My marketing career in 28 sentences:

1. Quit job at Sam's Club to start an eComm business

2. Borrow $40k from my dad

3. Lose $35k in the first four months

4. Realize you suck at marketing

5. Spend $4k+ on useless marketing courses and masterminds

6. Use your last $300 to buy Breakthrough Advertising (yes, it cost $300 in 2013)

7. Read the book three times in 2 weeks

8. Make $200k in 6 months

9. PayPal shuts down your account and keeps half the money for another six months

10. Quit eCommerce and spend a year reading, thinking, and writing

11. Start freelancing and get fired from your first client

12. Double down on consulting and double your rates

13. Get three retainers and feel on top of the world

14. Blow up your retainers by taking on too much work

15. Get so stressed you get shingles at 26 years old

16. Take a month off to heal

17. Get hired as a full-time content marketer at an agency

18. Spend a year and a half learning the ropes of content marketing

19. Start a content marketing consulting business on the side

20. Get so busy you have to quit your agency job

21. Marketing starts to make sense

22. Close a 6-figure content marketing deal with a big brand

23. Rethink everything you knew about marketing

24. Design a "unified theory" of marketing and put it together into a 20,000-word PDF

25. Get better results for clients and yourself

26. Post about your experiences on Twitter and LinkedIn

27. Build a following of people who are interested in what you're doing

28. Learn to deal with haters and trolls

---

Want a content engine that converts right off the bat and positions your brand for the long term?

Shoot me a DM.

Josue Valles

Curationlabs

We partner with VC-backed founders to turn their voice, vision, and experience into a high-trust LinkedIn presence that accelerates hiring, sales, and fundraising. This isn’t ghostwriting. It’s strategic amplification. We make sure the right people believe in what you’re building.

Founder

Marketing(Curated)

Learn marketing from the world's best marketers

tulkit. inc

Partner

Founder at The-Flyer-1™

I build curated assets that last.

If you're a founder or C-level exec looking to build your personal brand, I can help you build a curated library of assets that'll help you grow fast without sacrificing quality.

If you're a consultant or agency who wants to incorporate curation into their marketing arsenal, I offer a 12-week workshop where I guide you through my entire process.

Want to learn more?

Send me a DM.

In 1984, J. Walter Thompson ran this copy test once. Thousands took it. Only 10 people landed jobs. Those 10 people went on to become the brightest creative stars in the business. 

Here is the exact test they had to pass:

1. The Poppy Putrid Song 

"You are the songwriter for hitmaker Poppy Putrid. She's just had three recent No. 1 hits. All love songs. For her next hit, Poppy wants a song about moldy pizza, rancid butter, and flat beer. Her agent is convinced it should be another love song. Make it both."

This tests your ability to handle Cognitive Dissonance. Can you marry two conflicting concepts to create something memorable. Does your brain break when the pattern is disrupted?

2. Dialogue in a Dark Alley

"Write a Dialogue in a Dark Alley. (Not more than 200 words.)"

This tests your ear for dialogue. Great copy doesn't sound like writing; it sounds like speaking. 

3. The Taxi Strike 

"The Transit Authority has denied a request by the city's taxi drivers to increase fares... The cabbies have gone on strike... As a rookie reporter, it's your opportunity to shine. Write the banner headline and a story not to exceed 500 words."

This tests Persona Adoption. They want to see if you can inhabit the mindset of a hungry, ambitious rookie.

4. The Martian Speech 

"A delegation of Martians has just landed in Central Park... Prepare a short speech (comprised of pictures and symbols) to welcome them..."

This tests Simplification. Do you actually understand the core concept well enough to draw it?

5. Walletsize Books 

"You are a writer for Walletsize Books. Describe the history of the United States in 100 words or less."

This tests Editorial Judgment. Anyone can write a 10-page essay. It takes a master to decide what to cut. 

6. The Trappist Monk 

"You've heard the story about the man who made a fortune selling refrigerators to Eskimos... how would you sell a telephone to a Trappist monk who is observing the strict Rule of Silence?"

This tests Benefit vs. Feature. You must sell the benefit relative to the specific user's worldview.

7. Gun Control vs. NRA 

"Design/draw two posters. One is for legislating strict gun-control laws. The other is in support of the NRA."

This tests Radical Empathy. To be a great copywriter, you must be able to detach from your own ego and advocate effectively for the client, regardless of your personal beliefs.

8. The Dime Campaign 

"Develop a script for a popular network television program that will convince the show's millions of viewers to each send in a dime. (You have 30 seconds to be convincing.)"

In a 30-second script, you need urgency and a psychological hook immediately. You must trigger an emotional response in seconds.

---

We have become obsessed with tools, hacks, and algorithms.

But the fundamentals of persuasion haven't changed in 40 years.

- Simplification
- Empathy
- Brevity
- Psychology

Which of these prompts would be the hardest for you to answer?👇

Founder of Markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

When Alan Mulally took over as Ford's CEO in 2006, the company was bleeding $12.7 billion a year. So he made one simple rule: 

Everyone HAD to attend his weekly meetings. No exceptions.

Every leader had to report their progress.

When a prominent executive skipped the first meeting, Mulally confronted him.

"That's okay. We can still be friends. But you can't work here," he said.

The results were staggering:

1. Ford went from a $12.7B loss in 2006 to a $6.3B profit in 2014.

2. The stock price soared 1,640% from its crisis low.

3. Ford became the only Detroit automaker that didn't need a government bailout.

Mulally's weekly meetings created what he called a "One Team" culture.

He forced executives to stop playing politics and start solving problems together. He built accountability through radical transparency and relentless implementation.

Most CEOs avoid confrontation.

Mulally made it the cornerstone of his turnaround.

Founder of markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

When Cheryl Bachelder took over as CEO of Popeyes in 2007, the company was a dumpster fire. The stock had crashed from $34 to $13. Four CEOs in seven years.

Your average CEO would've come in swinging.

You know...firing people, slashing costs, and demanding results.

Bachelder did the opposite.

She chose to SERVE her franchisees.

"How can we help you raise your bottom line?" became her standard question.

She traveled city to city, meeting one-on-one with franchise owners.

Not to lecture them.

To listen.

She treated them like partners.

And they were floored.

Here’s what happened over the next decade:

* Restaurant sales shot up 45%.
* Restaurant profits more than doubled.
* The stock price soared from $15 to $79.

Bachelder's philosophy was "serving the people and the enterprise is by far the best path to superior financial performance."

She built a culture where leaders served, instead of waiting to be served.

Most companies demand loyalty from the bottom up.

Cheryl earned it from the top down.

In 2011, this article was published to celebrate David Ogilvy's 100th birthday. It asks: 

"What can a man who never heard of the internet teach us about advertising?"

Well, IMO, quite a few things:

1. Deep research is still the only competitive advantage left in the AI era

In 1951, a small shirt manufacturer called Hathaway was on the brink of obscurity. They couldn't afford a celebrity. 

Ogilvy didn't just "get creative." He went to the library and researched for WEEKS until he found a photo of Baron Wrangel wearing an eye patch. He realized the patch added "story appeal."

He put an eye patch on the model for the shirt ad.

This campaign ran for 21 YEARS and made Hathaway famous.

I see so many copywriters using ChatGPT to "speed up" their process. Meanwhile, Ogilvy claimed to "pursue knowledge the way a pig pursues truffles." He studied EVERY SINGLE variable before writing a word. 

2. Spend 80% of your energy on the headline

This one is a bit cliché, but still worth repeating.

For his famous Rolls-Royce ad, Ogilvy wrote 104 headlines. He threw away 103. He finally came up with: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."

If you haven't written at least 20 variations of your hook, headline or whatever, you haven't started working yet.

3. Replace "fluffy" adjectives with concrete facts

Ogilvy despised adjectives. He believed words like "good," "best," and "innovative" were signs of a lazy mind.

Notice the Rolls-Royce headline above.

He didn't write: "This car is very quiet."

He gave you a concrete fact about an electric clock.

If you can't back your claim up with a number or a noun, delete it.

4. Stop making ads that look like ads

Ogilvy noticed people read editorial content 6x more than they read ads.

So he stopped making ads that looked like ads.

He used the same fonts as the newspaper. He used drop-caps. He organized the text into columns.

He tricked the eye into reading.

This is the principle of "camouflage."

And the reason organic posts coming from a personal profile are so powerful.

5. Write like your dinner depends on the click

Before Madison Avenue, Ogilvy sold stoves door-to-door in Scotland. He learned that if the pitch wasn't perfect, he starved. You need to write as if you're standing on a doorstep in the rain, trying to feed yourself.

6. Long copy still sells (if you solve a painful problem)

People say, "In 2025, attention spans are too short for long copy."

That's just lazy.

People binge 12-hour Netflix series in one sitting.

They don't have short attention spans. They just have ZERO tolerance for boredom.

If you solve a bleeding neck problem, they will read every word.

---

Ogilvy didn't have ChatGPT.

BUT he had "ungovernable curiosity" and a deep respect for the wallet of his client.

Today, we have 100x the data but 1/10th of the empathy.

Maybe there's a lesson there.

If you work in a creative role (writing, design, marketing, etc.) and you don't spend AT LEAST 20% of your time wandering, playing, or just doing absolutely nothing…

IMO, you're on the fast track to slop.

And yes, for a 40-hour work week, that'd be 8 hours of absolute "unproductivity."

If you're spending 100% of your time "working," you're spending 0% of your time thinking.

And if you're not thinking, you're not creating.

Which is fine if you want to be a production machine.

But if you want to produce quality work, you MUST allocate time for rest and recovery.

Real creativity requires INPUT.

New experiences. New perspectives. New stimuli.

And it requires PROCESSING TIME.

Your subconscious needs space to connect dots that your conscious mind can't see.

The best ideas I've ever had didn't come from sitting at my desk, grinding away for 8 hours straight.

They came from:

* Staring out the window for 20 minutes
* Taking a walk without my phone
* Reading something completely unrelated to my work
* Having a random conversation at a coffee shop
* Literally doing nothing and letting my brain wander

Here's what that looks like in practice:

(1) Block off time in your calendar for "thinking time" and protect it like a client meeting
(2) Take walks without your phone (seriously, leave it at your desk)
(3) Read things outside your industry…fiction, history, science, whatever
(4) Have conversations with people who do completely different work than you
(5) Stare out the window and let your mind wander 
(6) Take a real lunch break away from your desk
(7) Stop checking Slack/email every 5 minutes
(8) Say no to meetings that don't absolutely require you

Your boss/client might not understand this.

But I’d bet my life savings on this:

The person who spends 32 focused hours creating + 8 hours wandering will produce WAY BETTER work than the person who grinds for 40 hours straight.

That’s just how it works.

Because creative work isn't about time spent.

It's about the quality of thinking that goes into it.

And quality thinking requires space.

Fin.

After nearly 4 years of writing LinkedIn content, I've boiled my philosophy down to 8 core principles:

1. The best content comes from people who've done something specific that most people haven't. If you haven't lived it, researched it deeply, or failed at it spectacularly, you probably shouldn't be teaching it.

2. There's only 2 ways to write damn good content: a) Personal experience  (you tried something, it worked/failed, now you share the lesson and b) information arbitrage (you found insights in one industry/medium and translated them to another). Everything else is just commentary on commentary.

3. Your audience size doesn't matter.  I know creators with 100K followers who can't sell a $50 product. And creators with 2K followers who do $500K years. The difference is just the "audience intent." 1000 people who found you because they have the exact problem you solve or believe what you believe beats 100K randoms.

4. Everyone wants to learn from your disasters. The campaign that lost $50K. The hire that almost killed your company. The strategy that backfired. Mistakes just feel a bit more honest and authentic. 

5. Great content makes people feel like they're in the room when the thing happened. Use sensory details, share the exact words people said, and describe how you felt in your stomach. People will always remember how you made them feel.

6. You need an enemy more than you need an audience. The most memorable brands are AGAINST something. Apple vs. boring computers. Tesla vs. gas guzzlers. Your content should have a clear villain. Outdated thinking, bad advice, lazy competitors, whatever. People don't rally around neutral positions. That's just how it works.

7. Your personality is your distribution strategy. Don't get too caught up in algorithms, hooks, templates, and all that stuff. Yes, it matters. But it's just table stakes. It's your personality - your beliefs, stories, and opinions - that will truly make a difference.

8. Don't apologize for having bold opinions. If you believe something works, say it works.  If you think something is stupid, call it stupid. Conviction creates conviction in your audience.

---

In a nutshell, everything boils down to "doing cool stuff" and documenting it. 

The real problem isn't that you can't write. It's really not that hard. The problem is that you haven't anything to said yet.

Read books, fail big, start a company, meet interesting people.

Then worry about the writing.

🫡

What is your worst nightmare?

For most people, it’s public failure. It’s bankruptcy. It’s being laughed at.

But there is a fate much worse than failure.

It is to rank among those "cold and timid souls who neither know victory nor defeat."

These are the gray people. 

The ones who never bet on themselves. 

They didn't lose. But they didn't live.

The world is filled with gray people - the critics.

They sit in the cheap seats. They watch the game. They keep the score. They point out the stumble. They sneer when the quarterback throws an interception. They write the think piece on why the startup failed. They laugh at your LinkedIn posts.

It feels like power. It feels like intelligence.

But it is actually cowardice.

Roosevelt called it out 100 years ago: "It is not the critic who counts."

The critic is safe. The critic is clean. The critic has ZERO skin in the game.

The only person who matters is the one whose face is marred by dust and sweat and blood. 

The one who is actually in the fight.

If you are building something...a company, a movement, a family...you are going to look stupid. You are going to trip. You are going to err.

Good.

That means you aren't observing life. You’re creating it.

Stop listening to the people in the stands. 

They aren't playing the game.

I hate the word "viral." I can't stand it anymore. It makes you think you're winning because the numbers are going up to the right. But virality creates ZERO defensibility. Anyone can go viral tomorrow. Literally anyone.

Fidget spinners went viral. Bird Scooters went viral. HQ Trivia went viral. Even Tiger King went viral.

None of those are still relevant in 2025.

Compare that to the most boring stuff you can think of:

Telephones are still here.

Email is still around.

Millions still use Microsoft Excel even though it looks like it belongs in a museum.

Heck, Craigslist hasn't updated its UI since 1999 and it's worth $3 billion.

Study network effects a bit and you'll realize how misleading "speed" really is.

Great things take time. They are slow. They are often incredibly unsexy.

If you're building in the dark right now, remember that the "overnight success" you are jealous of was likely 10 years in the making.

Don't believe everything you see on LinkedIn.

2025 is basically over. 

If you're a copywriter, designer, or any type of creative...

...and you're not a little nervous about 2026. 

IMO, you're not paying attention.

The industry is going through a massive correction.

People losing jobs, companies reducing budgets, and the definition of "quality" becoming blurrier by the day.

It's not just AI (though it plays a role). It’s the economy forcing many companies to choose "fast and cheap" over "great."

I hate to say it, but junior creatives are the most vulnerable because they are now competing against tools that are faster, cheaper, and "good enough" for the bottom line.

So, let's do something about it...

1. Hiring Managers: If you are hiring skilled creatives (or know of an open role), drop the link or details below.

2. Juniors: Introduce yourself. Tell us your role and the one specific skill you bring to the table that AI can't replace.

3. Seniors/Vets: Drop the ONE piece of advice you’d give your 20-year-old self to thrive as a creative. 

In times of uncertainty, the best thing we can do is lift each other up. Go. 👇

1. Liquid Death is valued at $1.4B. It's literally just water. In a can. A commodity in a market that couldn't be more saturated. Their innovation? They branded it like a heavy metal concert.

2. IKEA makes well over $5 BILLION/year. Their genius innovation? They tricked you into doing the assembly line's job for free.

3. A24, an indie film company up against giants, is valued at $2.5B. Their innovation? They found all the "weirdo" directors Hollywood was too scared to bet on and gave them creative freedom.

4. MSCHF has hit a $200M valuation. Their innovation? They built a whole business model around selling completely impractical prank products that go viral.

Not a single one of these companies was built on a line of code.

They were built by avoiding "Groupthink."

Real innovation doesn't come from a committee. 

Committees are designed to find consensus. 

And consensus is where weird, billion-dollar ideas go to die.

Innovation Has Nothing to Do With Tech

Note to self: Be careful with your words.

Dimmo

I will change the way people evaluate and buy software. www.dimmo.ai

Chief Executive Officer

Two Dads in Tech

Listen now on YouTube, Spotify, Apple, and everywhere you listen to podcasts.

Interested in sponsoring? Email daniel@twodadsintech.com

Host

Proofpoint

- Broke into 6/9 accounts at the C-Level from prospecting efforts in the first 5 months. These accounts have never been Proofpoint customers and 3 of them haven't chatted with us in over 3 years.
- Generated 2.3M in pipeline in 5 months. All new logos.
- 226% of quota

Sr. Named Account Executive (Large Enterprise)

Refurl

Founder (Acquired)

metadata.io

Q1 - 280%
Q2 - 172%
Q3 - 72% (completely my fault. had my first kid and let 2 momentum deals slip)
Q4 - 96%

- closed the largest net new logo deal
- set record for fastest rep to hit first two quarters
- trained 6 reps 
- most outbound deals closed

Enterprise Account Executive

Vocul

Founded a platform that created personal interactions between business influencers with their following. Brought on a base of influencers that had more than 12M followers.

Dremio

Account Executive

MongoDB

Q1:
- 138% of quota
- Most professional services sold on the sales floor 
- Only in the seat for 2 months this quarter

Q2 -
- Responsible for training new hires how to ramp efficiently
- 184% of quarterly quota
- created “Table Talk” which was a weekly discussion of strategic thinkers moving deals through the pipe 

Q3
- 153% of quarterly quota 
- Exceeded annual quota 3 quarters in 

Q4
- 116% of Quota 
- focused on net new logos

Symantec

	Average 65 calls daily to grow the region by acquiring net new customers and providing them with a presentation of the company’s value
	Demonstrate leadership and initiative by sharing successful methods to the sales floor and educating teammates if needed
	Achieve quarterly quotas averaging 120% attainment and $160,000 of net new revenue per quarter
	Probe to clearly understand the pain points and leverage engineers to assist with creating technical security strategies
	Build rapport with existing customers and implement cross selling to expand their Symantec portfolio

Named Account Executive

	Generated over $1.2M in NACV and grew the new customer business by 22% year over year
	Received the Inside GHE MVP for the fiscal year by leading the team in net new business
	Accomplished creating 39 opportunities from 43 greenfield meetings in Q4 resulting in $1.2m of qualified pipeline
	Created a greenfield talk-track and objection list that the Vice President of Sales recognized and rolled out to the sales floor as a standard

Territory Account Executive (SLED)

Apple

	Generated $864,865 in the last fiscal year which resulted in me leading all part-time sales specialists
	Brought in over $50,000 of business revenue last fiscal year and exceeded the business introduction quota by 185%
	Work alongside business partners to fabricate technological solutions for their business and assist with account management

Sales Specialist

Troy Munson

This pisses me off. 

My friend signed an offer: $330K. 

OTE of course. 
 
It's one of those nightmare stories. 

My best friend accepted an enterprise sales role for $330k OTE. 

Several months in, he said “3 reps out of 50 hit quota they’re planning to hire 30 more reps in the next 12 months”

They closed 3 funding rounds in 12 months so they HAD to scale headcount. 

BUT THIS SHIT IS MIND BOGGLING?!?!?! 

How do you plan to make any seller happy with attainment like this?

It’s SO easy to get blinded by high OTEs. 

I fell into this trap before. Never again.

Here are all the companies that will trap you into stuff like this, and companies where you will actually hit quota: https://lnkd.in/de3-Q4FJ

if you don’t wake up at 4am 

or around 4am 

i don’t blame you 

ive been doing it for several years now 

and it still sucks 

you can tell by the bags under my eyes 

the only thing for me is the pros > the cons 

pros: 

- i go to the gym - does loads for my mental health + we only have 1 body, take care of it 

- i get alone time for 2 hours (some of that includes the gym) 

outside of that, i would have no alone time. 

no time to just sit in my thoughts, plan, strategize, breathe, etc.. 

so if you don’t wake up at 4am, i don’t blame you. 

but i do encourage you to find 1-2 hours a day where you can be completely alone. 

preferably doing an activity of some sort.

texted Travis (met him on LinkedIn) 

said let’s run, but I forgot my running shoes.. 

zero excuse there 

but you still gotta get it in so we did a lift instead 

he wasn’t as strong as I thought 

strong heart tho 

go meet good ppl

No alternative text description for this image

My mindset:

I can break into literally any account you want me to break into. 

That will always my mindset.

everyone should read this

doesn’t matter your job title 





your time is limited. 

make the most.

An outbound cadence that’s been working well for me: 

Day 1: Call 

Day 1: Send LI request 

Day 1: Send a prospecting email with research. Here's an example: 

"Hey Name, since you're focusing on [project you learned from research], it makes sense to make you aware of [X challenges]. 

[Customer] was able to avoid that by [Problem you solve for]. 

Worth learning more?"
---------------

Day 3: Call 
Day 3: Send LinkedIn message if they accepted: 

“Hey Troy, sent you an email with the subject line “[Subject Line]”

Putting a face to the name 
---------------

Day 4: Reply on the same email thread. Here's what to do:

Use a whiteboard, take a selfie, and send the picture to them. I usually write "Open to a quick intro?" or "Any interest" on the whiteboard. Nothing else with the picture. If you want a higher response rate, try drawing their logo.
---------------

Day 5&6: Call

---------------

 
Day 7-8: Reply on the same thread once more saying this: 

"Was my drawing really that bad Name? 

Or is now just not the right time to solve for [Challenge]?"
---------------

I've been doing this for a bit now and have seen consistent success and want to see others get success from it to. 

The last response was: "The fact you took the time to draw the logo that well I feel warrants at least an introduction call. How's your calendar end of next week?"

Got questions about it? lmk

was on a call with 4 SaaS CEO's yesterday

here's what's working in outbound for us: 

cold calls (if you're doing it) 

and one off manual emails. 

we all have complex AI workflows set up 

we're all doing what linkedin shoves down your throat

but at the end of the day 

it's manually reaching out. 

one CEO said "my founding AE switched to manual emails this week and has booked double the meetings" 



counterintuitive with all the advice you see on here

food for thought.

Me: “This discount ends at the end of the quarter” 

Also me:

Before you send that prospecting email, less is more.

just signed up for a 401k. 

lil nervous, will be my longest run yet.

I got asked: "how did you break into cybersecurity personas?" Here's how I booked 4 meetings with multibillion dollar accounts: 

Number 1
Persona: C-Level
Source: Google 
How I got the meeting: I googled their name and their previous company. Several articles popped up, one being a 22 page research paper he wrote. I read most of the research paper and emailed him my opinions and tied it back to value I can provide. The subject line was the name of the research paper. 

Number 2
Persona: VP 
Source: LinkedIn 
How I got the meeting: This person posted one of his security training recordings on LinkedIn. It was an hour long. I listened to all of it and emailed him what I learned from the training. I asked if he'd be open to learning what we had to offer. I responded to the email thread the day after saying "bubbling this up in case you missed it" and this booked the meeting. 

Number 3
Persona: C-Level
Source: LinkedIn
How I got the meeting: The CIO wrote about how he was a sports fanatic on LinkedIn. I emailed him inviting him to an NFL game. He declined but intro'd me to the correct C-Level executive I needed to talk to (who didn't respond to any of my emails for months). We booked a meeting within 2 weeks. 

Number 4: 
Persona: Senior Director 
Source: Marketing
How I got the meeting: I invited her to a "Women Who Cyber" event that our company hosted. She went and said it was an incredible event. This then led to us emailing back and forth and meeting up for lunch to discuss their 2024 plans. 



One thing I tell every single company or rep I help: 

There is no silver bullet. 

Literally none.

Your reps need to be doing research. 

Your reps need to be standing out. 

One thing they can do to increase conversions is ensure their writing is clear and simple. 

There's so many ways to book a meeting, you just have to do the dirty work and find the right way for the right person.

Sachee Katre 👾 is hands down the best prospector i know..

she's insanely creative, she does genuine research, and she makes it extremely easy to work with her. 

started working with her and LoopLabs Co  about a year ago to edit the entire two dads in tech podcast & create short form clips. 

they've been amazing to work with and very understanding (like when i send them a 1 hour podcast recording that needs to go live in 8 hours, they get it done)

but don't do that ^ 

horrible practice and that falls on daniel and i. 

anyways, will continue to use them for video editing + podcast editing for anything moving forward. 

<3

use linkedin, meet good people, become friends. see you monday Travis

graphical user interface, text, application, chat or text message

Before running Dimmo, I was breaking into massive enterprise accounts consistently. Here's what I did to understand the account: 

1. Create an Org Chat

I want to understand the lay of the land from a people perspective. 
→ C-Level
→ Any relevant VP
→ All Directors
→ Relevant Managers
→ Relevant Practitioners

2. Create an Account Plan. 

An account plan is key for large accounts and top prospects.
→ Overview
→ Investor Relations
→ 10k Information (if public)
→ Growth Insights
→ Recent news (are they doing well? bad?)
→ Job openings
→ Challenges
→ Concerns
→ Risk
→ How they make money
→ How do they go to market?
→ Their competitors
→ Their industry trends
→ Have ChatGPT summarize this info & why they're a good fit

There's more you can do, but this is a great start.

3. Persona Information

I did deep research on people - at a minimum Director level and above.
→ Podcast features
→ Article/Blog features
→ Accomplishments from current/previous roles
→ Video features
→ Twitter info
→ LinkedIn posts/likes
→ Any other relevant info when you type in their name and title in Google or ChatGPT

A great prompt in Gemini, or ChatGPT Deep Research can get this for you.

4. Use Multiple Channels

Do a multi-channel approach:
→ LinkedIn
→ Email
→ Cold Calls
→ In-person events
→ Your current network

Within these areas, get creative. 

5. Signals

I focused on 'warm' areas first. 
→ Job changes
→ Industry changes
→ Intent (though most of this is eh)
→ People who open emails multiple times
→ People that click on links
→ Companies that are in growth mode

Also use signals relevant to your industry. 

If you prevent breaches, use recent breaches as a signal. 

Do these things, you'll break into enterprise accounts in no time.

I don't care if you're a seller.
I don't care if you're a marketer. 
I don't care if you're a sales leader. 

You need workflows to grow your business steadily. 

Three workflows I use that help me grow Dimmo + generate more revenue: 

1. Cold call transcript -> Analyze -> CRM 

This takes every single conversation I have with prospects, understands the sentiment, updates my CRM, and automatically tags them as interested or not. 

Now I know where to focus for nuturing and follow ups. 

2. Discovery Call -> Tech Stack Recommendation Doc

What I do is simple: I listen to peoples challenges for an hour, understand their stack, and recommend how to make it more efficient/save money. All for free. This recommendation doc is very detailed.

I've created structure that I follow for every single recommendation doc so as soon as I hop off of a discovery call, without doing anything, the transcript is analyzed, a Google Doc is created, and it's entirely filled out for me. 


3. Email Journey 

For Dimmo's Newsletter, when someone signs up, they get a welcome email. 

Based on their actions, they get zapped into a different journey. If they respond to something about Gong, they get a recommendation for alternatives. Etc.. 

All done automatically. 

I dont do a dang thing. 

All of these workflows I have built in Zapier. 

Go build a workflow: https://bit.ly/4ooQhlb

If you need me to help you think of workflows, just DM me. 

No cost of course.

A step by step guide on how to build an audience on LinkedIn, without having to spend a penny: 

A 'masterclass' if you will.

bear with me.. this is a long post but it's all you need.

→ Engagement Piece:

1. In the beginning, make 15-25 meaningful comments a day.
2. Send meaningful/purposeful connections daily
3. Send a note to every new connection, voice notes for more brownie points
4. Support their posts.
5. Avoid engagement pods those are weird and fake

→ Content Creation Piece:

1. Write down 3 or 4 things you're passionate about/good at.
2. Break those down into smaller subsections.
3. Break those down into examples.
4. Break those down into personal experiences.
5. Recycle the top posts but change how you phrase it/present it.

→ Here's one example for me:

1. Prospecting
2. Video prospecting, cold emails, social selling, creative prospecting.
3. Do this for each subsection above but I'll only focus on one here which is Video Prospecting. Here's what I can talk about + I would add personal experiences to each:

- How I structure a good prospecting video
- A deal that closed that started from video
- A recent win from a video
- New things I'm trying with videos
- What I avoid in videos
- Ways I grab attention with the thumbnail

I now have a minimum of 6 different things to post about. Do this for each subsection. Chances are you have multiple personal experiences which = more content.

→ How to start a post:

❌ The other day I was prospecting and decided to use video for a change and when I sent a ...... blah. blah. blah.

✅ I closed a 208k deal last quarter that started from a prospecting video.

→ How to write body of the post:

Make it easy to read.

People skim on LinkedIn.

So write it like this if you can.


......and just like that.

You have 30+ pieces of content.
30+ really = 90+ if you repurpose it.
You have active engagement.
You're creating eye-catching post.

Now you're rich and famous!!!!!!

my biggest red flag is that cash feels like free money.. does that make sense?

To sales nav users, and sales nav users only:

YO CHICAGO... anyone want to run a half marathon before the year end just because? end on a strong note? im thinking any time from Dec 17-19.  then maybe grab a nice dinner afterwards?

taplio

The Battle

Josue Valles

Troy Munson

Followers

Posts

Engagements

Likes

Performance ScoreJosue Valles's LinkedIn Performance

Performance ScoreTroy Munson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josue Valles

Troy Munson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josue Valles's LinkedIn Performance

Performance ScoreTroy Munson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosue Valles's LinkedIn Performance