Be Broadcast

Be Broadcast is a specialist broadcast PR consultancy. This means we'll get you on TV and Radio. 

To get there, we’ll get under the skin of your brand and build a campaign which fits both key messaging and the key factors broadcasters will need.

Our USP is Senior Delivery and Senior Consultancy.

Put simply this means the person you deal with will be the person who also deals with media. All too often in this sector, things are lost in translation as they are handed over.

We also limit the number of campaign launches to one per week – meaning that your story is not competing internally at Be Broadcast with other clients or campaigns. It also means that your key moment has the entire focus and attention it deserves.

The consultancy is led by Josh Wheeler who has 10 years of experience in broadcast PR (with a further five in traditional PR). His award-winning work spans some of the leading broadcast consultancies in the UK – he is now aiming to reshape the way we look at broadcast PR.

Founder

PRCA

The Public Relations and Communications Association (PRCA) relaunched its LGBTQ+ Network with a mission to help the PR and communications industry ‘show up’ for the LGBTQ+ community as colleagues and consultants.

LGBT Council Member

Gaydio

Gaydio is a radio station for the lesbian, gay, bisexual and transgender (LGBT) community in the United Kingdom, broadcast on 88.4 FM in Greater Manchester, on DAB digital radio in Greater London, parts of the Home Counties, Brighton, Birmingham, Glasgow, Cambridge and Portsmouth, and online through its website, mobile apps and the UK Radio Player.

Radio Presenter

Broadcast Revolution

Head of North & Regions at BR and GB

markettiers

General Manager

Account Director

Grayling

JAE to AM

BroadcastPR Expert – Getting Brands on TV & Radio | Broadcast Consultancy & Media Relations | Media Training | Speaker | bebroadcast.co.uk

👋 Why listen to me? Because I have built campaigns for leading organisations across almost every sector and delivered consistent award-winning work since 2010. I’m now taking the approach that has helped me to grow and putting into my own agency – Be Broadcast.
 
I love getting under the skin of issues and working out what makes people impacted tick to inspire change. I work back from that weaving in the role the brand plays in order to solve or make it better.

🤩Now it’s your turn…

You’ve seen me (and your peers) sharing their incredible broadcast results on LinkedIn, hitting key messages, and finding creative ways to reach their audiences. 

And that’s without mentioning the possibilities to bring in new customers and the limitless potential broadcastPR can have on the bottom line. 

But you’re either not sure where to start, or you’ve started and you seriously want to level up.

If you’re ready to see a real ROI through broadcast PR your operatives need to be doing it right, not handling it like a factory – churning out ‘hit and miss’ content. 

I can work with you to develop strategies that my clients use to increase their sales, grow their brands and 
take advantage of audio and visual media on behalf of the brand. 

I provide:
✅ Broadcast Consultancy 
✅ Broadcast Media Relations
✅ Help With Spokespeople
✅ Research
✅ Global Broadcast Media Relations
✅ Media Training
✅ Podcasting – Development, Planning & Creation
✅ Podcast Hosting
✅ Podcast Promotion
✅ Adhoc Broadcast Media Clippings
✅ Monitoring – Week-Long and Ongoing
✅ Broadcast analysis – To Build Competitive Advantage

All available on https://bebroadcast.co.uk/ 

What my clients say:

“We cannot emphasise enough how Be Broadcast evolved the story for us delivering results like we have never seen before”

“Be Broadcast were great at shouting about our news. We got tonnes of engagement with people getting in touch from seeing and hearing the news. On a subject that could be seen as sensitive, Be Broadcast were there all through the week, with suggestions and support. We can’t wait to work together again”

“Josh was able to guide us through the entire process, provide on-the-spot media training and help us articulate what we wanted to say in the best way”

“Dynamic, ambitious and very hard-working, Be Broadcast is eminently capable working at the most senior level with clients, delivering superb client service and terrific results.”

Drop me a DM, let’s do this. 
And if you’re not ready yet – you can find free advice and guidance here: 
https://bebroadcast.co.uk/case-studies/

Josh Wheeler

Jake Summerhayes

Kurogo

Head Of Client Services

We work with CEOs and Founders to build powerful personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

As your personal brand manager, I oversee the planning and delivery of your personal brand strategy. From initial ideation through to full development in-line with your goals.

If this sounds like something you want to jump on board with, or even just have some general questions and curiosities about personal branding shoot me a DM. I'm always about for a chat 😊.

Personal Brand Manager

ReputationDefender

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others. Our aim is to make sure people find quality, truthful information about our clients at the top of their search results.

I oversee the development of the online reputation management campaigns for my client base and as such I am the primary point of contact between themselves and the business. Day-to-day this includes regular reporting, search results monitoring as well as analysis of potential reputational threats and opportunities.

In this digital age the importance of a positive online presence is a necessity across industries and professions as such our client base is incredibly diverse. We work with private individuals, SME's, directors, multinational corporations and everything in between.

Account Manager

Uber

Bicycle Courier

L'Arche Internationale

L'arche supports those with learning disabilities, and their loved ones, to live in ways that allow them to be as independent as possible, while providing high-quality, person-centred, individually tailored care and support.

My primary aim as a Care Support Worker was to create a home for our service user and in doing so enable them to maximise their independence. Specific day to day task included:
• Supporting individuals in their leisure, social, practical, physical and spiritual needs
• Providing personal care with dignity and respect including supporting people with complex health and physical needs both in daily life and end of life care
• Helping people with physical needs including some aspects of moving and handling

Care Support Worker

Working with founders and business Leaders to craft powerful and authentic personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

Yet only 1% of LinkedIn's 700 million users share weekly content. 

Our mission at Kurogo is to solve that.

Kurogo is derived from the Japanese ‘Kuroko’ referring to the black clad stagehands in traditional Japanese theatre.

The convention of wearing black implying the invisibility of the wearer on stage. 

We are your Kurogo. 

Directing, driving and delivering your personal brand from the background. 

Giving you the spotlight to excel in what you do best.

I’ll save you this morning’s LinkedIn scroll. Here’s what’s happening today:

– AI comment x1,802
– Infographic that is literally impossible to read
– 4 mirror selfies for a post on ‘authentic’ branding
– Personal branding is pretty important, it seems
– Someone’s worried about AI taking their job
– Someone else has automated their entire life with AI
– Hustle culture is… good? Bad? No one really knows
– The algorithm has changed… again, according to one study.
– Another AI comment
– Old man hates Gen Z
– Another company posted a job without a salary
– More culture stuff (A LOT more)
– Someone turned their morning coffee into a 7-step storytelling framework

Oooh another AI comment.

That’s all for now.

Ps. What’s your LinkedIn pet peeve?

Client Services Director @ Kurogo | We create thought leaders through Personal Branding

Another successful Kurogo Christmas social boxed off 

We had….

2x Nights at Milton House Bedford
Flights in from: South Africa, Spain, France, India and Hungary
Christmas dinner laid out by Emily and her sous chef, Megan
Quizzes and an ongoing game of traitors led by Emily and Olivia
Kurogo Awards, put together by Sam 
(Shout-out Stagehand of the year Megan and unsung hero Irene)
A look at our 2026 plans and strategy
Plenty of shenanigans 

Every year these socials get bigger and better, and this wasn’t even all of us…

So a final shout-out to everyone who couldn’t make it this year.

I bloody love this team. 

(As much as is allowed by HR)

Things to leave behind in 2025

- Complaining about the algorithm
- Reducing your screentime
- Taking your shirt off at a hyrox (and posting it on LinkedIn)
- Blaming your problems on immigrants
- Acting like a knobhead on LinkedIn
- Tesco Meal deals
- Twitter

Checking your next post after going 'viral'
109 Impressions
0 Likes
0 Comments
0 Reposts

I once spent 3 years trying to onboard a client who paid £6k but ghosted. 

In that time…

I moved house twice
We hired 3 different salespeople
I onboarded and ran 150+ other client campaigns
The entire company was bought, sold and restructured

I never did manage to get in touch with them.

Sometimes I lay awake at night and wonder where they are.

If there’s a client management lesson here, I don’t know what it is.

Genuine career advice:

Be easy to work with.

“You're right — thanks for catching that. Let me correct myself.”
“Thanks — want me to rewrite the whole thing with the right info?”
“Let me give you a corrected version that actually matches what you asked.”
“Good call — let me update my reasoning.”
“You’re absolutely right. I oversimplified that earlier.”
“Here’s the updated version — this is bulletproof”

Just so you know… 

We manage content for an exec team on here who are generating over 10x the reach of their company page with a little over a third of the followers.

This personal brand thing is not a fad. 

We even wrote this guide on how we do it: https://lnkd.in/e7JFPcaE

People do not buy from strangers. 

They buy from people they trust.

And trust starts (or ends) at your profile.

I have seen world-class founders lose deals because their profile looked like it was built in 2017 and left to rot.

The reality:

→ A blurry photo ruins credibility
→ A cluttered banner confuses your message
→ A headline with no value prop or proof gets ignored
→ A featured section with random links does nothing for you

Your profile is not a CV. 

It is the first “yes” or “no” in your buyer’s head.

Here is my simple framework to audit your profile today:

1️⃣ Promise: Does your headline show what you deliver, for whom, and why you?
2️⃣ Proof: Do you show numbers, case studies, or clear wins? (If not, why should anyone believe you?)
3️⃣ Packaging: Is your story clear, your experience relevant, and your next step obvious?

If your profile fails any of these, you are leaking leads daily.

The best personal brands I’ve built did not start with fancy content. They started with a profile that did the selling for them-before a single DM was sent.

Check your profile right now. If you were a prospect, would you trust you?

If not, fix it before you post again.

ps. Want the exact checklist we use to optimise profiles? 

1600 people already viewed it, but this is your last chance to join them for free. 

https://lnkd.in/eQUeqAc5

Next week, this won’t be free…

Spotify Wrapped 2025 is out, and you can connect it to your LinkedIn. Bit weird though...

We’ve built 350+ personal brands in 5 years. 

Here’s what works (and what doesn’t) for 2026:

1️⃣ Positioning:

You need to be seen as the expert.

→ Clear “Promise, Proof, Packaging”
→ Profiles that show credibility, not just job titles

2️⃣ Amplification:

No one gets remembered by posting once a month.

→ Monthly content calendars
→ Content pillars that mix authority, growth and conversion

3️⃣ Conversion:

This is where most people fall short.

→ Lead magnets (guides, webinars, etc) tied to your content
→ Funnels that nurture connections into clients

Now look, I could go on for ages here…

About how we helped one client 7X his followers
Or how another generated millions of views in a few months
Or how Olly got 10X ROI on his personal brand in 1 year 

But I’ve got character limits. 

So we’ve put our entire blueprint (+ examples and exercises) into this neat Ultimate Guide to Building Your Personal Brand in 2026. It took us ages to make, so it would make me very happy if you read it: https://lnkd.in/em3fAVA7

I’m 29. I’ve spent 10 years managing clients.

Here’s what I wish I knew in 2016: 

- happy clients leave all the time
- the customer is not always right
- clients pay you to have an opinion
- traffic light your clients every week
- being a yes-man ruins your authority
- confront any negative sentiment head on
- every great campaign needs uncomfortable convos

Most people spend years chasing client happiness. I chased it too. Then learned that clarity, honesty, and authority are the real keys to retention.

If you build your reputation on being a “yes” person, you become replaceable.

If you build it on clarity and leadership, you become essential.

Ps. I once chased a client for 4 years who paid £6K to start and then ghosted us. Wild.

Most agencies lose clients in the first 30 days. 
(even if the client doesn’t even give notice) 

Here’s how I delight clients in the first 30:

The first month is do or die for client retention. 
Most agencies wing it and hope for the best. 

I prefer a system.

Here’s the framework that keeps clients sticking around:

→ Set deliverables, timelines, and responsibilities up front. 
If a client doesn’t know what to expect…
They’ll fill in the blanks (badly).

→ Overcommunicate. 
Give updates before clients even ask. 
Progress reports, blockers, wins - no surprises, ever.

→ Use a delivery dashboard. 
KPIs, deliverables, blockers - all tracked weekly.
If something’s off, we spot it before it becomes a problem.

→ Gather feedback constantly. 
I want to know what’s working and what’s not
Get this direct from the source. Then adjust fast.

→ Get early wins. 
Even the small ones count. 
Clients need proof they made the right call.

→ Send value before they ask. 
Quick insights, a new template, or a small win 
Drop it in their inbox to keep engagement up.

Most agencies guess. Don’t be most agencies.

The first 30 days set the tone for everything that follows.

Make them count, and you don’t just keep clients-you turn them into your best sales team

In light of the UK budget being announced today I will be staying away from LinkedIn for the next 24 hours.

To those that stay, good luck 🙏

People can copy:

- Your offer
- Your funnel
- Your product

But no one can copy You.

They can’t do you like you do.

Because you have a unique combination of skills, experience, expertise, personality and values no one else does.

And by presenting those strategically online, you’ll:

- Build an audience of advocates
- Attract high intent buyers
- Farm opportunities

But the reality for most people?

They have a lot of value to offer.

But they’re not positioning and presenting it online.

So they have no audience

Struggle for leads

And miss opportunities

You don’t have to become a celebrity or fake a persona.

Package your existing value in the best way possible instead.

We’ve built a system for scaling this across exec teams.

Want to know how we do it? Get the blueprint here:

https://lnkd.in/e7JFPcaE

Ps. You seen any big brands doing this yet?

Social Media Managers 'just scheduling a quick post’ after Christmas dinner (do you ever have a day off??)

taplio

The Battle

Josh Wheeler

Jake Summerhayes

Followers

Posts

Engagements

Likes

Performance ScoreJake Summerhayes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Wheeler

Jake Summerhayes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Summerhayes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJake Summerhayes's LinkedIn Performance