Joshua W. Desha

Risk Strategies Company

I've been in the Employee Benefits world since 2007 and I'm excited to now partner with Risk Strategies as Vice President of Business Development.  My years in this industry have taught me a lot, and the most important lesson I've learned is this:  More than anything else, employees, employers, C-level executives, owners, and HR leaders deserve a partner who...

💪 Understands the Benefits world and keeps up with innovation.
💪 Takes the time to really get to know (and WANTS to know) their company/industry/business.
💪 Willingly walks their clients through a REAL and INNOVATIVE long-term strategic benefits system based upon the needs of their employees, and the company financially.

The sad fact is that the vast majority in this industry never take the time to do these things for and with their clients. It's one of the reasons benefit rates are consistently increasing, employee satisfaction is at an all time low, and brokers are forced to move from carrier to carrier begging for a better deal. 

If you are a company and you are looking for a partner, a real partner, that will walk with you through this minefield of Employee Benefits, then let's talk.

Vice President of Business Development

The Leadership Lighthouse

The Leadership Lighthouse aims to be a beacon of hope, visibility, and leadership within each and every community. We help leaders lead.

Head of Operations

🔥 Helping Employees reduce their healthcare costs (Access to Doctors, Therapists, and 425+ generic drugs at NO COST) 🎯 Allowing Employers the chance to lower overall Health Insurance Spend 🙌🏼 🙏🏼 Benefits Nerd 🤓

𝗪𝗵𝗼 𝗮𝗺 𝗜❓𝗖𝗹𝗶𝗰𝗸 “𝘀𝗲𝗲 𝗺𝗼𝗿𝗲” 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁❗



I am one of the leading employee benefit experts on Linkedin. As an accomplished professional, I've worked with individuals and corporations alike.  
 
I believe to be genuinely GREAT you MUST stand out and be different!

Leaders in our industry should...
 
👊🏼 Stop being boring and ordinary!
👊🏼 Learn what matters to others FIRST.
👊🏼 Know your customer's story and needs better than they do.
👊🏼 Figure out how to put it all together for a long term/sustainable business strategy.
 
► 𝗔 𝗳𝗲𝘄 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
 
🔥Worked with hundreds of different businesses on strategic benefits planning.
🔥Led a team of 21 offices to business growth of 218% within 12 months.
🔥12-time Presidents Club winner in 2 different industries.
🔥I've started 2 companies from the ground up.
🔥11 Industry Elite Award trips.
🔥Took a team of young salespeople and turned them into the highest producing team in the company's history.

► 𝑾𝒉𝒚 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒄𝒉𝒂𝒕 𝒘𝒊𝒕𝒉 𝒎𝒆:

💰  I'm somewhat of an Employee Benefits sharp-shooter.  Being in the business since 2007, I've seen it all.  
💰  I can speak in movie quotes and still get my point across.

💰  I'm an all-around good guy.  :)  And hey, that seems to be missing in today's world, right?
 
► 𝑯𝒐𝒘 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒈𝒆𝒕 𝒂𝒉𝒐𝒍𝒅 𝒐𝒇 𝒎𝒆:

☎️   512-876-4677
📩   jdesha@risk-strategies.com
💬   DM me here on Linkedin
🐤   Carrier Pidgeon (just tell it to go to "THAT DUDE" and it will get to me)

Director of Sales

Revive Health is Virtual Healthcare 2.0.  Stop spending so much money on healthcare and health insurance. We facilitate rapid and easy access to affordable, quality care and prescription medications. Our membership plans start at less than $1/day.

Roger Brooks

American Real

Founder, American Real Publishing Company

Velocity Logic

Loyalty & Payments Executive

Entrepreneur Media

Entrepreneur Contributing Writer

Car IQ Inc.

Director, Merchant Development

Visions Federal Credit Union

Business Services Manager

ZipLine

Senior Vice President Business Development

FIS Global, VCMG

Vice President, Loyalty & Payments Strategy

Everyone Has A Story. 3X Bestselling Author. I Help Publish Your Story Into A Bestseller 📚

I live by one word: ASPIRE.

To me, aspire is about striving for something higher; beyond success, beyond achievement. It’s about lifting ideas, people, and possibilities to their fullest potential, and helping others reach levels they may not have believed were possible. It’s the compass that guides everything I do.

My work spans publishing, loyalty & payments innovation, and storytelling—but it’s all one mission: turning ideas into impact. Whether it’s guiding a first-time author to launch, helping a brand transform customer loyalty through payment as identity, or writing Vatican-themed thrillers that spark wonder, I’m focused on growth that lasts.

As founder of American Real Publishing (AR PRESS), I’ve helped bring hundreds of books to life across genres with a hybrid model that champions the author’s voice and legacy.

Through my loyalty/payments work, I’ve partnered across the fuel & convenience space to design programs where every transaction recognizes identity and rewards it in real time—bridging banks, brands, and customers for measurable outcomes.

As an author, my debut novel The Sacred Order released in 2025 as a real-world conclave unfolded—leading to a conversation on Fox News @ Night with Trace Gallagher and theologian Jonathan Morris about faith, leadership, and meaning.

How I create value:

Authors & creators: editorial guidance, launch strategy, and brand positioning that build readership and reviews—beyond “just a book.”

Brands & innovators: loyalty as a product, real-time rewards, and Payment = Identity frameworks that reduce costs and deepen connection.

Audiences & communities: through my American Real Podcast — Everyone Has A Story, where I’ve had the privilege to interview Evan Carmichael, Grant Cardone, Ed Mylett, Jeffrey Gitomer, Guy Kawasaki, Colin Cowherd, and hundreds more.

Readers & seekers: ideas, stories, and conversations that invite deep thoughts of faith, belief, and purpose.

If you’re an author with a story, a leader rethinking loyalty, or someone who resonates with this vision—let’s connect.

Founder, American Real Media & Publishing Company

🚀 The Loyalty Cloud Revolution | NACS Show Edition 🚀

Most loyalty programs only engage a fraction of customers; typically 20% or less. The rest? Invisible.

That changes with Loyalty Cloud.

 Connected directly to the POS, it empowers retailers to:

 ✅ Identify every customer: enrolled or not
 ✅ Use payment cards as loyalty IDs (PCI compliant)
 ✅ Expand engagement to nearly 100% of transactions
 ✅ Add unlimited 3rd-party reward partners
 ✅ Stack multiple offers in a single transaction
 ✅ Deliver personalized offers in real time

This week, 23,500+ convenience and fuel retail professionals are gathering at the NACS Show to see the future of our industry. If you’re here, stop by the Technology area, Booth #S4990, and see Loyalty Cloud in action.

The future of loyalty isn’t just a program.
 It’s a cloud that sees it all.

#NACSShow #LoyaltyCloud #ConvenienceRetail #FuelRetail

Publisher • 3X Bestselling Author • Loyalty & Payments Innovator

Insights and innovation from the NACS Show on the future of loyalty, payments, and customer engagement. Most loyalty programs only see part of the pic

Open article: The Loyalty Cloud Revolution | NACS Show Edition by Roger Brooks • 3 min read

The Loyalty Cloud Revolution | NACS Show Edition

taplio

The Battle

Joshua W. Desha

Roger Brooks

Followers

Posts

Engagements

Likes

Performance ScoreRoger Brooks's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joshua W. Desha

Roger Brooks

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roger Brooks's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoger Brooks's LinkedIn Performance