With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

AdsLux

We help 7- and 8-figures purpose-driven ecommerce brands grow to $50M+ a year by using the profit-first SCALE5 ecommerce scaling system, Scrum, and cutting edge marketing technologies.

Chief Executive Officer

GrowthMentor

eCommerce Growth Mentor

AdVenture Media Group

• Brands I've helped grow: Slinger Bag, Grown Brilliance, Baketivity, WoodSpoon, Picture Frames, Motiv-Art, AccuQuilt, MemoryStitch, KetoKrate, Sports Illustrate's 888, Sofamania, NYF Advertising Awards, Mednax, Michael Aram, LifePro, Orthodox Auto, MakeStickers, PDF Extra, AIRVIA, NockNock, Prestige Time, M. Shanken Communications, Jacquie Aiche.
• Developed advertising strategies and creative concepts
• Consulted other media buyers on strategy for their own accounts
• Created Madgicx strategy playbook
• Managed Facebook and Google ads accounts for multiple ecommerce clients.
• Created detailed guidelines for copywriters and creative specialists
• Recruited other media buyers, copywriters, and creative specialists.
• Analyzed and recommended productivity tools as well as design agencies for collaboration purposes

Senior Paid Social Strategist/Head of Facebook Strategy

Chappell Digital Marketing

• Brands I've helped grow: Power Crunch, Angel's Skates, Sprinkle Pop, Waterboy, Element Wheels, Variant Wheels, VIP Preferred, Octi, Shop House Company.
• Oversaw omni-channel strategy for ecommerce brands.
• Managed Facebook and Google Ads media buying team.
• Created an Ultimate Black Friday & Holiday Advertising Strategies ebook.

Head Of Digital

Atelierele ILBAH

• Developed full Facebook ads course material for the largest professional training company in Romania
• Held live class training for business owners and digital marketers who passed committee-supervised exams and got certifications accredited by the local Ministry of Education

Facebook Ads Professional Trainer

Bunty SomRoy

• Managed Facebook ads accounts for TimeDoctor.com and Recess.io (one of Ryan Deiss's/DigitalMarketer.com's SaaS companies).
• Created ads funnel and strategy for the accounts.
• Developed copy and creative concepts and strategy.
• Assigned creative briefs to creative specialists
• Assigned copy to copywriters

Facebook Ads Account Manager

Augmen Digital

• Created Facebook ads campaign strategies for another agency's clients based on on-boarding questionnaire and further market research (competitor research, buyer personas, copy angles, creatives ideas, etc).
• Delegated tasks to Junior Media Buyer, Copywriter, and Creative Specialist for the purpose of building coherent Facebook ads campaigns.
• Created weekly reports for the on-going campaigns.
•  Audited account performance and came up with new strategies to improve KPIs.

Senior Facebook Media Buyer

Miravelli

• Created digital marketing strategy for women's fashion accessories store.
• Implemented Google Search Ads, Google Display Ads, Google Shopping, and Facebook ads campaigns.
• Lowered ad cost per purchase by more than 50% through advanced optimization techniques for all the main digital marketing channels.
• Created effective email list building strategies to collect leads as low as 3 cents/lead.
• Improved website UX and average conversion rate from 0.5% to 2.2%.

Founder & Digital Marketing Manager

Tom's Hardware

• Wrote security and technology news articles
• Wrote reviews for security software and hardware, smartphones, processors and cryptocurrencies
• Interviewed technologists from large companies such as Intel, IBM, Google, BMW, Volkswagen, and more.

Contributing Writer

TechDomino.com

• Managed a team of 9 contributors
• Created website architecture and designed the site's user experience.
• Created content marketing strategies and campaigns that increased revenues by more than 3X.
• Drove cheap traffic with good conversion rates to affiliate offers.

CEO at Adslux.com - We help health & supplement brands scale to $50M+ through profit-focused growth marketing strategies.

Experienced digital marketing specialist for over 15 years with studies in business administration and marketing. Passion for creating business and marketing strategies and always optimizing advertising campaigns for efficiency and performance. Have an analytical mind that's always looking to find patterns and trends even in small data sets. Love traveling to new countries I've never visited before and discover their rich histories.

Lucian Armasu

We can do Super Bowl-quality TV commercials for a fraction of the typical studio ad prices.

Our ads proven to perform on TV for our clients, not just  get social media views and likes but no buyers.

DM me if you're running ads on TV and want one made for your company.

CEO, Adslux | I help subscription businesses find direct and predictable paths to scale without spending all of their time on marketing.

Jason’s success with Zigpoll lies in his simple belief: help every user reach their goal when using his app, and the rest will follow.

CEO @Noosa Labs where we buy and grow small profitable SaaS businesses | Venture Partner @LongJourney | Host of the Indie Board Session podcast

Every Indie founder dreams of freedom.
Building alone, shipping fast, and answering to no one.

But what happens when your success starts to depend on others?

That’s where Jason Zigelbaum, founder of Zigpoll, found himself.

After building a post-purchase feedback app for Shopify merchants, Zigpoll grew to $68K MRR, all managed by Jason alone.

No employees.
No meetings.
Just one founder doing it all: code, support, growth, operations.

But before Zigpoll, Jason had already built one Shopify app, until Shopify launched MetaFields and killed his product overnight.

That moment forced him to rethink everything: instead of chasing new ideas, he doubled down on feedback, iteration, and focus.

Today, Zigpoll thrives because Jason built it around his users.

Every feature, every update, every decision starts in his inbox.

And yet, growth brings new questions:
👉 When do you start delegating?
👉 How do you keep freedom while scaling?
👉 What happens when “doing everything yourself” stops working?

In this new episode of Indie Board Session, we unpack that shift, from solo hustle to sustainable systems, with Jason and co-host Elston Baretto of Tiiny Host.

Here’s what you’ll learn:
✅ How Zigpoll turned customer feedback into its growth engine
✅ When to delegate without losing control
✅ Why AI can’t replace intuition (yet)
✅ How to scale solo while protecting your freedom

🎧 Links in the comment below.

ChatGPT said I should use this as my positioning. Is it working?

“I’m super smart and I can help your business grow, even from a short conversation, call, or post.”

Netflix is acquiring Warner Bros, including HBO and HBO MAX streaming services for $72 billion.

Is this a good or bad thing for Netflix' future?

I like it for 3 reasons:

1. Netflix is in dire need of new content - FAST. Last few months I've been feeling like there's almost zero new content on Netflix every week. It used to launch new movies every weekend and had a lot more new shows, too, every year.

2. Netflix may not be able to hire fast enough relevant staff to make great new content, and Warner Bros' studios may be able to kickstart a new wave of new movies and shows for Netflix in the next few years.

3. Netflix can now more directly compete against Disney/Marvel by owning a big portion of DC Universe IP. We may see the next Batman movie launch in theaters and on Netflix's streaming service at the same time in the future.

But in order for this last part to make sense, they need to adopt Amazon's Prime Video monetization model, which is a win for them and for its users, as I've mentioned in the past.

Overall, this seems like a huge win for Netflix, but it still depends on how well they leverage the IP and know-how of Warner Bros in the next few years. If they don't do a good job with that, this may end up just being a very expensive failed merger, just like many other company mergers in the past.

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The Battle

Joshua Behar

Lucian Armasu

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taplio

The Battle

Joshua Behar

Lucian Armasu

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lucian Armasu's LinkedIn Performance

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