Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Foundations

Foundations has built advanced business development campaigns for more than 20+ of North America's fastest-growing startups in tech, healthcare, fintech & software. Powered by a robust revenue framework proven to drive profitability, we help businesses create cash flow when they need it most.

Co-Founder, Head of Operations

LayerExchange

Foundations is delivering a GTM incubator experience for LayerExchange; a new-to-market technology company that is revolutionizing the way complex companies integrate enterprise systems, geospatial data and SCADA systems to establish a comprehensive real-time business operation workflow network that massively increases efficiency and precision.

Growth Advisor

Float

Account Executive

Business Development Representative

Fluence Technologies 

Business Development Manager

The Boston Consulting Group (BCG)

Finance & Accounting Intern

CIBC Wealth Management

Product & Sales Intern

YAMAHA MOTOR CANADA LTD.

Parts & Accessories Pricing Analyst

With experience supporting growth at various early-stage start-ups, I live for the challenge of helping businesses go-to-market, and identify key growth opportunities. 

Fueled by the conviction that traditional outbound sales and marketing tactics have lost their efficacy, I am pioneering a shift towards high quality, meaningful dialogues that invoke curiosity and creates opportunities.

With buying behavior changing at an incredibly rapid pace, I am relentless towards innovation and tearing down outdated strategies and playbooks. 

Film buff, avid nature lover & full time adventurer.

Elliot Cohen

taplio

The Battle

Josh Norris 🐦‍🔥

Elliot Cohen

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