My marketing career in 28 sentences:

1. Quit job at Sam's Club to start an eComm business

2. Borrow $40k from my dad

3. Lose $35k in the first four months

4. Realize you suck at marketing

5. Spend $4k+ on useless marketing courses and masterminds

6. Use your last $300 to buy Breakthrough Advertising (yes, it cost $300 in 2013)

7. Read the book three times in 2 weeks

8. Make $200k in 6 months

9. PayPal shuts down your account and keeps half the money for another six months

10. Quit eCommerce and spend a year reading, thinking, and writing

11. Start freelancing and get fired from your first client

12. Double down on consulting and double your rates

13. Get three retainers and feel on top of the world

14. Blow up your retainers by taking on too much work

15. Get so stressed you get shingles at 26 years old

16. Take a month off to heal

17. Get hired as a full-time content marketer at an agency

18. Spend a year and a half learning the ropes of content marketing

19. Start a content marketing consulting business on the side

20. Get so busy you have to quit your agency job

21. Marketing starts to make sense

22. Close a 6-figure content marketing deal with a big brand

23. Rethink everything you knew about marketing

24. Design a "unified theory" of marketing and put it together into a 20,000-word PDF

25. Get better results for clients and yourself

26. Post about your experiences on Twitter and LinkedIn

27. Build a following of people who are interested in what you're doing

28. Learn to deal with haters and trolls

---

Want a content engine that converts right off the bat and positions your brand for the long term?

Shoot me a DM.

Josue Valles

Founder at The-Flyer-1™

The best creative work doesn't come from staring at a blank page. It comes from staring at two different things and finding the connection between them. It comes through curation, synthesis, and lateral thinking.

Subscribe for weekly frameworks 👇

https://curationlabs.substack.com/

Founder

I build curated assets that last.

If you're a founder or C-level exec looking to build your personal brand, I can help you build a curated library of assets that'll help you grow fast without sacrificing quality.

If you're a consultant or agency who wants to incorporate curation into their marketing arsenal, I offer a 12-week workshop where I guide you through my entire process.

Want to learn more?

Send me a DM.

The best book on creativity I've ever read is 48 pages long, was written in 1939 by an ad man who left school in 6th grade, and takes about 30 minutes to read. Here's his entire method:

The book is "A Technique for Producing Ideas" by James Webb Young. 

Young wasn't an academic...he was a copywriter at J. Walter Thompson who created one of the most controversial ads in history (a 1919 deodorant ad so blunt that 200 women cancelled their magazine subscriptions and female copywriters told him he'd insulted every woman in America. Sales went up 112%.)

Here's the method:

Step 1: Gather raw material (both specific and general).

Young says the quality of your ideas is directly tied to the quantity and diversity of what you feed your brain. 

* Specific material is research about the actual problem. 
* General material is everything else: history, psychology, random conversations, unrelated industries. 

The more pieces you have, the more combinations are possible.

Step 2: Mentally chew the material.

Take the facts and turn them over. Look at them from different angles. Try fitting pieces together like a puzzle. Young says most people quit here because it's uncomfortable...you're holding a bunch of disconnected information and nothing clicks yet. That discomfort is the process working, not failing.

Step 3: Drop it completely.

Stop thinking about the problem. Go for a walk. Watch a movie. Sleep. Your subconscious is still connecting the pieces even when your conscious mind has moved on.

Step 4: The idea shows up on its own.

Young says it'll come to you "while shaving, or bathing, or most often when you are half awake in the morning." This only works if you did steps 1-3 honestly. If you skipped the research or rushed the chewing, nothing shows up in the shower.

Step 5: Test it against reality.

Take your idea to other people. Let them poke holes in it. Young says most people are so attached to the flash of insight from step 4 that they skip this entirely, and the idea dies on contact with the real world. Good ideas survive criticism, but great ideas get better from it.

The underlying principle is simple: 

An idea is nothing more than a new combination of existing elements. 

You can't combine things you haven't collected, and you can't connect dots you've never seen.

Tiffany Martin

Talk with Tiff

In a day where mediocrity is normal, I teach women how to live passionately and chase their dreams with reckless abandon. Talk with Tiff is a podcast that came to life with the sole mission of helping women grow into the best version of themselves. Personal & leadership development are the core of what drives society because as each individual grows and thrives, then so can families and businesses. Here, you'll find my hope is simple - that you'll gain actionable tips that help you grow. And my goal is to spark a fire inside your heart to do whatever makes you feel ALIVE.

Podcast Host 

Dotema Enterprise Solutions

	Spearheaded the development and execution of a comprehensive strategy for all paid marketing efforts across the company’s portfolio of brands. 
	Directly managed $60,000+ advertising spend budget and paid digital campaigns across Facebook, Google Ads, and YouTube that increased brand awareness and sales. 
	Optimized the channel mix, resulting in a 20% growth in overall efficiency while actively exploring and testing new channels for diversification and scalability. 
	Established and managed an A/B testing protocol to experiment, analyze, and provide strategic insights from existing products and implementing industry-specific tactics that contributed to a 31% increase in product visibility and sales. 
	Collaborated effectively with sales and design team to ensure a dynamic execution of campaigns and to maintain brand consistency. 
	Utilized data insights to measure channel performance effectively and used those insights to optimize the investment returns, achieving a 23% improvement in ROI.

Performance Marketing Specialist 

K12, Inc. 

Counselor

Klein High School

School Counselor

Sam Houston State University

Career Counselor

I give women the authority to achieve the unthinkable. Day in and day out, I'm diligent in my efforts to make women (especially mom's) stronger and more confident in their pursuit to change their life and claim their right in the world of business. Entrepreneurship is hard, but so is motherhood and I believe that a mom can be successful at holding both titles with dignity and honor. 

Some of the things that I value most that I hold close to my core are: 

I. I choose kindness (I may not always get this one right because I'm human but I'm working on it daily! Everyone deserves to be treated with kindness)
II. Integrity 
III. I'm third (God first, others second, well, you get the rest.. I'm working on being less self-centered)
IV. Grateful in all things (I've experienced immense loss, heartache, sadness, and even despair but in the midst of each tragedy, I've learned to recognize the good that can be found) 
V. Dream BIG + Finish STRONG (mama + daddy didn't raise a quitter so I'm reaching for the stars and won't stop until I get there and I'd love to bring you along for the ride.. we can do this together)!!!!
 
And there you have it, I'm Tiffany Martin... 

and I'm so happy that you decided to stop by my little corner of LinkedIn! I'm truly IN LOVE with this platform and all of the amazing people that is has connected me too, (you included)! 

ps. If you've read to this point and are interested in more - or you want to collab in one way or another - feel free to send an email over to hello@tiffanymartin.co to get the conversation started. I'll do my best to respond in 24 to 48 hours! 

pps. Some DREAM brands that I'd love to collaborate with include but are not limited to the following: 
I. Southwest Air
II. Gucci 
III. Cadillac or Jeep (I could see a Wagoneer in my future) 
IV. Barnes & Noble  
V. Tory Burch 
VI. Abercrombie & Fitch Co. 
VII. The Container Store
VIII. Arhaus 

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