APEX Consulting

APEX Consulting – The Agency Behind Market Leaders

Trusted by Market Leaders such as MathWorks, Navasto, Simq, SimScale, Synera, Altair, Siemens and many more!

We help agencies and B2B companies (especially in Tech/SaaS) to attract high-quality leads, automate sales, and scale predictably with AI-driven marketing & sales systems.

❌ Inconsistent lead flow – Relying on referrals, cold outreach, or low-quality leads.
❌ Marketing isn’t converting – Engagement is high, but sales aren’t.
❌ No automation – Wasting time on manual sales & follow-ups.
❌ High ad costs, low ROI – PPC burns cash without predictable returns.
❌ Weak market positioning – Struggling to stand out from competitors.

🚀 How APEX Consulting Solves This - We implement AI-driven marketing & sales systems to:

✅ Fill your pipeline with warm, sales-ready leads consistently
✅ Automate your sales process – follow-ups, nurturing, and conversions on autopilot
✅ Lower ad costs by 50% while generating 3x more qualified leads
✅ Strengthen your positioning – become the go-to choice in your industry

📩 Tired of unpredictable growth? Let’s fix that – book a call today: https://calendly.com/apex-consulting-call/15min

As the founder of APEX, I oversee the company's overall business and ensure successful outcomes for our clients.

Founder

Clay

Helping to build the GTM development environment where teams transform wild growth ideas into powerful, real-world workflows.

Investor

Engineered-Mind

The Engineered-Mind Podcast🎙️ – Educational Videos 🎥

I am creating videos in the field of engineering, programming, AI as well as psychology which includes self-improvement but by making the videos as entertaining as possible. On my YouTube channel, I upload some videos related to the topics previously mentioned and host a podcast called Engineered-Mind.

Monolith AI

Responsible for:

- Adoption of AI inside of Marketing
- Content & Product Marketing
- Creation of Sales Enablement material (Whitepapers, 2-pagers ...)
- Product Positioning & Messaging via content marketing

Monolith empowers engineers to use self-learning models solving even their most intractable physics problems. Monolith software is trusted by the world’s top engineering teams including Rolls Royce, Siemens, Honeywell, and BMW to develop better quality products. Artificially Intelligent Engineering enables engineers to understand, predict and optimise products dramatically faster using an intuitive AI platform. ​

Product Marketing Engineer

Coursera

Providing and planning engineering related courses on the Coursera platform to educate people all around the world.

Instructor

SimScale

Content management & development:
- SimScale blog
- Product Demos, Videos, Images, and Presentations
- Customer success stories & Technical Articles
- Webinars
- Marketing Pages
- Collaterals: Whitepapers, Ebooks . . .

Cross-Functional
- Sales support & enablement
- Support product launches
- Supporting offices worldwide and partners

As Academic Program Manager, I engage with students, researchers, and educators from many different disciplines and levels. I am also responsible for our Academic Sponsorship Program, onboarding and supporting students and teams. 

Additionally I take care of:

- SimScale student ambassadors

- Full time support for Academic Users review of new Academic Plan applications

- Contact for Formula Student Teams and solve simulation problems and identify bottlenecks

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As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights & posts

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

- "Solve it with SimScale" competition

Community & Academic Program Manager

As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

Community Manager

FEA Simulation Assistant

Udacity

Helping students during the Bertelsmann AI challenge.

Topics: Linear Algebra, PyTorch and AI in general.

Student Leader

University of Karlsruhe

Help and tutor students in the following fields:

- Solidify their knowledge by providing them with MATLAB tutorials on my YouTube channel

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification & Validation

Research Assistant

Karlsruhe Institute of Technology (KIT)

Introducing SimScale to more than 400 students by implementing simulation techniques (focus on FEA) into the curriculum of the institute of product engineering (IPEK). Responsibilities:

- Make sure students understand simulation and compare analytical results with those of simulations

- Conduct convergence studies 

- Connect simulation results with classical design principals and how changes in design affect stress hot spots

- Embodiment variation vs. Variation of principle

- Synthesis and step towards interpretation. That includes to think about different bearing arrangements and how theses affect the static/dynamic system

- Screencasts and surveys for students to iteratively optimize the workshop for the following years

Working Student

Tutor for experimental fluid mechanics. Responsible for several groups of students teaching them density based measurement techniques.

- Mach-Zehnder Interferometry

- Schlieren photography

- Optimization of the experiments

Tutor

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification and validation of a single mass oscillator

Tutor for Modeling and Simulation

Research Assistant for the Institute for Process Engineering investigating the Taylor-Green Vortex with the Lattice Boltzmann Method.

Karlsruhe Insitute of Technology

Working on the script for the lecture Product Development - Development Method

🌱 Marketing for SaaS & Tech | 🎬 YouTuber | 🚀 Engineer at Monolith | 🎙️ Podcaster | 🧠 AI

🌎 The Lead Gen Agency Behind Market Leaders: https://apex-consulting.ai/

In a world where everyone uses the same tools, we help you find your GTM alpha – your unique competitive edge. By leveraging unique data signals, AI agents, and custom automation workflows, we build systems your competitors can’t replicate.

We live and breathe Go-To-Market Engineering – a structured approach to aligning marketing, sales, and operations through automation, data, and AI. 

The result? Less manual work, more high-impact activity, and faster, smarter execution.

From automating outreach and scoring leads to building dynamic follow-up funnels and ICP-matched lead lists, we eliminate bottlenecks and drive predictable growth without adding headcount.

🌐 apex-consulting.ai
💬 Free strategy call: https://calendly.com/apex-consulting-call/apex-ai-integration-assessment

APEX is an official Siemens Technology & HubSpot partner: https://ecosystem.hubspot.com/marketplace/solutions/apex-agency

——
🎬 APEX on YouTube: https://www.youtube.com/@JousefMuradAPEX

🎥 YouTube: youtube.com/@Jousef

✍️ My personal insights: jousefmurad.com

Jousef Murad

TotalEnergies

Mechanical Engineer (static equipment lead) - Mozambique LNG

Wood

Lead Mechanical Engineer (Shell EPC contract)

Saipem

Pressure vessel engineer assigned to Nigerian LNG Train 7 project in Milan office. I was responsible for mechanical design, requisition, and vendor management of stainless steel pressure vessels and columns across LNG-T7 units including Acid gas removal, Dehydration, Mercury removal, Liquefaction and Fractionation units. Equipment weights varies from 500t to 10t. Design is based on ASME VIII Div.1&2 as well as Shell DEPs.

Pressure Vessel Engineer

Working on the Shell Shearwater (offshore platform in North Sea) modification project. The project spans over a number of sub-projects (FGL Replumb, Produced water debottlenecking, and Mercury removal unit-MRU). Started with FGL Replumb scope, I looked after requisition documents for a new Duplex SS degasser vessel, two Hydrocyclones, and compressor suction scrubber internals retrofit. Later on, moved on to MRU scope and as Wood’s nominated engineer worked along with Shell engineering team to develop project requirement for mercury removal vessel and gas dust filter designed as per ASME VIII-D2 (218 barg design pressure) using quenched and tempered material to be installed on a module for a heavy lift offshore. The equipment were manufactured in Italy and delivered to North of Scotland before shipment to Shearwater Platform in April 2020. I have received an acknowledgement from Shell project management for the successful delivery of the vessels in such a short schedule.

Principal Static Engineer (contract)- Shell Shearwater Project

The project aim was to re-validate the design of TEG plants (62 MMscfd) for the Basra Gas Company (BGC) in Iraq. The static equipment have been manufactured in 2010 by Italian suppliers to ASME VIII-D1 but never been installed due to Iraq's political unrest. The aim of the project is to re-valuate the design/calculations/certification, install the equipment and commission the plants. I was responsible for the static equipment (TEG contactor tower, drums, filters, surge tanks, reboiler, S/T HX, lean TEG Air-cooler, and skid-based equipment e.g. pumps/blowers/fans, etc.). I performed code calculation using PV-Elite and issued inspection scope for site inspection, then reviewed the reports. Some equipment were U-Stamped but many weren’t which required full engineering assessment. The project managed by Wood Dubai office to whom I provided my service.

Principal Static Engineer (contract)- BGC Project 

The project aim was FEED and feasibility study of a new field (Arran) tie-back to the North Everest platform. As a mechanical engineer I collaborated with process / Instrument / Piping / Structural disciplines to ascertain the size and capacity of the new packages/equipment, ascertain required modification on the existing equipment, as well as prepare budget price for the supply and installation of the new equipment including HP separator (duplex SS), Shell/tube gas cooler, Suction scrubbers, Chemical/Methanol injection packages, Nitrogen generation, and Plate/frame HX seawater cooler. The complete FEED report was successfully delivered t client in February 2018.

Principal Static Engineer (contract)- Chrysaor

Worked on the Hot Oil Furnace upgrade project for St. Fergus plant (operated by PX group) in North of Scotland, and provided engineering services to design, vendor management, FAT, and calculations. The project included the installation of a new exhaust stack and damper, assessment of radiation and convection sections of the furnace, air inlet system, Burner Management System (BMS), main and pilot burners, and revamping existing pipework.

Principal Static Engineer (contract)- PX Group

Costain Upstream Ltd

Worked on the Greater Manchester Waste project, looking after Odour Control System vent stacks replacement, at four sites around greater Manchester. The old stacks had suffered from fatigue cracks at inlet branches due to wind-induced oscillation.  A wind load analysis revealed they should have been fitted with vibration damper (TLD/TMD). The design of damper was performed as per BS EN 1991-1-4 steel chimney code, and new stacks were designed under UK Construction Product Regulations (CPR), however, due to project plan, only Liquid dampers (TLD) were installed on top of the existing stack with the repair at cracked areas.

Principal Vessel Engineer (contract)-Costain 

Wood Group PSN, Inc.

	Provided mechanical package engineering service to CNR North Sea platforms including Ninian Central, Ninian South, Ninian North, Murchison, and Tiffany. Managed compliance with Platform Safety Case and European Directives (PED/ATEX/Machinery directive, etc.)
	Involved in several offshore packages including Crude oil Separator (ASME Sec. VIII), Survival lifeboat package (MED/SOLAS), Seawater surge tank, Cement mixer tank, Seawater coarse/fine filters (PD5500), LPG seal-less pump (API 685), Double diaphragm methanol injection pump (API 675), Oil mist filter separator on turbine exhaust, RO water maker package, Diesel storage tank, Glycol still column (ASME VIII), Diesel driven fire pump (API610). 
	Conducted various fitness for service assessments and developed repair procedures as per API 579, ASME PCC-2 and API 653, in response to offshore inspection reports.
	Assisted Graduate Engineers to ensure their work is compliant with regulatory standards; check and approve outputs across technical drawings, reports, and testing procedures.

Principal Mechanical Package Engineer (contract)- CNR International 

I reported to the Engineering Director as Principal Mechanical Engineer providing subject matter expertise for oils and gas engineering study phase.I managed the design phase of the RO water maker unit for the Nexen Buzzard Platform and managed study phase across heat exchangers, pressure vessels, pumps and air vaporisers for the St. Fergus Gas Plant and Nitrogen Injection Plant.

Principal Mechanical Package Engineer (contract)- Clerk Maxwell

Lloyd's Register

	Acted as Lloyds Register Authorised Body for certification and approval of many pressure vessels, heat exchangers, valves/actuators, and offshore packages in accordance with national and international codes/standards, UK offshore regulations, and Lloyds’ Register rules.
	Reviewed and approved many manufacturers dossier comprising drawings, calculations, Factory Acceptance Test (FAT), material specifications, and Performance Requirements (PR).
	Assisted in  3rd party verification of static equipment in the Shell Floating LNG (FLNG) project during FEED stage.

Senior Pressure Equipment Specialist

EIED

	Senior & Lead Mechanical Engineer for onshore oil and gas projects including Siri NGL Plant, South Pars Gas Refinery Plant (phase 9/10), HDPE plant & Gas Compressor Stations (IGAT).
	Developed tender documents, technical specs, datasheets & mechanical drawings.
	Reviewed vendor documents (S/T HX, Air-cooled, P/F, double pipe HX, pressure vessels)
	Delivered a number of technical lectures on the thermal and mechanical design of shell and tube and Air-cooled (API661) heat exchangers using ASPEN B-JAC, as well as API661 and TEMA for junior engineers.
	Prepared & maintained department design manuals and checklist for design of air-cooled and S/T heat exchangers within company standardisation framework.

Lead Mechanical engineer

Radiator Iran Co

Superintendence of design and manufacture of pressure vessels, shell/tube and air-cooled heat exchangers. Carried out technical lecture on mechanical design of pressure vessels and heat exchangers based on ASME VIII-D1, TEMA and API 660

Mechanical Engineer (part time)

Experienced Mechanical Engineer with over 20 years track record of oil & gas projects (on/offshore) with a focus on Static equipment. Key strengths include:
•	Managing high-value mechanical engineering projects to drive delivery on time, within budget and to specification.
•	Strong knowledge of national/international codes & standards and EU directives (PED, ATEX, etc.) 
•	Creating technical specifications that clearly define requirements across performance, materials, legislation, testing, and documentation. 
•	Utilizing robust and effective negotiations with all the involved parties to ensure smooth project management and delivery to agreed timescales.
•	Strong technical skills and experiences across design, requisition, manufacture, integrity assessment, equipment life extension, testing, vendor management, and third-party verification.

taplio

The Battle

Jousef Murad

Mahmood Panahi

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