My marketing career in 28 sentences:

1. Quit job at Sam's Club to start an eComm business

2. Borrow $40k from my dad

3. Lose $35k in the first four months

4. Realize you suck at marketing

5. Spend $4k+ on useless marketing courses and masterminds

6. Use your last $300 to buy Breakthrough Advertising (yes, it cost $300 in 2013)

7. Read the book three times in 2 weeks

8. Make $200k in 6 months

9. PayPal shuts down your account and keeps half the money for another six months

10. Quit eCommerce and spend a year reading, thinking, and writing

11. Start freelancing and get fired from your first client

12. Double down on consulting and double your rates

13. Get three retainers and feel on top of the world

14. Blow up your retainers by taking on too much work

15. Get so stressed you get shingles at 26 years old

16. Take a month off to heal

17. Get hired as a full-time content marketer at an agency

18. Spend a year and a half learning the ropes of content marketing

19. Start a content marketing consulting business on the side

20. Get so busy you have to quit your agency job

21. Marketing starts to make sense

22. Close a 6-figure content marketing deal with a big brand

23. Rethink everything you knew about marketing

24. Design a "unified theory" of marketing and put it together into a 20,000-word PDF

25. Get better results for clients and yourself

26. Post about your experiences on Twitter and LinkedIn

27. Build a following of people who are interested in what you're doing

28. Learn to deal with haters and trolls

---

Want a content engine that converts right off the bat and positions your brand for the long term?

Shoot me a DM.

Josue Valles

Curationlabs

We partner with VC-backed founders to turn their voice, vision, and experience into a high-trust LinkedIn presence that accelerates hiring, sales, and fundraising. This isn’t ghostwriting. It’s strategic amplification. We make sure the right people believe in what you’re building.

Founder

Marketing(Curated)

Learn marketing from the world's best marketers

tulkit. inc

Partner

Founder at The-Flyer-1™

I build curated assets that last.

If you're a founder or C-level exec looking to build your personal brand, I can help you build a curated library of assets that'll help you grow fast without sacrificing quality.

If you're a consultant or agency who wants to incorporate curation into their marketing arsenal, I offer a 12-week workshop where I guide you through my entire process.

Want to learn more?

Send me a DM.

In 1984, J. Walter Thompson ran this copy test once. Thousands took it. Only 10 people landed jobs. Those 10 people went on to become the brightest creative stars in the business. 

Here is the exact test they had to pass:

1. The Poppy Putrid Song 

"You are the songwriter for hitmaker Poppy Putrid. She's just had three recent No. 1 hits. All love songs. For her next hit, Poppy wants a song about moldy pizza, rancid butter, and flat beer. Her agent is convinced it should be another love song. Make it both."

This tests your ability to handle Cognitive Dissonance. Can you marry two conflicting concepts to create something memorable. Does your brain break when the pattern is disrupted?

2. Dialogue in a Dark Alley

"Write a Dialogue in a Dark Alley. (Not more than 200 words.)"

This tests your ear for dialogue. Great copy doesn't sound like writing; it sounds like speaking. 

3. The Taxi Strike 

"The Transit Authority has denied a request by the city's taxi drivers to increase fares... The cabbies have gone on strike... As a rookie reporter, it's your opportunity to shine. Write the banner headline and a story not to exceed 500 words."

This tests Persona Adoption. They want to see if you can inhabit the mindset of a hungry, ambitious rookie.

4. The Martian Speech 

"A delegation of Martians has just landed in Central Park... Prepare a short speech (comprised of pictures and symbols) to welcome them..."

This tests Simplification. Do you actually understand the core concept well enough to draw it?

5. Walletsize Books 

"You are a writer for Walletsize Books. Describe the history of the United States in 100 words or less."

This tests Editorial Judgment. Anyone can write a 10-page essay. It takes a master to decide what to cut. 

6. The Trappist Monk 

"You've heard the story about the man who made a fortune selling refrigerators to Eskimos... how would you sell a telephone to a Trappist monk who is observing the strict Rule of Silence?"

This tests Benefit vs. Feature. You must sell the benefit relative to the specific user's worldview.

7. Gun Control vs. NRA 

"Design/draw two posters. One is for legislating strict gun-control laws. The other is in support of the NRA."

This tests Radical Empathy. To be a great copywriter, you must be able to detach from your own ego and advocate effectively for the client, regardless of your personal beliefs.

8. The Dime Campaign 

"Develop a script for a popular network television program that will convince the show's millions of viewers to each send in a dime. (You have 30 seconds to be convincing.)"

In a 30-second script, you need urgency and a psychological hook immediately. You must trigger an emotional response in seconds.

---

We have become obsessed with tools, hacks, and algorithms.

But the fundamentals of persuasion haven't changed in 40 years.

- Simplification
- Empathy
- Brevity
- Psychology

Which of these prompts would be the hardest for you to answer?👇

Founder of Markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

When Alan Mulally took over as Ford's CEO in 2006, the company was bleeding $12.7 billion a year. So he made one simple rule: 

Everyone HAD to attend his weekly meetings. No exceptions.

Every leader had to report their progress.

When a prominent executive skipped the first meeting, Mulally confronted him.

"That's okay. We can still be friends. But you can't work here," he said.

The results were staggering:

1. Ford went from a $12.7B loss in 2006 to a $6.3B profit in 2014.

2. The stock price soared 1,640% from its crisis low.

3. Ford became the only Detroit automaker that didn't need a government bailout.

Mulally's weekly meetings created what he called a "One Team" culture.

He forced executives to stop playing politics and start solving problems together. He built accountability through radical transparency and relentless implementation.

Most CEOs avoid confrontation.

Mulally made it the cornerstone of his turnaround.

Founder of markmind.co | Follow me for content on writing, thinking, and personal communication as a meta-skill

When Cheryl Bachelder took over as CEO of Popeyes in 2007, the company was a dumpster fire. The stock had crashed from $34 to $13. Four CEOs in seven years.

Your average CEO would've come in swinging.

You know...firing people, slashing costs, and demanding results.

Bachelder did the opposite.

She chose to SERVE her franchisees.

"How can we help you raise your bottom line?" became her standard question.

She traveled city to city, meeting one-on-one with franchise owners.

Not to lecture them.

To listen.

She treated them like partners.

And they were floored.

Here’s what happened over the next decade:

* Restaurant sales shot up 45%.
* Restaurant profits more than doubled.
* The stock price soared from $15 to $79.

Bachelder's philosophy was "serving the people and the enterprise is by far the best path to superior financial performance."

She built a culture where leaders served, instead of waiting to be served.

Most companies demand loyalty from the bottom up.

Cheryl earned it from the top down.

In 2011, this article was published to celebrate David Ogilvy's 100th birthday. It asks: 

"What can a man who never heard of the internet teach us about advertising?"

Well, IMO, quite a few things:

1. Deep research is still the only competitive advantage left in the AI era

In 1951, a small shirt manufacturer called Hathaway was on the brink of obscurity. They couldn't afford a celebrity. 

Ogilvy didn't just "get creative." He went to the library and researched for WEEKS until he found a photo of Baron Wrangel wearing an eye patch. He realized the patch added "story appeal."

He put an eye patch on the model for the shirt ad.

This campaign ran for 21 YEARS and made Hathaway famous.

I see so many copywriters using ChatGPT to "speed up" their process. Meanwhile, Ogilvy claimed to "pursue knowledge the way a pig pursues truffles." He studied EVERY SINGLE variable before writing a word. 

2. Spend 80% of your energy on the headline

This one is a bit cliché, but still worth repeating.

For his famous Rolls-Royce ad, Ogilvy wrote 104 headlines. He threw away 103. He finally came up with: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."

If you haven't written at least 20 variations of your hook, headline or whatever, you haven't started working yet.

3. Replace "fluffy" adjectives with concrete facts

Ogilvy despised adjectives. He believed words like "good," "best," and "innovative" were signs of a lazy mind.

Notice the Rolls-Royce headline above.

He didn't write: "This car is very quiet."

He gave you a concrete fact about an electric clock.

If you can't back your claim up with a number or a noun, delete it.

4. Stop making ads that look like ads

Ogilvy noticed people read editorial content 6x more than they read ads.

So he stopped making ads that looked like ads.

He used the same fonts as the newspaper. He used drop-caps. He organized the text into columns.

He tricked the eye into reading.

This is the principle of "camouflage."

And the reason organic posts coming from a personal profile are so powerful.

5. Write like your dinner depends on the click

Before Madison Avenue, Ogilvy sold stoves door-to-door in Scotland. He learned that if the pitch wasn't perfect, he starved. You need to write as if you're standing on a doorstep in the rain, trying to feed yourself.

6. Long copy still sells (if you solve a painful problem)

People say, "In 2025, attention spans are too short for long copy."

That's just lazy.

People binge 12-hour Netflix series in one sitting.

They don't have short attention spans. They just have ZERO tolerance for boredom.

If you solve a bleeding neck problem, they will read every word.

---

Ogilvy didn't have ChatGPT.

BUT he had "ungovernable curiosity" and a deep respect for the wallet of his client.

Today, we have 100x the data but 1/10th of the empathy.

Maybe there's a lesson there.

If you work in a creative role (writing, design, marketing, etc.) and you don't spend AT LEAST 20% of your time wandering, playing, or just doing absolutely nothing…

IMO, you're on the fast track to slop.

And yes, for a 40-hour work week, that'd be 8 hours of absolute "unproductivity."

If you're spending 100% of your time "working," you're spending 0% of your time thinking.

And if you're not thinking, you're not creating.

Which is fine if you want to be a production machine.

But if you want to produce quality work, you MUST allocate time for rest and recovery.

Real creativity requires INPUT.

New experiences. New perspectives. New stimuli.

And it requires PROCESSING TIME.

Your subconscious needs space to connect dots that your conscious mind can't see.

The best ideas I've ever had didn't come from sitting at my desk, grinding away for 8 hours straight.

They came from:

* Staring out the window for 20 minutes
* Taking a walk without my phone
* Reading something completely unrelated to my work
* Having a random conversation at a coffee shop
* Literally doing nothing and letting my brain wander

Here's what that looks like in practice:

(1) Block off time in your calendar for "thinking time" and protect it like a client meeting
(2) Take walks without your phone (seriously, leave it at your desk)
(3) Read things outside your industry…fiction, history, science, whatever
(4) Have conversations with people who do completely different work than you
(5) Stare out the window and let your mind wander 
(6) Take a real lunch break away from your desk
(7) Stop checking Slack/email every 5 minutes
(8) Say no to meetings that don't absolutely require you

Your boss/client might not understand this.

But I’d bet my life savings on this:

The person who spends 32 focused hours creating + 8 hours wandering will produce WAY BETTER work than the person who grinds for 40 hours straight.

That’s just how it works.

Because creative work isn't about time spent.

It's about the quality of thinking that goes into it.

And quality thinking requires space.

Fin.

After nearly 4 years of writing LinkedIn content, I've boiled my philosophy down to 8 core principles:

1. The best content comes from people who've done something specific that most people haven't. If you haven't lived it, researched it deeply, or failed at it spectacularly, you probably shouldn't be teaching it.

2. There's only 2 ways to write damn good content: a) Personal experience  (you tried something, it worked/failed, now you share the lesson and b) information arbitrage (you found insights in one industry/medium and translated them to another). Everything else is just commentary on commentary.

3. Your audience size doesn't matter.  I know creators with 100K followers who can't sell a $50 product. And creators with 2K followers who do $500K years. The difference is just the "audience intent." 1000 people who found you because they have the exact problem you solve or believe what you believe beats 100K randoms.

4. Everyone wants to learn from your disasters. The campaign that lost $50K. The hire that almost killed your company. The strategy that backfired. Mistakes just feel a bit more honest and authentic. 

5. Great content makes people feel like they're in the room when the thing happened. Use sensory details, share the exact words people said, and describe how you felt in your stomach. People will always remember how you made them feel.

6. You need an enemy more than you need an audience. The most memorable brands are AGAINST something. Apple vs. boring computers. Tesla vs. gas guzzlers. Your content should have a clear villain. Outdated thinking, bad advice, lazy competitors, whatever. People don't rally around neutral positions. That's just how it works.

7. Your personality is your distribution strategy. Don't get too caught up in algorithms, hooks, templates, and all that stuff. Yes, it matters. But it's just table stakes. It's your personality - your beliefs, stories, and opinions - that will truly make a difference.

8. Don't apologize for having bold opinions. If you believe something works, say it works.  If you think something is stupid, call it stupid. Conviction creates conviction in your audience.

---

In a nutshell, everything boils down to "doing cool stuff" and documenting it. 

The real problem isn't that you can't write. It's really not that hard. The problem is that you haven't anything to said yet.

Read books, fail big, start a company, meet interesting people.

Then worry about the writing.

🫡

What is your worst nightmare?

For most people, it’s public failure. It’s bankruptcy. It’s being laughed at.

But there is a fate much worse than failure.

It is to rank among those "cold and timid souls who neither know victory nor defeat."

These are the gray people. 

The ones who never bet on themselves. 

They didn't lose. But they didn't live.

The world is filled with gray people - the critics.

They sit in the cheap seats. They watch the game. They keep the score. They point out the stumble. They sneer when the quarterback throws an interception. They write the think piece on why the startup failed. They laugh at your LinkedIn posts.

It feels like power. It feels like intelligence.

But it is actually cowardice.

Roosevelt called it out 100 years ago: "It is not the critic who counts."

The critic is safe. The critic is clean. The critic has ZERO skin in the game.

The only person who matters is the one whose face is marred by dust and sweat and blood. 

The one who is actually in the fight.

If you are building something...a company, a movement, a family...you are going to look stupid. You are going to trip. You are going to err.

Good.

That means you aren't observing life. You’re creating it.

Stop listening to the people in the stands. 

They aren't playing the game.

I hate the word "viral." I can't stand it anymore. It makes you think you're winning because the numbers are going up to the right. But virality creates ZERO defensibility. Anyone can go viral tomorrow. Literally anyone.

Fidget spinners went viral. Bird Scooters went viral. HQ Trivia went viral. Even Tiger King went viral.

None of those are still relevant in 2025.

Compare that to the most boring stuff you can think of:

Telephones are still here.

Email is still around.

Millions still use Microsoft Excel even though it looks like it belongs in a museum.

Heck, Craigslist hasn't updated its UI since 1999 and it's worth $3 billion.

Study network effects a bit and you'll realize how misleading "speed" really is.

Great things take time. They are slow. They are often incredibly unsexy.

If you're building in the dark right now, remember that the "overnight success" you are jealous of was likely 10 years in the making.

Don't believe everything you see on LinkedIn.

2025 is basically over. 

If you're a copywriter, designer, or any type of creative...

...and you're not a little nervous about 2026. 

IMO, you're not paying attention.

The industry is going through a massive correction.

People losing jobs, companies reducing budgets, and the definition of "quality" becoming blurrier by the day.

It's not just AI (though it plays a role). It’s the economy forcing many companies to choose "fast and cheap" over "great."

I hate to say it, but junior creatives are the most vulnerable because they are now competing against tools that are faster, cheaper, and "good enough" for the bottom line.

So, let's do something about it...

1. Hiring Managers: If you are hiring skilled creatives (or know of an open role), drop the link or details below.

2. Juniors: Introduce yourself. Tell us your role and the one specific skill you bring to the table that AI can't replace.

3. Seniors/Vets: Drop the ONE piece of advice you’d give your 20-year-old self to thrive as a creative. 

In times of uncertainty, the best thing we can do is lift each other up. Go. 👇

1. Liquid Death is valued at $1.4B. It's literally just water. In a can. A commodity in a market that couldn't be more saturated. Their innovation? They branded it like a heavy metal concert.

2. IKEA makes well over $5 BILLION/year. Their genius innovation? They tricked you into doing the assembly line's job for free.

3. A24, an indie film company up against giants, is valued at $2.5B. Their innovation? They found all the "weirdo" directors Hollywood was too scared to bet on and gave them creative freedom.

4. MSCHF has hit a $200M valuation. Their innovation? They built a whole business model around selling completely impractical prank products that go viral.

Not a single one of these companies was built on a line of code.

They were built by avoiding "Groupthink."

Real innovation doesn't come from a committee. 

Committees are designed to find consensus. 

And consensus is where weird, billion-dollar ideas go to die.

Innovation Has Nothing to Do With Tech

Note to self: Be careful with your words.

Shiv Shenoy, PMP

I help experts earn Authority in their field and attract Growth Opportunities. | Write a book (w/o prior writing experience). | Productize your knowledge. | Crack a PM exam. | Follow me for how-tos.

In 2012, I completed 15 years in the corporate world.

Life was fast-paced, intense—18-hour workdays, back-to-back meetings, and constantly juggling projects.

Then, one week later, everything changed.

The pressure finally broke me. I ended up spending two weeks in the hospital.

With all the time in the world, I was left alone with my thoughts. Lying on the hospital bed, that’s when it hit me — what was I really doing with my life?

One sleepless night, tears streamed down my face as I confronted the truth I had been ignoring: I wasn’t living life on my terms. I wasn't being there for my family.

It was my wake-up call.

Within a year, I quit my job to go solo.

Project Management was my strength. So, I started helping others pass the PMP exam, using brain-friendly strategies I had mastered for myself.

For the next 8 months, I turned my notes into blog posts. I worked tirelessly, sold my house to stay afloat, and tried to build something out of nothing.

Yet, nothing seemed to work.

And then, I found Amazon.

I converted some of my blog posts into a book and self-published on Amazon. 

To my surprise, it became a #1 bestseller across 3 categories.

I went from chasing clients to clients chasing me — ready to pay hundreds of dollars for my coaching.

And that’s when I learned an important lesson: 

>> Building your authority is the fastest way to grow.

In 2017, I took it a step further. I started posting daily on social media — content aimed at helping project managers.

By 2019, I launched my first online course.

So far, I've:

- Written 623+ articles with over 1.3 million reads
- Published 21 books (17 on Amazon, with multiple bestsellers)
- Written over 3879+ social media posts
- Coached and taught over 6,200 students
- Created 8 online courses

Every single day, I learn new ways to reach and help more people.

I built my businesses from scratch by building authority online. And if you're an expert in your field, you can do the same.

Here’s how:

- Build your online presence
- Write content on LinkedIn & your blog
- Convert your expertise into a book (instant authority)

It’s simple once you know the steps. I’ve made tons of mistakes, learned from the best, and built systems that can help anyone grow fast.

If you’re ready to scale your authority and attract endless opportunities, I’m here to guide you.

Reach me: https://linktr.ee/shivshenoy

Resources - 
👉 How to write a book > https://geni.us/kindleseries
👉 PMP Study Books > https://www.amazon.com/dp/B074CGM4DB
👉 Free PMP exam course > https://bit.ly/pmp-nl

Niche Authority Coach, PMP Coach & Founder

Under this Specialized Education Provider entity, Shiv coaches PMP aspirants to pass the exam in the shortest possible time while enjoying the preparation for long-term retention. 
Shiv also helps people build their Authority (a step ahead of Personal Brand) in their field, to attract unlimited growth opportunities. This he does primarily by helping them write about what they do, on social media, blog, and through their own book!

https://www.simplifiededucationsystems.com
https://www.pmexamsmartnotes.com

This comment hit me harder than most.

Because it was truth from the field.
And it sums up why most experts stay invisible.

A finance leader commented on my post:

“You save crores through efficiency, but the applause goes to the dealmaker.
You automate processes that free up entire teams, but it looks like ‘just reports.’
You deliver excellence again and again, until it becomes the bare minimum.”

That’s not a complaint.
That’s reality for thousands of experts.

They create impact quietly.
But being good at work isn’t enough. 
People don’t value what they don’t notice.

Interestingly,
As you start sharing, people think you’ve changed.
But really, you’ve just stopped staying quiet.

If you’ve been the “silent expert,” 
it’s time to step out of the quiet zone.
Not to boast. 
To be seen.
But to be understood. 

♻️ Repost if you believe expertise needs to be shared.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Shiv Shenoy

Authority Branding for CXOs & Experts | LinkedIn Top Voice | I help you go from expert-in-the-room to authority-in-the-industry — unlocking limitless growth.

Showing your work is not bragging, it is balance. Your future-self will thank you.

She was always qualified.

This powerful asset made her undeniable.

What made it possible for my client?

Just one shift:
She shared her thinking in a book format.
And it started working as her PR agent, 24x7.

That’s when it became clear to her:
𝗧𝗵𝗲 𝘄𝗼𝗿𝗸 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗲𝘀.

The book 'Show Your Work' screams it.
Not promotion. Not noise.
Just 𝘰𝘱𝘦𝘯𝘯𝘦𝘴𝘴.

Here are the 3 lessons you can take from it:

𝟭/ 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗿𝘂𝘀𝘁 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘀𝗲𝗲

- share your thinking
- reveal your process
- show your progress

𝟮/ 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗱𝗼𝗻’𝘁 𝘀𝗽𝗲𝗮𝗸

- assets speak
- stories move
- books travel

𝟯/ 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗲𝗮𝗿𝗻𝗲𝗱

- be consistent
- teach freely
- give proof

Authority doesn’t come from what you build.
It comes from 𝘭𝘦𝘵𝘵𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳𝘴 𝘴𝘦𝘦 you build it.

So I made this cheatsheet for you:
7 friction-free ways to show your work 
(even if you're not "a content person")

Save it. Share it. 
♻️ Repost to help someone in your network.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

You can be seen as authority by simply sharing what, why and how you do your thing.

Talent isn’t the problem.

Disappearing is.

So many brilliant people work endlessly behind the scenes.
Yet nothing changes.
Not because their work isn’t strong.
But because no one knows when they’ll show up next.

If people can’t predict you, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘳𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘺𝘰𝘶.
And if they can’t remember you, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘤𝘩𝘰𝘰𝘴𝘦 𝘺𝘰𝘶.

That’s why visibility has nothing to do with being loud.
It has everything to do with being reliable.

Today’s edition of 𝗦𝗶𝗴𝗻𝗮𝗹 𝗢𝘃𝗲𝗿 𝗡𝗼𝗶𝘀𝗲 is about a simple shift you can use to change everything.

Read it and tell me what you think, in Comments.

♻️ Repost to help someone in your network.
--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

I was cleaning a shelf last weekend when a small black notebook slipped out and fell open at my feet. The first page hit me like a punch. A beautifull

Open article: The Power of Showing Up the Same Way Every Time by Shiv Shenoy • 3 min read

The Power of Showing Up the Same Way Every Time

“𝘛𝘩𝘦𝘺 𝘤𝘢𝘭𝘭 𝘮𝘦 𝘸𝘩𝘦𝘯 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘣𝘳𝘦𝘢𝘬𝘴.
𝘉𝘶𝘵 𝘵𝘩𝘦𝘺 𝘯𝘦𝘷𝘦𝘳 𝘵𝘰 𝘥𝘦𝘴𝘪𝘨𝘯 𝘵𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦.”

He said it softly. But it landed hard.
He was not angry. Just tired.

Tired of being the fixer. Not the thinker.
The hands. Not the mind.
The doer. Not the driver.

And that’s the quiet pain many experts live with.

They carry businesses on their back.
They solve the toughest problems.
They save the day again and again.

But they’re never seen as the one who shapes the future.

𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗰𝗮𝗴𝗲.
𝗥𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗹𝗮𝗯𝗲𝗹.
𝗔𝗻𝗱 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗻𝗲𝘃𝗲𝗿 𝗮𝗿𝗿𝗶𝘃𝗲𝘀.

So we made one shift.

We stopped showing 𝘸𝘩𝘢𝘵 he does.
We started showing 𝘩𝘰𝘸 he thinks.

One proof story a week.
One sharp viewpoint.
One idea that changes how others see the problem.

No shouting.
No big volume.
Just visible thinking.

Eight weeks later, he messaged:
“𝘐𝘯𝘷𝘪𝘵𝘦𝘥 𝘵𝘰 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘳𝘰𝘶𝘯𝘥𝘵𝘢𝘣𝘭𝘦 𝘵𝘰𝘥𝘢𝘺.
𝘛𝘩𝘦𝘺 𝘴𝘢𝘪𝘥 𝘵𝘩𝘦𝘺’𝘳𝘦 '𝘧𝘢𝘯 𝘰𝘧 𝘮𝘺 𝘸𝘳𝘪𝘵𝘪𝘯𝘨'.”

Same expertise.
Different position.
Different leverage.

That’s authority.

Authority is when people stop seeing your hands and start trusting your mind.

If you’re tired of being the fixer, start sharing the thinking behind the fixing.

The world pays more for clarity than labor.

♻️ Repost to help someone in your network.

--
Hi, 👋 I’m Shiv Shenoy. 
I work with CXOs & founders, to turn their expertise into industry authority with their books and LinkedIn presence.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

If you're called in only to fix things, you need to share thinking behind it. Then you'll be called to create future.

Attention is temporary.

Impact is permanent.

Some ideas get noticed.
A rare few get remembered.

And the leaders who stay remembered?

They share ideas that feel useful, timely, and personal.

The kind people carry into meetings, decisions, and conversations long after the moment has passed.

This week’s 𝗦𝗶𝗴𝗻𝗮𝗹 𝗢𝘃𝗲𝗿 𝗡𝗼𝗶𝘀𝗲 newsletter breaks down how to create that kind of impact.
The kind that stays.
The kind that spreads.

If you want your ideas to live longer than your posts, this one will help.

♻️ Repost so more people start focusing on impact, not noise.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

#SignalOverNoise

Last December, something unusual happened during a flight back from Varanasi. A gentleman a few rows ahead of me stood up, turned around, and looked s

Open article: The Difference Between Being Known and Being Remembered by Shiv Shenoy • 4 min read

The Difference Between Being Known and Being Remembered

I delivered the results.

They delivered the story.
And that changed everything for them.

I solved the harder problems.
I did the work that mattered.
I led the bigger wins.

But they were the one on stage.
Being quoted.
Being invited.
Being chosen.

Not because they were better.
But because they 𝘱𝘢𝘤𝘬𝘢𝘨𝘦𝘥 their work.
And you're frustrated at the inability to do so.

That’s the 𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗘𝘅𝗽𝗲𝗿𝘁 𝗧𝗿𝗮𝗽.

We think results speak.
But results stay quiet.
Assets speak.

And the asset that shifts every room?
A book with your name on it.

A book makes your thinking visible.
It turns quiet excellence into loud proof.
It moves you from known privately, to 𝘵𝘳𝘶𝘴𝘵𝘦𝘥 𝘱𝘶𝘣𝘭𝘪𝘤𝘭𝘺.

From practitioner → thought leader.
From doer → definer.
From option → only choice.

If you’re tired of doing great work in silence,
build the asset that does the talking.

Write the book that carries your voice.
Even when you’re not in the room.

♻️ Repost to nudge someone in your network.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Follow me for strategies that help.

You can spend just a few weeks and get mileage on decades of expertise you have built silently. Here's how.

Someone believed in me
long before I believed in myself.

Back then, I was lost.
I had quit my job with no plan B.

No safety net.
No business knowledge.
No revenue coming in.
Only pressure.
And fear.

I worked 14–16 hours every day and still felt like I was moving backwards.
Everyone around me thought I was making a mistake.
Some even stopped talking to me.
I began to doubt myself too.

Then one day, I called my former boss.
I just needed to talk to someone.
He said something simple:

“𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘭𝘪𝘧𝘦.
𝘠𝘰𝘶 𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘵𝘳𝘶𝘴𝘵 𝘺𝘰𝘶𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘭𝘰𝘯𝘨𝘦𝘳 𝘵𝘩𝘢𝘯 𝘺𝘰𝘶𝘳 𝘧𝘦𝘢𝘳.”

He wasn’t from my niche.
He couldn’t teach me business.
He couldn’t even open doors for me.

But he gave me something far more powerful.

Belief.

Honest, quiet, unwavering belief when I had none left.
That belief carried me through days that felt endless and nights that felt heavy.

It pushed me to write my first book.
That book changed everything.
Coaching requests.
More books.
Clients.
A new life built from scratch.

All because one person said:
“I see something in you. Don’t stop now.”

Today, I try to offer that belief to people who need it.

Because belief is oxygen in rooms where dreams almost suffocate.

Henry Ford once said: 
“Whether you think you can or you think you can’t, you’re right.”

Sometimes all you need is someone who thinks you can.
If you’re in that season now, this is for you.

Stay.
Hold your ground.
Don’t walk away from the story you’re meant to finish.

You’re closer than you think.

♻️ Repost to help someone in your network.
--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

If you think it is not happening, just don't give up. It will, soon.

This is how authority compounds.

Quiet work. Public result.

𝗦𝗵𝗶𝗳𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲, the book.

Ivan Polic and Mariana Polic didn’t write it to “launch” it.
They treated it like a long-term asset.

They solved the biggest problem of business today:
𝘍𝘰𝘶𝘯𝘥𝘦𝘳 𝘋𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘤𝘦.

From day one, the commitment was clear.
Write something transformational.
Even if it takes longer.

They didn’t protect early drafts.
They shared them.
With real beta readers.
And invited honest feedback.

Some chapters were uncomfortable to revisit.
Some ideas didn’t survive scrutiny.
Many pages were rewritten more than once.

Not to sound smarter.
But to be 𝘤𝘭𝘦𝘢𝘳𝘦𝘳.

They treated readers with respect 𝘣𝘦𝘧𝘰𝘳𝘦 asking for attention.
They treated the book like a 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, not a personal milestone.

No rush (they pushed the launch twice.)
No publish-and-pray mindset.
No “we’ll improve it later”.

Just steady, disciplined work.
Mostly invisible.
Completely intentional.

The public result came later.

- 𝗔 #𝟭 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝘀𝗽𝗼𝘁.
- 𝗪𝗼𝗿𝗱-𝗼𝗳-𝗺𝗼𝘂𝘁𝗵 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆.
- 𝗦𝘁𝗲𝗮𝗱𝘆 𝘀𝘁𝗿𝗲𝗮𝗺 𝗼𝗳 𝟱-𝘀𝘁𝗮𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀.

Not as validation.
As a signal.

That’s the work.
That’s the game.

And they're just getting started.

On a personal note...
I couldn’t have been prouder to support this journey as Ivan and Mariana's book writing coach and publisher.

They came in as clients.
They became friends.

If you're a founder, you don't want to miss this:
>> https://lnkd.in/gqvqe8Hc 

♻️ Repost to help a founder in your network.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

#AuthorityBrand

My latest client book hit #1 category best seller spot in 2 days. And yet, it's just one of the side-results - the intent to help is the cause.

There were weeks I couldn't write a word.

I'd open the notepad…
stare at the blank page…
and close it again.

Not because I didn’t know what to say.
But because doubt was louder than clarity.

“What if this isn’t good enough?”
“What if no one cares?”
“What if I’m wrong?”

I thought once I became “good,” the doubt would vanish.

But it never did.

Even after self-publishing books,
even after helping experts build brands,
that voice still shows up.

But here’s what changed:
I stopped fighting it.

Because I noticed something.
Doubt came up…
- right before a breakthrough
- right before I tried something bold
- right before the work got better

And I realized that it wasn’t blocking me.
It was shaping me.

Maybe doubt is just a signal that you're growing.
That you're doing work that matters.

So, when it shows up..
Don't panic.
Pause.
Dig deeper.
Listen without letting it lead.

That shift changes everything.

If doubt’s been heavy lately, maybe it’s proof you’re in the right path.

Keep going.

♻️ Repost to give a nudge to someone in your network.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Doubt fuels mastery, do you know why? I share my insights in this post.

Small shifts.

Big inbound wins.

Many brilliant experts feel this:
They do great work.
Their clients love them.
But new opportunities don’t flow inbound yet.

Here’s the good news:
You’re not missing talent.
You’re missing a structure that turns 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗶𝗻𝘁𝗼 𝗺𝗮𝗴𝗻𝗲𝘁𝗶𝗰 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Authority isn’t volume.
It’s direction.
It’s clarity.
It’s depth that sticks long after the scroll moves on.

When your content teaches people how to think…
When it shows real momentum…
When it builds conviction, not noise...
you stop chasing.
People start choosing you.

I created a short carousel that breaks down how to build Inbound Authority that compounds over time — using calm confidence, not constant posting. 

Inside, 
you'll see how to use my 5-step playbook based on the 𝗜𝗻𝗯𝗼𝘂𝗻𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸.

If you want:
- More right-fit clients
- Content that moves people
- A system that compounds results

Save it.
Study it.
♻️ Share it with someone building something meaningful.

Your work deserves to be seen.
And it will. 

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Use Inbound Authority Framework for your branding in 2026.

The first mistake new authors make.

They start writing before deciding the 𝘱𝘳𝘰𝘮𝘪𝘴𝘦.

In 12 years, I've see this most often.

Smart people. Strong passion.
Genuine intent. Enviable knowledge.

They open a document.
And just start typing.
It feels productive. 
It’s not.

Writing is execution.
𝗕𝗼𝗼𝗸'𝘀 𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

A book succeeds when one sentence is clear.

𝘛𝘩𝘪𝘴 𝘣𝘰𝘰𝘬:
- 𝘩𝘦𝘭𝘱𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘰,
- 𝘴𝘰𝘭𝘷𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮,
- 𝘴𝘰 𝘵𝘩𝘦𝘺 𝘨𝘦𝘵 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘰𝘶𝘵𝘤𝘰𝘮𝘦.

That sentence does three things for you:

- Focuses your research
- Filters what stays out (no bloat)
- Increases the odds of book's success

That promise does three things for your reader:

- Answers their WIIFM* question
- Helps them see their win
- Nudges them to buy
(* 𝘞𝘩𝘢𝘵'𝘴 𝘐𝘯 𝘐𝘵 𝘍𝘰𝘳 𝘔𝘦)

Without the promise, writing becomes noise.
With it, every word earns its place.

I’ve watched this pattern repeat.
Across first books.
Across smart experts.

The authors who pause here always finish stronger.
The ones who skip it, most likely, rewrite later.

Slow down first.
Decide your book's promise.
You'll find that the book gets written. :)

That’s how books get done, sell more, stamp your Authority.

♻️ If you find this helpful, repost to nude an expert take the first step.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

The one ingredient that determines 80% of your books success: your book's promise written before the first word of the book is written.

Your legacy starts in minutes.

Not years.

Leaders don’t set out to “build a legacy.”

They simply live one moment at a time.
One choice at a time.
One interaction at a time.

And here’s something I’ve learned while working with CXOs write their books:

When you sit with a leader for months…
When you hear their stories…
When you see what shaped them…
You start noticing the quiet '𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱' patterns.

Those patterns aren’t dramatic.
They’re not headline moments.
They’re tiny signals of who they really are.

And those tiny signals compound.
Into trust. Into reputation. 𝗜𝗻𝘁𝗼 𝗹𝗲𝗴𝗮𝗰𝘆.

Here’s the simple system I see in that pattern.

𝟭 / 𝗧𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗶𝗻 (30 seconds)
Share the story behind the work your team did.
Not to praise. To preserve the meaning.

People don’t remember the task.
They remember why it mattered.

𝟮 / 𝗧𝗵𝗲𝘆 𝘁𝗲𝗮𝗰𝗵 𝗼𝗻𝗲 𝘀𝗺𝗮𝗹𝗹 𝗹𝗲𝘀𝘀𝗼𝗻 (20 seconds)
Turn the week’s experience into a clear takeaway.
Simple. Human. Practical.

This builds a shared language that keeps teams aligned.

𝟯 / 𝗧𝗵𝗲𝘆 𝗹𝗲𝗮𝘃𝗲 𝗼𝗻𝗲 𝗱𝗼𝗼𝗿 𝗼𝗽𝗲𝗻 (10 seconds)
Invite a reply. A thought. A concern.

Leaders aren’t remembered for having the answers.
They’re remembered for making room for better ones.

This system doesn’t create legacy.
It reveals it.
By capturing the things you’re already doing with a little more clarity and a little more care.

That’s where legacy begins.
In minutes.
Not years.

♻️ Repost to help someone that may need it.

--
Hi, 👋 I’m Shiv Shenoy. 
I help CXOs & founders turn their expertise into industry authority, 
through their books and LinkedIn content.

Ready to turn what 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 into what 𝘺𝘰𝘶'𝘳𝘦 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳? 
Let’s talk. DM me or book a clarity call. 
Use the link above this post.

Use this simple system to ensure you build your legacy in each moment of contact during your average day.

taplio

The Battle

Josue Valles

Shiv Shenoy, PMP

Followers

Posts

Engagements

Likes

Performance ScoreJosue Valles's LinkedIn Performance

Performance ScoreShiv Shenoy, PMP's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josue Valles

Shiv Shenoy, PMP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josue Valles's LinkedIn Performance

Performance ScoreShiv Shenoy, PMP's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosue Valles's LinkedIn Performance