Joshua W. Desha

Risk Strategies Company

I've been in the Employee Benefits world since 2007 and I'm excited to now partner with Risk Strategies as Vice President of Business Development.  My years in this industry have taught me a lot, and the most important lesson I've learned is this:  More than anything else, employees, employers, C-level executives, owners, and HR leaders deserve a partner who...

💪 Understands the Benefits world and keeps up with innovation.
💪 Takes the time to really get to know (and WANTS to know) their company/industry/business.
💪 Willingly walks their clients through a REAL and INNOVATIVE long-term strategic benefits system based upon the needs of their employees, and the company financially.

The sad fact is that the vast majority in this industry never take the time to do these things for and with their clients. It's one of the reasons benefit rates are consistently increasing, employee satisfaction is at an all time low, and brokers are forced to move from carrier to carrier begging for a better deal. 

If you are a company and you are looking for a partner, a real partner, that will walk with you through this minefield of Employee Benefits, then let's talk.

Vice President of Business Development

The Leadership Lighthouse

The Leadership Lighthouse aims to be a beacon of hope, visibility, and leadership within each and every community. We help leaders lead.

Head of Operations

🔥 Helping Employees reduce their healthcare costs (Access to Doctors, Therapists, and 425+ generic drugs at NO COST) 🎯 Allowing Employers the chance to lower overall Health Insurance Spend 🙌🏼 🙏🏼 Benefits Nerd 🤓

𝗪𝗵𝗼 𝗮𝗺 𝗜❓𝗖𝗹𝗶𝗰𝗸 “𝘀𝗲𝗲 𝗺𝗼𝗿𝗲” 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁❗



I am one of the leading employee benefit experts on Linkedin. As an accomplished professional, I've worked with individuals and corporations alike.  
 
I believe to be genuinely GREAT you MUST stand out and be different!

Leaders in our industry should...
 
👊🏼 Stop being boring and ordinary!
👊🏼 Learn what matters to others FIRST.
👊🏼 Know your customer's story and needs better than they do.
👊🏼 Figure out how to put it all together for a long term/sustainable business strategy.
 
► 𝗔 𝗳𝗲𝘄 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:
 
🔥Worked with hundreds of different businesses on strategic benefits planning.
🔥Led a team of 21 offices to business growth of 218% within 12 months.
🔥12-time Presidents Club winner in 2 different industries.
🔥I've started 2 companies from the ground up.
🔥11 Industry Elite Award trips.
🔥Took a team of young salespeople and turned them into the highest producing team in the company's history.

► 𝑾𝒉𝒚 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒄𝒉𝒂𝒕 𝒘𝒊𝒕𝒉 𝒎𝒆:

💰  I'm somewhat of an Employee Benefits sharp-shooter.  Being in the business since 2007, I've seen it all.  
💰  I can speak in movie quotes and still get my point across.

💰  I'm an all-around good guy.  :)  And hey, that seems to be missing in today's world, right?
 
► 𝑯𝒐𝒘 𝒚𝒐𝒖 𝒄𝒂𝒏 𝒈𝒆𝒕 𝒂𝒉𝒐𝒍𝒅 𝒐𝒇 𝒎𝒆:

☎️   512-876-4677
📩   jdesha@risk-strategies.com
💬   DM me here on Linkedin
🐤   Carrier Pidgeon (just tell it to go to "THAT DUDE" and it will get to me)

Director of Sales

Revive Health is Virtual Healthcare 2.0.  Stop spending so much money on healthcare and health insurance. We facilitate rapid and easy access to affordable, quality care and prescription medications. Our membership plans start at less than $1/day.

Fractional CFO

Spearheading growth marketing strategies for SaaS, AI, PropTech, and FinTech startups, driving an average 30% YoY revenue increase for clients.

Developed AI-driven demand generation models, contributing to a 40% increase in SQL pipeline and reducing CAC by 25%.

Designed data-driven brand narratives, enhancing customer retention by 28% and boosting brand authority in competitive markets.

Built full-funnel ABM frameworks, increasing enterprise engagement by 45% and accelerating deal closures by 30%.

Designed lead-scoring models in Salesforce, optimizing MQL-to-SQL conversion rates and increasing sales efficiency by 25%.

Launched paid media campaigns leveraging Google Ads, LinkedIn Ads, and Demandbase, boosting high-intent leads by 37%.

Implemented full-funnel ABM strategies, aligning sales and marketing to improve enterprise account penetration by 50%.

Optimized email & nurture workflows, driving a 40% increase in demo requests through automated lifecycle marketing.

Chief Marketing Officer

Proven

Cross-Industry Marketing Impact

Orchestrated growth marketing playbooks for SaaS, AI/ML, Real Estate, CPG, eCommerce, HealthTech, FinTech, Cybersecurity, eCommerce, Manufacturing, Logistics, and EdTech ventures—adapting GTM motions to each sector’s buying journey and regulatory landscape.

Introduced AI-driven demand-gen frameworks that consistently strengthened pipeline quality while lowering acquisition friction across self-serve, PLG, and enterprise sales motions.

Repositioned brands through narrative design, thought-leadership content, and refreshed visual identity, solidifying executive mindshare and partner credibility in crowded markets.

Built full-funnel account-based programs that unified sales, marketing, and CS teams around shared expansion goals and a seamless customer experience.


Strategic Growth Initiatives

Stood up agile revenue-ops infrastructure—integrating Salesforce, HubSpot, 6sense, and Looker—so founders had real-time insight into funnel health and capital-efficient scaling levers.

Launched omnichannel paid, organic, and partner campaigns (Google Ads, LinkedIn Ads, programmatic, community, and co-marketing) tailored to each client’s ICP and deal velocity.

Architected lifecycle and nurture journeys—trigger-based email, conversational marketing, and in-product prompts—that moved prospects from awareness to advocacy.

Collaborated with product leaders on pricing & packaging tests, sharpening value prop clarity and accelerating market adoption.


Core Expertise & Tools
Growth Strategy · ABM · Demand Generation · Brand Architecture · Content & Thought Leadership · Revenue Operations · GTM & Product-Market Fit · Pricing & Packaging · Partner & Channel Marketing · Sales Enablement · SEO / SEM · Marketing Automation (Salesforce, HubSpot, Marketo, Pardot) · Data & Analytics (Looker, GA4, Tableau) · Paid Social & Search · Team Mentorship & Fractional Leadership

Fractional CMO

BlastPoint

Built a scalable demand gen engine that increased SQL pipeline by 40% and reduced CAC by 25%.

Developed AI-driven segmentation models, improving lead quality and increasing engagement from ICP accounts by 35%.

Revamped content marketing & SEO strategy, increasing organic inbound traffic by 50%.

Implemented intent-based ABM campaigns with 6sense & Demandbase, boosting enterprise deal flow by 45%.

Launched paid digital campaigns across Google, LinkedIn, and programmatic display, driving a 3X increase in high-quality MQLs.

Developed product positioning & messaging frameworks, enhancing sales enablement materials and shortening the sales cycle by 20%.

Head of Marketing

Delhivery

Led GTM execution for enterprise expansion, increasing pipeline contribution by 60% within one year.

Optimized MarTech stack (Salesforce, Marketo, 6sense, Demandbase), improving lead tracking and increasing SQL conversions by 35%.

Created a thought leadership program, securing key partnerships and media placements that increased brand authority by 40%.

Developed international ABM playbooks, resulting in a 25% increase in enterprise contract values.

Spearheaded webinar & event marketing campaigns, growing enterprise prospect engagement by 45%.

Managed $2.5M in paid media spend, optimizing PPC & paid social to drive a 39% lift in marketing-generated revenue.

Marketing Director

Plainsight

Launched a full-funnel demand gen engine, growing pipeline contribution by 40% in 6 months.

Built an ABM strategy leveraging 6sense & Demandbase, improving engagement with key accounts by 50%.

Rebranded Sixgill → Plainsight, leading to 35% social engagement growth and a 20% increase in website retention.

Developed paid acquisition strategies, reducing customer acquisition cost (CAC) by 22%.

Implemented lifecycle marketing automation, improving lead nurturing and MQL conversion rates by 30%.

Built and scaled a 5-person marketing team, increasing campaign efficiency and pipeline velocity by 35%.

Altus Group

Developed a global demand gen strategy, increasing MQL-to-SQL conversion rates by 60%.

Executed multi-channel ABM campaigns, improving customer acquisition by 45% across North America and APAC.

Designed a paid & organic content strategy, growing website traffic by 50% and lead conversion rates by 35%.

Implemented advanced attribution modeling, improving pipeline visibility and optimizing marketing ROI by 30%.

Led product marketing initiatives, refining messaging that shortened the sales cycle by 22%.

Managed $4M in annual marketing spend, increasing marketing-influenced revenue by 39% in four months.

Senior Marketing Manager

AMOT

• Conducting market research and analyzing customer data to identify new opportunities and develop targeted marketing campaigns. • Developing and managing the company's brand, ensuring consistency in messaging and visual elements. 
• Managing the development and execution of all marketing campaigns and programs, including product launches, promotional events, and digital marketing initiatives to reach the target audience. 
• Building relationships with key industry partners, suppliers, and other stakeholders to generate new business opportunities and increase brand awareness. 
• Managing the marketing budget ($80k)and ensuring that all activities are cost-effective. 
• Leveraging a variety of digital marketing techniques such as email marketing, SEO, and social media to connect with potential customers and increase visibility. 
• Own the company website rebuild and relaunch, resulting in 3x increase in web traffic and 2x lead conversion rate.

Global Shop Solutions - ERP Software

- Develop and execute a comprehensive content creation strategy to drive website viewership and increase social media following.
- Create and implement an effective email marketing strategy using HubSpot, with the goal of improving click-through rates and generating pipeline opportunities.
- Utilize account-based marketing tactics to target specific accounts, leading to a significant increase in leads from key accounts.
- Generate brand assets such as videos, website content, and social media campaigns to enhance brand awareness.
- Manage the company website and optimize in-app experiences using UX best practices to improve conversion rates and customer satisfaction.
- Develop and execute a successful SEO strategy to increase organic search results.
- Implement demand generation and partnership programs to enhance customer acquisition.
- Take charge of event marketing and promotion to drive increased attendance.

Marketing Manager

iPic Theaters

- Driving annual marketing programs to increase sales and enhance brand reputation.
- Curating content marketing strategy for GTM products, services, and promotions through various channels.
- Fostering innovation and creativity across all brand touchpoints to drive web traffic and improve email open rates.
- Implementing influencer marketing initiatives to reach a broad audience, generate impressions, and secure earned media.
- Developing and launching integrated marketing campaigns across traditional and digital mediums.
- Leveraging the existing customer base to test and promote new services, ensuring successful implementation.
- Creating in-person events and promotions to boost foot traffic and drive sales at theaters.

• Responsible for activation of local marketing strategies and tactics to drive revenue, admissions, and loyalty to customers. 
• Coordinated logistics from film studios, marketing assets, and movie paraphernalia for new films. 
• Digital marketing reach leveraging social media, affiliate blogs, and other guerilla marketing opportunities driving our presence. 
• Managed a 15-person team of guest service concierges for up-selling of gift cards, advanced movies, and lead generation of private events, i.e. happy hours, and private screenings. 
• Increased customer loyalty and retention rates by 25%, drove 50% more customer tickets, and increased customer satisfaction by 35% over two year period. Generated $1M in additional revenue through targeted campaigns.

Vice President of Marketing | Demand Generation Leader | GTM Strategist | B2B SaaS Growth Expert | Marketing Director | AI, Cybersecurity, Health & Wellness, Fintech Specialist

I build marketing engines that drive pipeline, scale revenue, and deliver results that speak to the board.

As a VP and Fractional CMO, I lead high-impact marketing teams for SaaS, AI, and tech-driven companies navigating rapid growth. I specialize in full-funnel demand generation, GTM strategy, ABM, product marketing, and revenue operations. My approach is grounded in data, focused on business outcomes, and aligned with executive priorities.

I’ve owned eight-figure budgets, built GTM strategies from zero, partnered with founders on pricing and positioning, and reported directly to boards on pipeline, CAC, LTV, and ARR growth. Whether launching a new product, building a category, or accelerating enterprise sales, I bring clarity, speed, and revenue accountability.

🔹 Pipeline Generation: Scaled qualified pipeline by 3X through paid media, PLG loops, and segmented ABM programs
🔹 Executive Strategy: Partnered with C-suite and board members to align marketing with company milestones and investor goals
🔹 Martech and AI Integration: Leveraged platforms like Salesforce, HubSpot, 6sense, and generative AI to accelerate targeting, nurture, and performance
🔹 Leadership: Built and led marketing teams across demand gen, content, product marketing, and analytics, fostering a performance-driven culture

If you're looking for a strategic marketing leader who knows how to build pipeline, scale revenue, and lead with precision, let's talk.

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The Battle

Joshua W. Desha

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