Joshua W. Desha

Risk Strategies Company

I've been in the Employee Benefits world since 2007 and I'm excited to now partner with Risk Strategies as Vice President of Business Development.  My years in this industry have taught me a lot, and the most important lesson I've learned is this:  More than anything else, employees, employers, C-level executives, owners, and HR leaders deserve a partner who...

💪 Understands the Benefits world and keeps up with innovation.
💪 Takes the time to really get to know (and WANTS to know) their company/industry/business.
💪 Willingly walks their clients through a REAL and INNOVATIVE long-term strategic benefits system based upon the needs of their employees, and the company financially.

The sad fact is that the vast majority in this industry never take the time to do these things for and with their clients. It's one of the reasons benefit rates are consistently increasing, employee satisfaction is at an all time low, and brokers are forced to move from carrier to carrier begging for a better deal. 

If you are a company and you are looking for a partner, a real partner, that will walk with you through this minefield of Employee Benefits, then let's talk.

Vice President of Business Development

The Leadership Lighthouse

The Leadership Lighthouse aims to be a beacon of hope, visibility, and leadership within each and every community. We help leaders lead.

Head of Operations

🔥 Helping Employees reduce their healthcare costs (Access to Doctors, Therapists, and 425+ generic drugs at NO COST) 🎯 Allowing Employers the chance to lower overall Health Insurance Spend 🙌🏼 🙏🏼 Benefits Nerd 🤓

𝗪𝗵𝗼 𝗮𝗺 𝗜❓𝗖𝗹𝗶𝗰𝗸 “𝘀𝗲𝗲 𝗺𝗼𝗿𝗲” 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁❗



I am one of the leading employee benefit experts on Linkedin. As an accomplished professional, I've worked with individuals and corporations alike.  
 
I believe to be genuinely GREAT you MUST stand out and be different!

Leaders in our industry should...
 
👊🏼 Stop being boring and ordinary!
👊🏼 Learn what matters to others FIRST.
👊🏼 Know your customer's story and needs better than they do.
👊🏼 Figure out how to put it all together for a long term/sustainable business strategy.
 
► 𝗔 𝗳𝗲𝘄 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
 
🔥Worked with hundreds of different businesses on strategic benefits planning.
🔥Led a team of 21 offices to business growth of 218% within 12 months.
🔥12-time Presidents Club winner in 2 different industries.
🔥I've started 2 companies from the ground up.
🔥11 Industry Elite Award trips.
🔥Took a team of young salespeople and turned them into the highest producing team in the company's history.

► 𝑾𝒉𝒚 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒄𝒉𝒂𝒕 𝒘𝒊𝒕𝒉 𝒎𝒆:

💰  I'm somewhat of an Employee Benefits sharp-shooter.  Being in the business since 2007, I've seen it all.  
💰  I can speak in movie quotes and still get my point across.

💰  I'm an all-around good guy.  :)  And hey, that seems to be missing in today's world, right?
 
► 𝑯𝒐𝒘 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒈𝒆𝒕 𝒂𝒉𝒐𝒍𝒅 𝒐𝒇 𝒎𝒆:

☎️   512-876-4677
📩   jdesha@risk-strategies.com
💬   DM me here on Linkedin
🐤   Carrier Pidgeon (just tell it to go to "THAT DUDE" and it will get to me)

Director of Sales

Revive Health is Virtual Healthcare 2.0.  Stop spending so much money on healthcare and health insurance. We facilitate rapid and easy access to affordable, quality care and prescription medications. Our membership plans start at less than $1/day.

Keith Gill

Fractional Growth Marketing

I'm your Fractional Growth Marketer for hire.  This is my Fractional Marketing consulting practice with a brand new site and site and domain as of March 2024.  I've always had at least a couple of freelance clients over the years, but this is a step to take my freelancing and consulting to a more  official and public capacity.

I take on retainer clients on a minimum of a 3 month agreement.   I take on very few clients under retainer agreements as I want to only want to be able to help those companies that I can absolutely help with my complete and undivided attention.

The Things I help with on a "fractional" basis:

〉Safe Cold Email Infrastructure Set-up

〉Go-To-Market Strategy

〉ICP Targeting Strategies

〉TAM Analysis

〉Organic Traffic and Paid Ads

〉SEO Content Strategy

〉Written Content Syndication Strategies

〉Earned Media Strategies

〉Keyword and Content GAP analysis

〉White-Hat Backlink Building Strategies

〉Conversion Rate Optimization (CRO)

〉Linkedin Outreach and Automation

〉Marketing Automation Workflows

〉MarTech Stack Management

〉Marketing Vendor Selection

〉Agency Partner Management

〉Closed Loop ROI Lead Generation

〉Inbound Lead Workflow Set-up

Fractional Demand Generation Marketing Director

Truth in IT

Part time advisor role on a freelance contract.  I am a strategist and responsible for the execution of the demand generation strategy for the Truth in IT educational webcast events.

Truth in IT is a media and publishing hub founded by IT professionals for IT professionals. Its goal is to help users, administrators, architects, and buyers of enterprise tech learn quickly and efficiently about best practices, and disruptive and newsworthy technologies via video and webcasts. We leverage a network of independent subject matter experts, analysts, and bloggers to help cut through the hype...and get to the Truth in IT.

Services for Vendors of Technology:
Our events, videos, and webinars are available for sponsorship. For additional info, please email info@truthinit.com.

Advisor - Demand Generation

Pavilion

B2B Demand Generation advisor and associate member lending my expertise and talent to this amazing membership community of like minded individuals.

Pavilion is powered by an international community of sales, marketing, RevOps, and success leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Pavillion helps unlock your professional potential and level up with community-powered learning for CEOs, GTM leaders, and teams.

Demand Generation - Associate Member

Retention.com

Retention.com is the industry-leading Shopify e-commerce solution for increasing revenue. 

E-commerce stores lose a total of $18 billion every year in potential revenue, simply because shoppers leave before checking out. With Retention.com, shopping cart abandonment becomes a thing of the past.

We enable email-based retargeting so that brands can re-engage lapped audiences and grow their email lists for the future. On the outside, Retention.com is a magic wand that makes money fall from the sky.

At our core, we are a data company.

LeadGenius

✔ Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 

I lead the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

Head of Marketing

Watermark Retirement Communities

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements.

I live and breathe everything related to CRO, SEO, PPC and Marketing Automation for all of Watermark retirement communities nationwide.

I am a strategist who optimizes lead-to-customer conversion rates and increases funnel marketing efficiencies.  My mission is to improve and optimize online user experience, with a focus on conversions coming primarily from SEO, PPC, re-marketing and drip nurture email marketing automation campaigns.  I lead the execution of all my conversion experiments, and then present my findings and next steps to other senior leaders from other departments (including C-Suite).

Online Conversion Optimization Manager

Growers House

Responsible for leading and driving all aspects of the Digital Marketing strategies to achieve overall company growth.   We will dominate the digital space through increased brand awareness, increased qualified site traffic and increased conversions.   I will be accomplishing this through my experience in:

- SEO and SEM
- Paid Media 
- Social Media Marketing
- Social Selling
- Influencer Outreach
- Facebook Advertising
- Email Marketing
- Content Optimization
- Conversion Rate Optimization (CRO)
- Marketing Automation
- Marketing and Sales Funnel Creation
- Affiliate Partner Program Management

Director of Digital Marketing

Growers Network

Growers Network is a vetted community exclusively for commercial cannabis professionals; allowing members to connect, trade knowledge and transform the industry.

Digital Marketing Manager

Automatit, Inc.

Customer centric SEO, Paid Media, Lead Generation and Digital Marketing specialist with deep business intelligence / Google Analytics  focus.   I help transform your business with actionable data to increase conversions and ROI.

Digital Marketing Specialist - SEO Analytics and CRO

HuffPost

The destination for news, blogs and original content offering coverage of US politics, entertainment, style, world news, technology and comedy

Contributing Writer

Fractional Growth Marketer for Hire | 217% increase in "closed-won" MQL’s from inbound | Marketing Execution Pro | Tactician & Strategist | B2B Demand Gen @ Truth in IT | Lead Gen, Analytics & Marketing Ops for B2B SaaS

I’m a scrappy full stack digital marketing professional. I lean heavy to the "demand generation" side of marketing focus.    I succeed by being data-driven and creative.  I persevere  by operating with authenticity, integrity and "grit".

I'm an experienced team leader managing multiple team members. Granular experience developing, implementing, managing MarTech stacks, optimizing content strategies, and improving SEM/PPC/SEO results. Experienced lead on all marketing automation outreach, targeted lead generation and development strategies. 

Recent Wins:

✔  Achieved a 42% increase in marketing-sourced closed-won deals, elevating the contribution to new revenue from the pipeline from 20% to 62% within 24 months, resulting in a company-wide Monthly Recurring Revenue (MRR) growth from $500k to $865k as of June 2023. - LeadGenius inc.

✔ Orchestrated a remarkable 280% year-over-year surge in organic traffic from August 2022 to August 2023 . This accomplishment was realized through strategic on-site technical SEO enhancements, off-site content strategy implementation, and targeted organic social media strategies. - LeadGenius inc.

✔ Spearheaded the implementation of Pardot marketing automation, Qualified.com, and Chili Piper at LeadGenius.com, leading to a 37% increase in operational efficiency and an accelerated speed-to-lead, subsequently enhancing pipeline forecasts. 2020 to 2023 - LeadGenius inc

✔ Achieved a 73% improvement in Google Ads web lead conversions for Watermark Communities from March 2020 to October 2020 during the COVID-19 quarantine. Accomplished this feat with a 10% reduction in budget compared to the immediate previous period through improved targeting, ad copy adjustments and on-site copy improvements. - WaterMark retirement communities

✔ Catalyzed the exponential growth of the Growers Network / Canna Cribs YouTube channel subscribers from approximately 9,000 to over 43,000 in just 9 months (Oct 2018 to June 2019). - GrowersHouse / Growers Network / Canna Cribs

✔ Optimized Klaviyo email marketing campaigns and email behavior-triggered flows at Growers House, leading to a substantial increase in consistent monthly revenue from $20,000 to $46,000 a month (July 2018 to June 2019). - Growers House

Expert Level Skill Set in the Following:

-Cold Email Infrastructure
-Email Marketing
-Content Marketing
-Social Media Marketing
-Video Marketing
-Media Buying/Traffic Acquisition
-Testing & Optimization
-SEO (on and off page)
-Google Search Ads PPC
-LinkedIn Ads
-Marketing and Workflow Automation

I am currently leading the execution of all digital and cross channel marketing efforts for the entire company with a heavy focus on demand generation and producing a more qualified MQL to SQL and BANT leads for our internal account based marketing (ABM) sales team.

- LeadGenius is a demand generation growth automation company that uses a combination of AI data mining technology and real people to automate and accelerate outbound sales and marketing for hundreds of mid-market and enterprise companies from around the world.

- We provide our clients access to highly accurate, very customized and actionable lead data to do highly targeted and personalized outreach to its prospects. We help our customers go after well defined or completely new markets or help them augment their existing data to help accelerate their sales cycles.

- Over 80% of B2B data has not yet been discovered. LeadGenius is an Intelligent Data Service vendor that can uncover hard to find B2B data and personalize it to a specific business. LeadGenius sources vertical or international data at scale using a proprietary blend of technology automation and human experts.

- LeadGenius is backed by some of the most prominent investors in the Silicon Valley, including Sierra Ventures, Lumia Capital, Javelin Venture Partners and SJF Ventures.

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The Battle

Joshua W. Desha

Keith Gill

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