With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

Tymely

Tymely sets a whole new standard for customer service through a unique combination of people and AI. 
We provide outsourced customer service for eCommerce brands that exceeds any other existing solution in terms of quality, speed, and cost.

Tymely automatically answers customer inquiries from text channels like emails and web forms and performs all required actions in order to fully resolve the ticket.

Unlike chatbots that focus on being able to converse or convey information, Tymely focuses on understanding the customer's needs and taking the actions toward a full resolution.

Chief Technology Officer

Amenity Analytics

Amenity Analytics transforms complex text data into actionable insights.

VP Engineering

MetaBrite

The next generation of consumer behavioral insights.

LiveU

•	In charge of new and external technologies research, integration and adaptation. 
•	Identification of new technologies or abilities, researching the potential involved with them and gains and losses to be made, and performing proof of concept or initial integration projects. 
•	Working with LiveU’s most demanding customers in order to accommodate their needs for integration into new or existing broadcasting systems.

Senior Director, Technology

•	Managing both the system engineering team and the software group. 
•	In charge of development efforts of new features, algorithms, user experience components, video processing and streaming components and graphical user interface.
•	Managed and conducted proof of concepts, specification reviews and architecture design efforts.
•	Defined and managed the technical aspects of 3rd party integrations and collaborations.
•	Managed both agile/scrum teams as a product owner and a waterfall development environment.

Senior Director, Software and Systems

•	In charge of both embedded systems solution and x86 based architecture solutions.
•	Evaluations and tests for video, pre and post processing, encoding and streaming solutions. 
•	Project management for LiveU’s next generation product and technological infrastructure 
•	Specification and testing of new algorithms for handling congested wireless networks 
•	Managed the integration of outsourced components and outsourced projects.

System Engineering team leader

•	Feasibility tests; Development of new algorithms for data transfer over cellular networks
•	Exploration of next generation video and complete-system technologies; Definition and specification of new features.

System engineer

Israeli Defense Forces

Development Team Lead

Development Engineer

I’m an avid agile developer and leader in the realms of software-algorithms-hardware evangelizing methods such as extreme programming and continuous delivery. I prefer software that is served on the cloud and has some algorithmic edge to it (e.g. real-time, ML, unique data analysis or the likes). In my past positions I was the VP Engineering of an ML/NLP SaaS company, the CTO of a SaaS startup in the field of consumer purchase analysis and before that managed software and algorithms for a startup in the field of live video transmission.

taplio

The Battle

Joshua Behar

Roy Penn

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