Cold Email & Deliverability | Growth | Partner @ Vinna.ai

If you're interested in improving your cold emails, you've come to the right place.

I’ve worked with clients like Discord, HP, Jellysmack, L'Oréal Paris, Fourthwall, Creative Juice, PearPop, and many more — sending over 60 million cold emails across different industries.

I combine cold email and outbound GTM expertise with AI solutions, smart automation, and deliverability optimization to help businesses scale their outreach and consistently book meetings.

My passion is sharing the knowledge I’ve gained from 5+ years in outbound sales, lead generation, and email deliverability with businesses and individuals who want to get the most out of their cold emailing process.

If you think there’s any way we can help each other, feel free to DM me!

Jovan Shojlevski

How most cold emailers clean their lead lists:

1. Export their contact list
2. Upload it to a verification tool
3. Wait
4. Download the results
5. Re-import the clean list
6. Suppress the bounces

That's 2+ hours per week.

8 hours per month.

Almost 100 hours per year.

On something that should take 0 minutes.

And don't get me started if you do crazy sales volume.

I switched to Bouncer AutoClean since it came out.

It: 

1. Connects to your CRM.
2. Verifies new contacts every hour.
3. Reverifies existing ones automatically.
4. Suppresses undeliverable emails on its own.

I haven't touched a verification CSV since.

And my bounce rate has been as low as ever.

Automate the boring stuff.

Spend your time on what actually makes you money.

Landing 1.2M+ cold emails/month in the inbox at Grow Surely

I check 6 things before sending any sales email campaign.

(Skipping even one can destroy your deliverability)

1. DNS setup → MxToolBox

SPF, DKIM, DMARC must be perfect.

If anything is in red, I let the domain warm up for longer.

No exceptions.

2. Domain reputation → Cisco Talos

If a domain's reputation isn't perfect, nothing is sent from it.

3. Email verification → Bouncer

Every email gets verified before it touches a campaign.

It also identifies spam traps, breached addresses, and complainers.

Invalid/untrusted emails = bounces = reputation damage.

4. Copy readability → Hemingway Editor

Grade 7 reading level or below.

If a 14-year-old can't understand it, simplify it.

5. Mailbox warm-up → Instantly.ai

Every mailbox needs at least 14 days of warm up.

I also always leave backup inboxes to warm up for longer.

6. Sequencing → Instantly.ai

Randomized times. Random intervals.

Predictable patterns trigger spam filters.

That's it.

6 checks. <15 minutes. Every campaign.

I track a metric that most cold emailers ignore.

It's not reply rate.

It's not open rate.

It's lead-to-valid-email rate.

Here's what I mean:

You build a list of 1,000 leads.

You run them through an email finder.

Only 400 come back with valid emails.

That's a 40% lead-to-valid-email rate.

Which means 60% of your research was wasted.

I used to deal with this every week.

Hours spent building lists.

Half the leads had no usable contact info.

It was the most frustrating bottleneck in my workflow.

Then I switched how I source leads.

I start with Prospeo.io 

And it's not just for enrichment.

But for the entire list build.

Here's why it changes everything:

→ 280M+ contacts with pre-verified emails
→ I filter by ICP before I ever export
→ Every email is verified at the source
→ My lead-to-valid-email rate went from 40% to 90%+

That means from 1,000 leads, I get 900+ valid emails.

Not 400.

Same effort. More than double the output.

Here's what that looks like in practice:
Old workflow:

→ Scrape leads from 3 different tools
→ Cross-reference in Clay
→ Run emails through a verifier
→ Lose 50-60% of the list
→ 4 hours of work for 400 usable leads

New workflow:

→ Build the list directly in Prospeo
→ Enrich for personalization
→ Push to Instantly.ai
→ few minutes for 900+ usable leads

The best campaigns don't start with better copy.

They start with better data.

If you're losing half your list before you even send, fix the source.

Join 30k+ sellers learning LinkedIn’s best sales strategies.

SalesDaily started with one goal:

Make it easier to access good sales advice.

Every day, I collect the best ideas I find: from top reps, managers, and operators, and turn them into resources you can actually use.

Right now, 28,000+ people read it:

• Sales managers who want to coach better without starting from scratch
• Sales reps looking to improve how they prospect, run calls, and close

What you can expect:

• Tactical sales advice from top performers
• Sales infographics and cheat sheets
• Frameworks for messaging, meetings, objections, and more

If you’re in sales and want stronger inputs for your day-to-day work, check it out:
👉 salesdaily.co/subscribe

You don’t need more theory.

You need better material. That’s what I focus on.

Haris Halkic

4 powerful sales resources for you:

→ Here’s how to get them:

1. Like this post
2. Comment "sales" so I know you’re interested

This took days of work - I truly hope it’s helpful to have everything in one place.

Sharing them with everyone who tries my newsletter.

_______
FYI: If you’re testing sales tools right now, lemlist has a free trial: https://lnkd.in/ePJdXZNU
_______

Includes:

• 100 Cold Call Openers
(break the ice, open with curiosity, add humor or referrals)

• 100 Sales Objections
(sorted by budget, trust, timing, and more - how to respond effectively)

• KPI Cheat Sheet
(activity, revenue, pipeline & lead KPIs - all on one page)

• 100 Sales Presentation Tips
(design, tailoring, storytelling, and engagement - broken down clearly)

Built to help you sell smarter, not harder.

⤷ Get my results-driven sales cheat sheets – used by top reps & sales leaders 👇

MEDDICC broken down into 7 red flags. 

One page. Here's the breakdown: 

⇢ 𝗚𝗲𝘁 𝟭𝟬𝟬 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝗼𝗽𝗲𝗻𝗲𝗿𝘀 𝗶𝗻 𝗼𝗻𝗲 𝗳𝗶𝗹𝗲:
https://lnkd.in/dnY-ZcV9

Knowing what the letters stand for is the easy part. Using them consistently is where it counts. 

Here's the red flag for each letter that tells you the deal is in trouble:

M - Metrics

➟ Buyer can't tie the problem to a number. No number = no business case = stalled at procurement.

E - Economic Buyer

➟ Three calls deep and you still don't know who holds the pen. You're selling to the wrong person.

D - Decision Criteria

➟ They say "we'll just know." Someone else is setting criteria behind the scenes and you're not influencing them.

D - Decision Process

➟ No clear timeline or defined steps. You can't manage what you can't map. This deal will slip.

I - Identify Pain

➟ They describe it as a "nice to have." No urgency, no consequences. This deal loses to "do nothing."

C - Champion

➟ Your contact won't intro you to leadership or share internal objections. That's a coach, not a champion.

C - Competition

➟ "You're the only ones we're talking to." Almost never true. If you don't know the competition, you can't position against it.

MEDDICC isn't a form to fill out after the call.

It's the lens you use during every conversation.

The sellers who close the biggest deals aren't the smoothest talkers.

They're the sharpest qualifiers.

📬 Subscribe for proven sales frameworks, daily insights & free resources:
https://lnkd.in/dnY-ZcV9 (already 40,000 sellers are on board)

⤷ Join SalesDaily and get our sales playbooks and tactical breakdowns used by 40K+ B2B sales pros👇

An empty pipeline isn't a lead problem.

It's a system problem.

Too many reps panic when pipeline is thin.

They blast emails, make random calls, and hope something sticks.

That's not prospecting. That's chaos.

If you’re serious about fixing this, you need a system you can run even on your worst day.

This is the system I run inside lemlist.

Try it free: https://lnkd.in/ePJdXZNU

Here's what a real 90-day pipeline system looks like, broken into daily, weekly, and monthly actions:

Find Prospects

⇢ Pull 10 new leads from Sales Nav daily
⇢ Check LinkedIn for job changes in target accounts
⇢ Monthly: cut ICPs and verticals that aren't converting

Cold Outreach

⇢ Send 10 emails with a specific trigger in line 1
⇢ Make 15 cold calls before 10am
⇢ Weekly: A/B test one opening line on calls
⇢ Kill any sequence with under 2% reply rate

Warm Outreach

⇢ Comment on 5 prospect posts before sending a DM
⇢ Ask 2 customers: "Who else should I talk to?"
⇢ Monthly: reconnect with 10 people from past companies

Follow Up

⇢ Reply to interested leads within 2 hours
⇢ Call back anyone who clicked a link twice
⇢ Bump every no-reply after 5 days with new value

Track and Improve

⇢ Log every call outcome in CRM same day
⇢ Review meetings booked vs. outreach volume weekly
⇢ Monthly: calculate meetings booked per 100 touches

Pipeline doesn't fill itself.

But if you follow this system for 90 days, you won't recognize your funnel.
Save the infographic below and start today.

Brand partnership • ⤷ Get my tactical sales frameworks used by 40K+ B2B sales pros👇

RevOps Explained in One Page

The role every company has but nobody understands...

RevOps is the most important team most reps never think about.

They control your CRM, your leads, your quota, your territory, and your paycheck.

If you don't understand what they do, you're flying blind.

____________
➟ Get more sales resources and cheat sheets: https://lnkd.in/dAqnPZGk
____________

So what is RevOps?

Revenue Operations. The team that connects sales, marketing, and customer success.

Their job: remove friction, fix the data, make revenue predictable.


Why does it exist?

Old way: Sales Ops, Marketing Ops, and CS Ops all report to different teams. 

Nobody talks. Data doesn't match. Leads leak.

RevOps fix: one team owns the entire revenue engine.


RevOps vs Sales Ops:

• Sales Ops supports sales only. RevOps supports the full customer journey.

• Sales Ops reports to VP Sales. RevOps reports to CRO or CEO.

• Sales Ops is one piece. RevOps is the whole puzzle.


What they control and why you care:

⇢ CRM and tools = what you use daily
⇢ Lead routing = which leads you get
⇢ Territories = where you can sell
⇢ Quotas = your number
⇢ Commissions = your paycheck
⇢ Forecasting = what leadership expects
⇢ Deal stages = how pipeline is measured

If it touches revenue, RevOps touches it.

The best reps don't ignore RevOps. They partner with them.

When you understand the system you're selling inside, you sell better.

📬 Subscribe for proven sales frameworks, daily insights & free resources: https://lnkd.in/dAqnPZGk
(already 40,000 sellers are on board)

taplio

The Battle

Jovan Shojlevski

Haris Halkic

Followers

Posts

Engagements

Likes

Performance ScoreJovan Shojlevski's LinkedIn Performance

Performance ScoreHaris Halkic's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jovan Shojlevski

Haris Halkic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jovan Shojlevski's LinkedIn Performance

Performance ScoreHaris Halkic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJovan Shojlevski's LinkedIn Performance