APEX Consulting

APEX Consulting – The Agency Behind Market Leaders

Trusted by Market Leaders such as MathWorks, Navasto, Simq, SimScale, Synera, Altair, Siemens and many more!

We help agencies and B2B companies (especially in Tech/SaaS) to attract high-quality leads, automate sales, and scale predictably with AI-driven marketing & sales systems.

❌ Inconsistent lead flow – Relying on referrals, cold outreach, or low-quality leads.
❌ Marketing isn’t converting – Engagement is high, but sales aren’t.
❌ No automation – Wasting time on manual sales & follow-ups.
❌ High ad costs, low ROI – PPC burns cash without predictable returns.
❌ Weak market positioning – Struggling to stand out from competitors.

🚀 How APEX Consulting Solves This - We implement AI-driven marketing & sales systems to:

✅ Fill your pipeline with warm, sales-ready leads consistently
✅ Automate your sales process – follow-ups, nurturing, and conversions on autopilot
✅ Lower ad costs by 50% while generating 3x more qualified leads
✅ Strengthen your positioning – become the go-to choice in your industry

📩 Tired of unpredictable growth? Let’s fix that – book a call today: https://calendly.com/apex-consulting-call/15min

As the founder of APEX, I oversee the company's overall business and ensure successful outcomes for our clients.

Founder

Clay

Helping to build the GTM development environment where teams transform wild growth ideas into powerful, real-world workflows.

Investor

Engineered-Mind

The Engineered-Mind Podcast🎙️ – Educational Videos 🎥

I am creating videos in the field of engineering, programming, AI as well as psychology which includes self-improvement but by making the videos as entertaining as possible. On my YouTube channel, I upload some videos related to the topics previously mentioned and host a podcast called Engineered-Mind.

Monolith AI

Responsible for:

- Adoption of AI inside of Marketing
- Content & Product Marketing
- Creation of Sales Enablement material (Whitepapers, 2-pagers ...)
- Product Positioning & Messaging via content marketing

Monolith empowers engineers to use self-learning models solving even their most intractable physics problems. Monolith software is trusted by the world’s top engineering teams including Rolls Royce, Siemens, Honeywell, and BMW to develop better quality products. Artificially Intelligent Engineering enables engineers to understand, predict and optimise products dramatically faster using an intuitive AI platform. ​

Product Marketing Engineer

Coursera

Providing and planning engineering related courses on the Coursera platform to educate people all around the world.

Instructor

SimScale

Content management & development:
- SimScale blog
- Product Demos, Videos, Images, and Presentations
- Customer success stories & Technical Articles
- Webinars
- Marketing Pages
- Collaterals: Whitepapers, Ebooks . . .

Cross-Functional
- Sales support & enablement
- Support product launches
- Supporting offices worldwide and partners

As Academic Program Manager, I engage with students, researchers, and educators from many different disciplines and levels. I am also responsible for our Academic Sponsorship Program, onboarding and supporting students and teams. 

Additionally I take care of:

- SimScale student ambassadors

- Full time support for Academic Users review of new Academic Plan applications

- Contact for Formula Student Teams and solve simulation problems and identify bottlenecks

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As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights & posts

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

- "Solve it with SimScale" competition

Community & Academic Program Manager

As Community Manager, I support SimScale’s community and implement new ideas to leverage potential of users. I am continuously maintaining, and growing an inquisitive community of over 150,000 users.

I also take care of:

- The SimScale forum and make sure users get the best support possible in the field of FEA, CFD & Thermal Analysis

- Creating high quality Project Spotlights

- Creating high quality content for the SimWiki

- Support and review content for blog posts and social media channels 

- Onboarding, managing and support of (new) PowerUsers

Community Manager

FEA Simulation Assistant

Udacity

Helping students during the Bertelsmann AI challenge.

Topics: Linear Algebra, PyTorch and AI in general.

Student Leader

University of Karlsruhe

Help and tutor students in the following fields:

- Solidify their knowledge by providing them with MATLAB tutorials on my YouTube channel

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification & Validation

Research Assistant

Karlsruhe Institute of Technology (KIT)

Introducing SimScale to more than 400 students by implementing simulation techniques (focus on FEA) into the curriculum of the institute of product engineering (IPEK). Responsibilities:

- Make sure students understand simulation and compare analytical results with those of simulations

- Conduct convergence studies 

- Connect simulation results with classical design principals and how changes in design affect stress hot spots

- Embodiment variation vs. Variation of principle

- Synthesis and step towards interpretation. That includes to think about different bearing arrangements and how theses affect the static/dynamic system

- Screencasts and surveys for students to iteratively optimize the workshop for the following years

Working Student

Tutor for experimental fluid mechanics. Responsible for several groups of students teaching them density based measurement techniques.

- Mach-Zehnder Interferometry

- Schlieren photography

- Optimization of the experiments

Tutor

- Numerical solution of ordinary differential equations

- Numerical integration of Differential-algebraic system of equations (DAEs)

- System with distributed parameters - fluid simulation with help of the finite difference method (FDM)

- Numerical solution procedure for partial differential equations (PDE): finite element method (FEM)

- Verification and validation of a single mass oscillator

Tutor for Modeling and Simulation

Research Assistant for the Institute for Process Engineering investigating the Taylor-Green Vortex with the Lattice Boltzmann Method.

Karlsruhe Insitute of Technology

Working on the script for the lecture Product Development - Development Method

🌱 Marketing for SaaS & Tech | 🎬 YouTuber | 🚀 Engineer at Monolith | 🎙️ Podcaster | 🧠 AI

🌎 The Lead Gen Agency Behind Market Leaders: https://apex-consulting.ai/

In a world where everyone uses the same tools, we help you find your GTM alpha – your unique competitive edge. By leveraging unique data signals, AI agents, and custom automation workflows, we build systems your competitors can’t replicate.

We live and breathe Go-To-Market Engineering – a structured approach to aligning marketing, sales, and operations through automation, data, and AI. 

The result? Less manual work, more high-impact activity, and faster, smarter execution.

From automating outreach and scoring leads to building dynamic follow-up funnels and ICP-matched lead lists, we eliminate bottlenecks and drive predictable growth without adding headcount.

🌐 apex-consulting.ai
💬 Free strategy call: https://calendly.com/apex-consulting-call/apex-ai-integration-assessment

APEX is an official Siemens Technology & HubSpot partner: https://ecosystem.hubspot.com/marketplace/solutions/apex-agency

——
🎬 APEX on YouTube: https://www.youtube.com/@JousefMuradAPEX

🎥 YouTube: youtube.com/@Jousef

✍️ My personal insights: jousefmurad.com

Jousef Murad

Kent

ADNOC Sour Gas, FEED Services for Shah Gas 1.85 BSCFD Expansion & Co2 Recovery Project (PMC), UAE

Provide PMC (Project Management Consultancy) services for both transient and steady-state analysis studies, including work on the Gas Gathering Network, CO2 Export Pipeline, and Molten Sulfur Pipeline. Key studies included:
Liquid management, depressurization, packing/depacking analysis, HIPPS study and hydrate risk assessment.

ADNOC Offshore, Pipeline Safe Operating Temperature Assurance Study, UAE

Assessed 71 subsea pipelines for expansion and global buckling, performing steady-state hydraulic simulations with PIPESIM to evaluate temperature profiles.
Executed transient simulations in OLGA during shut-in and cooldown phases to support operational decision-making.

ADNOC Onshore, Bab Far North Development Project, UAE

Led steady-state and transient flow assurance studies for over 30 pipelines, optimizing design parameters through advanced simulations.
Managed contractor engagements and communicated flow assurance findings to engineering teams, ensuring compliance with project specifications.

Process & Flow Assurance engineer 

Technip Energies

ADNOC, FEED For Hail And Ghasha development Project And CO2 Recovery Project, UAE

Abu Dhabi National Oil Company (ADNOC) has initiated the FEED for The Hail and Ghasha Development Project to develop the untapped oil and gas reserves from the highly sour Hail and Ghasha fields, my duties involve:

A key player in the offshore flow assurance team was responsible for the complete project flow assurance studies for different reservoir types: Oil, Oil rim, and condensate.
Sized and modeled infield injection pipelines including water injection, gas injection, gas lift, and sweet gas transfer pipelines.
sized and modeled an umbilical/piggyback transfer fuel gas and nitrogen lines.
Steady-state analyses and sizing of main product pipelines including production pipelines, export oil, export condensate, export NGL, and sales gas pipelines.
Performed Transient pressure surge analysis for single-phase pipelines using TLnet.
Performed HIPPS system design and modeling in OLGA evaluating different valve closure times, set points, and pipeline blockage scenarios to confirm pipeline design pressure and HIPPS  set pressure.
Performed various transient analyses in OLGA including turndown, ramp-up, and shutdown operations.
Fluid analysis and creating fluid files with different compositions in Multiflash for use in OLGA.

Process Engineer

Centroid Technical Services Co. Ltd.

2B OPCO, Gas Lifting utilizing Flared Gas at Azraq Field Project, 10 MMSCFD Capacity, EPCC, SUDAN

The project consists of 10 MMSCFD capacity gas treatment unit and six compression packages. My duties involved:

Led the engineering of the project during all phases (conceptual, basic & detailed engineering) including ITB preparation, technical proposals evaluation, and coordination with other internal disciplines.
Team leader of technical evaluation for bidders' proposals.
Resolved technical clarification of engineering consultant/vendors and engaged with the client to assuring technical requirements fulfillment.
Reviewed and gave comments on process engineering deliverables such as PFDs, P&IDs, equipment data sheets, simulation reports, and other process calculations.

Snr. Process Engineer 

2B OPCO, wells tie-in Field Surface Facilities Projects worth over 19 M US$ per year, EPCC, SUDAN

Provided technical support on flow assurance steady-state and transient analysis for oil fields, the same include:
Steady-state analysis of oil gathering network for flow-line design and pressure requirement assessment.
investigated the effect of flowline size for the potential benefit of total production.
Future oil wells flow assurance study for the oil gathering system.
Wax deposition prevention management and pour point depressant injection recommendations.
Studied slugging occurrence and prevention using OLGA for oil condensate flowlines and receiving facilities.
Provided technical notes for the operational issues in the field.



2B OPCO, Detail Engineering Study Of Diesel Fuel Unit, Capacity of 1500 bbl./d refinery(Ongoing), SUDAN

Performed steady steady simulation for the unit using Hysys to determine expected diesel quantities and quality confirming compliance with client diesel specifications.
Worked with related disciplines to generate a project techno-commercial feasibility study.
Successfully Presented study outcomes to top management and obtained project approval.


2B OPCO, In-house Engineering of Azraq Field Facility Project, Capacity of 5000 bbl./d, SUDAN

Performed steady state analysis using PIPESIM for upstream connected wells to determine receiving facilities' design requirements.
Worked as part of a team to generate ITB scope of work for construction contractor.
Team member of design review for the project.
Team member of HAZOP review for the project.
Provided technical support during construction activities.
Supported per-commissioning and commissioning activities.

Jianghan Petroleum Prospecting and Design Institute Sinopec (JPPDI)

Trainee process engineer

Khartoum Refinery Co., Ltd.

Working in the Diesel Hydrotreating Unit at Khartoum Refinery Co., Ltd

Trainee Process Engineer

a process engineer with over 10 years of experience in the oil and gas industry, specializing in flow assurance and dynamic simulation. My background includes in-depth work on pressure surge analysis, hydrate management, and CO₂ injection networks using tools such as OLGA, Multiflash, and PIPESIM. I’ve led and supported a range of transient and steady-state studies across multiple assets. In parallel, I’ve developed strong skills in AI and deep learning, with a focus on applying machine learning techniques to improve engineering analysis, automation, and predictive modeling. I’m passionate about integrating advanced analytics with traditional engineering to drive innovation and smarter decision-making.

taplio

The Battle

Jousef Murad

Ahmed Gasim

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