BroadcastPR Expert – Getting Brands on TV & Radio | Broadcast Consultancy & Media Relations | Media Training | Speaker | bebroadcast.co.uk

👋 Why listen to me? Because I have built campaigns for leading organisations across almost every sector and delivered consistent award-winning work since 2010. I’m now taking the approach that has helped me to grow and putting into my own agency – Be Broadcast.
 
I love getting under the skin of issues and working out what makes people impacted tick to inspire change. I work back from that weaving in the role the brand plays in order to solve or make it better.

🤩Now it’s your turn…

You’ve seen me (and your peers) sharing their incredible broadcast results on LinkedIn, hitting key messages, and finding creative ways to reach their audiences. 

And that’s without mentioning the possibilities to bring in new customers and the limitless potential broadcastPR can have on the bottom line. 

But you’re either not sure where to start, or you’ve started and you seriously want to level up.

If you’re ready to see a real ROI through broadcast PR your operatives need to be doing it right, not handling it like a factory – churning out ‘hit and miss’ content. 

I can work with you to develop strategies that my clients use to increase their sales, grow their brands and 
take advantage of audio and visual media on behalf of the brand. 

I provide:
✅ Broadcast Consultancy 
✅ Broadcast Media Relations
✅ Help With Spokespeople
✅ Research
✅ Global Broadcast Media Relations
✅ Media Training
✅ Podcasting – Development, Planning & Creation
✅ Podcast Hosting
✅ Podcast Promotion
✅ Adhoc Broadcast Media Clippings
✅ Monitoring – Week-Long and Ongoing
✅ Broadcast analysis – To Build Competitive Advantage

All available on https://bebroadcast.co.uk/ 

What my clients say:

“We cannot emphasise enough how Be Broadcast evolved the story for us delivering results like we have never seen before”

“Be Broadcast were great at shouting about our news. We got tonnes of engagement with people getting in touch from seeing and hearing the news. On a subject that could be seen as sensitive, Be Broadcast were there all through the week, with suggestions and support. We can’t wait to work together again”

“Josh was able to guide us through the entire process, provide on-the-spot media training and help us articulate what we wanted to say in the best way”

“Dynamic, ambitious and very hard-working, Be Broadcast is eminently capable working at the most senior level with clients, delivering superb client service and terrific results.”

Drop me a DM, let’s do this. 
And if you’re not ready yet – you can find free advice and guidance here: 
https://bebroadcast.co.uk/case-studies/

Josh Wheeler

Update: Thankfully has been taken down now

In today’s episode of “Just because you can, doesn’t mean you should”.

A school has publicly posted identifying information about a child: name, year group, and other details that make them easier to find.

The child’s mum has just won The Traitors.

A primetime show watched by millions - including unfortunately people who don't see things the way the rest of us do.

Which means the child is now part of the story too, whether they like it or not.

And for what?

To “join the conversation”. To ride the moment. To borrow a bit of relevance for the brand.

This is where comms forgets safeguarding.
If your content requires a child to be identifiable, it’s careless. And it should have been a hard no.

We need a hard reset on judgement: just because something will get likes doesn’t mean it’s worth the risk.

Can I be really honest? The world probably doesn't need your take on Brooklyn Beckham.

Entertainment TV didn’t lose people because humans changed. And PRs need to be wary.

Humans haven’t changed. I don’t even think our behaviour has shifted that much.

What changed is that entertainment TV started serving us more of the same, right as we all got devices designed to pull us apart.

And streamers didn’t “change” us either. With the odd exception, they are putting out content you can get anywhere else. The same shapes. The same safe bets. Just in a different app. We’ve all paid £4.99 on Amazon for something we later find on ITVX.

That’s why I think The Traitors matters.

Not because it’s “a clever format”.

Because it’s human emotion in HD. Suspicion. Loyalty. Shame. Relief. Vindication. The stuff that makes people watch together, message mid-episode, and argue about it the next day.

It’s landed in culture. And the ripple effect arrived fast. Including the inevitable “incredible” stunts. Meh. OMG A CLOAK.

Once The Traitors became the breakout hit, schedules filled up with more “smart competition” shows built on the same ingredients:
>> The Fortune Hotel (ITV)
>> The Inheritance (Channel 4)
>> Destination X (BBC)
>> Genius Game (ITV)
>> The Trust: A Game of Greed (Netflix)

Not heard of them? Quite a few didn’t land. Because “what worked once should work again” gets tired fast.

We’ve seen this before. The biggest shows that truly gathered us were emotional rituals.

Strictly. X Factor. Big Brother. Love Island. Soaps.

Then the industry got scared. Networks and platforms chased safer repetition. Same beats. Same casting types. Same twists. Then acted surprised when audiences drifted off.

PR has the same trap. The safe set pieces. The familiar templates. The “winning” angles on repeat.

When the world zigs, it’s tempting to zig harder. But that’s how you end up invisible.

So here’s what we keep close at Be Broadcast.

When they zig, we jag.

Not zag. Someone else is already zagging.

Jag means sharper. More human. More specific. More emotionally true.

Attention is fragile.

But emotion still brings people together.

Yesterday, I wrote about entertainment TV and what we as PRs can genuinely take from it. 

Here’s the uncomfortable truth: attention isn’t the problem. Emotion is.

That’s why I keep coming back to The Golden Girls. Not because it was “ahead of its time” in a naff, Pinterest-quote way. But because it did things PR still bottles, even with bigger budgets, better data, and far more channels.

This wasn’t a calm “progress is inevitable” era. This is Reagan into early Bush: culture wars hardening, “family values” politics everywhere, AIDS stigma, abortion battles, disability rights still being fought for (the ADA wasn’t signed until 1990), and women’s rights at boiling point. Anita Hill’s 1991 testimony, then the “Year of the Woman”.

Sounds familiar?

That’s the America The Golden Girls lands in. So when I say it was “bold”, it isn't just a compliment.

Against that backdrop, it did this:

> It told America (and the world) that women didn't disappear at a certain age.
> It dragged HIV stigma to the kitchen table. In 1990, Rose faces possible HIV exposure from a blood transfusion. Fear, shame, ignorance from the people closest to her.
> It didn’t give you one racist villain. It made the room complicit to make us all face our prejudices.
> It made elder care and cognitive decline personal. Sophia realises a friend has Alzheimer’s. Denial, recognition, grief.
> It normalised later-life financial precarity. Rose loses her pension and has to start again.
> It took domestic emotional abuse seriously inside a sitcom. Blanche misses the warning signs: power, manipulation, humiliation.

And it did all of this without sounding pious. It earned the right to go there by being funny, warm, messy, and human first. Humour wasn’t a safety net to get away from something - it was the way in.

Entertainment-education works. A 2025 systematic review found story-led content can improve knowledge, confidence, and even behaviour. When people are carried by narrative, they lower their guard. They listen. They reconsider.

So here’s the uncomfortable question for brands:

If four fictional women in Miami can do all of this in the 80s, what exactly is stopping your brand from telling a story with a backbone?

I’m not even talking about “purpose comms”. Just light, shade, and emotion that actually lands.

Because “safe” doesn’t mean “responsible”. Safe usually means forgettable.

Don’t waffle like a St Olaf storyline. Be a friend. Tell the truth. Make it land.

Here's some inspo of what they took on...

And if you’ve got this far, you might recognise Blanche’s bedroom wallpaper in the Be Broadcast office. Everything we do is intentional.

Resharing this from 6 months ago because it’s happened again. This week, crime scene photos from the Idaho murders were released, then pulled.

And what’s horrific is what came after.

The families had to put out statements begging people not to turn their loved ones’ deaths into content. Begging strangers not to zoom in, screenshot, “analyse”, repost, and pick it apart for clicks.

The families of kids murdered had to say “Murder is not entertainment”.  Imagine writing those words about your loved ones?

That is the bit I cannot shake. Yes, crime scene photos can/should/are be released in some cases. But we are not in that world anymore. We are in a world where the moment something is public, it is fed into an attention machine. A machine that rewards outrage, speculation, and the most graphic angle. A machine that makes grief searchable. A machine that can spill into real life and, in some cases, risk the integrity of legal proceedings.

Social media is having a “change moment” around under 16s. Good. But let’s be honest – they reflect us and we are not behaving like adults either.

So, I still think social media platforms must be accountable. Legally and ethically. Like media.

That means:
 -Removing defamatory content once notified
 -Disabling comments on sensitive and live cases, and doing more than that
 -De-ranking speculative crime content until legal proceedings are over
 -Blocking monetisation of harmful content
 -Suspending accounts that harass survivors or families
 -Real legal recourse against perpetrators

This isn’t about PR. But PR helps explain it.

Earlier this week I watched a documentary on the Idaho college murders.

Four young people killed. Brutally.

What stuck with me wasn’t just the horror of the crime. It was what happened next.

Not by the killer. By us. By people online, convinced they were part of the story. Solving it. Avenging it. Getting clicks from it.

Two young kids survived the attack. They were in the basement. One thought she heard something, checked in with her housemate, and they went back to sleep.

That’s the level of detail people obsessed over. Not out of compassion. But to accuse. They became suspects. Received death threats. Were doxxed. Hounded on every platform.

All while going through a trauma we can barely imagine. And as bits of blummin kids.

Another victim’s best friend was sent messages like “I hope you fry.”

His address. His parents’ workplace. His car. All posted online. All because people were “just asking questions”.

And here’s where the PR lens matters.

The Police Dept weren’t equipped to handle a quadruple homicide. Press conferences were delayed. Clarification took too long.

And as any comms professional knows, a vacuum like that doesn’t stay empty. It fills with speculation. Assumptions. Rage. Fame-chasers. Grief-baiters. TikTok theories.

It became a sick game.

The accused even seemingly joining dedicated Facebook groups about the case. He dropped cryptic posts. Played along. 

***This is the part I can’t stop thinking about***

We regulate press (to a degree)
We regulate courtrooms.
We regulate who can shout with a megaphone in public.

But anyone can build audiences and profit off trauma in real time.
No duty of care. No checks. No protection for those left behind.

One survivor talked about trying to move on. But their name lives online - tied to conspiracy and hate. Did they really conspire to murder their friends?

Imagine being about to graduate, trying to get a job and THAT is your name online.  

And when the consequence is lives shattered again and again by we say: “Oh well, that’s the internet.”

Social platforms are not neutral. They are publishing engines. Recommendation engines. Outrage engines. They shape public opinion faster than any newsroom ever could.

And yet, we still hold journalism to higher standards than TikTok or X.

That needs to change.

So what’s the ask?

Social media platforms must be accountable. Legally and ethically - like media.

That means:
 • Removing defamatory content once notified
 • Disabling comments on sensitive and live cases (and going further)
 • De-ranking speculative crime content until legal proceedings are over
 • Preventing monetisation of harmful content
 • Suspending accounts that harass survivors or families
 • Genuine legal recourse against perpetrators

This isn’t censorship. It’s protection. Of real people. In real pain.

If we wouldn’t let someone scream abuse outside a murder trial, why let thousands do it from their phones?

This is genuinely bleak to read.

I’ve followed Jack Murley’s work for a while, and whatever you think about the wider case, it takes a lot to stand up, challenge a culture, and keep going when the easiest option is to stay quiet. 

Not everyone has that in them.

What struck me most is how rarely we talk about the everyday stuff. The microaggressions. The “just banter”. The throwaway comments that slowly teach someone to shrink themselves at work. 

I guarantee you it happens.

And I don’t think we measure it properly. We don’t really explore it. We rarely spotlight LGBTQ+ leadership in our industry either.

I did a quick straw poll of my LGBTQ+ pals in comms and media. Every single one had a story that felt uncomfortably familiar.

Every. Single. One.
So where’s the line?

At what point is a joke not a joke?
At what point are you “too sensitive”?
At what point are you labelled “too woke” - as if basic respect is a trend?

And in a world where LGBTQ+ rights are being pushed back (and if we’re honest, they’ve often been pretty light-touch protections anyway), we need to be stronger and louder.

The people with broad enough shoulders to take the heat have to speak up - not just for ourselves, but for the ones who don’t feel able to yet.

Truth to power. A bit harder. A bit more often.

Episode 9 of Be Broadcast's Accidentally Brilliant is out.

I’m joined by Darryl Sparey (Chart.PR, FPRCA, FCIPR), co-founder and MD of Hard Numbers 📈.

This conversation is basically about confidence. Not the loud kind. The practical kind. Where it comes from. How to get it type stuff.

The confidence to say what you will deliver.
The confidence to measure it properly.
The confidence to commit to it in writing.

We also get into the nitty gritty on #GEO and the uncomfortable truth that PR needs to own what happens next, or somebody else will.

Link in comments

Jake Summerhayes

Working with founders and business Leaders to craft powerful and authentic personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

Yet only 1% of LinkedIn's 700 million users share weekly content. 

Our mission at Kurogo is to solve that.

Kurogo is derived from the Japanese ‘Kuroko’ referring to the black clad stagehands in traditional Japanese theatre.

The convention of wearing black implying the invisibility of the wearer on stage. 

We are your Kurogo. 

Directing, driving and delivering your personal brand from the background. 

Giving you the spotlight to excel in what you do best.

Head Of Client Services

Client: “Content approved, no changes”
Me (a nearly 30-year-old man ):

Client Services Director @ Kurogo | We create thought leaders through Personal Branding

“Who the fuck is Steven Bartlett?”

That was the response my Mrs had a few years ago when I said I wanted to watch Dragon's Den, because it was his first season.

This marketing bubble is much smaller than you think.

Go and touch some grass.

Just admit it, you’re never going to look at that saved post again…

I’m 29. I lead client services at a remote agency. 

My day: 

7:00am-1:00pm Work
1:00pm-3:00pm Break
3:00pm-4:30pm Work

Honestly any structure other than this would be bullshit, because it changes everyday.

My metrics for success are:
- Client Retention
- Team Happiness
- Team Performance

And whilst there is a list of tasks and responsibilities that fall under the pursuit of those, every day, week or month ends up being different. 

Things come up, priorities shift and I’m given the freedom to be flexible.

As long as we’re growing the business, and making progress towards those metrics, nothing else matters.

I once fired a client during their onboarding call. 

They spent less than 15 minutes on the books.

What did the job was they were throwing around phrases like:
”What guarantees do I have after the contract ends?”
”This other agency offered me x, y and z”
”Can we add a refund if I’m not happy?”

(Bearing in mind they had already been back and forth with the sales team for over a month)

But these things weren’t the issue; they never are. 

Just symptoms of someone who’s jumped into something before they were ready. The reasons for which ultimately don’t matter. 

As soon as it becomes obvious we’re starting off on that foot, it’s best we end it before we both have a shit time and the regret spirals into resentment.

Like my first relationship
- I didn’t actually fire them, it was ‘mutual’ of course
- They went with someone else and came back a few months later
- We had a great time for 6-months and parted ways amicably 

Alls well that ends well.

It’s so easy to feel like every other business has a perfect product or service.

Then you buy a toaster from a leading UK retailer that turns out not to be deep enough to fit a full slice of bread, so now all your toast comes with 2 inches of bread OR you flip it round to create an ombre that would have 2012 jealous. 

Every single morning, I'm reminded that the world is full of incompetence.

And you're probably doing better than you think.

When people say social media is cyclical this is what they mean…

4 years ago, I joined Kurogo as their 4th hire.

We’re now up to 20 of us with over £100k MRR.

In honour of that anniversary here’s my 4 biggest lessons beginning with f….

- Fucking focus: 1 thing done well is better than 10 things done poorly.
- Fuck Hustle Culture: Slow is smooth and smooth is fast, stop rushing
- Fucking Plan: It will never go the way you think, but it gives perspective.
- Fuck being scared of feedback: It’s never personal, but it is necessary.

4 years, 4 f’s, very fucking worth it. 

Here’s to another year of doing what we do. Sometimes wrong, mostly right, never boring.

Bonus For 2026: Fuck your shit AI content (still)

I check one number every week: client churn. If it's high, nothing else matters.

Most agency owners obsess over new leads.

But if your clients keep leaving, you’re running on a treadmill.

Acquisition feeds your ego. Retention feeds your bank balance.

Every Monday, I review churn with my senior team. If that number’s not low, nothing else in the business works. You can pile on as many new clients as you want-it’s like running a bath with the plug out.

Here’s what moved our retention from “average” to “best-in-class” in the last 6 months:

1. Set real expectations.
Tempting to promise the world in sales calls. But if you do, you’ll deal with unhappy clients and refunds. Be clear about what they get and what they don’t.

2. Nail the first 30 days.
Onboarding sets the tone. Give them a win in the first 48 hours. Show progress, no matter how small. Always tell them what’s next. Uncertainty kills trust.

3. Over-communicate.
We send weekly roundups: what we did, results, stats, next steps. Monthly reports give the big picture. Never let a client wonder if you’re working for them.

4. Do what you say, when you say.
Missed deadlines are worse than missed features. I left an agency once, not because they failed to deliver, but because they never did it on time. Consistency > fireworks.

5. Incentivise your team on retention.
Forget fancy bonus schemes. Reward your team for keeping clients. Simple target, simple reward.

Retention is not just about service. It’s about trust, clarity, and doing the basics right every time.

Want to scale? Obsess over churn.

ps. Save this post for the week you feel like you’re losing clients faster than you gain them.

Every business has three core systems:

1️⃣ Acquisition (get attention and leads)
2️⃣ Value Delivery (give clients what you promised)
3️⃣ Infrastructure (everything behind the scenes)

Most people scale the first one too early. 
They pour fuel on the fire before fixing leaks.

Here’s my rule: Don’t scale until less than 10% of your clients have problems. 

If you ignore this, you only scale the headaches.

Client experience is the same. 

Call clients at key points. 
Ask where the process broke. 
Use their feedback to smooth the journey.

Acquisition feeds your ego. Retention feeds your bank balance.

Everyone loves chasing new clients. Feels good. Makes you look busy. But if you can’t keep them, you’re running a business with the plug out.

Here’s what I see all the time:

- People refuse to work for free, saying they’re “worth more.” They spend 6 months searching for that first paid client.
- Meanwhile, the ones willing to work for free land their first client in 30 days, get proof, and start charging real money within 60.
- The ego crowd is still arguing about their value. The others are building a real business.

You don’t need to quit your day job to start. Validate your offer. Get a few case studies. Then focus on what actually matters: keeping those clients.

Retaining clients is where the real game starts. Most people obsess over acquisition. But acquisition is vanity. Retention is sanity.

Here are 5 things that have doubled our retention rate in the last 6 months:

1️⃣ Set real expectations. Overpromise in sales and you’ll create unhappy clients who leave fast. Be honest about what you deliver.

2️⃣ Nail the first 30 days. Give your client a clear win within 48 hours. Remove uncertainty. Let them know what happens next. First impressions stick.

3️⃣ Weekly communication. Every Friday, we send clients a roundup: what we did, what worked, and what’s next. If you don’t remind clients of your value, they’ll forget it.

4️⃣ Do what you say, when you say it. I’ve left agencies-not because the work was bad, but because promises weren’t kept. Reliability beats over-delivery every time.

5️⃣ Incentivise your team for retention. Tie bonuses to client stickiness, not just acquisition. The team cares about what you measure.

If you can’t retain clients, you’ll never scale. It’s that simple.

Acquisition is loud. Retention is quiet-but it’s where the money is.

Save this for the days you’re tempted to chase shiny new leads.

taplio

The Battle

Josh Wheeler

Jake Summerhayes

Followers

Posts

Engagements

Likes

Performance ScoreJosh Wheeler's LinkedIn Performance

Performance ScoreJake Summerhayes's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Wheeler

Jake Summerhayes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Wheeler's LinkedIn Performance

Performance ScoreJake Summerhayes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Wheeler's LinkedIn Performance