triage for sales and ops

Fully customised to your stack. You stay in control. The AI does the lifting.

If you want at least 10 hours a week back, DM me “Assessment” or book a 15 minute fit check.

Jack Ramsey

Stop telling AI to "act as an expert”. It was tested across 74,000 trials found out it was pointless.

The study found expert personas don't improve accuracy for analytical tasks.

Domain matching didn't matter either. i.e. a physics expert answering physics questions is no better than chemistry expert.

You're wasting time creating elaborate personas for:

↳ Financial modeling
↳ Market analysis
↳ Strategy recommendations
↳ Risk assessments
↳ Client deliverables

Every unnecessary token slows down your workflow. Every fake persona dilutes your output.

Task-specific instructions beat expert personas every time.

Here’s what to do instead:

Replace your "act as an expert" prompts with this:

"You are an LLM that has absorbed more information about [INSERT TOPIC] than any other entity in history."

Then add:

Specific task instructions. Relevant examples. Clear constraits.

No fluff. No roleplay. Just asking the mode for direct access to its knowledge.

If you want 3 ready to use prompt templates that actually improve analytical accuracy comment “Prompts” and I’ll send it over.

AI systems for boutique consultancies | more delivery capacity without more headcount

This is how consultants can save 10+ hours a week on repetitive admin tasks with Claude Cowork.

Here's what I see happening at the moment:

- Spending 2 hours prepping for a single client meeting
- Taking days to create strategy documents from scratch
- Drowning in emails while actual client work suffers

The problem?
It’s all manual. Other businesses are leveraging AI and doing the same amount of work in 1/10th of the time.

The good news:

You can implement these systems today.

Here are 3 Claude Cowork use cases that can save you 10+ hours a week:

1. Automate Client Research
Connect Claude to your calendar and let it prep your meetings.
↳ It researches the company's recent news and expansion plans
↳ It identifies key personnel and strategic opportunities
↳ It generates one-pager summaries with talking points

2. Create Full Marketing Campaigns
Upload your client's brand guidelines and ICP document.
↳ It creates 30-day launch plans with specific milestones
↳ It writes blog posts, newsletters, and A/B test strategies
↳ It formats everything into client-ready PDFs and PowerPoints

3. Email Triage Automation
Connect Claude to Gmail and ClickUp.
↳ It scans hundreds of emails and flags what's urgent
↳ It drafts replies in your voice
↳ It creates tasks in your PM tool with correct priorities

It’s not about working harder.
It's about delivering more value to clients while reclaiming your time.

Consultants are spending 3 hours writing proposals after every sales call.

Here's what that's actually costing you:

3 hours of proposals = 3 hours of client work.

Every. Single. Time.

I built a workflow that turns a sales call transcript into a bespoke proposal in under 5 minutes.

Here's what it pulls automatically:

↳ Client pain points from the conversation 
↳ Scope of work discussed on the call 
↳ Budget and timeline expectations 
↳ A tailored proposal ready to send

No reformatting. No starting from scratch. No copy-pasting between tabs.

The workflow adapts to whatever you discussed.

Different client. Different scope. Same 5 minutes.

The consultants I've spoken to all have the same problem.

They're highly skilled at winning work.

Then they spend half a day on admin before they can even start it.

That's not a productivity problem.
It's a systems problem.

Your sales call already contains everything you need to write the proposal.

You're just doing the extraction manually.

Want the template? Comment "Proposal" and I'll send it over.

I just discovered a FREE tool that's saving me 30 minutes every single day.

The average person types 40 words per minute. But speaks 150 words per minute.

That's 3.75x faster.

Yet we're still hunched over keyboards, typing away like it's 1995.

Enter Wispr Flow - an AI dictation tool that actually understands context.

↳ It removes your "ums" and stutters automatically
↳ It formats emails with proper greetings (no dictating punctuation)
↳ It learns your client names and industry jargon
↳ It works in ANY application - Slack, email, CRM, everywhere
↳ It adjusts tone from casual to formal instantly

Real example from yesterday:

I rambled for 2 minutes about a complex workflow build. Wispr cleaned it up into a polished prompt for AI. What usually takes 10 minutes of typing took 2 minutes of talking.

The game-changer for consultants:

↳ Create voice shortcuts for your email templates
↳ Brain dump messy client notes that become structured documents
↳ Draft proposals while walking between meetings
↳ Generate SOWs 3x faster by speaking naturally

Free plan gives you 2,000 words/week. Pro is $12/month for unlimited.

It’s 2026. Stop typing. Start talking.

P.S. Will it get to a point where we don’t even need to talk?! Not sure I’m ready for that.

taplio

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Jack Ramsey

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taplio

The Battle

Jovan Shojlevski

Jack Ramsey

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

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