Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Took a break from LinkedIn over the holidays to spend time with family. Today, I flew to Tokyo to spend 11 days with Eli Al-Shamari, Patrick Dajos 🐉, and 12 other SF-based founders. 

We’re here for fun, community, and quality time with likeminded builders.

It’s also my first time in Japan and the first real vacation I’ve given myself in years. I’m long overdue for a creative recharge.

I’ll share stories and pics!

GTM Capital Deployment Architect for Post-Raise SaaS | Series A-D Growth & Capital Efficiency

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My latest toxic opinion is that AI started using the em dash so much because the em dash is a uniquely superior punctuation mark—the best at conveying complex thoughts-within-thoughts—and the only reason the em dash has a stigma now is because most of you aren’t good enough writers to have recognized its value and used it before AI did. So now you see it as new, superfluous, and annoying—just another symbol of AI frivolousness—instead of the useful literary tool that it is. 

Thank you for coming to my Ted talk. Please enjoy this poem from a clothing tag from when I was shopping earlier in Shibuya. 

Words are light.

Ode to penguins.

With a rich blend of entrepreneurship and design, my leadership at Oizom Instruments has been integral in pioneering environmental monitoring solutions. Our focus on creating sustainable living conditions is achieved through precision in measurement and a commitment to leveraging data for actionable insights. The expertise in product and industrial design has been pivotal in establishing Oizom's ecosystem of products.

At Oizom, we as a team, strive for innovation in air quality management and environmental consultancy. The collaboration with engineers and scientists at Oizom reinforces our mission to make the environment understandable and predictable, fostering discussions and partnerships that drive us towards a more sustainable future.

Vrushank Vyas

People are watching you long before they’re ready to buy.

It could be a conversation in 2022.

A LinkedIn post they quietly read.

A comment you left.

A way you explained your work without selling.
At that moment, there may be no demand. No urgency. No reason to move.

So it feels like nothing happened.
But months or years later, when the need finally shows up, they remember you.

Not because of one pitch, but because you were consistently present and clear about what you stood for. That’s the part we often underestimate.
Visibility isn’t about chasing attention. It’s about showing up with intent, even when there’s no immediate payoff.

You never know when today’s “silent observer” becomes tomorrow’s partner.

Vrushank Vyas (V2)

Director @ Oizom Instruments | Environmental Engineering, Entrepreneurship | Scaling Environmental Tech to 80+ Countries | Design-Led Ops

Over time, you come to face one truth!

Some people struggle in their role not because they’re bad at it, but because they don’t fully know the product they’re working on.
They’re great at their craft.

They care.
They put in the hours.

But without product context, a few things start happening quietly.
Decisions take longer.
Confidence feels borrowed.
Work turns reactive instead of decisive.

Not because capability is missing, but because the “why” underneath the work isn’t clear.

In businesses like ours, where products live in the real world, understanding how something behaves outside a presentation matters a lot. What fails, what customers notice first, what breaks trust.

The people who eventually excel are usually the ones who get curious.
They ask basic questions.
They spend time understanding how the product actually works.

Once that happens, something shifts.

Execution becomes calmer.
Ownership shows up naturally.
Good talent finally gets the space to perform well.
Skill gets you in the door.

Product understanding is what lets you do meaningful work once you’re inside.

Recognition is often seen as a soft skill.
In reality, it’s an execution lever.

A small moment recently reminded me of this. An employee returned from vacation just before an important meeting. I asked how the break was and acknowledged something personal they’d shared earlier. We moved on quickly, but the energy changed.

There’s a reason platforms like social media see such high engagement and job movement today. People feel seen there. They feel acknowledged. That sense of recognition travels fast, sometimes faster than structure or process inside organisations.

Gallup studies consistently show that employees who feel recognised take more ownership and make better decisions. In the age of AI, this matters even more.

As work gets automated, differentiation won’t come from tools. It will come from judgment, trust, and context. And those come from people who don’t feel invisible.

Recognition isn’t about being nice.

It’s about building teams that humans want to belong to.

𝗬𝗼𝘂𝗿 𝗕𝗠𝗪 𝟱 𝗦𝗲𝗿𝗶𝗲𝘀 𝘄𝗼𝗻’𝘁 𝗴𝗲𝘁 𝗰𝗵𝗲𝗮𝗽𝗲𝗿.
𝗕𝘂𝘁 𝗮 𝗦𝗸𝗼𝗱𝗮 𝗦𝘂𝗽𝗲𝗿𝗯 𝗼𝗿 𝗮 𝗩𝗼𝗹𝗸𝘀𝘄𝗮𝗴𝗲𝗻 𝗧𝗶𝗴𝘂𝗮𝗻 𝗺𝗶𝗴𝗵𝘁.

That’s the part most headlines miss when talking about the India–EU trade deal.

Premium brands like BMW, Mercedes-Benz, and Audi largely operate on 𝗖𝗕𝗨 (𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗕𝘂𝗶𝗹𝘁 𝗨𝗻𝗶𝘁) or limited 𝗖𝗞𝗗 (𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗞𝗻𝗼𝗰𝗸𝗲𝗱 𝗗𝗼𝘄𝗻) 𝗺𝗼𝗱𝗲𝗹𝘀. Even if more assembly shifts to CKD, the real costs sit elsewhere, global supplier tooling, quality systems, low volumes, and brand positioning. Duties may soften, but prices won’t suddenly drop.

On the other hand, brands that already work closer to scale and localization, Volkswagen, Skoda, Peugeot, Citroën, even future EV entrants, stand to benefit more. These platforms can genuinely absorb tariff changes because their supply chains are designed to localize deeper over time.

So what does this deal actually mean?
It’s not about instant affordability.

It’s about predictability.
For global manufacturers, a stable trade framework makes long-term decisions easier, where to invest, which suppliers to develop locally, which components to migrate, which capabilities to build in India.

That’s where you see the shift.

From a migration and workforce lens, CKD growth doesn’t just bring parts into India. It brings processes, audits, documentation standards, and manufacturing discipline. Over time, this creates a pool of engineers, operators, and operations leaders fluent in global systems, skills that move across industries, not just auto.

Trade deals don’t change showroom prices overnight.
They change who learns what, where value gets built, and how industries mature.

It’s a long runway for capability migration.
The question is whether we use that runway to assemble…

or to actually build.

taplio

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Vrushank Vyas

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taplio

The Battle

Josh Norris 🐦‍🔥

Vrushank Vyas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Norris 🐦‍🔥's LinkedIn Performance

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Performance ScoreJosh Norris 🐦‍🔥's LinkedIn Performance