APEX Consulting

APEX Consulting – The Agency Behind Market Leaders

Trusted by Market Leaders such as MathWorks, Navasto, Simq, SimScale, Synera, Altair, Siemens and many more!

We help agencies and B2B companies (especially in Tech/SaaS) to attract high-quality leads, automate sales, and scale predictably with AI-driven marketing & sales systems.

❌ Inconsistent lead flow – Relying on referrals, cold outreach, or low-quality leads.
❌ Marketing isn’t converting – Engagement is high, but sales aren’t.
❌ No automation – Wasting time on manual sales & follow-ups.
❌ High ad costs, low ROI – PPC burns cash without predictable returns.
❌ Weak market positioning – Struggling to stand out from competitors.

🚀 How APEX Consulting Solves This - We implement AI-driven marketing & sales systems to:

✅ Fill your pipeline with warm, sales-ready leads consistently
✅ Automate your sales process – follow-ups, nurturing, and conversions on autopilot
✅ Lower ad costs by 50% while generating 3x more qualified leads
✅ Strengthen your positioning – become the go-to choice in your industry

📩 Tired of unpredictable growth? Let’s fix that – book a call today: https://calendly.com/apex-consulting-call/15min

As the founder of APEX, I oversee the company's overall business and ensure successful outcomes for our clients.

Founder

Clay

Helping to build the GTM development environment where teams transform wild growth ideas into powerful, real-world workflows.

Investor

Engineered-Mind

The Engineered-Mind Podcast🎙️ – Educational Videos 🎥

I am creating videos in the field of engineering, programming, AI as well as psychology which includes self-improvement but by making the videos as entertaining as possible. On my YouTube channel, I upload some videos related to the topics previously mentioned and host a podcast called Engineered-Mind.

Monolith AI

Responsible for:

- Adoption of AI inside of Marketing
- Content & Product Marketing
- Creation of Sales Enablement material (Whitepapers, 2-pagers ...)
- Product Positioning & Messaging via content marketing

Monolith empowers engineers to use self-learning models solving even their most intractable physics problems. Monolith software is trusted by the world’s top engineering teams including Rolls Royce, Siemens, Honeywell, and BMW to develop better quality products. Artificially Intelligent Engineering enables engineers to understand, predict and optimise products dramatically faster using an intuitive AI platform. ​

Product Marketing Engineer

Coursera

Providing and planning engineering related courses on the Coursera platform to educate people all around the world.

Instructor

SimScale

Content management & development:
- SimScale blog
- Product Demos, Videos, Images, and Presentations
- Customer success stories & Technical Articles
- Webinars
- Marketing Pages
- Collaterals: Whitepapers, Ebooks . . .

Cross-Functional
- Sales support & enablement
- Support product launches
- Supporting offices worldwide and partners

As Academic Program Manager, I engage with students, researchers, and educators from many different disciplines and levels. I am also responsible for our Academic Sponsorship Program, onboarding and supporting students and teams. 

Additionally I take care of:

- SimScale student ambassadors

- Full time support for Academic Users review of new Academic Plan applications

- Contact for Formula Student Teams and solve simulation problems and identify bottlenecks

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As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights & posts

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

- "Solve it with SimScale" competition

Community & Academic Program Manager

As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

Community Manager

FEA Simulation Assistant

Udacity

Helping students during the Bertelsmann AI challenge.

Topics: Linear Algebra, PyTorch and AI in general.

Student Leader

University of Karlsruhe

Help and tutor students in the following fields:

- Solidify their knowledge by providing them with MATLAB tutorials on my YouTube channel

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification & Validation

Research Assistant

Karlsruhe Institute of Technology (KIT)

Introducing SimScale to more than 400 students by implementing simulation techniques (focus on FEA) into the curriculum of the institute of product engineering (IPEK). Responsibilities:

- Make sure students understand simulation and compare analytical results with those of simulations

- Conduct convergence studies 

- Connect simulation results with classical design principals and how changes in design affect stress hot spots

- Embodiment variation vs. Variation of principle

- Synthesis and step towards interpretation. That includes to think about different bearing arrangements and how theses affect the static/dynamic system

- Screencasts and surveys for students to iteratively optimize the workshop for the following years

Working Student

Tutor for experimental fluid mechanics. Responsible for several groups of students teaching them density based measurement techniques.

- Mach-Zehnder Interferometry

- Schlieren photography

- Optimization of the experiments

Tutor

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification and validation of a single mass oscillator

Tutor for Modeling and Simulation

Research Assistant for the Institute for Process Engineering investigating the Taylor-Green Vortex with the Lattice Boltzmann Method.

Karlsruhe Insitute of Technology

Working on the script for the lecture Product Development - Development Method

🌱 Marketing for SaaS & Tech | 🎬 YouTuber | 🚀 Engineer at Monolith | 🎙️ Podcaster | 🧠 AI

🌎 The Lead Gen Agency Behind Market Leaders: https://apex-consulting.ai/

In a world where everyone uses the same tools, we help you find your GTM alpha – your unique competitive edge. By leveraging unique data signals, AI agents, and custom automation workflows, we build systems your competitors can’t replicate.

We live and breathe Go-To-Market Engineering – a structured approach to aligning marketing, sales, and operations through automation, data, and AI. 

The result? Less manual work, more high-impact activity, and faster, smarter execution.

From automating outreach and scoring leads to building dynamic follow-up funnels and ICP-matched lead lists, we eliminate bottlenecks and drive predictable growth without adding headcount.

🌐 apex-consulting.ai
💬 Free strategy call: https://calendly.com/apex-consulting-call/apex-ai-integration-assessment

APEX is an official Siemens Technology & HubSpot partner: https://ecosystem.hubspot.com/marketplace/solutions/apex-agency

——
🎬 APEX on YouTube: https://www.youtube.com/@JousefMuradAPEX

🎥 YouTube: youtube.com/@Jousef

✍️ My personal insights: jousefmurad.com

Jousef Murad

Rectangle Health

Principal Software Engineer

Cleo

I worked on the Enterprise team, whose primary role was to create, extend and maintain systems and applications to onboard clients to enable access to the Cleo services. My role included creating new services using Typescript and Nestjs and extending existing systems in a Django application written in Python.

Staff Software Engineer

Shutterfly

I worked for Shutterfly, and was responsible for expanding and maintaining their 24/7 production software infrastructure. My primary responsibility was to add new tools and features used in production to run the business successfully. My work included improving the systems' stability and scalability that produces their premium photo books, gifts, and other photo products. In the department where I work, we use open source-based technology on local and cloud-based platforms with Python and JavaScript as our languages of choice for software development. 

As a full-stack developer, my goal was to improve the user experience for production personnel by creating and enhancing the software that interacts with our production systems and equipment. To achieve this involves creating Python and JavaScript based systems to provide local and cloud-based functionality that served and React Angular client-side applications. The interfaces between the backend and frontends are through REST and WebSocket communications.

Senior Web Engineer 2

Scholastic Library Publishing

As the manager of the internet engineering group I was responsible for scheduling the work assigned to my team and resolving project work flow conflicts. Besides the general managerial tasks (budgeting, personnel, etc.) I also actively contributed to the LAMP based software development projects and played a major role as the system architect for our systems.

Manager Applications Engineering

I was involved in all aspects of our online reference title web site development. We primarily worked in the LAMP technology stack (Linux/Apache/MySQL/PHP/Python). I created multiple complete projects personally or as part of a team, many important utilities and managed projects to successful completion. I was also instrumental in moving the environment from Sun/Solaris, C/C++ and Oracle products to LAMP based technology stack, which saved hundreds of thousands of dollars a year and improved performance dramatically.

Senior Software Engineer

Contact Systems Incorporated

I developed new high speed SMT (Surface Mount Technology) machines for the electronic assembly industry. I developed an application for Windows NT using C++ that configures and controls the machine. This program was developed using the MFC framework and included the GUI, DB and real time machine control. As with most embedded systems, I gave special emphasis to high performance code and techniques to create a soft realtime system that was fast and highly robust.

Senior Software Engineer

Doug has over 20 years of software development experience in multiple industries and disciplines: Internet, corporate intranet, web applications, retail software, embedded systems, and process control. He has demonstrated abilities to deliver successful software applications individually, as the lead of, or as a team member. Doug has an exceptional ability to work cross-discipline with other groups and bring projects to a successful and profitable conclusion.

Having been in the industry for many years, Doug fully embraces the concept that "change is the only constant," takes advantage of emerging technologies, and demonstrates the benefits of new technologies to co-workers and management. He always meets and exceeds expectations and broadens any team he is a part of. He has acquired strong abilities in several languages as a contributor and team leader of software development projects. These include building Python backend servers as his server application language of choice. He is well-versed in Python and okay with TypeScript and JavaScript.

For new skills, I've built some fairly sophisticated deployment systems using AWS CDK scripts written in Python. To enhance my frontend skills, I'm also getting up to speed with HTMX in conjunction with the Python framework FastAPI.

Specialties: teaching new technologies, both in the corporate environment, as an Adult-Ed instructor, and at a STEM facility near me. Having worked in embedded systems, he's very attuned to the need for efficient and high-speed software required in real-time systems.

I'm also a good writer and documenter. My book, "The Well-Grounded Python Developer," is available from Manning Publishing and Amazon. 

* NOTE * 
Though I've worked with C/C++ and PHP at the professional level, it's been a long time since I've programmed in those languages, so my skills are rusty. In addition, I'm not interested in taking a role involving those languages anymore. Also, I have very little skill or interest in Java, so I'm not the right person for those roles.

taplio

The Battle

Jousef Murad

Doug Farrell

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