With a proven track record as a Chief Revenue Officer (CRO), SaaS growth consultant, and investor, I specialize in helping SaaS companies achieve scalable, predictable revenue growth through enterprise sales strategies.

Having served as CEO, COO, and CRO across global tech and consulting sectors—including cybersecurity, telecommunications, and retail—I bring a unique blend of leadership experience and operational expertise. I leverage data-driven insights, advanced CRM tools (e.g., Salesforce, HubSpot), and tailored sales strategies to shorten sales cycles, increase win rates, and unlock new revenue opportunities.

My passion lies in partnering with SaaS companies to:

Refine and scale go-to-market strategies for enterprise sales.
Penetrate new markets and close complex, high-value B2B deals.
Empower sales teams through hands-on coaching, real-time feedback, and custom workshops.

Collaboration is at the heart of my approach. I build cohesive, high-performing teams by fostering a culture of continuous learning, open communication, and mutual respect. Through my fractional leadership and targeted coaching, I enable companies to exceed revenue targets, secure long-term client relationships, and achieve sustainable growth.

Whether you’re a SaaS startup looking to scale or an established firm aiming to break into new territories, I can help you unlock your next phase of growth. Let’s connect and explore how I can support your success.

Joshua Behar

Waterfall Security Solutions Ltd

Waterfall Security Solutions is the leading provider of network cyber security products enabling safe and secure IT/OT integration for critical infrastructures, industrial sites and manufacturing facilities. The company develops products which provide stronger-than-firewall protection for industrial control networks.

Industrial Control System ( SCADA, DCS, PLC) sites world-wide are increasingly dealing with cyber-attacks ranging from disgruntled insiders, to pervasive viruses and botnets, to remote control attacks. These attacks routinely defeat firewalls and other IT-focused protections. Every element of the Waterfall Security product suite is a hardware-enforced solution, stronger than firewalls, and designed to defeat even advanced online attacks.

Waterfall’s products are deployed in utilities and critical national infrastructures throughout North America, Europe, Asia and the Middle-East in power plants, nuclear plants, on/off-shore platforms, refineries, manufacturing plants, utility companies plus many more.

Director of sales 

Bynet Data Communications

Enterprise account manager, Finance and Academic sectors. 
As Israel's leading systems integrator, and as an emerging player in the international arena, Bynet Data Communications offers comprehensive solutions and services that provide complete answers to organizations’ ICT and telecom needs. Combined with professional services that ensure the success of each and every element of IT infrastructure, Bynet provides a solid foundation for companies’ growth, today and tomorrow.

•	Overall responsibility for sale and up sale.at the largest Financial an academic customers in Israel.
•	Sales of complex engineering solutions, software, hardware and value added services.
•	Closely work with Vendors and business partners Like Check Point, Dell, Cisco, Symantec. Fortinet 
        And others.
•	Identifying and Recruiting new customers. 
•	Submitting large Tenders. 
•	Meet aggressive targets.

Account Manager

Ericom Software

Leading global provider Cyber Security solutions 
• Overall responsibility for operations in Israel and Africa, incl. Marketing and Sales management.
• In charge of Market analysis and quarterly Sales forecast according to Company's targets, direct  
  report to the Company President.
• Identify and recruit Business Partners in Israel and Africa, train and lead to meeting targets.
• Manage negotiations with IT Managers in Israeli companies, support negotiations in Africa.
• Matrix management of support teams from pre-sale stage, support during POC's.
• Direct management of Sales Administrator, supervise quotations and documentation.
• Customers:
- Israel: Insurance Companies and leading Banks, Government Agencies, large Enterprises.
- Africa: Large Insurance Companies, Government entities, large commercial organizations.
- 20% overachievement of sales targets during last two

Director of sales, Africa and Israel

• Overall responsibility for operations in Israel and Eastern Europe, incl. Marketing and Sales   
  Management.
• Identify and recruit Business Partners in Israel and Eastern Europe, train and lead to meeting 
  Targets.

Director of sales, Eastern Europe And Israel

Magic

•	Responsibility for Distribution Channels Management: app. 120 business partners and VASPs in Israel.
• Conduct products trainings, provide business support: pricing and closure of complex sales.
• Identify and recruit Strategic Partners, negotiate with senior executives and sign agreements.
• Respond to tenders, provide solutions for complex projects involving development and integration.
- Meet aggressive targets totaling over $1M per annum.

Distribution channels manager

Orange

Project Manager, Sales & Value Added Services Division (2000-2004)
•	Manager of technological projects for sales of value added data services.
•	Matrix management of app. 20 sales and account managers.
•	Conduct Pre-Sale processes, trainings, presentations; lead implementation on customers' sites.
	
	Senior Sales Manager (1998-2000)
•	Responsible for tariff packages and mobile devices sales B2B.
	Sales Excellence - one of the 'Top 5' in sales.

Project Manager, Sales Division

• Senior Sales Executive with extensive experience over 20 years in International Sales of complex  
  Cyber Security solutions, software, and hardware.
• Proven track record in Business Development in Israel and abroad, identifying and recruiting  
  partners, analyzing business opportunities and developing new markets.
• Practiced in technological solutions design and implementation, leading negotiations and 
  meeting aggressive targets.
• Excellent relations with leading software companies, experienced in managing large 
  technological projects and supporting Pre / Post-Sales processes.
• Management and business perspective, creative thinking, excellent presentation skills in English 
  and Hebrew, goal-oriented.
• Deep understanding of international markets and cultures, skilled in leading employees and 
  processes, reliable, representative, excellent interpersonal skills.

taplio

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Joshua Behar

Benny Sela

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