Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Took a break from LinkedIn over the holidays to spend time with family. Today, I flew to Tokyo to spend 11 days with Eli Al-Shamari, Patrick Dajos 🐉, and 12 other SF-based founders. 

We’re here for fun, community, and quality time with likeminded builders.

It’s also my first time in Japan and the first real vacation I’ve given myself in years. I’m long overdue for a creative recharge.

I’ll share stories and pics!

GTM Capital Deployment Architect for Post-Raise SaaS | Series A-D Growth & Capital Efficiency

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My latest toxic opinion is that AI started using the em dash so much because the em dash is a uniquely superior punctuation mark—the best at conveying complex thoughts-within-thoughts—and the only reason the em dash has a stigma now is because most of you aren’t good enough writers to have recognized its value and used it before AI did. So now you see it as new, superfluous, and annoying—just another symbol of AI frivolousness—instead of the useful literary tool that it is. 

Thank you for coming to my Ted talk. Please enjoy this poem from a clothing tag from when I was shopping earlier in Shibuya. 

Words are light.

Ode to penguins.

CMO | GTM Expert & Startup Accelerator: 0 to 1 | Marketing to Drive Demand | AI & Blockchain Enthusiast | Community-led Growth that Turns Customers into Champions | Servant Leader & Mentor

I’m a full-stack, full-funnel marketing leader. I design growth systems that align marketing, sales, and product around the customer journey—turning insight into pipeline and revenue.

My work centers on scalable marketing engines powered by AI, content, and community—but always grounded in people. Because at the end of the day, it’s still human to human.

I never stop learning. Platforms evolve, data shifts, buyer behavior changes. Curiosity keeps me sharp. I’m constantly testing what works, what doesn’t, and how creativity connects to measurable impact.

I strive for true partnership. Growth doesn’t happen in silos. I work shoulder-to-shoulder with Sales, Product, CX, and RevOps to create integrated GTM strategies that move the business forward. From demand gen and lifecycle marketing to brand positioning and content strategy, everything ties back to revenue and trust.

I believe in the power of community—showing up, earning credibility, and turning audiences into advocates.

The tools will change. The platforms will evolve. The goal never does: connect with people, create real value, and drive growth that lasts.

Sherehan Ross

The community that keeps on giving.

I started building my personal brand on LinkedIn thinking it would help with visibility.

What I didn’t expect?
 
The doors it opened to people.
Real communities.
Generous ones.
Smart, kind, challenging, ride-or-die humans.

People who answer DMs.
People who make introductions.
People who say, “I’ve got you,” and actually mean it.

I’ve met humans who push me, help me think bigger, and stand in my corner when it matters. I can’t tag all of you (LinkedIn would riot), but I hope you know who you are—or you’re seeing a thank-you note in your inbox.

Here’s what I know for sure:
No one does this alone.
Surface-level networking is a dead end.
The real magic happens when you invest in relationships, show up IRL when you can, and lead with generosity.

That investment compounds. Every time.

To everyone who shows up, answers the DM, makes the intro, gives the advice, and opens the door for someone else—this is for you.

Thank you.

PS: I am always open to help. Slide into my DMs.

Everyone is shouting “AI!”
Very few people are explaining how to actually grow into it.

Here’s the disconnect I see every day as a marketer:

Leadership wants AI now.
Teams feel overwhelmed.
Marketing is expected to magically “figure it out.”

So let’s ground this.
AI adoption isn’t binary.
It’s a maturity curve — and skipping levels is why so many initiatives stall.

A practical AI maturity path (from a marketer’s POV)

Level 1: AI as a tool
This is where most individuals should start and stay for a while.
-Writing, editing, summarizing
-Research synthesis
-Brainstorming, outlining, planning
-Think: AI as your assistant.
If it’s not saving you time yet, stop chasing the next level.

Level 2: Agentic AI
Now AI starts executing with intent.
-Structured prompts
-Repeatable tasks
-Following instructions with context
-Drafting assets from defined inputs
This is where marketers first feel real leverage.
Still human-led.
Still controlled.
Still very powerful.

Level 3: Multi-agent workflows (AI as a teammate)
This is the mindset shift — and this is where Liza Adams’ “AI as a teammate” org chart clicks.
Instead of one AI doing everything:
-One agent researches
-One writes
-One challenges assumptions
-One formats or repurposes
Each has a role.
Each has context.
You’re no longer prompting; now you’re orchestrating.
This level only works if your strategy, ICP, and messaging are clear.
Otherwise, you’re just automating confusion.

Level 4: Ecosystem AI
This is the long game.
-Agents across teams and tools
-Data flowing between systems
-AI embedded into GTM, ops, and product
This is not where most companies should start.
It’s where they earn the right to go.

The honest reassurance
You do not need to be at Level 4 to be “AI-forward.”
Being strong at Levels 1 and 2 already puts you ahead of most teams.

The real risk is being overwhelmed into inaction.
Build fluency.
Layer capability.
Let clarity come before scale.

I'm tagging AI voices worth following and learning from in the comments.


Curious where you’re landing right now:
Tool stage?
Early agents?
Trying to think in teammates, not prompts?

taplio

The Battle

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Sherehan Ross

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taplio

The Battle

Josh Norris 🐦‍🔥

Sherehan Ross

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Norris 🐦‍🔥's LinkedIn Performance

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Performance ScoreJosh Norris 🐦‍🔥's LinkedIn Performance