Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Senior B2B Sales & Marketing Leader | Driving Predictable Revenue Growth in Start-Ups | Account-Based Growth & B2B Saas & MarTech Sales Strategy Expert

I believe trust, growth, and predictable revenue don’t happen by accident — they happen when you have the right system.

After 30+ years in B2B sales, GTM, and revenue orchestration, I’ve seen the same pattern repeat:

Scattered tactics that never stick

Shiny new tools that collect dust

Great ideas that never become everyday behaviors

Good people forced to guess instead of perform like superheroes

That’s why I build SYSTEMS that make the best mindsets, mantras, skills, and processes repeatable — by design.

🚀 Through SMC Sales:
I help B2B CEOs and CROs win against the 95/5 Rule and the chaos that keeps only 20% of their team producing at peak.

With my Choose Your Own Adventure™ Sales System and Compelevant™ Selling, I turn tactics into a formal, dynamic, always-on sales engine. I systematize your highest-performing channels — like the Compelevant™ Referral Revenue System™ — and unify your CRM, AI, and coaching so trust becomes your greatest pipeline asset.

🌐 Through Boundless Markets:
As Chief Strategy Officer, I help large member associations and nonprofits transform the Voice of the Member into an always-on Boundless Revenue System™.
We capture real stories, fuel retention and referrals, and align sponsors with authentic member outcomes — using low-code tools, data, and AI-powered personalization to make it all scalable, predictable, and trust-driven.

⚡️ Who I serve:

CEOs, CROs, and RevOps leaders who want SYSTEMS as a Service™ — not random acts of selling.

Association Membership & Sponsorship leaders who want to amplify trust, not erode it with one-and-done campaigns.

When your system works, your people fly.

Good sellers become B2B Sales Superheroes. Members become your best marketers. Sponsors become real partners.

If you’re ready to turn trust into your unstoppable growth engine — let’s talk.

🔗 www.B2BSalesSuperheroes.com
🔗 www.boundlessmarkets.com

Shawn Cook

Sales Excellence isn’t a sequence of steps.
It’s a standard of identity.

On February 22nd, The ABC’s of Sales releases. The B2B Champions Playbook of Mindsets, Mantras, Skills and Behaviors. 

This isn’t a tactics book.
It’s a discipline.

And the standard is rising.

Turning deal chaos & pipeline uncertainty into predictable, profitable, verifiable growth for B2B revenue teams.

Sales excellence isn’t about tactics.

It’s about who you consistently choose to be under pressure.

For too long, sales has been trained around activity and closing mechanics.

But modern B2B buyers don’t move forward because they feel persuaded.

They move forward because they feel confident.

That’s the standard behind The ABC’s of Sales.

Not scripts.

Not shortcuts.

A disciplined way of operating as a Strategic Contributor in every interaction.
Tagging my former #Vocus colleagues & associateswould love your support - Rick Rudman Norman Weissberg Tristan Cotter Caitlin Fitzgerald Christy (Orlov) Cherry Chris Cutino Matt Melnick Liam Healy Joshua K. Gondwe Darren Stewart 📈 Jeremey Donovan Steve Vintz Marko Purcell Andy Davis Kurt Wyckoff Kevin Fitzgerald Kate Brew Richa Singh Anish Asarawala Peter Opere Julie Landis Christopher Guthrie Marco Orellana Dustin Kiernan Emmy Johnson Kristin Maynard Stephen R. Chambers Nick Carcone Cori Webb Lauren Holzer Michelle Annand Kyle Haran Melissa Haran Rob Judge Kevin O'Brien Mike Zimmerman Marisa Chew Phil Martinelli Sarah Carcone Hunter Montgomery

February 22.

The ABCs of Sales _ The B2B Sales Champions Playbook of Mindsets, Mantras Skills and Behaviors is officially live.

6x9 Paperback (276 Pages) is available today.
7x10 Hardcover (249 Pages ) is in final approval.
Kindle and Audible follow this / next week.

But this isn’t about formats.

This book exists because the standard in sales is rising.

Win rates are declining.
Buyer confidence is fragile.
Pressure is up.

And tactics aren’t enough anymore.

This is not a book about closing harder.

It’s about becoming stronger.

Stronger in identity.
Stronger in clarity.
Stronger in execution under pressure.

I’m grateful for every conversation, every leader, every rep who shaped these pages.

If you’re in sales, leadership, or revenue — this book was written with you in mind.

The standard is rising.

Let’s rise with it.

https://a.co/d/05CUUxQ4

Why does selling feel harder than it used to?

It’s not effort.

It’s not skill.

It’s not work ethic.

The ground shifted.

Buyers don’t lack options anymore.

They lack certainty.

They are overwhelmed.
They are risk-sensitive.
They are protecting reputation.
They are aligning internally long before they ever “move forward.”

And that changes everything.

Because persuasion doesn’t create confidence.

Pressure doesn’t create safety.

Information doesn’t create alignment.

Confidence does.

Clarity does.

Trust does.

Modern B2B sales isn’t about pushing deals across the line.

It’s about becoming the kind of professional buyers feel safe deciding with.

That’s the shift.

That’s the standard.

February 22nd, I’m releasing The ABC’s of Sales — a playbook built around that reality.

Not tactics.

Identity.

The standard is rising.

Are you feeling this shift too?

Your biggest competitor isn’t another vendor.

It’s hesitation.

No-decision wins more deals in modern B2B sales than competitors do.

Not because your solution isn’t strong.

But because the decision doesn’t feel safe.

Buyers aren’t short on information.

They’re short on certainty.

And certainty doesn’t come from pressure at the end.

It comes from clarity and alignment at the beginning.

That’s the shift.

That’s the new standard.

And if we don’t adjust how we show up —
no-decision will continue to beat us.

The standard is rising.

Watch the video below.

Pipeline friction isn’t always competitor-driven.

Often, it’s internally generated.

No-decision is the real competitor.

If your team isn’t creating decision confidence early,
deals will stall late.

Pressure doesn’t fix that.

Clarity does.

Watch below.

Every buyer is asking questions you never hear.

Not about your product.

About you.

Do you actually understand my world?

Do you grasp what this decision means inside our reality?

Will this be easier to justify because of you?

Can you align the room — not just run the demo?

Will you steady us when pressure rises?

Most sales training teaches sellers what to say.

Very little teaches them who they must consistently be.

That’s the shift.

Modern B2B sales isn’t about better techniques.

It’s about operating at a level where buyers feel safe thinking with you.

That’s why The ABC’s of Sales is structured differently.

Each chapter begins with the buyer’s question.

Because sales excellence today is defined by how you are experienced repeatedly.

The book releases February 22.

The standard is rising.

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Josh Norris 🐦‍🔥

Shawn Cook

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The Battle

Josh Norris 🐦‍🔥

Shawn Cook

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Cook's LinkedIn Performance

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